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Top creators posting about Estée Lauder

These are the 24 biggest creators who collaborated with @esteelauder in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 782 creators collaborating with the brand in total.

24creators ranked on this page
782creators recorded collaborating with Estée Lauder in 12 months
1,014collaborations recorded
Last updated
Aditya Madiraju profile photo

1.Aditya Madiraju

@adityamadiraju
Beauty

New Jersey, US · Makeup Nerd • Sephora Squad Mentor 2025 🏳️‍🌈

2.9M

Followers

1.6%

Engagement

1

Collabs

Average engagement. Top 43% of the 24 creators here, where the median is 1.5%.

Post categories

Beauty89%
Food & Cooking5%
Personal Development & Motivation5%

Audience gender

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Michelle Kennelly profile photo

2.Michelle Kennelly

@kennellymichelle
Beauty

actress & author · travel, fashion & beauty ♡

2.1M

Followers

1.2%

Engagement

1

Collabs

Modest engagement. Bottom 39% of the 24 creators here, where the median is 1.5%.

Post categories

Beauty13%
Cars & Motorsports13%
Sports & Athletics13%
Comedy & Humor7%

Cities

Daytona Beach20%
Napa13%

Countries

United States27%
Florida7%

Audience gender

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Jessica Wright profile photo

3.Jessica Wright

@jesswright77
Fashion & Style

Enquiries- · Podcast- @wrightathomepod @girls_no_filter · @jesswrightlifestyle · @jesswrighthome

1.5M

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 1.5%.

Post categories

Fashion & Style33%
Beauty17%
Travel & Adventure8%
Film & TV Commentary6%

Cities

London6%
Paris3%

Countries

United Kingdom11%
France4%

Audience gender

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Melinda Berry profile photo

4.Melinda Berry

@melinda_melrose

Created my own runway I’m not too short for. · REP: CAA @creativeartistsagency · Mgmt - · 📍LA - NYC

1.4M

Followers

5.3%

Engagement

1

Collabs

Exceptional engagement. Top 9% of the 24 creators here, where the median is 1.5%.

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Anna Kai profile photo

5.Anna Kai

@maybeboth
Personal Development & Motivation

mgmt: · probably screaming. i say the quiet parts out loud on Substack ⬇️

1.3M

Followers

2.2%

Engagement

1

Collabs

Average engagement. Top 26% of the 24 creators here, where the median is 1.5%.

Post categories

Personal Development & Motivation17%
Parenting & Family Life15%
Fashion & Style11%
Beauty9%

Cities

California2%

Countries

United States2%

Audience gender

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Jean Shafiroff profile photo

6.Jean Shafiroff

@jeanshafiroff
Fashion & Style

Philanthropist | Humanitarian | TV Host| Fashion | Public Figure | · Author “Successful Philanthropy: How to Make a Life by what you give”

1.2M

Followers

0.3%

Engagement

1

Collabs

Modest engagement. Bottom 17% of the 24 creators here, where the median is 1.5%.

Post categories

Fashion & Style38%
Health & Wellness16%
Weddings & Events16%
Activism & Social Justice6%

Cities

Southampton28%
New York City19%

Countries

United States72%
Florida3%

Audience gender

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Parvaneh Aalami profile photo

7.Parvaneh Aalami

@summer.makeup.artist
Beauty

Makeup Artist · 35+ Beauty & Makeup Secrets · Helping you look younger without looking overdone · Los Angeles

1.2M

Followers

0.1%

Engagement

2

Collabs

Low engagement. Bottom 4% of the 24 creators here, where the median is 1.5%.

Post categories

Beauty82%
Fashion & Style4%
Food & Cooking4%
Kids & Toys4%

Cities

Orange County4%

Countries

United States4%

Audience gender

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Kelly Chan profile photo

8.Kelly Chan

@kellychan360
Beauty

@currentbody KELLYCB for 10% OFF 🛒 · 🇨🇦🏒Toronto · 🎬 Lifestyle Gen Z Content Creator · 🧖🏻‍♀️ Beauty | 🍋‍🟩 Foodie | 🦩 Model | ✈️ Travel | 📸 Photography

1.2M

Followers

0.5%

Engagement

1

Collabs

Modest engagement. Bottom 22% of the 24 creators here, where the median is 1.5%.

