Sup vs Trybe
The Trybe alternative that runs it for you
Sup is a done-for-you influencer marketing service. Our team and our AI agents find, book, contract and pay Instagram and TikTok creators for brands and agencies, and you pay only for posts that go live. Trybe is a self-serve platform for UGC ads on Meta, with a fee of up to 1.5%.
- $0 a month, and you pay for a creator only when their post is live
- You approve every creator’s price before anything is booked
- A shortlist in 6 hours. We do the outreach, the contracts and the payments
Send a brief. It is free to look around, and you pay for a creator only when their post is live.
“Sup has saved us hours and hours of pain and admin.”
Trusted by 650+ brands and agencies
- $0
- a month with Sup
- 6 hours
- from your brief to a shortlist
- 350M
- creators searched live on Instagram and TikTok
You pay for a creator only when their post is live.
You say yes or no to each creator.
Our AI agents search for each brief, and our team picks the shortlist.
The short answer
Sup or Trybe: which one fits you
Trybe is built for direct-response ads. Many small creators join your programme and send videos, your team sorts them, and the ones you approve run as Meta ads. Trybe’s own fee is small: 1.5% at most. That suits a product people buy on impulse from an ad, where you want many videos to test and it matters less who makes each one. Sup suits a brand that cares who speaks for it and wants the work done: we choose creators for your brand, you approve each one, and our team and our AI agents do the rest.
The difference
Creators who ask to join your programme, or creators chosen for your brand
Sup
$0 a month, plus the creator prices you approve
- No subscription, no retainer and no set-up fee
- You pay each creator only when their post is live
- We take our fee from creators, so the price you approve holds it
- A gifting-only campaign pays $19 per gift as our fee
Trybe
Free to start, with a fee of up to 1.5%
- Free to start, with no seats, contracts or minimums
- 1.5% of the sales a creator’s content brings
- Or 1.25% of ad spend, or 1.5% of flat creator pay
- What you pay the creators is on top
Choose Sup when
- It matters to you who represents your brand, and you want to approve each creator before anyone is contacted
- You want creators to post to their own followers, on Instagram and TikTok
- You want it done for you: the search, the fee talks, the contracts, the chasing and the payments
- You want an agreed price for each creator, and to pay only for posts that go live
Choose Trybe when
- Meta ads are your main channel, and you want many creator videos to test in them
- Your product sells on impulse from an ad, and it matters less to you who makes each video
- You want to pay creators a share of sales or of ad spend
- You have someone to sort submissions and run the ads
The creators
Who makes the content, and who chooses them
This is the main difference between the two. On Trybe many small creators join your programme and send videos, and your team sorts them for your ads. With Sup the creators are chosen for your brand before you see them.
With Sup
- Our team and our AI agents search Instagram and TikTok live for your brief. The shortlist is chosen for your brand, and is not made of whoever applied
- A person checks each creator for brand fit before you see the shortlist: their recent posts, their audience and the brands they have posted for
- You say yes or no to each creator, and we write only to the ones you keep
- For a post, the creator publishes to their own followers. Their followers, views and engagement are read at the time of the search
- Our team and our AI agents do the outreach, the briefing and the chasing. You approve the shortlist, the rates and the content
On Trybe, from its own pages
- Creators ask to join your programme, or you invite them from Trybe’s Discovery feed. You approve who joins.
- Trybe tells creators that followers do not matter there, and that its model is built on small, consistent creators.
- It describes a creator programme as dozens or hundreds of creators making content, with the best work loaded into your ad account.
- Creators upload their videos, and your team reviews each one: you approve it, ask for a revision or reject it.
- The approved videos run as Meta ads. Creators are paid on how the ads perform, plus any retainer or bonus.
- Trybe says new brands use it for direct-response advertising.
What that means for your brand
Trybe suits a product people buy on impulse from an ad, where you want many videos to test and it matters less who makes each one. If you have a view on who should speak for your brand, or you do not want to sort submissions yourself, Sup is the closer fit.
Trybe’s side is what its own public pages say, read on 6 October 2026. The pages are listed under sources. Our side is how we build every shortlist, set out on the creator search page.
Side by side
Trybe and Sup, side by side
Trybe is a self-serve platform for performance-based UGC. Creators join a brand’s programme and submit videos, and the brand runs the ones it approves as Meta ads and pays the creators on results. Sup is a done-for-you influencer marketing service. Our team and our AI agents find, book, contract and pay Instagram and TikTok creators for brands and agencies, and you pay only for posts that go live. So this table compares two ways of getting the same work done.
