Compare · Performance-based UGC platform
Sup vs Trybe: the alternative that runs it for you
Trybe is a self-serve platform built for direct-response ads. Many small creators join your programme and send videos, your team sorts them, and the ones you approve run as Meta ads. Sup is a done-for-you influencer marketing service, and it works the other way round. Our team chooses creators for your brand, you approve each one, and we run the campaign. You pay only for posts that go live.
- Trybe: free to start, with a fee of up to 1.5%. Sup: $0 a month
- Creators who ask to join your programme, or creators chosen for your brand
- Your team sorts the videos, or our team does the work and you approve
Trybe
Free to start, with a fee of up to 1.5%
- Free to start, with no seats, contracts or minimums
- 1.5% of the sales a creator’s content brings
- Or 1.25% of ad spend, or 1.5% of flat creator pay
- What you pay the creators is on top
Sup
$0 a month. You pay for posts that go live
- No subscription, no retainer and no set-up fee
- Nothing is booked until you approve the creator’s price
- Our fee comes out of the creator’s fee, after the post is live
- The Better-Rate Guarantee: better rates than yours, or we waive our fee
- $0
- a month with Sup
- 48 hours
- from your brief to a shortlist
- 350M
- creators searched live on Instagram and TikTok
You pay for posts that go live.
You say yes or no to each creator.
Searched by our team, for each brief.
The short answer
Trybe or Sup: which one fits you
Trybe is built for direct-response ads. Many small creators join your programme and send videos, your team sorts them, and the ones you approve run as Meta ads. Trybe’s own fee is small: 1.5% at most. That suits a product people buy on impulse from an ad, where you want many videos to test and it matters less who makes each one. Sup suits a brand that cares who speaks for it and wants the work done: we choose creators for your brand, you approve each one, and our team does the rest.
Choose Trybe when
- Meta ads are your main channel, and you want many creator videos to test in them
- Your product sells on impulse from an ad, and it matters less to you who makes each video
- You want to pay creators a share of sales or of ad spend
- You have someone to sort submissions and run the ads
Choose Sup when
- It matters to you who represents your brand, and you want to approve each creator before anyone is contacted
- You want creators to post to their own followers, on Instagram and TikTok
- You want it done for you: the search, the fee talks, the contracts, the chasing and the payments
- You want an agreed fee for each post, paid only when it is live
The creators
Who makes the content, and who chooses them
This is the main difference between the two. On Trybe many small creators join your programme and send videos, and your team sorts them for your ads. With Sup the creators are chosen for your brand before you see them.
On Trybe, from its own pages
- Creators ask to join your programme, or you invite them from Trybe’s Discovery feed. You approve who joins.
- Trybe tells creators that followers do not matter there, and that its model is built on small, consistent creators.
- It describes a creator programme as dozens or hundreds of creators making content, with the best work loaded into your ad account.
- Creators upload their videos, and your team reviews each one: you approve it, ask for a revision or reject it.
- The approved videos run as Meta ads. Creators are paid on how the ads perform, plus any retainer or bonus.
- Trybe says new brands use it for direct-response advertising.
With Sup
- Our team searches Instagram and TikTok live for your brief. The shortlist is chosen for your brand, and is not made of whoever applied
- A person checks each creator for brand fit before you see the shortlist: their recent posts, their audience and the brands they have posted for
- You say yes or no to each creator, and we write only to the ones you keep
- For a post, the creator publishes to their own followers. Their followers, views and engagement are read at the time of the search
- Our team does the outreach, the briefing and the chasing. You approve the shortlist, the rates and the content
What that means for your brand
Trybe suits a product people buy on impulse from an ad, where you want many videos to test and it matters less who makes each one. If you have a view on who should speak for your brand, or you do not want to sort submissions yourself, Sup is the closer fit.
Trybe’s side is what its own public pages say, read on 6 October 2026. The pages are listed under sources. Our side is how we build every shortlist, set out on the creator search page.
Side by side
Trybe and Sup, side by side
Trybe is a self-serve platform for performance-based UGC. Creators join a brand’s programme and submit videos, and the brand runs the ones it approves as Meta ads and pays the creators on results. Sup is a done-for-you influencer marketing service. Our team finds, books, contracts and pays Instagram and TikTok creators for brands and agencies, and you pay only for posts that go live. So this table compares two ways of getting the same work done.
