Creator Directory
The 23 biggest fashion creators we track with a verified home base in Sweden, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 29 fashion creators in Sweden; these are the largest with a verified profile.
23 creators, ranked by audience
@dfyne.official athlete | FRANSSON · Glute Guide 2.0 🔗
1.2M
Followers
3.1%
Engagement
863K
Avg views
Strong engagement. Top 22% of the 23 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🙋🏼♀️Outfits, inspiration, tips · 🧵Kläder, symönster, tyger · 📕Min bok - Hitta din stil · 📍Göteborg🇸🇪 · ❣️DM för frågor · 👗@hallindesign
119K
Followers
1.5%
Engagement
80K
Avg views
Average engagement. Top 35% of the 23 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Contact: ✉️ · 📍 Sweden · Mom to Alba 🤍 · Podcast @stokochstil 🎙️
113K
Followers
3.1%
Engagement
33K
Avg views
Strong engagement. Top 17% of the 23 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Menswear | Lifestyle | Travel · Fashion journalist & style expert @tv4 · Stockholm based
109K
Followers
0.5%
Engagement
36K
Avg views
Modest engagement. Bottom 17% of the 23 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Influencer of the Year (ELLE Swe) / Hit podcast #säkerstilpodden / Style Tips for an everlasting closet ♻️ By @emiliadeporet & @ebbavonsydow
104K
Followers
0.4%
Engagement
115K
Avg views
Low engagement. Bottom 9% of the 23 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Petri Tigercrona, curator, Skokloster Castle · Historic houses ~ historical fashion ~ time traveller
96K
Followers
1.4%
Engagement
30K
Avg views
Average engagement. Top 48% of the 23 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›swedish content creator · contact: co-founder @mikevystudio
94K
Followers
1.3%
Engagement
7.4K
Avg views
Average engagement. Bottom 48% of the 23 creators here, where the median is 1.3%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›to become a woman with exceptional taste · french heritage, style, fragrances & attitude · editor at @nudenotesofficial · shop my closet ⬇︎
73K
Followers
6.9%
Engagement
96K
Avg views
Exceptional engagement. Top 9% of the 23 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Interior| DIY | asmr | lifestyle · افكار ديكور بسيطة ودافئة | يوميات من بيتي 🤍 · 📍 Varberg, Sweden · 🗣️ Kurdî | عربي | Svenska | English · 📩 PR & col…
62K
Followers
4.5%
Engagement
128K
Avg views
Strong engagement. Top 13% of the 23 creators here, where the median is 1.3%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Sweden
44K
Followers
0.6%
Engagement
11K
Avg views
Modest engagement. Bottom 22% of the 23 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
creative · ✍🏻 @norstedts_forlag · 📚han kom hem och sa det är slut · Agent: · order 👇🏻
41K
Followers
1.9%
Engagement
31K
Avg views
Average engagement. Top 30% of the 23 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🌙 Outfits, styling, inspiration · 👩🏼💻 Founder @hellohildur · 📍 Ljunghusen, Sweden
38K
Followers
0.8%
Engagement
30K
Avg views
Modest engagement. Bottom 30% of the 23 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇸🇪 | Stockholm · I'm building my dream life · Co-founder & CD @flatmates.sthlm
30K
Followers
57.8%
Engagement
280K
Avg views
Exceptional engagement. Top 4% of the 23 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›masc/unisex fashion & lifestyle | stockholm · co-founder @out.runclub
27K
Followers
0.5%
Engagement
13K
Avg views
Low engagement. Bottom 13% of the 23 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Creative Consultant & Stylist · Contributing fashion writer @voguescandinavia @editorialist · Stockholm
23K
Followers
0.8%
Engagement
10K
Avg views
Modest engagement. Bottom 35% of the 23 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Est. 2003🩷 · We love beautiful vintage clothing from the 1900s❤️Carefully handpicked & curated vintage with love & care😍 · Mon–Fri 12–18, Sat 12–16🍀
21K
Followers
0.2%
Engagement
3K
Avg views
Low engagement. Bottom 1% of the 23 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇸🇪 61k followers on TikTok · Running&clothes · I love my wife
16K
Followers
2.0%
Engagement
9.4K
Avg views
Average engagement. Top 26% of the 23 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Outfits 🫶🏼 · TikTok: nilsson.felicia · 📍Göteborg
15K
Followers
0.8%
Engagement
4.3K
Avg views
Modest engagement. Bottom 39% of the 23 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Frilans Art Director och designer/grundare av @litekalabalik · Blogg hos @feminasverige · Förfrågningar: · 📍Malmö
13K
Followers
1.4%
Engagement
7.3K
Avg views
Average engagement. Top 43% of the 23 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Spreading awareness of iconic outfits while wearing them🌺 · Also I’m a travel addict who’s not in recovery ✈️ · Malmö, Sverige · Team @celsiussverige
12K
Followers
1.4%
Engagement
2.5K
Avg views
Average engagement. Top 39% of the 23 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
🧥 Klassiska outfits över trender · 👩🏻💻 UGC · 🐴 Börjat rida igen efter en ”liten” paus på 18 år · 🔑 Stockholm
11K
Followers
0.9%
Engagement
7.5K
Avg views
Average engagement. Bottom 43% of the 23 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Minimal Style Outfit Inspiration I UGC Creator · @zalando Style creator · 📍Sweden · 🛍 Shop my looks on:
9.7K
Followers
0.7%
Engagement
1.6K
Avg views
Modest engagement. Bottom 26% of the 23 creators here, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›ᴍᴇ, ᴍʏ ᴡᴀʀᴅʀᴏʙᴇ & ɪ · Based in Sweden
5.1K
Followers
0.3%
Engagement
1.4K
Avg views
Low engagement. Bottom 4% of the 23 creators here, where the median is 1.3%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for fashion creators in Sweden, free on a strategy call.
