Creator Directory

Find creators by country, city and niche

403 ranked lists across 24 countries, 60 cities and 19 niches, with real follower, engagement and view data on every creator. Built from our own database of tracked creators. For a campaign we go wider: a live search of Instagram and TikTok, across 350 million creators, with no stale lists.

Behind the lists we track at least 97,422 creators with a confirmed home country, across 48 content categories and 112 places. Anything without a page yet we can source for a brief in 2 to 3 days.

Browse by country

Last updated

United States 40 ranked · at least 34,997 tracked

Niches:

Fitness33Food & Drink40Beauty40Fashion40Travel40Parenting & Family40Lifestyle40Health & Wellness40Music & Dance40Art & Photography40Entertainment40Home & Interior40Weddings & Events40Pets40Business & Finance40Gaming40Tech40Cars & Motoring40Books & Education40

Cities:

New York15 listsLos Angeles15 listsAtlanta12 listsMiami12 listsChicago11 listsHouston11 listsDallas11 listsSan Francisco12 listsWashington11 listsAustin10 listsPhiladelphia7 listsSan Diego8 listsBoston7 listsNashville8 listsLas Vegas9 listsOrlando8 listsSeattle7 listsCharlotte1 listsPortland1 listsTampa1 listsDenver1 listsDetroit1 listsKansas City1 listsPhoenix1 listsCharleston1 listsPittsburgh1 listsSan Antonio1 listsNew Orleans1 listsBrooklyn1 listsBaltimore1 listsRaleigh1 listsCincinnati1 listsCleveland1 listsMinneapolis1 lists

United Kingdom 40 ranked · at least 8,168 tracked

Niches:

Beauty62Food & Drink40Fashion40Fitness40Travel40Parenting & Family40Lifestyle40Health & Wellness40Music & Dance40Art & Photography40Entertainment40Home & Interior40Weddings & Events40Pets40Business & Finance40Gaming30Cars & Motoring39Books & Education40

Cities:

London15 listsManchester1 listsEssex1 listsBirmingham1 listsLiverpool1 listsGlasgow1 listsBristol1 listsNewcastle upon Tyne1 lists

Canada 40 ranked · at least 3,039 tracked

Niches:

Food & Drink40Beauty40Fashion40Fitness40Travel40Parenting & Family40Lifestyle40Health & Wellness33Music & Dance40Art & Photography40Entertainment32Home & Interior30Weddings & Events20Pets27Business & Finance31Books & Education21

Cities:

Toronto12 listsVancouver6 listsMontreal1 listsCalgary1 listsOttawa1 lists

Australia 40 ranked · at least 1,257 tracked

Niches:

Food & Drink40Beauty40Fashion40Fitness39Travel40Parenting & Family35Lifestyle40Music & Dance40Art & Photography29Entertainment29

Cities:

Sydney7 listsMelbourne1 listsPerth1 lists

Ireland 40 ranked · at least 287 tracked

Niches:

Food & Drink34Beauty39Fashion40Fitness32Travel28Music & Dance27

Cities:

Dublin1 lists

Singapore 40 ranked · at least 262 tracked

Niches:

Food & Drink40Travel31

South Korea 38 ranked · at least 341 tracked

Niches:

Beauty34Fashion29

France 40 ranked · at least 1,184 tracked

Niches:

Fashion40Fitness20

Cities:

Paris1 lists

Italy 40 ranked · at least 856 tracked

Niches:

Fashion40Food & Drink40

Cities:

Milan1 lists

Japan 40 ranked · at least 388 tracked

Niches:

Fitness22Fashion40Food & Drink36

Cities:

Tokyo1 lists

Sweden 33 ranked · at least 224 tracked

Niches:

Fashion23

Spain 40 ranked · at least 1,143 tracked

Niches:

Fashion40Fitness25

Cities:

Barcelona1 listsMadrid1 lists

United Arab Emirates 40 ranked · at least 562 tracked

Cities:

Dubai1 lists

Netherlands 40 ranked · at least 638 tracked

Niches:

Fitness28Fashion40

Cities:

Amsterdam1 lists

Taiwan 40 ranked · at least 136 tracked

Saudi Arabia 40 ranked · at least 80 tracked

Denmark 40 ranked · at least 123 tracked

Portugal 40 ranked · at least 248 tracked

Niches:

Fashion35

Switzerland 40 ranked · at least 215 tracked

New Zealand 40 ranked · at least 136 tracked

Germany 37 ranked · at least 853 tracked

Niches:

Fitness20Fashion40Beauty40

Cities:

Berlin1 lists

Belgium 40 ranked · at least 221 tracked

Austria 40 ranked · at least 170 tracked

Cities:

Vienna1 lists

Qatar 40 ranked · at least 75 tracked

Browse by niche

Each niche groups what creators actually post about, measured from their content rather than declared in a bio. The list across all countries comes first, then each country, then cities.

Food & Drink

Food & Cooking · Restaurants & Cafes & Bars · Baking & Desserts · Vegan & Plant-Based

Countries:

All countries40US40UK40Canadian40Australian40Italian40Singaporean40Irish34Japanese36

Cities:

New York40London68Los Angeles60Chicago40San Francisco40Toronto40Atlanta40Houston40Dallas40Washington40Philadelphia40Miami40Austin40Boston40San Diego40Las Vegas40Vancouver40Sydney40Seattle40Nashville40Orlando40

Beauty

Beauty

Countries:

All countries40US40UK62Canadian40Australian40German40Korean34Irish39

Cities:

New York40Los Angeles40London40Miami40Toronto40Atlanta40Dallas40Houston40Chicago40Washington40San Francisco40Austin40Orlando39Nashville35San Diego27Philadelphia28Vancouver34Boston29Las Vegas27Sydney31Seattle25

Fashion

Fashion & Style · Luxury Fashion & Accessories · Streetwear & Sneaker Culture

Countries:

All countries40US40UK40Canadian40French40Spanish40Australian40German40Italian40Dutch40Japanese40Korean29Irish40Portuguese35Swedish23

Cities:

New York40London40Los Angeles40Miami40Toronto40Atlanta40Dallas40Houston40Chicago40San Francisco40Nashville40Washington40San Diego40Philadelphia39Boston40Austin40Vancouver40Orlando40Las Vegas26Sydney30Seattle33

Fitness

Fitness & Workouts · Sports & Athletics · Yoga & Pilates

Countries:

All countries34US33UK40Canadian40French20Australian39German20Spanish25Dutch28Japanese22Irish32

Cities:

New York36Los Angeles39Miami35London40Houston40Atlanta40Dallas40Chicago40San Diego40Boston28Sydney22Philadelphia29Austin40Toronto31Las Vegas25San Francisco27Washington34Seattle20Orlando22

Travel

Travel & Adventure · Luxury Travel & Hotels · Nature & Outdoors

Countries:

All countries40US40UK40Canadian40Australian40Singaporean31Irish28

Cities:

New York40London40Los Angeles40San Francisco40Toronto40Chicago40Orlando40Atlanta40Miami40Seattle40San Diego38Dallas40Houston40Boston35Vancouver25Austin29Washington29Nashville29Las Vegas25Sydney26

Parenting & Family

Parenting & Family Life · Kids & Toys

Countries:

All countries40US40UK40Canadian40Australian35

Cities:

New York40Los Angeles40Dallas40London40Atlanta40Houston40Miami40Nashville38Chicago40Austin37Toronto34Orlando24San Diego28Las Vegas23San Francisco26Washington23

Lifestyle

Local Things to Do · Personal Development & Motivation · Spirituality & Mindfulness · Career & Productivity

Countries:

All countries40US40UK40Canadian40Australian40

Cities:

New York40Los Angeles40London40Chicago40Atlanta40Houston40San Francisco40Dallas40Washington40Miami40Philadelphia33Toronto40Boston31Austin40San Diego40Las Vegas36Seattle31Nashville23Orlando25Vancouver22Sydney20

Health & Wellness

Health & Wellness · Nutrition & Diet

Countries:

All countries40US40UK40Canadian33

Cities:

New York40Los Angeles40Miami29Atlanta22Toronto20London25

Music & Dance

Music & Singing · Dance & Choreography

Countries:

All countries40US40UK40Canadian40Australian40Irish27

Cities:

Los Angeles39New York40London40Nashville40Atlanta40Philadelphia22Chicago40Houston40Austin36Miami28Washington34Las Vegas25San Francisco25Toronto20Dallas22

Art & Photography

Art & Illustration · Photography & Videography · DIY & Crafts

Countries:

All countries40US40UK40Canadian40Australian29

Cities:

New York40Los Angeles31London40San Francisco40Atlanta40Chicago32Houston40Miami29Dallas26Toronto21Washington26Austin23

Entertainment

Film & TV Commentary · Comedy & Humor · Anime & Fandom · Cosplay

Countries:

All countries40US40UK40Canadian32Australian29

Cities:

Los Angeles40New York40Atlanta40London40Chicago25Houston25Washington28Miami23San Francisco20Toronto20Dallas20

Home & Interior

Home Decor & Interior Design · Gardening & Homesteading

Countries:

All countries40US40UK40Canadian30

Cities:

New York40London40Los Angeles28

Weddings & Events

Weddings & Events

Countries:

All countries40US40UK40Canadian20

Cities:

New York40Los Angeles26London28

Pets

Pets & Animals

Countries:

All countries40US40UK40Canadian27

Cities:

New York31Los Angeles22London24San Francisco22

Business & Finance

Business & Entrepreneurship · Finance & Investing · Real Estate & Property

Countries:

All countries40US40UK40Canadian31

Gaming

Esports & Gaming

Countries:

All countries40US40UK30

Tech

Technology & Gadgets · Science & Engineering

Countries:

All countries40US40

Cars & Motoring

Cars & Motorsports · Motorcycles & Biking

Countries:

All countries40US40UK39

Books & Education

Books & Literature · Education & Study Hacks

Countries:

All countries40US40UK40Canadian21

Browse by gender

The largest female and male creators across all countries, in the niches where people search for them. The gender comes from each creator’s record, and every page says how it is worked out.

Female creators

All niches40Fashion40Fitness36Travel40Parenting & Family40Gaming40
United States40United Kingdom40Australia40Ireland40

Male creators

All niches40Beauty40Fashion40Fitness35Parenting & Family40

UGC creators

Creators whose own Instagram bio says they make UGC (user-generated content) for brands.

All countries40United Kingdom40Tech36

YouTube channels

The biggest YouTube channels we found in the US, the UK, Canada and Australia, in a list for each of 69 subjects and for each country.

Top YouTubers40American YouTubers40British YouTubers40Canadian YouTubers40Australian YouTubers40Roblox YouTubers40Minecraft YouTubers40Commentary YouTubers40Funny YouTubers40Golf YouTubers40Vloggers on YouTube40Fitness and Gym YouTubers40Food and Cooking YouTubers40Travel Vloggers40ASMR YouTubers40Family YouTube Channels40Gaming YouTubers40True Crime YouTube Channels40Science YouTubers40BookTubers40Tech YouTubers40History YouTube Channels40Reaction YouTubers40Yoga and Pilates YouTube Channels40Beauty YouTubers40

Curated lists and guides

21 curated lists

More niches

Local Influencer Marketing: A 2026 Playbook

Master local influencer marketing with our 2026 playbook for multi-location brands. Boost engagement and drive foot traffic with proven strategies.

View the list

Fitness

CrossFit Female Athletes: The Complete Guide 2026

A complete guide to CrossFit female athletes: history, training, nutrition, hormones, injury prevention, and competition prep.