Post categories

Beauty39%
Fashion & Style17%
Restaurants & Cafes & Bars16%
Travel & Adventure4%

Cities

Toronto37%
Montréal3%

Countries

Canada53%
Ontario5%

Audience gender

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Beca Michie profile photo

9.Beca Michie

@becamichie
Beauty

1.1M

Followers

2.2%

Engagement

2

Collabs

Average engagement. Top 35% of the 24 creators here, where the median is 1.5%.

Post categories

Beauty18%
Fashion & Style18%
Travel & Adventure13%
Fitness & Workouts11%

Cities

Hawaii13%
Cannes5%

Countries

United States18%
Ecuador5%

Audience gender

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Tara Sighary profile photo

10.Tara Sighary

@tarasigari
Beauty

MAKEUP FOR BEGINNERS · EMAIL: · TORONTO 🔁 VANCOUVER · Social Media 1.9 million · TIKTOK 833,000 · YOUTUBE 55,000 · FACEBOOK 55,000

1M

Followers

0.2%

Engagement

1

Collabs

Low engagement. Bottom 9% of the 24 creators here, where the median is 1.5%.

Post categories

Beauty55%
Fashion & Style14%
Luxury Fashion & Accessories12%
Pets & Animals5%

Cities

Toronto12%
Montreal10%

Countries

Canada19%
United States10%

Audience gender

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Daniella Karagach Pashkova profile photo

11.Daniella Karagach Pashkova

@daniellakaragach
Film & TV Commentary

EMMY® Nominated Choreographer · Dancing With The Stars x Blackpool Champ🏆 · 𝐅𝐨𝐮𝐧𝐝𝐞𝐫 @dainty_bydk @nowearbrand @weddingdance.school @sultarosaa

1M

Followers

5.2%

Engagement

1

Collabs

Strong engagement. Top 13% of the 24 creators here, where the median is 1.5%.

Post categories

Film & TV Commentary24%
Parenting & Family Life12%
Dance & Choreography9%
Personal Development & Motivation6%

Cities

Brisbane1%
Cabo San Lucas1%

Countries

United States10%
Australia3%

Audience gender

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James Bok profile photo

12.James Bok

@jamesbok
Food & Cooking

Food • Skincare • Lifestyle • Travel · 🇺🇸 NYC | Toronto 🇨🇦

953K

Followers

1.4%

Engagement

1

Collabs

Average engagement. Bottom 43% of the 24 creators here, where the median is 1.5%.

Post categories

Food & Cooking72%
Beauty8%
Baking & Desserts6%
Health & Wellness3%

Cities

New York City8%
Seoul3%

Countries

United States9%
South Korea3%

Audience gender

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Georgia Tremlin profile photo

13.Georgia Tremlin

@georgiatremlin
Parenting & Family Life

ONLY ACCOUNT · Mum to Winnie ♥️ · 📍Uk based · @komi.talent 💌

928K

Followers

44.3%

Engagement

1

Collabs

Exceptional engagement. Top 4% of the 24 creators here, where the median is 1.5%.

Post categories

Parenting & Family Life67%
Kids & Toys15%
Beauty8%
Comedy & Humor3%

Cities

Oxford3%

Countries

United Kingdom10%
England3%

Audience gender

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Annabelle Fleur profile photo

14.Annabelle Fleur

@annabellefleur
Fashion & Style

• Fashion, Beauty, Travel & frequent outfit changes ⁣ · • Founder of TheVivaLuxury.com⁣ · • Represented by @hellojpinc and @idaliasalsamendi

871K

Followers

1.5%

Engagement

1

Collabs

Average engagement. Bottom 48% of the 24 creators here, where the median is 1.5%.

