Sup vs Upfluence
The Upfluence alternative that runs it for you
Sup is a done-for-you influencer marketing service. Our team and our AI agents find, book, contract and pay Instagram and TikTok creators for brands and agencies, and you pay only for posts that go live. Upfluence is a platform on a 12-month contract, priced by quote.
- $0 a month, and you pay for a creator only when their post is live
- You approve every creator’s price before anything is booked
- A shortlist in 6 hours. We do the outreach, the contracts and the payments
Send a brief. It is free to look around, and you pay for a creator only when their post is live.
“Sup has saved us hours and hours of pain and admin.”
Trusted by 650+ brands and agencies
- $0
- a month with Sup
- 6 hours
- from your brief to a shortlist
- 350M
- creators searched live on Instagram and TikTok
You pay for a creator only when their post is live.
You say yes or no to each creator.
Our AI agents search for each brief, and our team picks the shortlist.
The short answer
Sup or Upfluence: which one fits you
Upfluence is a good choice when creator sales are a large, steady part of your business, you have a team to run the programme, and a fixed yearly fee suits you better than a fee for each creator. Sup fits when you want the campaign run for you, with no contract, and you want to pay only for posts that go live.
The difference
A fixed platform fee, or payment only for posts that go live
Sup
$0 a month, plus the creator prices you approve
- No subscription, no retainer and no set-up fee
- You pay each creator only when their post is live
- We take our fee from creators, so the price you approve holds it
- A gifting-only campaign pays $19 per gift as our fee
Upfluence
No public price
- Priced by quote, by module, team size and volume
- A fixed platform fee, with no share of sales
- A minimum contract of 12 months
- A free trial after a first call
Choose Sup when
- You want the campaign run for you, not a platform to run
- You do not want a 12-month contract
- You want to pay only for posts that go live
Choose Upfluence when
- You have a team to run a creator programme all year
- You sell online and want creator sales tracked in your own store
- A fixed platform fee suits you better than a fee for each creator
Side by side
Upfluence and Sup, side by side
Upfluence is an influencer marketing platform sold in three modules: finding creators, running creator programmes, and running them with its AI and creator payments. Sup is a done-for-you influencer marketing service. Our team and our AI agents find, book, contract and pay Instagram and TikTok creators for brands and agencies, and you pay only for posts that go live. So this table compares two ways of getting the same work done.
Upfluence’s side read on 6 October 2026
What it is
Sup
A done-for-you influencer marketing service. Our team and our AI agents run the campaign, and you approve each step
Upfluence
An influencer marketing platform in three modules: Find, Scale and Autopilot
Who does the work
Sup
Our team and our AI agents: the search, the outreach, the fee talks, the contracts, the payments and the tracking
Upfluence
Your team, in the platform, with its AI assistant and an account manager. Upfluence also has an agency team
The price
Sup
$0 a month. You pay the price you approve for each creator, when their post is live, and we take our fee from creators. A gifting-only campaign pays $19 per gift
Upfluence
No public price. Upfluence says each plan is custom-quoted and is a fixed platform fee, with no percentage of sales
The commitment
Sup
No subscription, no minimum term and no lock-in. Each campaign is agreed in its own statement of work
Upfluence
A minimum contract of 12 months
Finding creators
Sup
A live search of Instagram and TikTok, run by our team and our AI agents for your brief. A shortlist comes back in 6 hours
Upfluence
A creator search on all major social networks, creators who apply, and a match against your own customer list
Outreach
Sup
We write, send, follow up and answer every reply. You never send a message
Upfluence
Mass emails from your Gmail or Outlook, with templates. Automated sequences are in the two higher modules
Paying creators
Sup
One invoice from Sup. We pay every creator, after their post is live
Upfluence
Creator payments are in the Autopilot module only
Tracking
Sup
Every post tracked in a live dashboard, with a tracked link and a promo code for each creator, and a report at the end
Upfluence
Sales tracking and campaign analytics in the two higher modules
Upfluence’s column is from its own public pages, read on 6 October 2026. The page is listed under sources.
Send a brief and see what your campaign would cost. You pay for a creator only when their post is live.
The cost
What one campaign costs, on each
On both sides you pay for the creators. The difference is what you pay on top of that, and what you pay whether or not a post goes live.
