Personal Care: brands and creators

Beauty creators who post about personal care

The 6 largest beauty creators in the US, from Top Beauty Influencers in the US (40 ranked). Engagement bands compare each creator to that full list.

1.Tessa Brooks

@tessabrooks

New YorkBeauty

nyc

21.2M

Followers

0.0%

Engagement

359K

Avg views

Low engagement. Bottom 3% of the 40 creators here, where the median is 0.9%.

Post categories

Beauty20%

Fashion & Style20%

Career & Productivity5%

Esports & Gaming5%

Audience gender

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Female

Male

Audience gender breakdown is available on a strategy call.

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2.Elnaz Golrokh

@elnaz_golrokh

Los AngelesBeauty

📍 NYC Persian girl · TikTok & X: elnaz_golrokh

10.1M

Followers

0.9%

Engagement

2.9M

Avg views

Average engagement. Top 50% of the 40 creators here, where the median is 0.9%.

Post categories

Beauty62%

Fashion & Style8%

Local Things to Do8%

Personal Development & Motivation8%

Cities

New York City23%

Audience gender

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Female

Male

Audience gender breakdown is available on a strategy call.

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3.Hung Vanngo

@hungvanngo

Los AngelesBeauty

Founder @HungVanngoBeauty · Representation @TheWallGroup · NYC · LA Melissa · PR

4.2M

Followers

0.5%

Engagement

247K

Avg views

Modest engagement. Bottom 30% of the 40 creators here, where the median is 0.9%.

Post categories

Beauty72%

Fashion & Style17%

Film & TV Commentary6%

Luxury Fashion & Accessories6%

Cities

New York17%

Countries

United States80%

Canada20%

Audience gender

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Female

Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

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Full profile data ›

4.Sadaf Beauty

@sadaf_beauty

San FranciscoBeauty

📍San Francisco · 👇🏼Follow my lifestyle/travel blog · @sadaf_beauty_diary

4.1M

Followers

1.8%

Engagement

1.5M

Avg views

Average engagement. Top 30% of the 40 creators here, where the median is 0.9%.

Post categories

Beauty100%

Audience gender

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Female

Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

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Full profile data ›

5.gabriella demartino

@gabi

Los AngelesBeauty

founder @hometownvintageshop · milky toners @volitionbeauty 🍨 · my homes @thecottagepalace

4.1M

Followers

0.1%

Engagement

77K

Avg views

Modest engagement. Bottom 15% of the 40 creators here, where the median is 0.9%.

Post categories

Beauty21%

Film & TV Commentary21%

Fashion & Style15%

Travel & Adventure6%

Cities

New York City4%

Newport4%

Countries

United States100%

Audience gender

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Female

Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

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Full profile data ›

6.Shima Katouzian شیما کاتوزیان

@herosheemaz

Los AngelesBeauty

📍Los Angeles 🇺🇸 · Makeup Story Girls’ Girl (who travels a lot)

3.2M

Followers

0.8%

Engagement

495K

Avg views

Average engagement. Bottom 43% of the 40 creators here, where the median is 0.9%.

Post categories

Beauty88%

Activism & Social Justice2%

Books & Literature2%

Fashion & Style2%

Cities

Ibiza2%

Audience gender

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Female

Male

Audience gender breakdown is available on a strategy call.

Email: Price: Email and price are available on a strategy call.

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Full profile data ›

Research on this category

Brand audit · June 2026Skincare JunkieIndie DTC skincare across paid, owned content and the creator conversation.