Trybe’s side read on 6 October 2026
What it is
Sup
A done-for-you influencer marketing service. Our team and our AI agents run the campaign, and you approve each step
Trybe
A self-serve platform for performance-based UGC, built around Meta ads
Who does the work
Sup
Our team and our AI agents: the search, the outreach, the fee talks, the contracts, the payments and the tracking
Trybe
Your team. You set up the programme, sort what creators submit and launch the ads
The price
Sup
$0 a month. You pay the price you approve for each creator, when their post is live, and we take our fee from creators. A gifting-only campaign pays $19 per gift
Trybe
Free to start. 1.5% of attributed sales, or 1.25% of ad spend, or 1.5% of flat creator pay. Trybe says the fees are never stacked
The commitment
Sup
No subscription, no minimum term and no lock-in. Each campaign is agreed in its own statement of work
Trybe
No seats, no contracts and no minimums
Finding creators
Sup
A live search of Instagram and TikTok, run by our team and our AI agents for your brief. A shortlist comes back in 6 hours
Trybe
Creators ask to join your programme, or you invite them from Trybe’s Discovery feed. You approve who joins
Who the creators are
Sup
Creators chosen for your brand by our team. A person checks each one for brand fit before you see the shortlist
Trybe
Trybe tells creators that followers do not matter there, and that its model is built on small, consistent creators
Contracts and rights
Sup
A contract for each creator, with the usage rights written in
Trybe
Its terms give you a worldwide licence to the content once you accept it and pay. On a flat fee the licence has no end date, unless the campaign limits it. On a commission programme it lasts while you keep paying the commissions owed
Approving content
Sup
Each draft is checked against your brief before you see it. Nothing goes live without your yes
Trybe
You approve or reject each submission. A rejected video carries no licence and no payment, unless the campaign says otherwise
Paying creators
Sup
One invoice from Sup. We pay every creator, after their post is live
Trybe
A flat fee is charged when you accept the content, with no deposit. Commissions are charged as the results come in. Payouts to creators are automated, in 170+ countries
Tracking
Sup
Every post tracked in a live dashboard, with a tracked link and a promo code for each creator, and a report at the end
Trybe
Built-in attribution from the click to the checkout, and the performance of each ad
Who keeps the creators
Sup
You keep every creator relationship, and you can bring the creators you already work with
Trybe
Its brand terms ask you not to work directly with a creator you first met on Trybe, in a way that avoids its fees, during a campaign and for 12 months after it. A creator you already worked with is not covered
Trybe’s column is from its own public pages, read on 6 October 2026. The pages are listed under sources.
Send a brief and see what your campaign would cost. You pay for a creator only when their post is live.
The cost
What one campaign costs, on each
On both sides you pay for the creators. The difference is what you pay on top of that, and what you pay whether or not a post goes live.
With Sup
- The price you approve for each creator, which holds our fee
- On a gifting-only campaign, $19 per gift as our fee
- No subscription, and no fee for a creator whose post does not go live
- Three approvals from you: the shortlist, the rates and the content
With Trybe
- What you pay the creators: a share of sales or of ad spend, or a flat amount
- Trybe’s fee: 1.5% of attributed sales, or 1.25% of ad spend, or 1.5% of flat creator pay
- Your ad spend on Meta
- Your team’s time to review submissions and run the ads
What will your campaign cost? Use us to find out
We take our fee from creators, so what you pay is the price you approve for each creator. Creator prices differ by niche and by the size of the creator. Use us to find out what yours would be. You get a shortlist in 6 hours, and we collect a quote from each creator you keep. Nothing is booked until you approve the prices, and you can take back any balance you have not spent. The calculator in our offer adds it up for your own numbers. For a first idea of what creators of each size charge, try our free influencer rate calculator.
Trybe’s lines are its own published terms, read on 6 October 2026. We give no figure for your team’s time: it depends on the size of the campaign. The price you approve for a creator already holds our fee. A gifting-only campaign pays $19 per gift as our fee.
One customer
What the work took, before and after
A price list never shows a platform’s largest cost, which is your team’s time. These are one agency’s own numbers after 12 months with Sup.
- 85 → 6
- admin hours for each campaign
- 32 → 61
- campaigns a year, run by one person
- $100k
- saved, as three campaign managers became one
- $600k
- in new revenue
“Sup has saved us hours and hours of pain and admin. We can now focus on the creative, winning new clients, and expansion.”