We track at least 29 fashion creators with a verified home base in Sweden, part of a live database of 2.3M+ creators. This page lists the 23 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
A Guide to Influencer Marketing for Fashion and Apparel Brands
Forget the glossy magazine ads and celebrity billboards of yesterday. Modern influencer marketing for fashion and apparel brands isn’t happening in a studio…
Creator Marketing for Jewellery and Accessories Brands
For jewellery brands, creator marketing stops being a fluffy awareness play the moment you attach revenue to it. That shift matters because the upside is…
What Is a Micro Influencer: Unlock ROI for UK Brands
A micro-influencer is usually a creator with 10,000 to 100,000 followers who serves a defined niche and, in the UK, often delivers 3% to 5% Instagram…
Fashion creators elsewhere:
US40UK40Canadian40French40Spanish40Australian40German40Italian40Dutch40Japanese40Korean29Irish40Portuguese35New York40London40Los Angeles40Miami40Toronto40Atlanta40Dallas40Houston40Chicago40San Francisco40Nashville40Washington40San Diego40Philadelphia39Boston40Austin40Vancouver40Brands these creators work with:
Abercrombie & FitchAdidasAerieAlo YogaAmazonAmerican EagleAnthropologieAritziaASOSAthletaBanana RepublicBershkaboohooChanelCiderCoachConverseCostcoCrocsCupsheCVSDiorDolce VitaEdiktedEtsyFableticsFashion NovaFIGSFree PeopleGapGarageGucciGymsharkH&MHalaraHobby LobbyHollisterJ.CrewKate SpadeKendra ScottLevi'sLouis VuittonLululemonLulusMacy'sMangoMejuriMichael KorsMiu MiuNew BalanceNextNikeNordstromNuulyOakleyOh PollyOld NavyPacSunPandoraPatagoniaPeppermayoPinterestPradaPrettyLittleThingPrimarkPrincess PollyPumaQuinceRalph LaurenRent the RunwayRevolveSam's ClubSet ActiveSézaneSHEINSKIMSSpanxSteve MaddenTargetTecovasTemuTiffany & Co.UGGUnder ArmourUniqloUrban OutfittersVansVictoria's SecretVuoriWalmartWhite FoxZaraThe data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 29 fashion creators in Sweden and publish the largest with a verified profile | 23 | 10,890 across our published pages |
| Median followersFashion in Sweden vs all 10,890 creators across our published pages | 38K | 76K |
| Median engagement rate | 1.3% | 1.0% |
| Median average views | 13K | 31K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 23 creators shown above, so they change when the data does.
This page ranks 23 fashion creators in Sweden. We track at least 29 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 38K followers, and the average engagement rate across the page is 4%. By size, 9% are nano creators (under 10,000 followers), 70% are micro creators (10,000 to 100,000), 17% are mid-tier creators (100,000 to 500,000) and 4% are macro creators (500,000 and above).
Filippa Fransson 🇸🇪 (@filippafranssoon) has the largest following on this page at 1.2M. Follower count is not the same as performance though. Malin Andrée (@malinandreee) has the highest engagement rate here at 57.81%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Fashion & Style, Beauty, Travel & Adventure and Luxury Fashion & Accessories. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified Sweden home base. The places they mention most in their posts are Stockholm, Paris and Copenhagen. By country, the most mentioned are Sweden, France and Italy. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.