With Sup
- The price you approve for each creator, which holds our fee
- On a gifting-only campaign, $19 per gift as our fee
- No subscription, and no fee for a creator whose post does not go live
- Three approvals from you: the shortlist, the rates and the content
With Upfluence
- The creators’ fees and commissions
- The platform fee, set by quote, on a contract of at least 12 months
- Your team’s time to run the platform
What will your campaign cost? Use us to find out
We take our fee from creators, so what you pay is the price you approve for each creator. Creator prices differ by niche and by the size of the creator. Use us to find out what yours would be. You get a shortlist in 6 hours, and we collect a quote from each creator you keep. Nothing is booked until you approve the prices, and you can take back any balance you have not spent. The calculator in our offer adds it up for your own numbers. For a first idea of what creators of each size charge, try our free influencer rate calculator.
Upfluence’s lines are its own published terms, read on 6 October 2026. We give no figure for your team’s time: it depends on the size of the campaign. The price you approve for a creator already holds our fee. A gifting-only campaign pays $19 per gift as our fee.
One customer
What the work took, before and after
A price list never shows a platform’s largest cost, which is your team’s time. These are one agency’s own numbers after 12 months with Sup.
- 85 → 6
- admin hours for each campaign
- 32 → 61
- campaigns a year, run by one person
- $100k
- saved, as three campaign managers became one
- $600k
- in new revenue
“Sup has saved us hours and hours of pain and admin. We can now focus on the creative, winning new clients, and expansion.”
Common Good is a CPG agency in the US with a team of 20. These are one customer’s results over 12 months, and not a promise of yours. More customers are on the homepage.
Our offer
Sup is $0 a month, and you pay only the creator prices you approve
This is the whole offer, as it stands on our homepage. It is the same for every brand and agency, with no plan to choose, no seat to buy and no minimum term.
Pay As You Go
We negotiate and collect quotes from creators. You approve the ones you like, and only pay each creator when their content is live or sent.
We take our fee from creators.
- We source creators for you
- We negotiate for you
- We track them for you
- You approve each creator
- You approve content
- You pay when deliverables are met
What a campaign costs
What each creator gets
- For gifting-only campaigns, we charge $19 per gift as our fee
- $19
- You pay
- The admin your team does today, at $80 a creator
$80
- We source creators for you
- We negotiate for you
- We track them for you
- You approve each creator
- You approve content
- You pay when deliverables are met
- No live post, no fee.
- You approve every creator’s price before anything is booked.
- A shortlist of creators within 6 hours.
What you get
Our team and our AI agents do each part. You approve each creator and each post.
Your plan
- CampaignsUnlimited
- CreatorsUnlimited
- Team seatsUnlimited
- CountriesAny
Finding creators
- A live search across 350 million creatorsDone for you
- Creators who already post about your competitorsDone for you
- Creators like the ones you nameDone for you
- Audience data: location, age and genderIncluded
- Fake follower and quality checksDone for you
- A shortlist checked by a personDone for you
- Instagram, TikTok and YouTubeIncluded
Outreach and booking
- Outreach to every creatorDone for you
- Every reply and follow-upDone for you
- Rates negotiatedDone for you
- Each creator and their priceYou approve
- Briefs writtenDone for you
- Contracts and usage rightsDone for you
- See where every creator standsIncluded
Content
- UGC videos and photosDone for you
- Every draft checked against your briefDone for you
- Rounds of changesDone for you
- Each post before it goes liveYou approve
- Ad disclosure on every postDone for you
- All your content in one libraryIncluded
Products and gifting
- Product gifting and seedingDone for you
- Shopify connectionIncluded
Paid ads
- TikTok Spark Ads codesDone for you
- Meta Partnership Ads accessDone for you
Payments
- Creator payments in any countryDone for you
- Tax forms and invoicesDone for you
- No creator is paid until their post is liveIncluded
Tracking and reports
- Every live post found and trackedDone for you
- Views, engagement and CPM per creatorIncluded
- Tracking links and promo codesDone for you
- Sales from links and codesIncluded
- Affiliate commissionsDone for you
- Mentions of your brandIncluded
- Live dashboardIncluded
- End-of-campaign reportDone for you
Team and support
- A person on our team for every campaignIncluded
- Strategy for every campaignDone for you
- Support by email and chatIncluded
- Your creators moved in from another toolDone for you
- Several brands in one accountIncluded
Free with your setup call
- Your Audit Report
Normal price: $900 - Your Winning Videos Report
Normal price: $450 - Your Market Dataset
Normal price: $600
- Gifted
- Paid
- UGC
- TikTok Shop
- YouTube
- Local visits
- Affiliate
The price beside each report is our own price for that report when it is bought alone. The admin figure in the calculator is two hours of your team’s work for each creator, at $40 an hour. Neither is added to what you pay.