What it is
Trybe
A self-serve platform for performance-based UGC, built around Meta ads
Sup
A done-for-you influencer marketing service. Our software finds the creators, our team runs the campaign, and you approve each step
Who does the work
Trybe
Your team. You set up the programme, sort what creators submit and launch the ads
Sup
Our team: the search, the outreach, the fee talks, the contracts, the payments and the tracking
The price
Trybe
Free to start. 1.5% of attributed sales, or 1.25% of ad spend, or 1.5% of flat creator pay. Trybe says the fees are never stacked
Sup
$0 a month. You pay only for posts that go live, on one invoice from Sup, and our fee is inside the price you approve
The commitment
Trybe
No seats, no contracts and no minimums
Sup
No subscription, no minimum term and no lock-in. Each campaign is agreed in its own statement of work
Finding creators
Trybe
Creators ask to join your programme, or you invite them from Trybe’s Discovery feed. You approve who joins
Sup
A live search of Instagram and TikTok, run by our team for your brief. A shortlist comes back in 48 hours
Who the creators are
Trybe
Trybe tells creators that followers do not matter there, and that its model is built on small, consistent creators
Sup
Creators chosen for your brand by our team. A person checks each one for brand fit before you see the shortlist
Contracts and rights
Trybe
Its terms give you a worldwide licence to the content once you accept it and pay. On a flat fee the licence has no end date, unless the campaign limits it. On a commission programme it lasts while you keep paying the commissions owed
Sup
A contract for each creator, with the usage rights written in
Approving content
Trybe
You approve or reject each submission. A rejected video carries no licence and no payment, unless the campaign says otherwise
Sup
Each draft is checked against your brief before you see it. Nothing goes live without your yes
Paying creators
Trybe
A flat fee is charged when you accept the content, with no deposit. Commissions are charged as the results come in. Payouts to creators are automated, in 170+ countries
Sup
One invoice from Sup. We pay every creator, after their post is live
Tracking
Trybe
Built-in attribution from the click to the checkout, and the performance of each ad
Sup
Every post tracked in a live dashboard, with a tracked link and a promo code for each creator, and a report at the end
Who keeps the creators
Trybe
Its brand terms ask you not to work directly with a creator you first met on Trybe, in a way that avoids its fees, during a campaign and for 12 months after it. A creator you already worked with is not covered
Sup
You keep every creator relationship, and you can bring the creators you already work with
Trybe’s column is from its own public pages, read on 6 October 2026. The pages are listed under sources.
The cost
What one campaign costs, on each
On both sides you pay for the creators. The difference is what you pay on top of that, and what you pay before a single post is live.
With Trybe
- What you pay the creators: a share of sales or of ad spend, or a flat amount
- Trybe’s fee: 1.5% of attributed sales, or 1.25% of ad spend, or 1.5% of flat creator pay
- Your ad spend on Meta
- Your team’s time to review submissions and run the ads
With Sup
- The price you approve for each creator, for the posts that go live
- Nothing on top. We take our fee from the creator, after the post is live
- The Better-Rate Guarantee: better rates than yours, or we waive our fee
- Three approvals from you: the shortlist, the rates and the content
Trybe’s lines are its own published terms, read on 6 October 2026. We give no figure for your team’s time: it depends on the size of the campaign. Our fee is inside the price you approve for each creator, so there is nothing on top of it.
Trybe’s price
How much does Trybe cost?
Trybe has no plans. It says it is free to start and never charges more than 1.5%, that these fees are never stacked, and that there are no seats, no contracts and no minimums. What you pay the creators is on top. Its brand terms ask you not to work directly with a creator you first met on Trybe, in a way that avoids its fees, during a campaign and for 12 months after it. That does not apply to a creator you already worked with.
| How creators are paid | Trybe’s fee | When it applies |
|---|---|---|
| Sales commissions | 1.5% of attributed sales | Where creators are paid a share of sales, or an amount for each order |
| Ad performance commissions | 1.25% of ad spend | Where creators are paid on the ad spend behind their content |
| Flat payments | 1.5% of creator earnings | Where creators are paid for each submission, a retainer or a bonus |
From Trybe’s homepage, read on 6 October 2026. Check the page before you buy: prices change.
Sup has no price list of this kind. It costs $0 a month. You pay only for posts that go live, at the price you approved for each creator, on one invoice from Sup, and our fee is inside that price. The whole offer is below.
Our offer
What you get with Sup, for $0 a month
This is the whole offer, as it stands on our homepage. There is no plan to choose, no seat to buy and no minimum term.
$0a month
- $0 monthly fee
- $0 retainer
- $0 platform cost
We take our fee from the creator, and only after their post is live and approved.
Three promises
- Nothing is booked until you approve the creator’s price.
- No creators you’d book, no fee.
- The Better-Rate Guarantee: better rates than yours, or we waive our fee.
