For retail & CPG brands

Retail
Marketing with
Creators,
on Autopilot

Our team and our AI agents run local creator campaigns around the retailers where you sell, then prove the purchase with receipt-verified Offers. The brief and every approval stay with you. You pay for a creator only when their post is live.

  • $0 a month
  • Creators matched in 6 hours
4.7Trustpilot
Start for freeRequest a demo

BONUS: get a free 100-competitor intelligence report for your brand.

Trusted by 650+ brands and agencies

The problem

You won the shelf. The buyer wants velocity, and you can’t prove it.

Getting listed is the start. Every range review asks the same question: what moved off the shelf in the stores you launched in? Most brands answer with reach numbers, and the buyer does not count reach.

  • Reach is not velocity

    The buyer wants units through the till. Your report has impressions.

  • Demo staff cannot be everywhere

    Trial happens in a handful of stores on a Saturday, then stops.

  • Rights are unclear

    Great content sits in a folder because nobody knows what it is licensed for.

  • Launch stores get no support

    The listing is regional, the marketing is national, and the two never meet.

  • Buyer meetings without proof

    The range review arrives and the marketing story has no numbers in it.

  • Admin eats the week

    Sourcing, chasing, contracts, receipts and reporting, all by hand.

What it is

Retail marketing is everything a brand does to sell a product through shops. Sup does the part that brings shoppers in.

It covers winning the listing, getting shoppers to the shelf, and proving the sales to the buyer. Most of it happens with the retailer: trade promotions, displays, sampling and retail media. Sup runs the part before the trip: local creators who post about the product to people who shop where it is sold, and a receipt-verified Offer that proves the purchase. The pages under this one take each part in turn: shopper marketing, trade marketing, retail media and CPG marketing. To see how fast a line is moving, use the sell-through rate calculator.

How it works

From the brief to the receipt

Four steps, run by our team and our AI agents. You set the goal and approve the people. We do the sourcing, the contracts, the payments and the checking.

  1. Build your retailer campaign

    Tell us the products, the retailers and the cities. We set the goal with you: awareness, trial or content, and we can tie the campaign to an Offer so purchases are verified from day one.

  2. We source local creators

    Our team and our AI agents find creators who already shop where you sell, in the regions that matter to your buyers. You approve every one. Nothing is posted without your sign-off.

  3. Add an Offer and close the loop

    An Offer is tied to a SKU and the retailers that stock it. Creators share it, shoppers buy it in store and upload the receipt in the Sup app. Every purchase is checked before anyone is paid.

  4. Track results and reuse the content

    Redemptions, content and creator performance land in one dashboard. Every post comes with usage rights, so the best content can go straight into paid, organic and retail media.

Read the full walkthrough ›

Offers

Creator campaigns build awareness. Offers verify the purchase.

An Offer is tied to one SKU and the retailers that stock it. Creators share it, shoppers buy it in store and upload the receipt in the Sup app. Every redemption shows up in the same dashboard as your creator campaigns, so the velocity data and the content story sit in one place.

  • Verified purchases

    Real receipts from the retailers you name, matched to the SKU on the Offer. No modelled lift and no estimates.

  • Data your buyers want

    Redemptions by retailer, city and creator sit in the same dashboard as your campaigns, ready for the next buyer meeting.

  • Reach beyond the post

    Creators share the Offer link in stories, captions and group chats. Their followers buy in store and the receipt proves it.

How Offers work ›What shoppers see in the app ›

Verified live

Every purchase is checked. Not estimated.

A creator shares the Offer link. Their followers buy in the store you named and photograph the receipt. The receipt is matched to the retailer, the date and the SKU before a penny of cash back moves, and the redemption lands in your dashboard with the creator who drove it.

  • Creator shares the link
  • Shopper uploads the receipt
  • Brand sees the redemption

Licensed UGC

Shelf-level content with full usage rights

Always-on creator content you can actually put to work. Every post is licensed for paid, organic and retail media, and the contract that says so is stored next to it.

  • Shelf-level content

    Real shoppers filming your product in the aisle and at home, not a studio set.

  • Always on

    A steady supply of fresh content every month, without wrangling creators one by one.

  • Rights included

    Every post is licensed for paid, organic and retail media use. The terms are in the contract.

  • By retailer and region

    Brief content around the retailers and cities where you need presence this quarter.

