Day 2
The first follow-up, as a reply in the same thread
Hey {{firstName}}, Just following up to see what you thought of my last email. Thanks! Matt
Platform · Outreach
Influencer outreach, sent and answered for you
Our team and our AI agents write to every creator on your approved shortlist, follow up, answer the replies and agree the fee inside your budget. You see where each creator stands.
- We write, follow up and answer every reply
- A sequence of three emails over 3 days
- You approve every fee before a contract goes out
Katie Blood
@katie_b · Instagram · 362K followers
- Day 0First emailSent
- Day 2Follow-upNot needed
- Day 3Last follow-upNot needed
The reply
Hi, I would love to. Which dates are you thinking of?
- 3 emails
- over 3 days, to every creator on your shortlist
- Every reply
- read and answered by our team and our AI agents
- $0
- a month
Sent Monday to Friday, in the campaign’s time zone.
Questions, rates, counter offers and managers.
You pay for a creator only when their post is live.
The emails
Short emails that say it is paid work
The first email names the kind of deal, lists what is wanted and asks the creator what they charge. The follow-ups are two lines in the same thread.
- Sent Monday to Friday, between 06:30 and 20:30 in the campaign’s time zone
- A creator we have worked with gets a different sequence
- The whole sequence is lower on this page, word for word
A real email from a recent campaign, as it was sent.
Every reply handled
A yes, a no or a price: each one gets an answer
A creator may say yes, say no, name a price or ask a question. Our team and our AI agents reply to each one, agree the fee inside your budget and bring it to you for approval.
- A creator who asks for more than the budget is marked, and can be written to again
- A clear no is recorded with its reason
- Nothing is booked until you approve the fee
Why creators say no
- Not based near the place33%
- Asked for a cash fee on a gifted offer31%
- Not interested27%
- Not free at the time9%
Of the creators who gave us a reason.
Your side
You see where every creator stands
Each creator has a stage in plain words: talking about the fee, fee agreed, signed, posted. When a fee needs your yes, it comes to you with the creator’s numbers beside it.
- Approve a fee, make a counter offer or say no
- Creators who ask for more than the budget are marked
- No contract goes out without your approval
Katie Blood
@katie_b · Instagram · 362K followers
- Emailed
- Replied
- Talking about the feeNow
- Fee agreed or with the brand for approval
- Signed, and making the content
- Posted and completed
How it works
From a shortlist to a signed creator
- 01
You approve the shortlist
We write only to the creators you said yes to.
- 02
We send the sequence
Three emails over 3 days, Monday to Friday.
- 03
We answer the replies
Questions, dates and the fee.
- 04
You approve the fee
Then the contract goes out.
The difference
Doing outreach on your own, or through Sup
Sending
On your own
One email at a time, or a mail merge
With Sup
A sequence of three emails for every creator
Replies
On your own
In your inbox, between everything else
With Sup
Read and answered by our team and our AI agents
The fee
On your own
A separate negotiation with each creator
With Sup
Agreed inside your budget, then approved by you
Where things stand
On your own
A spreadsheet you keep up to date
With Sup
A stage for every creator
The detail
Why creators say no, and the emails we send
Influencer outreach is the work of contacting creators about a campaign and getting them to a yes: the first email, the follow-ups, the replies and the fee. Below is why creators say no, the sequence word for word, and who does what after a reply.
The creator’s side
Why creators say no
Outreach guides are written from the sender’s side. This is the other side: the reasons creators gave us when they declined.
- Not based near the place33%
- Asked for a cash fee on a gifted offer31%
- Not interested27%
- Not free at the time9%
Of the creators who gave us a reason.
Not based near the place
A restaurant or a shop needs a creator who can walk in. Our database records where a creator is based from their own posts, and the contract makes the location a condition.
Asked for a cash fee
A gifted offer sent to a creator who charges gets a no. Our subject lines say whether the offer is paid, so nobody opens the email expecting something else.
Not interested
The product did not fit the creator. A tighter shortlist beats a better email, and the shortlist is the step you approve.
Not free at the time
A no for this month, not for good. These creators are worth a second email when the next campaign starts.
The emails
The sequence we send, word for word
Three emails over 3 days, sent Monday to Friday between 06:30 and 20:30 in the campaign’s time zone. This is the sequence from a recent paid campaign, as it was sent. The names in double braces are filled in for each creator.
Day 0
The first email. Subject: {{firstName}} x Syncron Paid Partnership - @{{instagram_handle}}
Hi {{firstName}}, How are you? I am reaching out from Syncron, and we would love to work with you this month! We are looking for athletes to showcase Syncron's various drinks. Syncron's isn't just another sports drink, it's the fuel behind next-level performance. Inspired by insights from elite athletes like Shohei Ohtani. Syncron was created to bring world-class sports science into everyday life. With clean, proven ingredients and no artificial fillers, it delivers the before and after workout care you need. That being said, please let me know if you are interested in partnering and what your rate would be for 1 IG reel reposted to TikTok + 1-2 stories + 60 days of white-label boosting rights. We look forward to hearing from you and hopefully working with you on this campaign! Best, Matt Influencer Marketing at Syncron https://livesyncron.com/
Day 2
The first follow-up, as a reply in the same thread
Hey {{firstName}}, Just following up to see what you thought of my last email. Thanks! Matt
Day 3
The second follow-up, as a reply in the same thread
Hey {{firstName}}, Just checking to see if you got my last two emails. It would be great to know if you are interested! Thanks, Matt
It says paid, and it asks for a rate
The subject line names the kind of deal. The email lists exactly what is wanted and asks the creator what they charge. Nobody has to guess.
