Sup vs Social Cat
The Social Cat alternative that runs it for you
Sup is a done-for-you influencer marketing service. Our team and our AI agents find, book, contract and pay Instagram and TikTok creators for brands and agencies, and you pay only for posts that go live. Social Cat is a subscription for small brands that run their own micro-influencer campaigns.
- $0 a month, and you pay for a creator only when their post is live
- You approve every creator’s price before anything is booked
- A shortlist in 6 hours. We do the outreach, the contracts and the payments
Send a brief. It is free to look around, and you pay for a creator only when their post is live.
“Sup has saved us hours and hours of pain and admin.”
Trusted by 650+ brands and agencies
- $0
- a month with Sup
- 6 hours
- from your brief to a shortlist
- 350M
- creators searched live on Instagram and TikTok
You pay for a creator only when their post is live.
You say yes or no to each creator.
Our AI agents search for each brief, and our team picks the shortlist.
The short answer
Sup or Social Cat: which one fits you
Social Cat is a good choice for a small brand that wants a low monthly price, mostly gifted collaborations, and is happy to run each one itself. Sup fits when you want the campaign run for you, the creators paid for you, and no subscription to pay while you wait for posts.
The difference
You pay each creator yourself, or one invoice from Sup
Sup
$0 a month, plus the creator prices you approve
- No subscription, no retainer and no set-up fee
- You pay each creator only when their post is live
- We take our fee from creators, so the price you approve holds it
- A gifting-only campaign pays $19 per gift as our fee
Social Cat
From £79 a month, plus VAT
- Essentials: £79 a month, plus VAT, for up to 5 creators
- Performance: £149 a month, plus VAT, for up to 15
- Pro: £249 a month, plus VAT
- You pay creators yourself, outside the platform
Choose Sup when
- You want the campaign run for you, from the search to the payment
- You want the creators paid for you, with one invoice
- You want to pay only for posts that go live, with no subscription
Choose Social Cat when
- You are a small brand with a small monthly budget
- You mostly want gifted collaborations with small creators
- You are happy to choose, brief and pay each creator yourself
Side by side
Social Cat and Sup, side by side
Social Cat is a subscription platform where vetted Instagram and TikTok creators apply to a small brand’s gifted or paid campaign. Sup is a done-for-you influencer marketing service. Our team and our AI agents find, book, contract and pay Instagram and TikTok creators for brands and agencies, and you pay only for posts that go live. So this table compares two ways of getting the same work done.
Social Cat’s side read on 6 October 2026
What it is
Sup
A done-for-you influencer marketing service. Our team and our AI agents run the campaign, and you approve each step
Social Cat
A subscription platform where vetted Instagram and TikTok creators apply to a brand’s gifted or paid campaign
Who does the work
Sup
Our team and our AI agents: the search, the outreach, the fee talks, the contracts, the payments and the tracking
Social Cat
You, unless you buy managed services. You set up the campaign, choose the creators and manage each collaboration
The price
Sup
$0 a month. You pay the price you approve for each creator, when their post is live, and we take our fee from creators. A gifting-only campaign pays $19 per gift
Social Cat
£79, £149 or £249 a month, plus VAT. Yearly billing gives two months free
The commitment
Sup
No subscription, no minimum term and no lock-in. Each campaign is agreed in its own statement of work
Social Cat
Social Cat says you can cancel at any time, with no refund for a part period
Finding creators
Sup
A live search of Instagram and TikTok, run by our team and our AI agents for your brief. A shortlist comes back in 6 hours
Social Cat
A network of 100,000+ vetted creators who apply to your campaign. The first two plans allow up to 5 or 15 creators a month
Contracts and rights
Sup
A contract for each creator, with the usage rights written in
Social Cat
A contract tool and content usage rights are in every plan
Paying creators
Sup
One invoice from Sup. We pay every creator, after their post is live
Social Cat
Social Cat does not handle creator payments. You pay creators directly
Social Cat’s column is from its own public pages, read on 6 October 2026. The pages are listed under sources.
Send a brief and see what your campaign would cost. You pay for a creator only when their post is live.
The cost
What one campaign costs, on each
On both sides you pay for the creators. The difference is what you pay on top of that, and what you pay whether or not a post goes live.