Post categories

Fashion & Style32%
Beauty20%
Luxury Fashion & Accessories9%
Luxury Travel & Hotels9%

Cities

Los Angeles4%
Austin3%

Countries

United States23%
California4%

Audience gender

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Manana Arakelyan profile photo

15.Manana Arakelyan

@mananamariee
Fashion & Style

Banana with an M · + Armenian | Las Vegas · + Family bakery: @mananbakerylv

858K

Followers

2.2%

Engagement

1

Collabs

Average engagement. Top 30% of the 24 creators here, where the median is 1.5%.

Post categories

Fashion & Style21%
Beauty12%
Personal Development & Motivation10%
Travel & Adventure8%

Cities

Los Angeles2%
Medellín2%

Countries

Colombia8%
France2%

Audience gender

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Suchorita Roy profile photo

16.Suchorita Roy

@suchi
Beauty

Girl i love skincare, makeup, fashion, mountains, · haircare, noodles, pink and you 🫵 · 📍Mumbai | Bangalore · Repped by @monkentertainment ❤️‍🔥

781K

Followers

0.8%

Engagement

1

Collabs

Modest engagement. Bottom 30% of the 24 creators here, where the median is 1.5%.

Post categories

Beauty33%
Travel & Adventure33%
Fashion & Style11%
Food & Cooking11%

Cities

Kavunji11%
Kodaikanal11%

Countries

Malaysia44%
Tamil Nadu33%

Audience gender

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Cynthia Jimenez profile photo

17.Cynthia Jimenez

@cboothangcooks
Food & Cooking

Food 🍳 | Beauty | Lifestyle · Former Mental Health Therapist · LA📍CA · Brand partner | Events

775K

Followers

1.6%

Engagement

3

Collabs

Average engagement. Top 48% of the 24 creators here, where the median is 1.5%.

Post categories

Food & Cooking45%
Beauty19%
Fashion & Style5%
Nutrition & Diet5%

Cities

San Diego2%

Countries

Mexico5%
Chile2%

Audience gender

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Maria Brasil profile photo

18.Maria Brasil

@mariaabrasil
Travel & Adventure

@columbia

762K

Followers

0.3%

Engagement

3

Collabs

Low engagement. Bottom 13% of the 24 creators here, where the median is 1.5%.

Post categories

Travel & Adventure27%
Beauty20%
Photography & Videography12%
Luxury Fashion & Accessories10%

Cities

New York City18%
The Hamptons14%

Countries

United States33%
Brazil6%

Audience gender

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𝒥𝑜𝓇𝒹𝓎 𝒞. profile photo

19.𝒥𝑜𝓇𝒹𝓎 𝒞.

@alleyesonjordyc
Education & Study Hacks

Shop all of My 👗 Looks: @ShopWJW · Join My Class & Co. @AllThingsLadylikeHQ Workshop ↙️

731K

Followers

0.7%

Engagement

2

Collabs

Modest engagement. Bottom 26% of the 24 creators here, where the median is 1.5%.

Post categories

Education & Study Hacks50%
Fashion & Style50%

Cities

Miami25%

Countries

United States25%

Audience gender

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✩𝑫𝑨𝑵𝑰 𝑫𝑴𝑪✩ profile photo

20.✩𝑫𝑨𝑵𝑰 𝑫𝑴𝑪✩

@danidmc
Travel & Adventure

✩a thick dose of confidence✩ · 🎙️host @theconfidencehour · the confidence rebirth workshop™️

717K

Followers

0.9%

Engagement

1

Collabs

Modest engagement. Bottom 35% of the 24 creators here, where the median is 1.5%.

Post categories

Travel & Adventure24%
Personal Development & Motivation21%
Fitness & Workouts10%
Fashion & Style7%

Cities

London11%
Rio de Janeiro11%

Countries

Brazil17%
United Kingdom14%

Audience gender

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Tatyana Lafata profile photo

21.Tatyana Lafata

@tatlafata
Beauty

I just love everything beauty

707K

Followers

3.9%

Engagement

1

Collabs

Strong engagement. Top 17% of the 24 creators here, where the median is 1.5%.