The follow-ups are two lines
A long second email reads like pressure. A short one in the same thread puts the first email back at the top of the inbox.
A creator we know gets a different one
Someone we have worked with gets three emails over 8 days that name the fee up front and ask for a yes, a no or a later.
Writing your own? Read how to write an influencer outreach email and how to do influencer outreach.
Done for you
Who does what, from shortlist to signed contract
Every outreach tool sells a faster way to send the emails yourself. This is what it looks like when you do not send them at all.
- 01
The shortlist is approved
You can say yes or no to each creator before we write to them, or leave the choice to our team. A creator you drop is not contacted.
- Who:
- You or our team
- You:
- Can approve each creator
- 02
We write the email from your brief
What the product is, what the creator would make, and whether the offer is paid. It goes out in your brand’s name.
- Who:
- Our team and our AI agents
- 03
We send it from our own addresses
On weekdays, in the daytime. Cold emails go out from our own sending addresses, so the reputation of your company’s domain is never at risk.
- Who:
- Our team and our AI agents
- 04
We follow up twice, then stop
Day 2 and day 3, in the same thread. The sequence ends the moment a creator replies.
- Who:
- The sequence
- 05
We answer every reply
Questions, rates, counter offers, managers. Every reply gets an answer from our team and our AI agents, and you do not get a full inbox.
- Who:
- Our team and our AI agents
- 06
You approve the final fee
When a creator names a fee, it comes to you for a yes or a no. Nothing is booked until you approve it.
- Who:
- You
- You:
- Approve each fee
Past the reply
What happens after a creator says yes
Outreach pages end at the reply. The reply is where the slow work starts. These are the stages after it.
| Stage | What happens |
|---|---|
| Talking about the fee | The creator has named a rate, or asked for ours. We work towards the campaign’s target fee. |
| Fee agreed, or with you for approval | You see the creator, the fee and the cost per engagement, and say yes or no. |
| Signed, and making the content | The agreement is signed, the brief is out and drafts are being approved. |
| Posted and completed | The post is live and checked, and the creator has been paid. |
A common mix-up
Creator outreach is not link outreach
Search for an influencer outreach tool and half the results are about blogger outreach: software that finds website owners and asks them for links. That is a different job with a different end. A link pitch ends at a yes. A creator pitch starts there, because a yes leads to a fee, a contract, a draft and a payment.
So judge an outreach tool, or a team, by what it does after the reply. Ask who answers the creator, who agrees the fee and who sends the contract. If the answer is "you do", the tool has sped up the easy part.
Written by
Matt Greenwell, Co-Founder and CEO of Sup
Matt started Sup in 2024 with Hassan Munir. Before Sup he co-founded Storefront, the marketplace for booking pop-up retail space. Before that he worked at Goldman Sachs.
The reasons are counted from Sup’s own campaign records. The emails are quoted as sent. No creator is named. Updated 5 October 2026.
FAQ
Influencer outreach questions
What is influencer outreach?
It is the work of contacting creators about a campaign: finding the right address, writing the first message, following up, answering replies and agreeing a fee. It ends when a creator has said yes to terms, not when the email is sent.
What is a good reply rate for influencer outreach?
It depends on the offer far more than on the email. Tools quote rates from 10% to over 40% and rarely say how they count. About one in four of our own outreach contacts has a recorded answer from the creator. A paid offer to a creator who fits gets more replies than a gifted offer sent widely.
How many follow-ups should I send?
We send two. The first goes 2 days after the first email and the second a day later. After that we stop, because a fourth email to someone who has not answered three does more harm than good.
Email or direct message?
Email for a paid offer. It reaches the creator or their manager, it can carry the terms, and it leaves a record. A direct message suits a small gifted offer to a creator with no public email address.
Should the first email say what you will pay?
Say whether the offer is paid or gifted, always. Our subject lines say "Paid Partnership". The second most common reason creators gave us for saying no was that they wanted a cash fee and the offer was a gift. Whether to name the figure depends on the deal: for a first contact we ask for the creator’s rate, and for a creator we have worked with we state the fee.
Can outreach be sent from my own email address?
With most tools, yes, and that is the risk: hundreds of cold emails a week can hurt the reputation of the domain your company uses for everything else. We send from our own addresses, in your brand’s name.
What is the difference between an influencer outreach tool and a blogger outreach tool?
A blogger outreach tool is built for link building: it finds website owners and sends pitches for links. An influencer outreach tool, or a team like ours, contacts creators about making content, and then has to handle fees, contracts, drafts and payment. Lists of "outreach tools" often mix the two.
What does done-for-you outreach include?
Everything between an approved shortlist and a signed contract. We write the email from your brief, send it, follow up, answer every reply, agree a fee inside your budget and send the contract. You approve the shortlist and the final fee.
The rest of the platform
One team does all six
Contracts
The agreement our creators sign, clause by clause, and the terms that are usual in it.
Creator search
A live search of Instagram and TikTok, with one real shortlist and the reasons brands drop creators from it.
Tracking and reporting
One real campaign report, open to read, and where each number in it comes from.
Payments
How creators are paid, how long it takes on our campaigns and what you pay for.
Briefs and approvals
The approval process step by step, how many versions a draft takes and a checklist to copy.
The campaigns we run
UGC, Spark Ads and partnership ads, gifting, influencer posts, ambassador programs and TikTok.
Tired of sending the emails yourself?
Sup writes, sends and answers every outreach email from a shortlist you approve, agrees each fee inside your budget and sends the contract. You only pay for posts that go live.
Book a call