Brand Library · Fitness apparel

Gymshark creator content examples
Real creator collaborations with @gymshark from the last 12 months, newest first: what the content actually looks like, and the numbers each post did. Every example names the brand in the creator’s own caption. Use it as a swipe file for briefs.
Want the 1,728 creators behind posts like these, with real engagement data?
See the top Gymshark creators ›How this page is built
We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @gymshark over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Gymshark is a trademark of its owner. Sup is not affiliated with or endorsed by Gymshark. If you’re featured and want changes or removal, email hello@sup.co.
The data
Download the Gymshark creator data
The 24 biggest creators behind posts like these, with their follower, engagement and collaboration figures. Only what the creators page shows: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Post examples shownRanked 27 of 42 brands in the library by creator count | 18 | 5,016 collaborations recorded in 12 months |
| Creators behind them | 13 | 1,728 creators recorded collaborating with @gymshark |
| Median views per example | 18K | Views are shown only where the creator left them public |
| Median likes per example | 899 | Likes are hidden on some accounts, so this covers the ones that show them |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Gymshark and creators: common questions
Yes. We have recorded 1,728 creators collaborating with Gymshark, across 5,016 posts in the last twelve months. This page shows 18 of those posts as examples. The creators behind them are on the top Gymshark creators page.
The largest accounts collaborating with Gymshark include @cbum, @leanbeefpatty, @leanadeebb, @daniellamonet, @anna_louisa_at_home and @keiani. The most frequent is @marissamcnamara, with 56 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.3M followers and the average engagement rate is 1.7%.
No. We are not connected to Gymshark and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Gymshark and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the fitness apparel category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Does Gymshark work with creators?
Yes. We have recorded 1,728 creators collaborating with Gymshark, across 5,016 posts in the last twelve months. This page shows 18 of those posts as examples. The creators behind them are on the top Gymshark creators page.
Which creators post about Gymshark?
The largest accounts collaborating with Gymshark include @cbum, @leanbeefpatty, @leanadeebb, @daniellamonet, @anna_louisa_at_home and @keiani. The most frequent is @marissamcnamara, with 56 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
What size of creator does Gymshark attract?
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.3M followers and the average engagement rate is 1.7%.
Is this page affiliated with Gymshark?
No. We are not connected to Gymshark and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Gymshark and would like the page changed or removed, email hello@sup.co and we will action it.
How is this measured?
We track every brand in the fitness apparel category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
More brands:
Abercrombie & FitchAlani NuAlo YogaAritziaBloom NutritionCelsiusCeraVeCharlotte Tilburye.l.f. CosmeticsFableticsFenty BeautyGlossierGlow RecipeHOKAHuda BeautyKosasL'Oréal ParisLululemonMaybellineMedicubeMeritNew BalanceNikeNYX CosmeticsOlipopOner ActivePoppiQuinceRare BeautyRed BullRhodeSaieSephoraSKIMSStarbucksSummer FridaysThe OrdinaryTower 28Trader Joe'sVuoriZaraScaling your creator program?
When you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.
Book a Strategy Call ›