More on licensed UGC ›

Where it works

Local influence that shows up at the shelf

Activate campaigns and Offers in the retailers and regions that matter to your buyers. An Offer can be tied to any store that prints an itemised receipt. These are examples of where brands set them, not partners.

United Kingdom

  • Tesco
  • Sainsbury's
  • Waitrose & Partners
  • Boots
  • Holland & Barrett
  • Ocado
  • Superdrug
  • Whole Foods Market

United States

  • Target
  • Walmart
  • Whole Foods Market
  • Costco
  • Sprouts Farmers Market
  • Kroger
  • H-E-B
  • Publix
  • Sephora
  • Ulta Beauty

Categories

Built to perform across retail categories

From food to beauty to pet care, the goal stays the same: influence the purchase in the aisle and prove it with the receipt.

The difference

Not broadcast influence. Local influence with a receipt.

Sup runs both kinds of creator. For retail we lean on everyday creators who shop where you sell, because their recommendation continues past the post to a purchase we can verify.

Broadcast influencers Sup retail creators
ReachPolished broadcast reachReal recommendations in local circles
AudienceNational or nicheThe shoppers near the stores you sell in
FeelReads as an adReads as word of mouth
The journeyStops at the postContinues to a verified purchase
Retail dataEstimatedReceipt-verified, by retailer and SKU

The Sup app

One app for creators, one wallet for shoppers

Creators get their briefs, contracts and Offer links in the Sup app. Shoppers find live Offers at the stores near them, upload the receipt and get paid. Both sides feed the same dashboard you see.

For creators

Brief, contract, post, get paid

  • Campaign briefs and drafts for approval in one place
  • A signed contract with the usage rights for every post
  • A unique Offer link to share in stories, captions and group chats
  • Payment on the day the post goes live and when their link converts

For shoppers

Save, buy, snap the receipt, cash out

  • A feed of Offers at the retailers they already shop
  • Receipt upload in the app, checked before anyone is paid
  • Cash back in a wallet they can send to their bank
  • A share link that earns a commission when friends redeem

How shoppers use it ›

Customers

Who is this for?

Built for any brand that works with creators, at any scale.

  • Agencies

    Sup fits into your client workflow. We do the execution, and you keep the client and the margin.

    See more

  • Ecom

    Track each post to clicks and sales with promo codes and affiliate links, and see who drives revenue.

    See more

  • Multi Location

    We source local micro-creators for every location. You brief, approve and track them from one place.

    See more

  • Restaurants

    Gifting and tasting campaigns that bring footfall, bookings and Google reviews, with covers tracked.

    See more

  • Retail

    Local creators send shoppers to the shelf. Receipt-verified purchases prove it in one dashboard.

    See more

  • Hotels

    Host creators for stays that fill rooms, and track the bookings, direct traffic and reviews that follow.

    See more

  • 350M

    creators searched live on Instagram and TikTok

  • 650+

    brands and agencies

  • 4.7

    average Trustpilot rating

Case studies

Before Sup. After Sup.

Four campaigns, with the numbers their teams reported and the people who ran them. Each team did more with the same people.

Common Good

Common GoodCPG agency · US · 20-person team

12 months.

The work of three campaign managers is now done by one, a saving of $100k.

Admin hours per campaign
85 → 6Admin hours per campaign
Increase in campaigns per year, run by one person
32 → 61Increase in campaigns per year, run by one person
Expanded revenue created from greater capacity
$610,000Expanded revenue created from greater capacity
“Sup has saved us hours and hours of pain and admin. We can now focus on the creative, winning new clients, and expansion.”
Kelly ReedyCEO, Common Good Agency

1 / 3Common Good

Pricing

You carry none of the risk.

Free to look around. You pay for a creator when their post is live.

$0 a monthShortlist in 6 hours

Pay As You Go

We negotiate and collect quotes from creators. You approve the ones you like, and only pay each creator when their content is live or sent.

We take our fee from creators.

Start for freeRequest a demoChat with us now
  • We source creators for you
  • We negotiate for you
  • We track them for you
  • You approve each creator
  • You approve content
  • You pay when deliverables are met

What a campaign costs

What each creator gets

For gifting-only campaigns, we charge $19 per gift as our fee
$19
You pay
$19
The admin your team does today, at $80 a creator
$80

  • No live post, no fee.

  • You approve every creator’s price before anything is booked.

  • A shortlist of creators within 6 hours.

What you get

Our team and our AI agents do each part. You approve each creator and each post.

