Compare · Enterprise creator marketing software
Sup vs CreatorIQ: the alternative that runs it for you
CreatorIQ is enterprise software for large brands and agencies that run creator programmes with their own teams. It is priced by quote, on a yearly agreement. Sup is a done-for-you influencer marketing service: our team runs the campaign for you, with no subscription and no minimum term, and you pay only for posts that go live.
- CreatorIQ: a quote and a 12-month term. Sup: $0 a month
- Enterprise software for your team, or a team that does the work
- You approve the shortlist, the rates and the content
CreatorIQ
No public price
- Priced by quote, after a call with its sales team
- A first term of 12 months, unless your order form differs
- It renews for 12 months at a time
- No right to end the agreement for convenience
Sup
$0 a month. You pay for posts that go live
- No subscription, no retainer and no set-up fee
- Nothing is booked until you approve the creator’s price
- Our fee comes out of the creator’s fee, after the post is live
- The Better-Rate Guarantee: better rates than yours, or we waive our fee
- $0
- a month with Sup
- 48 hours
- from your brief to a shortlist
- 350M
- creators searched live on Instagram and TikTok
You pay for posts that go live.
You say yes or no to each creator.
Searched by our team, for each brief.
The short answer
CreatorIQ or Sup: which one fits you
CreatorIQ is a good choice for a large brand or an agency with a team that runs creator programmes in many markets. Sup fits when you want the campaign run for you, with no yearly agreement, and you want to pay only when a post is live.
Choose CreatorIQ when
- You are a large brand or an agency with a creator team in place
- You need software built for many users and many markets
- You pay creators in many countries and currencies
Choose Sup when
- You want the campaign run for you, not software for a team you do not have
- You do not want a 12-month agreement
- You want to pay only when a post is live
Side by side
CreatorIQ and Sup, side by side
CreatorIQ is enterprise software for creator marketing, with a creator search, campaign management, creator payments and measurement for large brands and agencies. Sup is a done-for-you influencer marketing service. Our team finds, books, contracts and pays Instagram and TikTok creators for brands and agencies, and you pay only for posts that go live. So this table compares two ways of getting the same work done.
What it is
CreatorIQ
Enterprise software for creator marketing: search, campaign management, payments and measurement
Sup
A done-for-you influencer marketing service. Our software finds the creators, our team runs the campaign, and you approve each step
Who does the work
CreatorIQ
Your team, or your agency, in the software
Sup
Our team: the search, the outreach, the fee talks, the contracts, the payments and the tracking
The price
CreatorIQ
No public price. The pricing page is a form to request a call
Sup
$0 a month. You pay only for posts that go live, on one invoice from Sup, and our fee is inside the price you approve
The commitment
CreatorIQ
A first term of 12 months unless your order form differs. It renews for 12 months unless either side gives 60 days’ notice
Sup
No subscription, no minimum term and no lock-in. Each campaign is agreed in its own statement of work
Finding creators
CreatorIQ
A search of millions of public creator profiles across the major social networks, run by your team
Sup
A live search of Instagram and TikTok, run by our team for your brief. A shortlist comes back in 48 hours
Paying creators
CreatorIQ
Payments to creators in 60+ currencies across 80+ markets
Sup
One invoice from Sup. We pay every creator, after their post is live
CreatorIQ’s column is from its own public pages, read on 6 October 2026. The pages are listed under sources.
The cost
What one campaign costs, on each
On both sides you pay for the creators. The difference is what you pay on top of that, and what you pay before a single post is live.
With CreatorIQ
- The creators’ fees
- The software fee, set by quote, for a term of 12 months unless your order form differs
- Your team’s time, or your agency’s, to run the campaigns
With Sup
- The price you approve for each creator, for the posts that go live
- Nothing on top. We take our fee from the creator, after the post is live
- The Better-Rate Guarantee: better rates than yours, or we waive our fee
- Three approvals from you: the shortlist, the rates and the content
CreatorIQ’s lines are its own published terms, read on 6 October 2026. We give no figure for your team’s time: it depends on the size of the campaign. Our fee is inside the price you approve for each creator, so there is nothing on top of it.
CreatorIQ’s price
How much does CreatorIQ cost?
CreatorIQ’s pricing page is a form to request a call. Its published agreement sets a first term of 12 months where the order form names none, and renews for 12 months at a time unless either side gives written notice 60 days before the term ends. Its contracts guide says it does not allow an agreement to be ended for convenience.
We give no figure, because any number here would be a guess or a report from someone else. To get one, ask CreatorIQ for a quote. When you have it, set it beside the cost of one campaign above: a platform fee is due whether or not a post goes live. The terms above are from CreatorIQ’s legal page, read on 6 October 2026.
Sup has no price list of this kind. It costs $0 a month. You pay only for posts that go live, at the price you approved for each creator, on one invoice from Sup, and our fee is inside that price. The whole offer is below.