View the list

Pets

Top 7 Dog Bloggers UK for Brand Collaborations in 2026

Find the best dog bloggers UK for your next campaign. Our 2026 list details top creators for brand collaborations and influencer marketing.

View the list

Food & Drink

10 Indian TV Chefs to Watch for Brand Collaborations

Discover 10 Indian TV chefs redefining home cooking in 2026. Explore their signature dishes, show histories, audience reach and brand-fit potential.

View the list

Travel

Influencers in Dubai: A Brand's How-To Guide for 2026

You've probably already done the first version of this badly.

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Fitness

Fitness Influencers UK: Your 2026 Playbook

Most brands looking for fitness influencers in the UK are stuck in the same loop. They pull a few names from a “top creators” list, send generic DMs, gift…

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Food & Drink

7 Top Food Critics UK: Your 2026 Restaurant Guide

Your dining room is busy, the pass is sharp, and the regulars already know they've found something good. The problem is scale. Local momentum doesn't…

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Beauty

Top 7 Beauty Influencers UK for Brands in 2026

Beyond the follow count, a brand's guide to UK beauty starts with a simple reality. You've got a launch date, stock is landing, paid media is booked, and…

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Food & Drink

Top London Food Bloggers: A Brand Guide for 2026

London's dining market is crowded, expensive, and loud. If you're managing a restaurant here, you already know that good food alone doesn't guarantee covers.…

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Food & Drink

7 Top Food Influencers UK for 2026 Brand Collabs

Beyond follower counts, the problem is usually workflow. You find a promising local creator for a launch, a menu drop, or a new product push. Then the next…

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Travel

Travel Influencers UK: A Brand's 2026 Playbook

Your team is probably doing some version of this already. A marketer pulls a list of travel influencers uk from Google, sends a batch of DMs, gets a few…

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Fashion

Unlock Your Brand's Growth with fashion influencers uk 2026

You've set a budget for influencer marketing, opened a dozen tabs, and now you're staring at a familiar problem. There's no shortage of fashion influencers…

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Fashion

7 Top Men Fashion Bloggers to Watch in 2026

You approve a creator because the feed looks right, the audience size clears the internal benchmark, and the rate feels workable. Then the campaign goes live…

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Instagram

Instagram Influencers UK: Your ROI Playbook

£5.78 back for every £1 spent should get any UK brand manager's attention. Instagram influencer marketing has moved well beyond a test budget line. It now…

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More niches

10 Best Influencer Marketing Platform UK Tools (2026)

Your Instagram DMs are full, the payment trail is unclear, and campaign reporting lives in a spreadsheet nobody wants to defend in a meeting. That is usually…

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Travel

Influencers in Travel: Drive Results with Our 2026 Guide

You’re likely dealing with a familiar problem. Paid social is getting more expensive, generic brand creative blends into the feed, and the glossy destination…

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Food & Drink

Food Influencers in Edinburgh: Creator Marketing for Scottish Restaurants

The Edinburgh food scene is more competitive than ever. From fine dining on the Royal Mile to cosy cafés in Leith, standing out requires more than just a…

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Food & Drink

Food Influencers in Birmingham: Finding Local Creators

If you want to fill your tables and get your food brand noticed in Birmingham, you need to think local. Really local. Working with the right food influencers…

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Food & Drink

Food Influencers in Manchester: A Guide for Restaurant Owners

Collaborating with food influencers in Manchester can completely change the game for your restaurant. It’s about more than just a few nice photos; it’s a…

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Food & Drink

Food Influencers in London: How Restaurants Work With Them

Working with London's food influencers isn't just another marketing box to tick; it's become one of the most powerful ways to grow. It’s about getting…

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Food & Drink

How to Find Local Food Influencers in Your City and Drive Orders

If you want to find the best local food influencers in your city, your first move should be to dive deep into hyper-local hashtags and location tags on…

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