With Sup
- The price you approve for each creator, which holds our fee
- On a gifting-only campaign, $19 per gift as our fee
- No subscription, and no fee for a creator whose post does not go live
- Three approvals from you: the shortlist, the rates and the content
With Social Cat
- The creators’ fees or the gifted product, which you pay or send yourself
- The subscription: £79 to £249 a month, plus VAT
- Your time to choose the creators and manage each collaboration
- Or managed services, priced by quote
What will your campaign cost? Use us to find out
We take our fee from creators, so what you pay is the price you approve for each creator. Creator prices differ by niche and by the size of the creator. Use us to find out what yours would be. You get a shortlist in 6 hours, and we collect a quote from each creator you keep. Nothing is booked until you approve the prices, and you can take back any balance you have not spent. The calculator in our offer adds it up for your own numbers. For a first idea of what creators of each size charge, try our free influencer rate calculator.
Social Cat’s lines are its own published terms, read on 6 October 2026. We give no figure for your team’s time: it depends on the size of the campaign. The price you approve for a creator already holds our fee. A gifting-only campaign pays $19 per gift as our fee.
One customer
What the work took, before and after
A price list never shows a platform’s largest cost, which is your team’s time. These are one agency’s own numbers after 12 months with Sup.
- 85 → 6
- admin hours for each campaign
- 32 → 61
- campaigns a year, run by one person
- $100k
- saved, as three campaign managers became one
- $600k
- in new revenue
“Sup has saved us hours and hours of pain and admin. We can now focus on the creative, winning new clients, and expansion.”
Common Good is a CPG agency in the US with a team of 20. These are one customer’s results over 12 months, and not a promise of yours. More customers are on the homepage.
Our offer
Sup is $0 a month, and you pay only the creator prices you approve
This is the whole offer, as it stands on our homepage. It is the same for every brand and agency, with no plan to choose, no seat to buy and no minimum term.
Pay As You Go
We negotiate and collect quotes from creators. You approve the ones you like, and only pay each creator when their content is live or sent.
We take our fee from creators.
- We source creators for you
- We negotiate for you
- We track them for you
- You approve each creator
- You approve content
- You pay when deliverables are met
What a campaign costs
What each creator gets
- For gifting-only campaigns, we charge $19 per gift as our fee
- $19
- You pay
- The admin your team does today, at $80 a creator
$80
- We source creators for you
- We negotiate for you
- We track them for you
- You approve each creator
- You approve content
- You pay when deliverables are met
- No live post, no fee.
- You approve every creator’s price before anything is booked.
- A shortlist of creators within 6 hours.
What you get
Our team and our AI agents do each part. You approve each creator and each post.
Your plan
- CampaignsUnlimited
- CreatorsUnlimited
- Team seatsUnlimited
- CountriesAny
Finding creators
- A live search across 350 million creatorsDone for you
- Creators who already post about your competitorsDone for you
- Creators like the ones you nameDone for you
- Audience data: location, age and genderIncluded
- Fake follower and quality checksDone for you
- A shortlist checked by a personDone for you
- Instagram, TikTok and YouTubeIncluded
Outreach and booking
- Outreach to every creatorDone for you
- Every reply and follow-upDone for you
- Rates negotiatedDone for you
- Each creator and their priceYou approve
- Briefs writtenDone for you
- Contracts and usage rightsDone for you
- See where every creator standsIncluded
Content
- UGC videos and photosDone for you
- Every draft checked against your briefDone for you
- Rounds of changesDone for you
- Each post before it goes liveYou approve
- Ad disclosure on every postDone for you
- All your content in one libraryIncluded
Products and gifting
- Product gifting and seedingDone for you
- Shopify connectionIncluded
Paid ads
- TikTok Spark Ads codesDone for you
- Meta Partnership Ads accessDone for you
Payments
- Creator payments in any countryDone for you
- Tax forms and invoicesDone for you
- No creator is paid until their post is liveIncluded
Tracking and reports
- Every live post found and trackedDone for you
- Views, engagement and CPM per creatorIncluded
- Tracking links and promo codesDone for you
- Sales from links and codesIncluded
- Affiliate commissionsDone for you
- Mentions of your brandIncluded
- Live dashboardIncluded
- End-of-campaign reportDone for you
Team and support
- A person on our team for every campaignIncluded
- Strategy for every campaignDone for you
- Support by email and chatIncluded
- Your creators moved in from another toolDone for you
- Several brands in one accountIncluded
Free with your setup call
- Your Audit Report
Normal price: $900 - Your Winning Videos Report
Normal price: $450 - Your Market Dataset
Normal price: $600
- Gifted
- Paid
- UGC
- TikTok Shop
- YouTube
- Local visits
- Affiliate
The price beside each report is our own price for that report when it is bought alone. The admin figure in the calculator is two hours of your team’s work for each creator, at $40 an hour. Neither is added to what you pay.