Personal Care brands we track

Abib445 creator collaborations in 12 months · see the creators ›Amika940 creator collaborations in 12 months · see the creators ›Anastasia Beverly Hills1,750 creator collaborations in 12 months · see the creators ›Anua1,234 creator collaborations in 12 months · see the creators ›APRILSKIN272 creator collaborations in 12 months · see the creators ›Arencia286 creator collaborations in 12 months · see the creators ›Armani Beauty2,572 creator collaborations in 12 months · see the creators ›Bath & Body Works907 creator collaborations in 12 months · see the creators ›Beauty of Joseon1,095 creator collaborations in 12 months · see the creators ›Beekman 1802253 creator collaborations in 12 months · see the creators ›BELLAMI Hair97 creator collaborations in 12 months · see the creators ›Benefit Cosmetics1,328 creator collaborations in 12 months · see the creators ›Biodance535 creator collaborations in 12 months · see the creators ›Bubble Skincare386 creator collaborations in 12 months · see the creators ›Byoma766 creator collaborations in 12 months · see the creators ›Caudalie849 creator collaborations in 12 months · see the creators ›Celimax247 creator collaborations in 12 months · see the creators ›CeraVe1,272 creator collaborations in 12 months · see the creators ›Cetaphil218 creator collaborations in 12 months · see the creators ›Charlotte Tilbury4,959 creator collaborations in 12 months · see the creators ›Clarins311 creator collaborations in 12 months · see the creators ›Clinique560 creator collaborations in 12 months · see the creators ›Cocokind367 creator collaborations in 12 months · see the creators ›Colgate126 creator collaborations in 12 months · see the creators ›ColourPop912 creator collaborations in 12 months · see the creators ›COSRX590 creator collaborations in 12 months · see the creators ›CoverGirl756 creator collaborations in 12 months · see the creators ›Dior Beauty3,338 creator collaborations in 12 months · see the creators ›Dove1,280 creator collaborations in 12 months · see the creators ›Dr.Althea385 creator collaborations in 12 months · see the creators ›Drunk Elephant458 creator collaborations in 12 months · see the creators ›Dyson619 creator collaborations in 12 months · see the creators ›e.l.f. Cosmetics2,978 creator collaborations in 12 months · see the creators ›EADEM1,038 creator collaborations in 12 months · see the creators ›Elemis616 creator collaborations in 12 months · see the creators ›Estée Lauder782 creator collaborations in 12 months · see the creators ›Evereden73 creator collaborations in 12 months · see the creators ›Fenty Beauty2,919 creator collaborations in 12 months · see the creators ›Flower Knows205 creator collaborations in 12 months · see the creators ›FOREO52 creator collaborations in 12 months · see the creators ›Gisou1,213 creator collaborations in 12 months · see the creators ›Glossier987 creator collaborations in 12 months · see the creators ›Glow Recipe969 creator collaborations in 12 months · see the creators ›Good Molecules468 creator collaborations in 12 months · see the creators ›Grande Cosmetics86 creator collaborations in 12 months · see the creators ›Haruharu Wonder588 creator collaborations in 12 months · see the creators ›Huda Beauty4,372 creator collaborations in 12 months · see the creators ›innisfree375 creator collaborations in 12 months · see the creators ›IPSY390 creator collaborations in 12 months · see the creators ›Isntree182 creator collaborations in 12 months · see the creators ›Jumiso73 creator collaborations in 12 months · see the creators ›K18612 creator collaborations in 12 months · see the creators ›Kayali887 creator collaborations in 12 months · see the creators ›Kérastase1,328 creator collaborations in 12 months · see the creators ›Kiehl's931 creator collaborations in 12 months · see the creators ›KIKO Milano703 creator collaborations in 12 months · see the creators ›Kosas1,752 creator collaborations in 12 months · see the creators ›KSECRET127 creator collaborations in 12 months · see the creators ›Kylie Cosmetics1,141 creator collaborations in 12 months · see the creators ›L'Occitane1,324 creator collaborations in 12 months · see the creators ›L'Oréal Paris5,880 creator collaborations in 12 months · see the creators ›La Roche-Posay1,149 creator collaborations in 12 months · see the creators ›Lancôme2,051 creator collaborations in 12 months · see the creators ›Laneige771 creator collaborations in 12 months · see the creators ›Laura Geller176 creator collaborations in 12 months · see the creators ›Lush246 creator collaborations in 