Compare · Micro-influencer platform for small brands
Sup vs Social Cat: the alternative that runs it for you
Social Cat is a subscription platform for small brands. Creators apply to your campaign, and you choose them, send the product, pay them yourself and wait for the content. Sup is a done-for-you influencer marketing service: our team runs the campaign for you and pays the creators, and you pay only for posts that go live.
- Social Cat: from £79 a month, plus VAT. Sup: $0 a month
- You pay each creator yourself, or one invoice from Sup
- You approve the shortlist, the rates and the content
Social Cat
From £79 a month, plus VAT
- Essentials: £79 a month, plus VAT, for up to 5 creators
- Performance: £149 a month, plus VAT, for up to 15
- Pro: £249 a month, plus VAT
- You pay creators yourself, outside the platform
Sup
$0 a month. You pay for posts that go live
- No subscription, no retainer and no set-up fee
- Nothing is booked until you approve the creator’s price
- Our fee comes out of the creator’s fee, after the post is live
- The Better-Rate Guarantee: better rates than yours, or we waive our fee
- $0
- a month with Sup
- 48 hours
- from your brief to a shortlist
- 350M
- creators searched live on Instagram and TikTok
You pay for posts that go live.
You say yes or no to each creator.
Searched by our team, for each brief.
The short answer
Social Cat or Sup: which one fits you
Social Cat is a good choice for a small brand that wants a low monthly price, mostly gifted collaborations, and is happy to run each one itself. Sup fits when you want the campaign run for you, the creators paid for you, and no subscription to pay while you wait for posts.
Choose Social Cat when
- You are a small brand with a small monthly budget
- You mostly want gifted collaborations with small creators
- You are happy to choose, brief and pay each creator yourself
Choose Sup when
- You want the campaign run for you, from the search to the payment
- You want the creators paid for you, with one invoice
- You want to pay only when a post is live, with no subscription
Side by side
Social Cat and Sup, side by side
Social Cat is a subscription platform where vetted Instagram and TikTok creators apply to a small brand’s gifted or paid campaign. Sup is a done-for-you influencer marketing service. Our team finds, books, contracts and pays Instagram and TikTok creators for brands and agencies, and you pay only for posts that go live. So this table compares two ways of getting the same work done.
What it is
Social Cat
A subscription platform where vetted Instagram and TikTok creators apply to a brand’s gifted or paid campaign
Sup
A done-for-you influencer marketing service. Our software finds the creators, our team runs the campaign, and you approve each step
Who does the work
Social Cat
You, unless you buy managed services. You set up the campaign, choose the creators and manage each collaboration
Sup
Our team: the search, the outreach, the fee talks, the contracts, the payments and the tracking
The price
Social Cat
£79, £149 or £249 a month, plus VAT. Yearly billing gives two months free
Sup
$0 a month. You pay only for posts that go live, on one invoice from Sup, and our fee is inside the price you approve
The commitment
Social Cat
Social Cat says you can cancel at any time, with no refund for a part period
Sup
No subscription, no minimum term and no lock-in. Each campaign is agreed in its own statement of work
Finding creators
Social Cat
A network of 100,000+ vetted creators who apply to your campaign. The first two plans allow up to 5 or 15 creators a month
Sup
A live search of Instagram and TikTok, run by our team for your brief. A shortlist comes back in 48 hours
Contracts and rights
Social Cat
A contract tool and content usage rights are in every plan
Sup
A contract for each creator, with the usage rights written in
Paying creators
Social Cat
Social Cat does not handle creator payments. You pay creators directly
Sup
One invoice from Sup. We pay every creator, after their post is live
Social Cat’s column is from its own public pages, read on 6 October 2026. The pages are listed under sources.
The cost
What one campaign costs, on each
On both sides you pay for the creators. The difference is what you pay on top of that, and what you pay before a single post is live.
With Social Cat
- The creators’ fees or the gifted product, which you pay or send yourself
- The subscription: £79 to £249 a month, plus VAT
- Your time to choose the creators and manage each collaboration
- Or managed services, priced by quote
With Sup
- The price you approve for each creator, for the posts that go live
- Nothing on top. We take our fee from the creator, after the post is live
- The Better-Rate Guarantee: better rates than yours, or we waive our fee
- Three approvals from you: the shortlist, the rates and the content
Social Cat’s lines are its own published terms, read on 6 October 2026. We give no figure for your team’s time: it depends on the size of the campaign. Our fee is inside the price you approve for each creator, so there is nothing on top of it.
Social Cat’s price
How much does Social Cat cost?