What you get
Normal price
- Software to search, contact and track creators
Normal price: $500 a month - Sourcing, outreach and rate negotiation, done for you
Normal price: $7,500 a campaign - The admin your team does today: briefs, chasing and tracking
Normal price: $80 a creator - Your Audit Report: a full audit of your brand against your market
Normal price: $900 - Your Winning Videos Report: the formats and hooks that win your market
Normal price: $450 - Your Market Dataset: competitors’ ads, posts and creator posts, with views
Normal price: $600 - Contracts and usage rightsIncluded
- Creator payments and taxIncluded
- Tracked links and promo codesIncluded
- Live dashboard and end-of-campaign reportIncluded
- Unlimited seats for your teamIncluded
Your price: $0 a month. You pay only for posts that go live.
A normal price is what each piece usually costs when it is bought alone: a platform subscription, an agency’s fee for one campaign, two hours of admin for each creator, and our own price for each report. They are not added up, because a brand would buy a platform or an agency, and not both.
To be fair
What Trybe does well
A comparison written by one side should say what the other side is good at. These are Trybe’s strengths, from its own pages.
A very small fee
Trybe says it is free to start and never charges more than 1.5%, with no seats, no contracts and no minimums.
Creators paid on results
A brand can pay creators a share of the sales or the ad spend their content brings, so the cost follows the result.
Ads launched from the same place
You connect Meta and launch a partnership ad from any approved submission, and Trybe tracks how each ad performs.
Who does the work
Our team runs the campaign for you
Software gives your team a faster way to do the work. With Sup, our team does the work. We search Instagram and TikTok live for each brief, write to the creators, answer every reply and agree each fee inside your budget.
- A shortlist within 48 hours of your brief
- You say yes or no to every creator and every fee
- You never send a message or chase a reply
Pay on performance
You pay when a post is live
You pay when a post is live and you have approved it. There is no subscription to pay while you wait. We take our fee from the creator, you get one invoice from Sup, and a creator who does not post is not paid.
- $0 a month, with no retainer and no set-up fee
- Nothing is booked until you approve the creator’s price
- One invoice from Sup. We pay every creator
Contracts and rights
A contract for every creator, written for you
Each creator signs an agreement that names the deliverables, the dates and how long you may use the content. Each draft is checked against your brief before you see it, and nothing goes live without your yes.
- Usage rights as a length of time, for organic use and for paid use
- Ad codes collected, so a post can run as an ad
- Every post tracked, with its views and engagement
One customer
What the work took, before and after
A price list never shows a platform’s largest cost, which is your team’s time. These are one agency’s own numbers after 12 months with Sup.
- 85 → 6
- admin hours for each campaign
- 32 → 61
- campaigns a year, run by one person
- $100k
- saved, as three campaign managers became one
“Sup has saved us hours and hours of pain and admin. We can now focus on the creative, winning new clients, and expansion.”
Common Good is a CPG agency in the US with a team of 20. These are one customer’s results over 12 months, and not a promise of yours. More customers are on the homepage.
How it works
From your brief to live posts, with Sup
- 01
You send a brief
The product, who buys it and what you want made. A free report on up to 100 competitors in your market comes back.
- 02
You approve the shortlist
It comes back in 48 hours. You say yes or no to each creator.
- 03
You approve the rates
We agree each fee inside your budget. Nothing books until you say yes.
- 04
You approve the content
Then the post goes live, and only then do you pay.
Other options
Other alternatives to Trybe
An alternative can be another tool your team runs, a marketplace, or a team that does the work. These are other options a buyer may weigh, with what each company publishes about its own price.
| Option | What it is | Published price | Compared with Sup |
|---|---|---|---|
| Sup | A done-for-you service: our team runs the campaign and you approve each step | $0 a month. You pay for posts that go live | This page |
| Collabstr | Creator marketplace | Free to join, with a 10% fee on each order | Sup vs Collabstr |
| Billo | UGC video platform | From $99 a video, bought as packs | Sup vs Billo |
| Social Cat | Micro-influencer platform for small brands | From £79 a month, plus VAT | Sup vs Social Cat |
| SideShift | UGC creator marketplace | From $210 a month, billed yearly | Sup vs SideShift |
| GRIN | Creator management software with an AI agent | Free, then from $200 a month | Sup vs GRIN |
| Upfluence | All-in-one influencer marketing platform | No public price | Sup vs Upfluence |
| Aspire | All-in-one creator platform, with an agency service | No public price | Sup vs Aspire |
| CreatorIQ | Enterprise creator marketing software | No public price | Sup vs CreatorIQ |
| Later Influence | Enterprise influencer platform, with a services team | No public price | Sup vs Later Influence |
| Modash | Creator search and management software | From $199 a month, paid yearly | Sup vs Modash |
| HypeAuditor | Creator search and analytics software | From $299 a month, billed yearly | Sup vs HypeAuditor |
Each price is the company’s own published price on the day we read it, and each of our pages names its source. All of them are on the compare page.