Who does the work
Our team and our AI agents run the campaign for you
Software gives your team a faster way to do the work. With Sup, our team and our AI agents do the work. We search Instagram and TikTok live for each brief, write to the creators, answer every reply and agree each fee inside your budget.
- A shortlist within 6 hours of your brief
- You say yes or no to every creator and every fee
- You never send a message or chase a reply
Katie Blood
@katie_b · Instagram · 362K followers
Pay as you go
You pay for a creator when their post is live
You add a balance before our team and our AI agents contact creators. A creator’s approved price is taken from it when their post is live, or on a UGC campaign when you approve their content. On a gifting-only campaign, our $19 for each gift is taken the same way. You can take back any balance you have not spent. There is no subscription to pay while you wait. We take our fee from creators, so the price you approve holds it. If a creator does not post, you pay nothing for them.
- $0 a month, with no retainer and no set-up fee
- You approve every creator’s price before anything is booked
- One invoice from Sup. We pay every creator
Contracts and rights
A contract for every creator, written for you
Each creator signs an agreement that names the deliverables, the dates and how long you may use the content. Each draft is checked against your brief before you see it, and nothing goes live without your yes.
- Usage rights as a length of time, for organic use and for paid use
- Ad codes collected, so a post can run as an ad
- Every post tracked, with its views and engagement
Upfluence’s price
How much does Upfluence cost?
Upfluence publishes no price. It says its pricing is custom-quoted, based on the modules you choose, your team size and your programme’s volume. Every plan is a fixed platform fee, and it takes no percentage of sales. The minimum contract is 12 months. There is no mandatory set-up fee, and a free trial is set up after a first call.
We give no figure, because any number here would be a guess or a report from someone else. To get one, ask Upfluence for a quote. When you have it, set it beside the cost of one campaign above: a platform fee is due whether or not a post goes live. The terms above are from Upfluence’s pricing page, read on 6 October 2026.
Sup has one plan for everyone. It costs $0 a month, and you pay the price you approve for each creator when their post is live. We take our fee from creators. A gifting-only campaign pays $19 per gift as our fee. The whole offer is set out above.
To be fair
What Upfluence does well
A comparison written by one side should say what the other side is good at. These are Upfluence’s strengths, from its own pages.
No share of your sales
Upfluence says its fee is fixed and that it takes no percentage of tracked sales. For a brand with large creator sales, that keeps the cost flat as sales grow.
Built around the online store
It connects to your ecommerce stack, finds creators among your own customers, sends products in bulk and tracks the sales each creator makes.
You buy only the modules you need
A brand that only needs to find and contact creators does not pay for the payment tools. An account manager is included from the first day.
Other options
Other alternatives to Upfluence
An alternative can be another tool your team runs, a marketplace, or a team that does the work. These are other options a buyer may weigh, with what each company publishes about its own price.
| Option | What it is | Published price | Compared with Sup |
|---|---|---|---|
| Sup | A done-for-you service: our team and our AI agents run the campaign, and you approve each step | $0 a month, and you pay for a creator only when their post is live | This page |
| GRIN | Creator management software with an AI agent | Free, then from $200 a month | Sup vs GRIN |
| Aspire | All-in-one creator platform, with an agency service | No public price | Sup vs Aspire |
| CreatorIQ | Enterprise creator marketing software | No public price | Sup vs CreatorIQ |
| Later Influence | Enterprise influencer platform, with a services team | No public price | Sup vs Later Influence |
| Modash | Creator search and management software | From $199 a month, paid yearly | Sup vs Modash |
| HypeAuditor | Creator search and analytics software | From $299 a month, billed yearly | Sup vs HypeAuditor |
| Collabstr | Creator marketplace | Free to join, with a 10% fee on each order | Sup vs Collabstr |
| Billo | UGC video platform | From $99 a video, bought as packs | Sup vs Billo |
| Social Cat | Micro-influencer platform for small brands | From £79 a month, plus VAT | Sup vs Social Cat |
| SideShift | UGC creator marketplace | From $210 a month, billed yearly | Sup vs SideShift |
| Trybe | Performance-based UGC platform | Free to start, with a fee of up to 1.5% | Sup vs Trybe |
Each price is the company’s own published price on the day we read it, and each of our pages names its source. All of them are on the compare page.