Social Cat publishes three plans. The prices were shown in pounds to a visitor in the UK on the day we read them, and yearly billing gives two months free. Social Cat says you can cancel at any time. A cancellation takes effect at the end of the paid period, with no refund for a part period. It does not handle creator payments: you pay creators directly.
| Plan | Published price | What it holds |
|---|---|---|
| Essentials | £79 a month, plus VAT | Up to 5 creators and 1,000 invitations a month, one campaign and one team member |
| Performance | £149 a month, plus VAT | Up to 15 creators and 2,500 invitations a month, up to 3 campaigns and 5 team members |
| Pro | £249 a month, plus VAT | Up to 5,000 invitations a month. Social Cat says it is for brands that want to grow with influencer marketing |
| Managed services | By quote | Social Cat’s team runs the campaigns. It says most brands invest between $3,000 and $15,000 a month in total |
From Social Cat’s pricing page, read on 6 October 2026. Check the page before you buy: prices change.
Sup has no price list of this kind. It costs $0 a month. You pay only for posts that go live, at the price you approved for each creator, on one invoice from Sup, and our fee is inside that price. The whole offer is below.
Our offer
What you get with Sup, for $0 a month
This is the whole offer, as it stands on our homepage. There is no plan to choose, no seat to buy and no minimum term.
$0a month
- $0 monthly fee
- $0 retainer
- $0 platform cost
We take our fee from the creator, and only after their post is live and approved.
Three promises
- Nothing is booked until you approve the creator’s price.
- No creators you’d book, no fee.
- The Better-Rate Guarantee: better rates than yours, or we waive our fee.
What you get
Normal price
- Software to search, contact and track creators
Normal price: $500 a month - Sourcing, outreach and rate negotiation, done for you
Normal price: $7,500 a campaign - The admin your team does today: briefs, chasing and tracking
Normal price: $80 a creator - Your Audit Report: a full audit of your brand against your market
Normal price: $900 - Your Winning Videos Report: the formats and hooks that win your market
Normal price: $450 - Your Market Dataset: competitors’ ads, posts and creator posts, with views
Normal price: $600 - Contracts and usage rightsIncluded
- Creator payments and taxIncluded
- Tracked links and promo codesIncluded
- Live dashboard and end-of-campaign reportIncluded
- Unlimited seats for your teamIncluded
Your price: $0 a month. You pay only for posts that go live.
A normal price is what each piece usually costs when it is bought alone: a platform subscription, an agency’s fee for one campaign, two hours of admin for each creator, and our own price for each report. They are not added up, because a brand would buy a platform or an agency, and not both.
To be fair
What Social Cat does well
A comparison written by one side should say what the other side is good at. These are Social Cat’s strengths, from its own pages.
A low price to start
The Essentials plan is £79 a month plus VAT, with a free trial, and Social Cat says you can cancel at any time.
No fee on creator payments
Social Cat does not handle creator payments, so it takes no share of what you pay a creator.
Usage rights in every plan
Its pricing page lists content usage rights for all content, and a contract tool, on every plan.
Who does the work
Our team runs the campaign for you
Software gives your team a faster way to do the work. With Sup, our team does the work. We search Instagram and TikTok live for each brief, write to the creators, answer every reply and agree each fee inside your budget.
- A shortlist within 48 hours of your brief
- You say yes or no to every creator and every fee
- You never send a message or chase a reply
Pay on performance
You pay when a post is live
You pay when a post is live and you have approved it. There is no subscription to pay while you wait. We take our fee from the creator, you get one invoice from Sup, and a creator who does not post is not paid.
- $0 a month, with no retainer and no set-up fee
- Nothing is booked until you approve the creator’s price
- One invoice from Sup. We pay every creator
Contracts and rights
A contract for every creator, written for you
Each creator signs an agreement that names the deliverables, the dates and how long you may use the content. Each draft is checked against your brief before you see it, and nothing goes live without your yes.
- Usage rights as a length of time, for organic use and for paid use
- Ad codes collected, so a post can run as an ad
- Every post tracked, with its views and engagement
One customer
What the work took, before and after
A price list never shows a platform’s largest cost, which is your team’s time. These are one agency’s own numbers after 12 months with Sup.
- 85 → 6
- admin hours for each campaign
- 32 → 61
- campaigns a year, run by one person
- $100k
- saved, as three campaign managers became one
“Sup has saved us hours and hours of pain and admin. We can now focus on the creative, winning new clients, and expansion.”
Common Good is a CPG agency in the US with a team of 20. These are one customer’s results over 12 months, and not a promise of yours. More customers are on the homepage.
How it works
From your brief to live posts, with Sup
- 01
You send a brief
The product, who buys it and what you want made. A free report on up to 100 competitors in your market comes back.
- 02
You approve the shortlist
It comes back in 48 hours. You say yes or no to each creator.
- 03
You approve the rates
We agree each fee inside your budget. Nothing books until you say yes.
- 04
You approve the content
Then the post goes live, and only then do you pay.