Common Good is a CPG agency in the US with a team of 20. These are one customer’s results over 12 months, and not a promise of yours. More customers are on the homepage.
Our offer
Sup is $0 a month, and you pay only the creator prices you approve
This is the whole offer, as it stands on our homepage. It is the same for every brand and agency, with no plan to choose, no seat to buy and no minimum term.
Pay As You Go
We negotiate and collect quotes from creators. You approve the ones you like, and only pay each creator when their content is live or sent.
We take our fee from creators.
- We source creators for you
- We negotiate for you
- We track them for you
- You approve each creator
- You approve content
- You pay when deliverables are met
What a campaign costs
What each creator gets
- For gifting-only campaigns, we charge $19 per gift as our fee
- $19
- You pay
- The admin your team does today, at $80 a creator
$80
- We source creators for you
- We negotiate for you
- We track them for you
- You approve each creator
- You approve content
- You pay when deliverables are met
- No live post, no fee.
- You approve every creator’s price before anything is booked.
- A shortlist of creators within 6 hours.
What you get
Our team and our AI agents do each part. You approve each creator and each post.
Your plan
- CampaignsUnlimited
- CreatorsUnlimited
- Team seatsUnlimited
- CountriesAny
Finding creators
- A live search across 350 million creatorsDone for you
- Creators who already post about your competitorsDone for you
- Creators like the ones you nameDone for you
- Audience data: location, age and genderIncluded
- Fake follower and quality checksDone for you
- A shortlist checked by a personDone for you
- Instagram, TikTok and YouTubeIncluded
Outreach and booking
- Outreach to every creatorDone for you
- Every reply and follow-upDone for you
- Rates negotiatedDone for you
- Each creator and their priceYou approve
- Briefs writtenDone for you
- Contracts and usage rightsDone for you
- See where every creator standsIncluded
Content
- UGC videos and photosDone for you
- Every draft checked against your briefDone for you
- Rounds of changesDone for you
- Each post before it goes liveYou approve
- Ad disclosure on every postDone for you
- All your content in one libraryIncluded
Products and gifting
- Product gifting and seedingDone for you
- Shopify connectionIncluded
Paid ads
- TikTok Spark Ads codesDone for you
- Meta Partnership Ads accessDone for you
Payments
- Creator payments in any countryDone for you
- Tax forms and invoicesDone for you
- No creator is paid until their post is liveIncluded
Tracking and reports
- Every live post found and trackedDone for you
- Views, engagement and CPM per creatorIncluded
- Tracking links and promo codesDone for you
- Sales from links and codesIncluded
- Affiliate commissionsDone for you
- Mentions of your brandIncluded
- Live dashboardIncluded
- End-of-campaign reportDone for you
Team and support
- A person on our team for every campaignIncluded
- Strategy for every campaignDone for you
- Support by email and chatIncluded
- Your creators moved in from another toolDone for you
- Several brands in one accountIncluded
Free with your setup call
- Your Audit Report
Normal price: $900 - Your Winning Videos Report
Normal price: $450 - Your Market Dataset
Normal price: $600
- Gifted
- Paid
- UGC
- TikTok Shop
- YouTube
- Local visits
- Affiliate
The price beside each report is our own price for that report when it is bought alone. The admin figure in the calculator is two hours of your team’s work for each creator, at $40 an hour. Neither is added to what you pay.
Who does the work
Our team and our AI agents run the campaign for you
Software gives your team a faster way to do the work. With Sup, our team and our AI agents do the work. We search Instagram and TikTok live for each brief, write to the creators, answer every reply and agree each fee inside your budget.
- A shortlist within 6 hours of your brief
- You say yes or no to every creator and every fee
- You never send a message or chase a reply
Katie Blood
@katie_b · Instagram · 362K followers
Pay as you go
You pay for a creator when their post is live
You add a balance before our team and our AI agents contact creators. A creator’s approved price is taken from it when their post is live, or on a UGC campaign when you approve their content. On a gifting-only campaign, our $19 for each gift is taken the same way. You can take back any balance you have not spent. There is no subscription to pay while you wait. We take our fee from creators, so the price you approve holds it. If a creator does not post, you pay nothing for them.
- $0 a month, with no retainer and no set-up fee
- You approve every creator’s price before anything is booked
- One invoice from Sup. We pay every creator
Contracts and rights
A contract for every creator, written for you
Each creator signs an agreement that names the deliverables, the dates and how long you may use the content. Each draft is checked against your brief before you see it, and nothing goes live without your yes.
