Food & beverage
Built for how food and drink are actually discovered
People try a new snack because someone they trust ate it on camera, and they buy it again because it was on the shelf when they looked. Sup puts your product in real routines, in the cities and retailers where the buyer is watching.
Use cases
Designed for real grocery challenges
Flexible campaign shapes for food and beverage brands at every stage of retail growth.
Launch new products and flavours
Drive awareness and trial for a new SKU with local creators sharing first tastes and in-store finds in the launch weeks.
Increase trial and repeat purchase
Activate creators to buy, taste and talk about the product, with an Offer that verifies the repeat trip.
Stand out in a crowded aisle
Build a consistent local presence in snacks, drinks, frozen and dairy so the brand stays top of mind between promotions.
Why it works
Food brands win when the product is in a real routine
Shoppers see the product in a weeknight dinner or a gym bag, not a studio. Trust and familiarity turn a first taste into a repeat trip down the same aisle, and local availability decides what ends up in the basket.
- Creators chosen for the retailers and cities where you have distribution
- Offers tied to the exact SKU, so the receipt proves the launch is moving
- Content that fits the retailer media network and the brand page
After the listing
Winning shelf space is only the start
Retailers hold food and beverage brands to velocity numbers, and demo staff cannot be everywhere. Sup builds the always-on local presence that keeps product moving after the launch promotion ends, and the dashboard gives you the numbers for the next range review.
Categories
Built to perform across retail categories
From food to beauty to pet care, the goal stays the same: influence the purchase in the aisle and prove it with the receipt.
FAQ
Questions retail teams ask
Can creators be limited to stores that stock us?
Yes. Give us the store list or the distribution map and we source creators in those catchments. An Offer can be limited to the same retailers so redemptions only count where you are listed.
Does this work for chilled and frozen products?
Yes. Creators buy in store like any shopper, so chilled, frozen and short-dated products work the same way as ambient ones.
How do we show this to a buyer?
Export the redemptions by retailer and the content library from the dashboard. Brands bring both into range reviews to show the product is moving and being talked about locally.
See the creators around your retailers.
Book a call and we will show you the local food creators near the stores that stock you, and build a free report on your category.
Get Started ›Free to talk. The brief and every approval stay with you.