Who does the work
Our team and our AI agents run the campaign for you
Software gives your team a faster way to do the work. With Sup, our team and our AI agents do the work. We search Instagram and TikTok live for each brief, write to the creators, answer every reply and agree each fee inside your budget.
- A shortlist within 6 hours of your brief
- You say yes or no to every creator and every fee
- You never send a message or chase a reply
Katie Blood
@katie_b · Instagram · 362K followers
Pay as you go
You pay for a creator when their post is live
You add a balance before our team and our AI agents contact creators. A creator’s approved price is taken from it when their post is live, or on a UGC campaign when you approve their content. On a gifting-only campaign, our $19 for each gift is taken the same way. You can take back any balance you have not spent. There is no subscription to pay while you wait. We take our fee from creators, so the price you approve holds it. If a creator does not post, you pay nothing for them.
- $0 a month, with no retainer and no set-up fee
- You approve every creator’s price before anything is booked
- One invoice from Sup. We pay every creator
Contracts and rights
A contract for every creator, written for you
Each creator signs an agreement that names the deliverables, the dates and how long you may use the content. Each draft is checked against your brief before you see it, and nothing goes live without your yes.
- Usage rights as a length of time, for organic use and for paid use
- Ad codes collected, so a post can run as an ad
- Every post tracked, with its views and engagement
Social Cat’s price
How much does Social Cat cost?
Social Cat publishes three plans. The prices were shown in pounds to a visitor in the UK on the day we read them, and yearly billing gives two months free. Social Cat says you can cancel at any time. A cancellation takes effect at the end of the paid period, with no refund for a part period. It does not handle creator payments: you pay creators directly.
| Plan | Published price | What it holds |
|---|---|---|
| Essentials | £79 a month, plus VAT | Up to 5 creators and 1,000 invitations a month, one campaign and one team member |
| Performance | £149 a month, plus VAT | Up to 15 creators and 2,500 invitations a month, up to 3 campaigns and 5 team members |
| Pro | £249 a month, plus VAT | Up to 5,000 invitations a month. Social Cat says it is for brands that want to grow with influencer marketing |
| Managed services | By quote | Social Cat’s team runs the campaigns. It says most brands invest between $3,000 and $15,000 a month in total |
From Social Cat’s pricing page, read on 6 October 2026. Check the page before you buy: prices change.
Sup has one plan for everyone. It costs $0 a month, and you pay the price you approve for each creator when their post is live. We take our fee from creators. A gifting-only campaign pays $19 per gift as our fee. The whole offer is set out above.
To be fair
What Social Cat does well
A comparison written by one side should say what the other side is good at. These are Social Cat’s strengths, from its own pages.
A low price to start
The Essentials plan is £79 a month plus VAT, with a free trial, and Social Cat says you can cancel at any time.
No fee on creator payments
Social Cat does not handle creator payments, so it takes no share of what you pay a creator.
Usage rights in every plan
Its pricing page lists content usage rights for all content, and a contract tool, on every plan.
Other options
Other alternatives to Social Cat
An alternative can be another tool your team runs, a marketplace, or a team that does the work. These are other options a buyer may weigh, with what each company publishes about its own price.
| Option | What it is | Published price | Compared with Sup |
|---|---|---|---|
| Sup | A done-for-you service: our team and our AI agents run the campaign, and you approve each step | $0 a month, and you pay for a creator only when their post is live | This page |
| Collabstr | Creator marketplace | Free to join, with a 10% fee on each order | Sup vs Collabstr |
| Billo | UGC video platform | From $99 a video, bought as packs | Sup vs Billo |
| SideShift | UGC creator marketplace | From $210 a month, billed yearly | Sup vs SideShift |
| Trybe | Performance-based UGC platform | Free to start, with a fee of up to 1.5% | Sup vs Trybe |
| GRIN | Creator management software with an AI agent | Free, then from $200 a month | Sup vs GRIN |
| Upfluence | All-in-one influencer marketing platform | No public price | Sup vs Upfluence |
| Aspire | All-in-one creator platform, with an agency service | No public price | Sup vs Aspire |
| CreatorIQ | Enterprise creator marketing software | No public price | Sup vs CreatorIQ |
| Later Influence | Enterprise influencer platform, with a services team | No public price | Sup vs Later Influence |
| Modash | Creator search and management software | From $199 a month, paid yearly | Sup vs Modash |
| HypeAuditor | Creator search and analytics software | From $299 a month, billed yearly | Sup vs HypeAuditor |
Each price is the company’s own published price on the day we read it, and each of our pages names its source. All of them are on the compare page.