- Usage rights as a length of time, for organic use and for paid use
- Ad codes collected, so a post can run as an ad
- Every post tracked, with its views and engagement
Trybe’s price
How much does Trybe cost?
Trybe has no plans. It says it is free to start and never charges more than 1.5%, that these fees are never stacked, and that there are no seats, no contracts and no minimums. What you pay the creators is on top. Its brand terms ask you not to work directly with a creator you first met on Trybe, in a way that avoids its fees, during a campaign and for 12 months after it. That does not apply to a creator you already worked with.
| How creators are paid | Trybe’s fee | When it applies |
|---|---|---|
| Sales commissions | 1.5% of attributed sales | Where creators are paid a share of sales, or an amount for each order |
| Ad performance commissions | 1.25% of ad spend | Where creators are paid on the ad spend behind their content |
| Flat payments | 1.5% of creator earnings | Where creators are paid for each submission, a retainer or a bonus |
From Trybe’s homepage, read on 6 October 2026. Check the page before you buy: prices change.
Sup has one plan for everyone. It costs $0 a month, and you pay the price you approve for each creator when their post is live. We take our fee from creators. A gifting-only campaign pays $19 per gift as our fee. The whole offer is set out above.
To be fair
What Trybe does well
A comparison written by one side should say what the other side is good at. These are Trybe’s strengths, from its own pages.
A very small fee
Trybe says it is free to start and never charges more than 1.5%, with no seats, no contracts and no minimums.
Creators paid on results
A brand can pay creators a share of the sales or the ad spend their content brings, so the cost follows the result.
Ads launched from the same place
You connect Meta and launch a partnership ad from any approved submission, and Trybe tracks how each ad performs.
Other options
Other alternatives to Trybe
An alternative can be another tool your team runs, a marketplace, or a team that does the work. These are other options a buyer may weigh, with what each company publishes about its own price.
| Option | What it is | Published price | Compared with Sup |
|---|---|---|---|
| Sup | A done-for-you service: our team and our AI agents run the campaign, and you approve each step | $0 a month, and you pay for a creator only when their post is live | This page |
| Collabstr | Creator marketplace | Free to join, with a 10% fee on each order | Sup vs Collabstr |
| Billo | UGC video platform | From $99 a video, bought as packs | Sup vs Billo |
| Social Cat | Micro-influencer platform for small brands | From £79 a month, plus VAT | Sup vs Social Cat |
| SideShift | UGC creator marketplace | From $210 a month, billed yearly | Sup vs SideShift |
| GRIN | Creator management software with an AI agent | Free, then from $200 a month | Sup vs GRIN |
| Upfluence | All-in-one influencer marketing platform | No public price | Sup vs Upfluence |
| Aspire | All-in-one creator platform, with an agency service | No public price | Sup vs Aspire |
| CreatorIQ | Enterprise creator marketing software | No public price | Sup vs CreatorIQ |
| Later Influence | Enterprise influencer platform, with a services team | No public price | Sup vs Later Influence |
| Modash | Creator search and management software | From $199 a month, paid yearly | Sup vs Modash |
| HypeAuditor | Creator search and analytics software | From $299 a month, billed yearly | Sup vs HypeAuditor |
Each price is the company’s own published price on the day we read it, and each of our pages names its source. All of them are on the compare page.
Sources, and how we compared
This is Sup’s own comparison, written by Sup. Every fact about Trybe is taken from Trybe’s own public pages, read on 6 October 2026. We give no price that Trybe does not publish, and we have not used an account with Trybe to write this page. Trybe is a trademark of its owner, and Sup has no connection with it.
- Trybe: homepage, with its questions for brands and for creators
- Trybe: brand terms of service, effective 8 August 2026
Prices and features change. If something here is out of date or wrong, write to hello@sup.co and we will correct it.
Written by
Matt Greenwell, Co-Founder and CEO of Sup
Matt started Sup in 2024 with Hassan Munir. Before Sup he co-founded Storefront, the marketplace for booking pop-up retail space. Before that he worked at Goldman Sachs.
Every fact about Trybe is from its own public pages, read on 6 October 2026. The facts about Sup are Matt’s. Updated 6 October 2026.
FAQ
Trybe and Sup: questions
What is Trybe?
Trybe is a self-serve platform for performance-based UGC. Creators join a brand’s creator programme and submit videos. The brand runs the ones it approves as Meta ads, and Trybe tracks the sales and pays the creators. That is how Trybe describes itself on its own pages.