Other options
Other alternatives to Social Cat
An alternative can be another tool your team runs, a marketplace, or a team that does the work. These are other options a buyer may weigh, with what each company publishes about its own price.
| Option | What it is | Published price | Compared with Sup |
|---|---|---|---|
| Sup | A done-for-you service: our team runs the campaign and you approve each step | $0 a month. You pay for posts that go live | This page |
| Collabstr | Creator marketplace | Free to join, with a 10% fee on each order | Sup vs Collabstr |
| Billo | UGC video platform | From $99 a video, bought as packs | Sup vs Billo |
| SideShift | UGC creator marketplace | From $210 a month, billed yearly | Sup vs SideShift |
| Trybe | Performance-based UGC platform | Free to start, with a fee of up to 1.5% | Sup vs Trybe |
| GRIN | Creator management software with an AI agent | Free, then from $200 a month | Sup vs GRIN |
| Upfluence | All-in-one influencer marketing platform | No public price | Sup vs Upfluence |
| Aspire | All-in-one creator platform, with an agency service | No public price | Sup vs Aspire |
| CreatorIQ | Enterprise creator marketing software | No public price | Sup vs CreatorIQ |
| Later Influence | Enterprise influencer platform, with a services team | No public price | Sup vs Later Influence |
| Modash | Creator search and management software | From $199 a month, paid yearly | Sup vs Modash |
| HypeAuditor | Creator search and analytics software | From $299 a month, billed yearly | Sup vs HypeAuditor |
Each price is the company’s own published price on the day we read it, and each of our pages names its source. All of them are on the compare page.
Sources, and how we compared
This is Sup’s own comparison, written by Sup. Every fact about Social Cat is taken from Social Cat’s own public pages, read on 6 October 2026. We give no price that Social Cat does not publish, and we have not used an account with Social Cat to write this page. Social Cat is a trademark of its owner, and Sup has no connection with it.
- Social Cat: pricing
- Social Cat: homepage
- Social Cat: managed services
- Social Cat: terms
- Social Cat help: creator payments
Prices and features change. If something here is out of date or wrong, write to hello@sup.co and we will correct it.
Written by
Matt Greenwell, Co-Founder and CEO of Sup
Matt started Sup in 2024 with Hassan Munir. Before Sup he co-founded Storefront, the marketplace for booking pop-up retail space. Before that he worked at Goldman Sachs.
Every fact about Social Cat is from its own public pages, read on 6 October 2026. The facts about Sup are Matt’s. Updated 6 October 2026.
FAQ
Social Cat and Sup: questions
How much does Social Cat cost?
Social Cat publishes three plans: Essentials at £79 a month, Performance at £149 and Pro at £249, each plus VAT, with two months free on yearly billing. Those were the prices shown to a visitor in the UK on 6 October 2026. Creator fees are on top, and you pay them to the creators yourself. Its managed services are priced by quote.
Does Social Cat pay the creators?
No. Social Cat says it does not process creator payments: brands pay creators directly. With Sup you get one invoice, and we pay every creator after their post is live.
Is Sup a Social Cat alternative?
Yes, for a brand that wants a campaign run for it. On Social Cat you run each collaboration yourself for a monthly fee. Sup is a done-for-you service: our team finds the creators, agrees the fees, writes the contracts and pays them, and you pay only when a post is live. If you are a small brand that wants mostly gifted collaborations at a low monthly price, Social Cat is the closer fit.
Is Sup cheaper than Social Cat?
It depends on how you work. Social Cat is a subscription from £79 a month plus VAT, due whether or not a creator posts, and you do the work. Sup has no subscription. It is $0 a month, you pay only for posts that go live, and our fee is inside the price you approve for each creator.
What are the alternatives to Social Cat?
Sup is one: a done-for-you service, where our team runs the campaign and you pay only for posts that go live. Other options in the same market include Collabstr, Billo, SideShift, Trybe and GRIN. Each has a page on this site, with the price it publishes.
What is Sup?
Sup is a done-for-you influencer marketing service. Our team finds, books, contracts and pays Instagram and TikTok creators for brands and agencies, and you pay only for posts that go live. Our own software runs the search and the tracking, and our team does the outreach, the fee talks, the contracts and the payments. We run gifting, UGC, Spark Ads and partnership ads, influencer posts, ambassador programmes and TikTok Shop campaigns.
What does Sup guarantee?
Three things. Nothing is booked until you approve the creator’s price. If we find no creators you would book, there is no fee. And the Better-Rate Guarantee: better rates than yours, or we waive our fee.
What do I get before I pay anything?
Send a brief and you get a free intelligence report on up to 100 competitors in your market: their ads, their creators and the content that is working. It is yours to keep, whether or not you run a campaign with us. A shortlist of creators comes back within 48 hours of the brief, and you say yes or no to each one.
Can I use Social Cat and Sup together?
Yes. You can keep Social Cat for small gifted collaborations and hand a paid campaign to us. You can also bring the creators you already work with: we contract and pay them in the same way, and our fee applies only to creators we find.
What does pay on performance mean at Sup?
You pay when a post is live and you have approved it. For content delivered as files, you pay for the content you approve. Nothing is booked until you approve the creator’s price, and a creator who does not deliver is not paid. It does not mean pay for each sale.
Comparing Social Cat with other options?
Send a brief. A shortlist comes back in 48 hours, with a free report on up to 100 competitors in your market. We do the outreach, the contracts and the payments, and you only pay for posts that go live.