12 months · see the creators ›MAC Cosmetics2,180 creator collaborations in 12 months · see the creators ›Makeup by Mario2,087 creator collaborations in 12 months · see the creators ›Maybelline4,243 creator collaborations in 12 months · see the creators ›Medicube3,015 creator collaborations in 12 months · see the creators ›Mediheal134 creator collaborations in 12 months · see the creators ›Merit1,823 creator collaborations in 12 months · see the creators ›Milk Makeup915 creator collaborations in 12 months · see the creators ›mixsoon172 creator collaborations in 12 months · see the creators ›Morphe1,865 creator collaborations in 12 months · see the creators ›NARS2,424 creator collaborations in 12 months · see the creators ›Naturium813 creator collaborations in 12 months · see the creators ›Neutrogena1,442 creator collaborations in 12 months · see the creators ›NIVEA174 creator collaborations in 12 months · see the creators ›No7183 creator collaborations in 12 months · see the creators ›numbuzin218 creator collaborations in 12 months · see the creators ›NYX Cosmetics2,641 creator collaborations in 12 months · see the creators ›Olaplex798 creator collaborations in 12 months · see the creators ›Olay289 creator collaborations in 12 months · see the creators ›Ole Henriksen555 creator collaborations in 12 months · see the creators ›Olive Young130 creator collaborations in 12 months · see the creators ›OSEA479 creator collaborations in 12 months · see the creators ›OUAI639 creator collaborations in 12 months · see the creators ›Pantene237 creator collaborations in 12 months · see the creators ›Patrick Ta1,435 creator collaborations in 12 months · see the creators ›Paula's Choice616 creator collaborations in 12 months · see the creators ›Pixi Beauty1,070 creator collaborations in 12 months · see the creators ›Prada Beauty1,524 creator collaborations in 12 months · see the creators ›Purito Seoul282 creator collaborations in 12 months · see the creators ›Rare Beauty3,529 creator collaborations in 12 months · see the creators ›Redken528 creator collaborations in 12 months · see the creators ›Refy944 creator collaborations in 12 months · see the creators ›Rhode5,365 creator collaborations in 12 months · see the creators ›Saie2,069 creator collaborations in 12 months · see the creators ›Saltair539 creator collaborations in 12 months · see the creators ›Sephora3,906 creator collaborations in 12 months · see the creators ›Shark Beauty515 creator collaborations in 12 months · see the creators ›SHEGLAM610 creator collaborations in 12 months · see the creators ›SKIN1004738 creator collaborations in 12 months · see the creators ›SkinCeuticals454 creator collaborations in 12 months · see the creators ›Snif119 creator collaborations in 12 months · see the creators ›Sol de Janeiro1,220 creator collaborations in 12 months · see the creators ›Space NK550 creator collaborations in 12 months · see the creators ›StyleKorean165 creator collaborations in 12 months · see the creators ›Summer Fridays2,255 creator collaborations in 12 months · see the creators ›Supergoop!631 creator collaborations in 12 months · see the creators ›Tarte1,422 creator collaborations in 12 months · see the creators ›Tatcha1,344 creator collaborations in 12 months · see the creators ›Thayers535 creator collaborations in 12 months · see the creators ›The Ordinary1,200 creator collaborations in 12 months · see the creators ›TIRTIR505 creator collaborations in 12 months · see the creators ›Too Faced1,256 creator collaborations in 12 months · see the creators ›Topicals486 creator collaborations in 12 months · see the creators ›Torriden253 creator collaborations in 12 months · see the creators ›Touchland557 creator collaborations in 12 months · see the creators ›Tower 281,554 creator collaborations in 12 months · see the creators ›Tree Hut328 creator collaborations in 12 months · see the creators ›Truly Beauty49 creator collaborations in 12 months · see the creators ›Ulta Beauty2,322 creator collaborations in 12 months · see the creators ›Urban Decay1,228 creator collaborations in 12 months · see the creators ›Valentino Beauty1,195 creator collaborations in 12 months · see the creators ›Vaseline497 creator collaborations in 12 months · see the creators ›VT Cosmetics370 creator collaborations in 12 months · see the creators ›Yepoda194 creator collaborations in 12 months · see the creators ›YesStyle963 creator collaborations in 12 months · see the creators ›YSL Beauty4,142 creator collaborations in 12 months · see the creators ›Zeelool101 creator collaborations in 12 months · see the creators ›