Who are the creators on Trybe?
Trybe tells creators that followers do not matter there, and that its model is built on small, consistent creators. A creator asks to join a brand’s programme, or the brand invites them, and the brand approves who joins. Trybe describes a programme as dozens or hundreds of creators making content, with the best work run as ads. With Sup, our team and our AI agents search Instagram and TikTok for creators who fit your brand, and you approve each one.
How much does Trybe cost?
Trybe says it is free to start and never more than 1.5%. It charges 1.5% of attributed sales where creators earn sales commissions, 1.25% of ad spend where they earn on ad performance, and 1.5% of creator earnings on flat payments. It says the fees are never stacked, and that there are no seats, contracts or minimums. What you pay the creators is on top. Read on 6 October 2026.
Does Trybe pay creators on performance?
Yes. On Trybe a brand can pay creators a share of the sales or the ad spend their videos bring. Sup works differently: you approve a gift or a price for each creator, and you pay for a creator only when their post is live. If you want creators paid on sales, Trybe is the closer fit.
Is Sup a Trybe alternative?
Yes, for a brand that cares who represents it and wants the work done. Trybe gives your team a programme to run: many small creators send videos, and you sort them and launch the ads. That suits a product people buy on impulse from an ad. Sup is a done-for-you service: a person on our team chooses creators for your brand and shows you each one before anyone is contacted, and our team and our AI agents run the campaign. The creators post to their own followers, and you pay only for posts that go live.
Is Sup cheaper than Trybe?
Trybe’s own fee is smaller: 1.5% at most, with nothing to pay to start. The two differ in what you do yourself. On Trybe your team runs the programme and the ads. Sup has no subscription. It is $0 a month, and you pay the price you approve for each creator, when their post is live. We take our fee from creators, so that price holds it. A gifting-only campaign pays $19 per gift as our fee.
What are the alternatives to Trybe?
Sup is one: a done-for-you service, where our team and our AI agents run the campaign and you pay only for posts that go live. Other options in the same market include Collabstr, Billo, Social Cat, SideShift and GRIN. Each has a page on this site, with the price it publishes.
What is Sup?
Sup is a done-for-you influencer marketing service. Our team and our AI agents find, book, contract and pay Instagram and TikTok creators for brands and agencies, and you pay only for posts that go live. Our AI agents run the search and the tracking, and our team does the outreach, the fee talks, the contracts and the payments. We run gifting, UGC, Spark Ads and partnership ads, influencer posts, ambassador programmes and TikTok Shop campaigns.
When do I pay, and what does Sup promise?
You add a balance before our team and our AI agents contact creators, and each creator’s approved price is taken from it when their post is live. We make three promises. If no post goes live, there is no fee. You approve every creator’s price before anything is booked. You get a shortlist of creators within 6 hours.
What does a campaign with Sup cost?
There is no monthly fee, and we take our fee from creators, so you pay the price you approve for each creator. That depends on your niche and on the size of creator you want. A gifting-only campaign pays $19 per gift as our fee. After your brief you get a shortlist in 6 hours. You add a balance before our team and our AI agents contact creators, we collect a quote from each creator you keep and negotiate it inside your budget, and nothing is booked until you approve the price. If the prices do not work for you, you can take back any balance you have not spent.
What do I get before I pay anything?
Book a setup call and you get a free intelligence report on up to 100 competitors in your market: their ads, their creators and the content that is working. It is yours to keep, whether or not you run a campaign with us. A shortlist of creators comes back within 6 hours of the brief, and you say yes or no to each one.
Can I use Trybe and Sup together?
Yes. You can keep a Trybe programme for your Meta ads and hand a creator campaign to us. You can also bring the creators you already work with: we contract and pay them in the same way, and they are priced the same way.
What does pay as you go mean?
There is no monthly fee. We negotiate and collect quotes from creators, and you approve the ones you like. You pay each creator’s approved price only when their post is live, or for content delivered as files (UGC), when you approve it. We take our fee from creators, so the price you approve holds it, and it is not a share of your sales. A gifting-only campaign pays $19 per gift as our fee. If a creator does not deliver, you pay nothing for them.
Comparing Trybe with other options?
Book a setup call and get a free report on up to 100 competitors in your market. Send a brief and a shortlist comes back in 6 hours, then every creator’s quote. You pay for a creator only when their post is live.
Book a call