Sources, and how we compared
This is Sup’s own comparison, written by Sup. Every fact about Social Cat is taken from Social Cat’s own public pages, read on 6 October 2026. We give no price that Social Cat does not publish, and we have not used an account with Social Cat to write this page. Social Cat is a trademark of its owner, and Sup has no connection with it.
- Social Cat: pricing
- Social Cat: homepage
- Social Cat: managed services
- Social Cat: terms
- Social Cat help: creator payments
Prices and features change. If something here is out of date or wrong, write to hello@sup.co and we will correct it.
Written by
Matt Greenwell, Co-Founder and CEO of Sup
Matt started Sup in 2024 with Hassan Munir. Before Sup he co-founded Storefront, the marketplace for booking pop-up retail space. Before that he worked at Goldman Sachs.
Every fact about Social Cat is from its own public pages, read on 6 October 2026. The facts about Sup are Matt’s. Updated 6 October 2026.
FAQ
Social Cat and Sup: questions
How much does Social Cat cost?
Social Cat publishes three plans: Essentials at £79 a month, Performance at £149 and Pro at £249, each plus VAT, with two months free on yearly billing. Those were the prices shown to a visitor in the UK on 6 October 2026. Creator fees are on top, and you pay them to the creators yourself. Its managed services are priced by quote.
Does Social Cat pay the creators?
No. Social Cat says it does not process creator payments: brands pay creators directly. With Sup you get one invoice, and we pay every creator after their post is live.
Is Sup a Social Cat alternative?
Yes, for a brand that wants a campaign run for it. On Social Cat you run each collaboration yourself for a monthly fee. Sup is a done-for-you service: our team and our AI agents find the creators, agree the fees, write the contracts and pay them, and you pay only for posts that go live. If you are a small brand that wants mostly gifted collaborations at a low monthly price, Social Cat is the closer fit.
Is Sup cheaper than Social Cat?
It depends on how you work. Social Cat is a subscription from £79 a month plus VAT, due whether or not a creator posts, and you do the work. Sup has no subscription. It is $0 a month, and you pay the price you approve for each creator, when their post is live. We take our fee from creators, so that price holds it. A gifting-only campaign pays $19 per gift as our fee.
What are the alternatives to Social Cat?
Sup is one: a done-for-you service, where our team and our AI agents run the campaign and you pay only for posts that go live. Other options in the same market include Collabstr, Billo, SideShift, Trybe and GRIN. Each has a page on this site, with the price it publishes.
What is Sup?
Sup is a done-for-you influencer marketing service. Our team and our AI agents find, book, contract and pay Instagram and TikTok creators for brands and agencies, and you pay only for posts that go live. Our AI agents run the search and the tracking, and our team does the outreach, the fee talks, the contracts and the payments. We run gifting, UGC, Spark Ads and partnership ads, influencer posts, ambassador programmes and TikTok Shop campaigns.
When do I pay, and what does Sup promise?
You add a balance before our team and our AI agents contact creators, and each creator’s approved price is taken from it when their post is live. We make three promises. If no post goes live, there is no fee. You approve every creator’s price before anything is booked. You get a shortlist of creators within 6 hours.
What does a campaign with Sup cost?
There is no monthly fee, and we take our fee from creators, so you pay the price you approve for each creator. That depends on your niche and on the size of creator you want. A gifting-only campaign pays $19 per gift as our fee. After your brief you get a shortlist in 6 hours. You add a balance before our team and our AI agents contact creators, we collect a quote from each creator you keep and negotiate it inside your budget, and nothing is booked until you approve the price. If the prices do not work for you, you can take back any balance you have not spent.
What do I get before I pay anything?
Book a setup call and you get a free intelligence report on up to 100 competitors in your market: their ads, their creators and the content that is working. It is yours to keep, whether or not you run a campaign with us. A shortlist of creators comes back within 6 hours of the brief, and you say yes or no to each one.
Can I use Social Cat and Sup together?
Yes. You can keep Social Cat for small gifted collaborations and hand a paid campaign to us. You can also bring the creators you already work with: we contract and pay them in the same way, and they are priced the same way.
What does pay as you go mean?
There is no monthly fee. We negotiate and collect quotes from creators, and you approve the ones you like. You pay each creator’s approved price only when their post is live, or for content delivered as files (UGC), when you approve it. We take our fee from creators, so the price you approve holds it, and it is not a share of your sales. A gifting-only campaign pays $19 per gift as our fee. If a creator does not deliver, you pay nothing for them.
Comparing Social Cat with other options?
Book a setup call and get a free report on up to 100 competitors in your market. Send a brief and a shortlist comes back in 6 hours, then every creator’s quote. You pay for a creator only when their post is live.
Book a call