Your plan

  • CampaignsUnlimited
  • CreatorsUnlimited
  • Team seatsUnlimited
  • CountriesAny

Finding creators

  • A live search across 350 million creatorsDone for you
  • Creators who already post about your competitorsDone for you
  • Creators like the ones you nameDone for you
  • Audience data: location, age and genderIncluded
  • Fake follower and quality checksDone for you
  • A shortlist checked by a personDone for you
  • Instagram, TikTok and YouTubeIncluded

Outreach and booking

  • Outreach to every creatorDone for you
  • Every reply and follow-upDone for you
  • Rates negotiatedDone for you
  • Each creator and their priceYou approve
  • Briefs writtenDone for you
  • Contracts and usage rightsDone for you
  • See where every creator standsIncluded

Content

  • UGC videos and photosDone for you
  • Every draft checked against your briefDone for you
  • Rounds of changesDone for you
  • Each post before it goes liveYou approve
  • Ad disclosure on every postDone for you
  • All your content in one libraryIncluded

Products and gifting

  • Product gifting and seedingDone for you
  • Shopify connectionIncluded

Paid ads

  • TikTok Spark Ads codesDone for you
  • Meta Partnership Ads accessDone for you

Payments

  • Creator payments in any countryDone for you
  • Tax forms and invoicesDone for you
  • No creator is paid until their post is liveIncluded

Tracking and reports

  • Every live post found and trackedDone for you
  • Views, engagement and CPM per creatorIncluded
  • Tracking links and promo codesDone for you
  • Sales from links and codesIncluded
  • Affiliate commissionsDone for you
  • Mentions of your brandIncluded
  • Live dashboardIncluded
  • End-of-campaign reportDone for you

Team and support

  • A person on our team for every campaignIncluded
  • Strategy for every campaignDone for you
  • Support by email and chatIncluded
  • Your creators moved in from another toolDone for you
  • Several brands in one accountIncluded

Free with your setup call

  • Your Audit ReportNormal price: $900
  • Your Winning Videos ReportNormal price: $450
  • Your Market DatasetNormal price: $600
Campaign types
  • Gifted
  • Paid
  • UGC
  • TikTok Shop
  • YouTube
  • Local visits
  • Affiliate

Also for brands sold in shops: shopper marketing with creators , CPG marketing with creators, trade marketing, retail media and the FMCG brands we track.

FAQ

In case you missed anything.

Everything retail and CPG teams ask before they send the first brief.

  • An Offer is a cash-back deal tied to one of your products at the retailers that stock it. Shoppers find it through a creator or in the Sup app, buy the product in store, and upload a photo of the receipt. We check the receipt against the SKU and retailer before the cash back is paid, so every redemption in your dashboard is a real purchase.

  • No. An Offer can run on its own to drive trial at one retailer or support a new SKU. Most brands pair it with a creator campaign, because the creators give the Offer distribution and the Offer gives the campaign proof.

  • Any retailer that issues an itemised receipt. In the UK that includes Tesco, Sainsbury’s, Waitrose, Boots and Holland & Barrett. In the US it includes Target, Walmart, Whole Foods, Costco, Sprouts and Kroger. You choose the retailers when you set up the Offer.

  • Every creator signs a contract that licenses the content for paid, organic and retail media use. The exact term and channels are set in the brief, and the signed contract is stored against the post in your dashboard.

  • A normal campaign ends at the post and reports reach. A Sup retail campaign continues to the shelf: creators are chosen for where they shop, Offers verify the purchase, and the dashboard shows redemptions by retailer next to the content. You still get the reach, and you also get the receipts.

  • You pay the price you approve for each creator, when their post is live, and we take our fee from creators. A gifting-only campaign pays $19 per gift as our fee. Where you run an Offer, you also pay shoppers for verified purchases. There is no subscription, and the brief and every approval stay with you.

Founding Story

Why We Built Sup

“We spent years watching brands waste thousands on influencer platforms that gave them a login, a stale database, and zero support. Sup exists because I believe influencer marketing should be a service, not a software problem. We pair AI with a real team so brands get results - and proof those results are real”
Matt GreenwellMatt GreenwellCo-Founder

See how many creators post about you and your competitors

Type in your brand's Instagram handle and we count the creators who post about you and about your five closest competitors. It takes about a minute and it is free. Or request a demo and we will show you the local creators around the retailers you sell in.

Start for freeRequest a demo

You do not need an account. We read public Instagram data only.