Sources, and how we compared
This is Sup’s own comparison, written by Sup. Every fact about Upfluence is taken from Upfluence’s own public pages, read on 6 October 2026. We give no price that Upfluence does not publish, and we have not used an account with Upfluence to write this page. Upfluence is a trademark of its owner, and Sup has no connection with it.
Prices and features change. If something here is out of date or wrong, write to hello@sup.co and we will correct it.
Written by
Matt Greenwell, Co-Founder and CEO of Sup
Matt started Sup in 2024 with Hassan Munir. Before Sup he co-founded Storefront, the marketplace for booking pop-up retail space. Before that he worked at Goldman Sachs.
Every fact about Upfluence is from its own public pages, read on 6 October 2026. The facts about Sup are Matt’s. Updated 6 October 2026.
FAQ
Upfluence and Sup: questions
How much does Upfluence cost?
Upfluence publishes no price. Its pricing page says each plan is custom-quoted, based on the modules you choose, your team size and your volume, and that every plan is a fixed platform fee with no percentage of sales. The minimum contract is 12 months. To get a figure, you book a demo. Read on 6 October 2026.
Does Upfluence have a minimum contract?
Yes. Its pricing page says the minimum contract is 12 months. Sup has no minimum term and no lock-in. Each campaign is agreed in its own statement of work, and you pay only for posts that go live.
Is Sup an Upfluence alternative?
Yes, for a brand that wants a campaign run for it. Upfluence gives your team a platform for the whole year. Sup is a done-for-you service: our team and our AI agents run each campaign, and you pay only for posts that go live. If you have the team and the volume to use a platform every day, Upfluence is the closer fit.
Is Sup cheaper than Upfluence?
We cannot say, because Upfluence publishes no price. What differs is when you pay. Upfluence is a fixed fee on a 12-month contract, due whether or not a post goes live. Sup has no subscription. It is $0 a month, and you pay the price you approve for each creator, when their post is live. We take our fee from creators, so that price holds it. A gifting-only campaign pays $19 per gift as our fee.
What are the alternatives to Upfluence?
Sup is one: a done-for-you service, where our team and our AI agents run the campaign and you pay only for posts that go live. Other options in the same market include GRIN, Aspire, CreatorIQ, Later Influence and Modash. Each has a page on this site, with the price it publishes.
What is Sup?
Sup is a done-for-you influencer marketing service. Our team and our AI agents find, book, contract and pay Instagram and TikTok creators for brands and agencies, and you pay only for posts that go live. Our AI agents run the search and the tracking, and our team does the outreach, the fee talks, the contracts and the payments. We run gifting, UGC, Spark Ads and partnership ads, influencer posts, ambassador programmes and TikTok Shop campaigns.
When do I pay, and what does Sup promise?
You add a balance before our team and our AI agents contact creators, and each creator’s approved price is taken from it when their post is live. We make three promises. If no post goes live, there is no fee. You approve every creator’s price before anything is booked. You get a shortlist of creators within 6 hours.
What does a campaign with Sup cost?
There is no monthly fee, and we take our fee from creators, so you pay the price you approve for each creator. That depends on your niche and on the size of creator you want. A gifting-only campaign pays $19 per gift as our fee. After your brief you get a shortlist in 6 hours. You add a balance before our team and our AI agents contact creators, we collect a quote from each creator you keep and negotiate it inside your budget, and nothing is booked until you approve the price. If the prices do not work for you, you can take back any balance you have not spent.
What do I get before I pay anything?
Book a setup call and you get a free intelligence report on up to 100 competitors in your market: their ads, their creators and the content that is working. It is yours to keep, whether or not you run a campaign with us. A shortlist of creators comes back within 6 hours of the brief, and you say yes or no to each one.
Can I use Upfluence and Sup together?
Yes. You can keep Upfluence for your affiliate programme and hand a campaign to us. You can also bring the creators you already work with: we contract and pay them in the same way, and they are priced the same way.
What does pay as you go mean?
There is no monthly fee. We negotiate and collect quotes from creators, and you approve the ones you like. You pay each creator’s approved price only when their post is live, or for content delivered as files (UGC), when you approve it. We take our fee from creators, so the price you approve holds it, and it is not a share of your sales. A gifting-only campaign pays $19 per gift as our fee. If a creator does not deliver, you pay nothing for them.
Comparing Upfluence with other options?
Book a setup call and get a free report on up to 100 competitors in your market. Send a brief and a shortlist comes back in 6 hours, then every creator’s quote. You pay for a creator only when their post is live.
Book a call