Post categories

Beauty83%
Spirituality & Mindfulness17%

Audience gender

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Monica Ravi-Conway profile photo

22.Monica Ravi-Conway

@monica.raviii
Beauty

🤎brown & olive skin, decoded📍LA🇺🇸🇮🇳 · 🧚🏽‍♀️beauty•fashion•the in-between, minus the B.S. · 👩🏽‍💻ex-engineer→Forbes 30u30 · 📧 @therealdba

621K

Followers

1.9%

Engagement

2

Collabs

Average engagement. Top 39% of the 24 creators here, where the median is 1.5%.

Post categories

Beauty73%
Fashion & Style14%
Weddings & Events11%
Travel & Adventure3%

Cities

Dubai8%
Beverly Hills3%

Countries

United Arab Emirates8%
United States8%

Audience gender

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niki patton 💖🧸💌✨ profile photo

23.niki patton 💖🧸💌✨

@niki_patton
Beauty

𝐭𝐡𝐞 𝐢𝐧𝐭𝐞𝐫𝐧𝐞𝐭'𝐬 𝐛𝐢𝐠 𝐬𝐢𝐬𝐭𝐞𝐫 💖 · confidence 🎀 singer songwriter 💕 comfort creator 🧸 · 🎙️: @realtalkpodcastttt 🌴 LA

615K

Followers

0.0%

Engagement

1

Collabs

Low engagement. Bottom 1% of the 24 creators here, where the median is 1.5%.

Post categories

Beauty26%
Music & Singing26%
Personal Development & Motivation18%
Fashion & Style7%

Cities

Los Angeles2%

Countries

United States2%

Audience gender

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Cynthia Victor profile photo

24.Cynthia Victor

@shawtysin_
Beauty

Beauty | Fashion | Culture | · @therealdba @unitedtalent

588K

Followers

2.6%

Engagement

1

Collabs

Strong engagement. Top 22% of the 24 creators here, where the median is 1.5%.

Post categories

Beauty36%
Fashion & Style36%
Business & Entrepreneurship7%
Health & Wellness7%

Cities

New York7%
Utah7%

Countries

United States14%

Audience gender

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Want to see what their Estée Lauder content actually looks like?

See Estée Lauder content examples ›

How this page is built

We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @esteelauder over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.

Estée Lauder is a trademark of its owner. Sup is not affiliated with or endorsed by Estée Lauder. If you’re featured and want changes or removal, email hello@sup.co.

The data

Download the Estée Lauder creator data

The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.

Last updated
MeasureOn this pageThe wider data set
Creators listedThe 24 with the largest audiences. Ranked 137 of 240 brands in the library by creator count.24782 recorded collaborating with @esteelauder in 12 months
Their collaborations321,014 collaborations recorded in 12 months
Median followers940K1M across all 240 brand pages
Median engagement rate1.5%0.8% across all 240 brand pages
Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme1.31.3 across all 782 creators

FAQ

Estée Lauder and creators: common questions

Yes. We have recorded 782 creators collaborating with Estée Lauder, across 1,014 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Estée Lauder content examples page.

The largest accounts collaborating with Estée Lauder include @adityamadiraju, @kennellymichelle, @jesswright77, @melinda_melrose, @maybeboth and @jeanshafiroff. The most frequent is @cboothangcooks, with 3 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 940K followers and the average engagement rate is 3.5%.

No. We are not connected to Estée Lauder and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Estée Lauder and would like the page changed or removed, email hello@sup.co and we will action it.

We track every brand in the skincare & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

Does Estée Lauder work with creators?

Yes. We have recorded 782 creators collaborating with Estée Lauder, across 1,014 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the Estée Lauder content examples page.

Which creators post about Estée Lauder?

The largest accounts collaborating with Estée Lauder include @adityamadiraju, @kennellymichelle, @jesswright77, @melinda_melrose, @maybeboth and @jeanshafiroff. The most frequent is @cboothangcooks, with 3 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.

What size of creator does Estée Lauder attract?

Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 940K followers and the average engagement rate is 3.5%.

Is this page affiliated with Estée Lauder?

No. We are not connected to Estée Lauder and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Estée Lauder and would like the page changed or removed, email hello@sup.co and we will action it.

How is this measured?

We track every brand in the skincare & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.

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