Niches
Influencer marketing, niche by niche
Every category we track, with the brands in it, the creators posting about it and the research we have published on it. 4,272 brands sit across 70 categories, from 17 category scrapes. 33 categories have their own page.
The category names follow Shopify’s open product taxonomy, the same tree most brands already sit in, so this is not a list we invented. Counts roll up: a snack brand also counts toward Food Items. Creators are grouped by what they post about and joined to each category.
Every category we track
Last updated- Food, Beverages & Tobacco 1,531 brands tracked · 12 category scrapes · 5 reportsCreators:Food & Drink 29 lists
- Food Items 774 brands tracked · 11 category scrapes · 5 reportsCreators:Food & Drink 29 lists
- Snack Foods 258 brands tracked · 6 category scrapes · 2 reportsCreators:Food & Drink 29 lists
- Chips & Crisps42 brands tracked · 3 category scrapes
- Nuts, Seeds & Trail Mix36 brands tracked · 4 category scrapes
- Popcorn35 brands tracked · 3 category scrapes
- Snack Bars25 brands tracked · 3 category scrapes
- Crackers22 brands tracked · 4 category scrapes
- Pretzels9 brands tracked · 3 category scrapes
- Puffed Snacks8 brands tracked · 3 category scrapes
- Bakery 230 brands tracked · 6 category scrapes · 2 reportsCreators:Food & Drink 29 lists
- Cakes & Desserts 53 brands tracked · 2 category scrapesCreators:Food & Drink 29 lists
- Pastries & Croissants10 brands tracked · 2 category scrapes
- Bread & Buns9 brands tracked · 1 category scrape
- Condiments & Sauces36 brands tracked · 3 category scrapes
- Candy & Chocolate26 brands tracked · 5 category scrapes
- Prepared Foods24 brands tracked · 4 category scrapes · 1 report
- Meal Kits 16 brands tracked · 4 category scrapes · 1 reportCreators:Food & Drink 29 lists
- Seafood17 brands tracked · 1 category scrape
- Dips & Spreads6 brands tracked · 1 category scrape
- Beverages 754 brands tracked · 8 category scrapes
- Coffee 484 brands tracked · 5 category scrapes
- Sports, Energy & Functional Drinks 101 brands tracked · 4 category scrapesCreators:Fitness 29 lists
- Water & Hydration 35 brands tracked · 2 category scrapes
- Alcoholic Beverages26 brands tracked · 1 category scrape
- Soda & Soft Drinks16 brands tracked · 1 category scrape
- Tea15 brands tracked · 4 category scrapes
- Juice11 brands tracked · 3 category scrapes
- Plant-based Milk8 brands tracked · 1 category scrape
- Health & Beauty 1,137 brands tracked · 12 category scrapes · 5 reportsCreators:Beauty 28 lists
- Personal Care 807 brands tracked · 5 category scrapes · 1 reportCreators:Beauty 28 lists
- Cosmetics 628 brands tracked · 4 category scrapes · 1 reportCreators:Beauty 28 lists
- Skin Care 285 brands tracked · 4 category scrapes · 1 reportCreators:Beauty 28 lists
- Makeup 115 brands tracked · 2 category scrapesCreators:Beauty 28 lists
- Beauty Devices 88 brands tracked · 2 category scrapesCreators:Beauty 28 lists
- Perfume & Cologne 51 brands tracked · 3 category scrapesCreators:Beauty 28 lists
- Bath & Body12 brands tracked · 3 category scrapes
- Hair Care 97 brands tracked · 2 category scrapesCreators:Beauty 28 lists
- Oral Care7 brands tracked
- Health Care 328 brands tracked · 12 category scrapes · 4 reportsCreators:Health & Wellness 9 lists
- Fitness & Nutrition 309 brands tracked · 12 category scrapes · 4 reportsCreators:Health & Wellness 9 lists
- Vitamins & Supplements 208 brands tracked · 11 category scrapes · 1 report
- Protein & Meal Drinks 40 brands tracked · 6 category scrapes · 3 reports
- Energy Gels & Chews19 brands tracked · 4 category scrapes
- Apparel & Accessories 710 brands tracked · 3 category scrapesCreators:Fashion 35 lists
- Clothing 407 brands tracked · 1 category scrapeCreators:Fashion 35 lists
- Shoes 86 brands tracked · 1 category scrapeCreators:Fashion 35 lists
- Jewelry 54 brands trackedCreators:Fashion 35 lists
- Handbags & Wallets26 brands tracked
- Software 189 brands tracked · 2 category scrapes · 1 report
- Mobile Apps 104 brands tracked · 1 category scrape · 1 report
- Security & Identity Protection28 brands tracked · 1 category scrape
- AI Writing & Study Tools15 brands tracked
- Home & Garden 166 brands tracked · 6 category scrapesCreators:Home & Interior 6 lists
- Decor 67 brands tracked · 2 category scrapesCreators:Home & Interior 6 lists
- Home Fragrances 54 brands tracked · 1 category scrapeCreators:Home & Interior 6 lists
- Wall Art1 brands tracked
- Kitchen & Dining40 brands tracked · 1 category scrape
- Household Supplies20 brands tracked · 2 category scrapes
- Services153 brands tracked · 3 category scrapes
- Travel & Hospitality 69 brands trackedCreators:Travel 26 lists
- Fitness Studios & Gyms9 brands tracked
- Animals & Pet Supplies 67 brands trackedCreators:Pets 7 lists
- Dog Treats & Chews 54 brands trackedCreators:Pets 7 lists
- Baby & Toddler46 brands tracked · 4 category scrapes
- Electronics31 brands tracked
- Toys & Games25 brands tracked
- Sporting Goods24 brands tracked · 1 category scrape
- Fitness & Exercise Equipment7 brands tracked · 1 category scrape
- Furniture12 brands tracked
Whole categories analysed end to end, with the live creator ads behind them, are in our published research. Every brand with a page is in the brand library.
Don't see your niche?
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