Our offer
What you get with Sup, for $0 a month
This is the whole offer, as it stands on our homepage. There is no plan to choose, no seat to buy and no minimum term.
$0a month
- $0 monthly fee
- $0 retainer
- $0 platform cost
We take our fee from the creator, and only after their post is live and approved.
Three promises
- Nothing is booked until you approve the creator’s price.
- No creators you’d book, no fee.
- The Better-Rate Guarantee: better rates than yours, or we waive our fee.
What you get
Normal price
- Software to search, contact and track creators
Normal price: $500 a month - Sourcing, outreach and rate negotiation, done for you
Normal price: $7,500 a campaign - The admin your team does today: briefs, chasing and tracking
Normal price: $80 a creator - Your Audit Report: a full audit of your brand against your market
Normal price: $900 - Your Winning Videos Report: the formats and hooks that win your market
Normal price: $450 - Your Market Dataset: competitors’ ads, posts and creator posts, with views
Normal price: $600 - Contracts and usage rightsIncluded
- Creator payments and taxIncluded
- Tracked links and promo codesIncluded
- Live dashboard and end-of-campaign reportIncluded
- Unlimited seats for your teamIncluded
Your price: $0 a month. You pay only for posts that go live.
A normal price is what each piece usually costs when it is bought alone: a platform subscription, an agency’s fee for one campaign, two hours of admin for each creator, and our own price for each report. They are not added up, because a brand would buy a platform or an agency, and not both.
To be fair
What CreatorIQ does well
A comparison written by one side should say what the other side is good at. These are CreatorIQ’s strengths, from its own pages.
Built for large teams
CreatorIQ is made for brands and agencies that run creator programmes at scale, with many people working in one system.
Payments in many markets
It says it pays creators in 60+ currencies across 80+ markets, with local payments that cut exchange fees.
Its contract terms are public
CreatorIQ publishes its master agreement and a plain guide to it, so a buyer can read the terms before the first call.
Who does the work
Our team runs the campaign for you
Software gives your team a faster way to do the work. With Sup, our team does the work. We search Instagram and TikTok live for each brief, write to the creators, answer every reply and agree each fee inside your budget.
- A shortlist within 48 hours of your brief
- You say yes or no to every creator and every fee
- You never send a message or chase a reply
Pay on performance
You pay when a post is live
You pay when a post is live and you have approved it. There is no subscription to pay while you wait. We take our fee from the creator, you get one invoice from Sup, and a creator who does not post is not paid.
- $0 a month, with no retainer and no set-up fee
- Nothing is booked until you approve the creator’s price
- One invoice from Sup. We pay every creator
Contracts and rights
A contract for every creator, written for you
Each creator signs an agreement that names the deliverables, the dates and how long you may use the content. Each draft is checked against your brief before you see it, and nothing goes live without your yes.
- Usage rights as a length of time, for organic use and for paid use
- Ad codes collected, so a post can run as an ad
- Every post tracked, with its views and engagement
One customer
What the work took, before and after
A price list never shows a platform’s largest cost, which is your team’s time. These are one agency’s own numbers after 12 months with Sup.
- 85 → 6
- admin hours for each campaign
- 32 → 61
- campaigns a year, run by one person
- $100k
- saved, as three campaign managers became one
“Sup has saved us hours and hours of pain and admin. We can now focus on the creative, winning new clients, and expansion.”
Common Good is a CPG agency in the US with a team of 20. These are one customer’s results over 12 months, and not a promise of yours. More customers are on the homepage.
How it works
From your brief to live posts, with Sup
- 01
You send a brief
The product, who buys it and what you want made. A free report on up to 100 competitors in your market comes back.
- 02
You approve the shortlist
It comes back in 48 hours. You say yes or no to each creator.
- 03
You approve the rates
We agree each fee inside your budget. Nothing books until you say yes.
- 04
You approve the content
Then the post goes live, and only then do you pay.
Other options
Other alternatives to CreatorIQ
An alternative can be another tool your team runs, a marketplace, or a team that does the work. These are other options a buyer may weigh, with what each company publishes about its own price.