Sources, and how we compared
This is Sup’s own comparison, written by Sup. Every fact about Trybe is taken from Trybe’s own public pages, read on 6 October 2026. We give no price that Trybe does not publish, and we have not used an account with Trybe to write this page. Trybe is a trademark of its owner, and Sup has no connection with it.
- Trybe: homepage, with its questions for brands and for creators
- Trybe: brand terms of service, effective 8 August 2026
Prices and features change. If something here is out of date or wrong, write to hello@sup.co and we will correct it.
Written by
Matt Greenwell, Co-Founder and CEO of Sup
Matt started Sup in 2024 with Hassan Munir. Before Sup he co-founded Storefront, the marketplace for booking pop-up retail space. Before that he worked at Goldman Sachs.
Every fact about Trybe is from its own public pages, read on 6 October 2026. The facts about Sup are Matt’s. Updated 6 October 2026.
FAQ
Trybe and Sup: questions
What is Trybe?
Trybe is a self-serve platform for performance-based UGC. Creators join a brand’s creator programme and submit videos. The brand runs the ones it approves as Meta ads, and Trybe tracks the sales and pays the creators. That is how Trybe describes itself on its own pages.
Who are the creators on Trybe?
Trybe tells creators that followers do not matter there, and that its model is built on small, consistent creators. A creator asks to join a brand’s programme, or the brand invites them, and the brand approves who joins. Trybe describes a programme as dozens or hundreds of creators making content, with the best work run as ads. With Sup, our team searches Instagram and TikTok for creators who fit your brand, and you approve each one.
How much does Trybe cost?
Trybe says it is free to start and never more than 1.5%. It charges 1.5% of attributed sales where creators earn sales commissions, 1.25% of ad spend where they earn on ad performance, and 1.5% of creator earnings on flat payments. It says the fees are never stacked, and that there are no seats, contracts or minimums. What you pay the creators is on top. Read on 6 October 2026.
Is Trybe pay on performance?
Yes, for the creator. On Trybe a brand can pay creators a share of the sales or the ad spend their videos bring. Sup uses the phrase for something else: you pay an agreed fee for a post, and only when it is live and approved. If you want creators paid on sales, Trybe is the closer fit.
Is Sup a Trybe alternative?
Yes, for a brand that cares who represents it and wants the work done. Trybe gives your team a programme to run: many small creators send videos, and you sort them and launch the ads. That suits a product people buy on impulse from an ad. Sup is a done-for-you service: our team chooses creators for your brand, shows you each one before anyone is contacted, and runs the campaign. The creators post to their own followers, and you pay only when a post is live.
Is Sup cheaper than Trybe?
Trybe’s own fee is smaller: 1.5% at most, with nothing to pay to start. The two differ in what you do yourself. On Trybe your team runs the programme and the ads. Sup has no subscription. It is $0 a month, you pay only for posts that go live, and our fee is inside the price you approve for each creator.
What are the alternatives to Trybe?
Sup is one: a done-for-you service, where our team runs the campaign and you pay only for posts that go live. Other options in the same market include Collabstr, Billo, Social Cat, SideShift and GRIN. Each has a page on this site, with the price it publishes.
What is Sup?
Sup is a done-for-you influencer marketing service. Our team finds, books, contracts and pays Instagram and TikTok creators for brands and agencies, and you pay only for posts that go live. Our own software runs the search and the tracking, and our team does the outreach, the fee talks, the contracts and the payments. We run gifting, UGC, Spark Ads and partnership ads, influencer posts, ambassador programmes and TikTok Shop campaigns.
What does Sup guarantee?
Three things. Nothing is booked until you approve the creator’s price. If we find no creators you would book, there is no fee. And the Better-Rate Guarantee: better rates than yours, or we waive our fee.
What do I get before I pay anything?
Send a brief and you get a free intelligence report on up to 100 competitors in your market: their ads, their creators and the content that is working. It is yours to keep, whether or not you run a campaign with us. A shortlist of creators comes back within 48 hours of the brief, and you say yes or no to each one.
Can I use Trybe and Sup together?
Yes. You can keep a Trybe programme for your Meta ads and hand a creator campaign to us. You can also bring the creators you already work with: we contract and pay them in the same way, and our fee applies only to creators we find.
What does pay on performance mean at Sup?
You pay when a post is live and you have approved it. For content delivered as files, you pay for the content you approve. Nothing is booked until you approve the creator’s price, and a creator who does not deliver is not paid. It does not mean pay for each sale.
Comparing Trybe with other options?
Send a brief. A shortlist comes back in 48 hours, with a free report on up to 100 competitors in your market. We do the outreach, the contracts and the payments, and you only pay for posts that go live.