The 100 largest of 807 tracked brands, by Instagram following. Tracked means creators post about them; it is not a relationship with Sup.

1. Rare Beauty@rarebeauty · 8.6M
2. bathandbodyworks@bathandbodyworks · 7.5M
3. Rhode@rhode · 4.7M
4. Glossier@glossier · 3.2M
5. Deciem (The Ordinary)@theordinary · 3M
6. Ouai@theouai · 2.9M
7. jomalonelondon@jomalonelondon · 2.6M
8. Glow Recipe@glowrecipe · 2.1M
9. lelabofragrances@lelabofragrances · 2.1M
10. Drunk Elephant@drunkelephant · 2M
11. diptyque@diptyque · 1.7M
12. Caudalie@caudalie · 1.6M
13. Laneige@laneige_us · 1.6M
14. ritualscosmetics@ritualscosmetics · 1.6M
15. SkinCeuticals@skinceuticals · 1.6M
16. Tatcha@tatcha · 1.4M
17. aesop@aesop · 1.4M
18. Medicube@medicube_global_official · 1.3M
19. Paula's Choice@paulaschoice · 1.3M
20. Ilia@iliabeauty · 1.2M
21. Beauty of Joseon@beautyofjoseon_official · 1.2M
22. Therabody@therabody · 1.2M
23. GHD@ghdhair · 1.1M
24. Typology@typologyparis · 1.1M
25. L'Oreal Beauty Tech@lorealgroupe · 919K
26. Bubble Skincare@bubble · 894K
27. taniabulhoes@taniabulhoes · 871K
28. Kosas@kosas · 865K
29. Merit Beauty@merit · 856K
30. elemis@elemis · 835K
31. Jones Road Beauty@jonesroadbeauty · 810K
32. Supergoop@supergoop · 787K
33. COSRX@cosrx · 758K
34. maisonfranciskurkdjian@maisonfranciskurkdjian · 756K
35. Olehenriksen@olehenriksen · 753K
36. Skin1004@skin1004official · 750K
37. Saie@saiebeauty · 739K
38. Olive & June@oliveandjune · 736K
39. Dermalogica@dermalogica · 734K
40. Pacifica Beauty@pacificabeauty · 699K
41. RMS Beauty@rmsbeauty · 696K
42. Byoma@byoma · 688K
43. Murad@muradskincare · 672K
44. The Inkey List@theinkeylist · 636K
45. Function of Beauty@functionofbeauty · 635K
46. Foreo@foreo_official · 635K
47. Sunday Riley@sundayriley · 633K
48. Farmacy Beauty@farmacybeauty · 622K
49. Primally Pure@primallypure · 582K
50. Spoiled Child@spoiledchildworld · 568K
51. Youth To The People@youthtothepeople · 564K
52. Drmtlgy@drmtlgy · 557K
53. Mane@mane_____ · 554K
54. Reale Actives @realeactives · 550K
55. Drybar@thedrybar · 535K
56. Biossance@biossance · 524K
57. OSEA@oseamalibu · 516K
58. acquadiparma@acquadiparma · 514K
59. Tula Skincare@tula · 497K
60. ZO Skin Health@zoskinhealth · 496K
61. Salt & Stone@saltandstone · 484K
62. Naturium@naturium · 478K
63. Briogeo@briogeo · 472K
64. Beautycounter@counterbeautyofficial · 468K
65. flamingo_estate@flamingo_estate · 452K
66. Pattern Beauty@patternbeauty · 443K
67. The Outset@theoutset · 439K
68. The Honey Pot Company@thehoneypotco · 424K
69. Dr. Dennis Gross@drdennisgross · 418K
70. Versed@versed · 417K
71. Augustinus Bader@augustinusbader · 408K
72. Peach & Lily@peachandlily · 406K
73. CurrentBody@currentbody · 406K
74. Nurse Jamie@nursejamiela · 405K
75. Agency by Curology@curology · 403K
76. Michael Todd Beauty@michaeltoddbeauty · 402K
77. Medik8@officialmedik8 · 394K
78. neomwellbeing@neomwellbeing · 382K
79. Tata Harper@tataharperskincare · 381K
80. Cocokind@cocokind · 372K
81. Bliss@bliss · 370K
82. sajewellness@sajewellness · 368K
83. Phlur@phlur · 361K
84. Celimax@celimax.global · 353K
85. Lumin@lumin.skin · 348K
86. Ranavat@ranavat · 344K
87. Shani Darden@shanidarden · 343K
88. Skinbetter Science@skinbetter · 337K
89. NuFACE@mynuface · 326K
90. Dr. Althea@dr.altheaglobal · 319K
91. juliettehasagun@juliettehasagun · 313K
92. True Botanicals@truebotanicals · 312K
93. EADEM@eadem.co · 311K
94. Solawave@solawave · 306K
95. Lyma@lymalife · 279K
96. Omnilux@omniluxled · 276K
97. Obagi Medical@obagimedical · 275K
98. Eminence Organic Skin Care@eminenceorganics · 274K
99. Topicals@topicals · 274K
100. Oakcha@oakcha · 274K