| Option | What it is | Published price | Compared with Sup |
|---|---|---|---|
| Sup | A done-for-you service: our team runs the campaign and you approve each step | $0 a month. You pay for posts that go live | This page |
| GRIN | Creator management software with an AI agent | Free, then from $200 a month | Sup vs GRIN |
| Upfluence | All-in-one influencer marketing platform | No public price | Sup vs Upfluence |
| Aspire | All-in-one creator platform, with an agency service | No public price | Sup vs Aspire |
| Later Influence | Enterprise influencer platform, with a services team | No public price | Sup vs Later Influence |
| Modash | Creator search and management software | From $199 a month, paid yearly | Sup vs Modash |
| HypeAuditor | Creator search and analytics software | From $299 a month, billed yearly | Sup vs HypeAuditor |
| Collabstr | Creator marketplace | Free to join, with a 10% fee on each order | Sup vs Collabstr |
| Billo | UGC video platform | From $99 a video, bought as packs | Sup vs Billo |
| Social Cat | Micro-influencer platform for small brands | From £79 a month, plus VAT | Sup vs Social Cat |
| SideShift | UGC creator marketplace | From $210 a month, billed yearly | Sup vs SideShift |
| Trybe | Performance-based UGC platform | Free to start, with a fee of up to 1.5% | Sup vs Trybe |
Each price is the company’s own published price on the day we read it, and each of our pages names its source. All of them are on the compare page.
Sources, and how we compared
This is Sup’s own comparison, written by Sup. Every fact about CreatorIQ is taken from CreatorIQ’s own public pages, read on 6 October 2026. We give no price that CreatorIQ does not publish, and we have not used an account with CreatorIQ to write this page. CreatorIQ is a trademark of its owner, and Sup has no connection with it.
- CreatorIQ: legal page, with its master agreement and contracts guide
- CreatorIQ: pricing
- CreatorIQ: creator search
- CreatorIQ: creator payments
Prices and features change. If something here is out of date or wrong, write to hello@sup.co and we will correct it.
Written by
Matt Greenwell, Co-Founder and CEO of Sup
Matt started Sup in 2024 with Hassan Munir. Before Sup he co-founded Storefront, the marketplace for booking pop-up retail space. Before that he worked at Goldman Sachs.
Every fact about CreatorIQ is from its own public pages, read on 6 October 2026. The facts about Sup are Matt’s. Updated 6 October 2026.
FAQ
CreatorIQ and Sup: questions
How much does CreatorIQ cost?
CreatorIQ publishes no price. Its pricing page is a form to request a call with its sales team. Its published agreement sets a first term of 12 months where the order form names none, and it renews for 12 months at a time. Read on 6 October 2026.
Can you cancel a CreatorIQ contract early?
CreatorIQ’s own contracts guide says it does not allow an agreement to be ended for convenience. Its published agreement renews for 12 months at a time unless either side gives written notice 60 days before the term ends. Your own order form may differ, so read it. Sup has no minimum term and no lock-in: each campaign is agreed in its own statement of work.
Is Sup a CreatorIQ alternative?
For a brand that wants a campaign run for it, yes. CreatorIQ is software for a team that already runs creator programmes at scale. Sup is a done-for-you service: our team runs each campaign, and you pay only when a post is live. If you are a large brand with a creator team in many markets, CreatorIQ is the closer fit.
Is Sup cheaper than CreatorIQ?
We cannot say, because CreatorIQ publishes no price. What differs is when you pay. CreatorIQ is a software fee for a yearly term, due whether or not a post goes live. Sup has no subscription. It is $0 a month, you pay only for posts that go live, and our fee is inside the price you approve for each creator.
What are the alternatives to CreatorIQ?
Sup is one: a done-for-you service, where our team runs the campaign and you pay only for posts that go live. Other options in the same market include GRIN, Upfluence, Aspire, Later Influence and Modash. Each has a page on this site, with the price it publishes.
What is Sup?
Sup is a done-for-you influencer marketing service. Our team finds, books, contracts and pays Instagram and TikTok creators for brands and agencies, and you pay only for posts that go live. Our own software runs the search and the tracking, and our team does the outreach, the fee talks, the contracts and the payments. We run gifting, UGC, Spark Ads and partnership ads, influencer posts, ambassador programmes and TikTok Shop campaigns.
What does Sup guarantee?
Three things. Nothing is booked until you approve the creator’s price. If we find no creators you would book, there is no fee. And the Better-Rate Guarantee: better rates than yours, or we waive our fee.
What do I get before I pay anything?
Send a brief and you get a free intelligence report on up to 100 competitors in your market: their ads, their creators and the content that is working. It is yours to keep, whether or not you run a campaign with us. A shortlist of creators comes back within 48 hours of the brief, and you say yes or no to each one.
Can I use CreatorIQ and Sup together?
Yes. You can keep CreatorIQ for your own team’s programmes and hand a campaign to us. You can also bring the creators you already work with: we contract and pay them in the same way, and our fee applies only to creators we find.
What does pay on performance mean at Sup?
You pay when a post is live and you have approved it. For content delivered as files, you pay for the content you approve. Nothing is booked until you approve the creator’s price, and a creator who does not deliver is not paid. It does not mean pay for each sale.
Comparing CreatorIQ with other options?
Send a brief. A shortlist comes back in 48 hours, with a free report on up to 100 competitors in your market. We do the outreach, the contracts and the payments, and you only pay for posts that go live.