Free tool · real fees · no sign-up
Influencer rate calculator
Type a creator's follower count to see what creators of that size ask for one campaign, and what brands sign at. The figures come from real fees on Sup campaigns, in US dollars.
Follower tier: 10k to 50k
Creators asked for
$600 to $2,500
Middle fee $1,250. From 183 fees quoted for one campaign.
Brands signed at
$750 to $1,763
Middle fee $1,000. From 34 signed contracts.
Creator fees for 10 creators of this size, at signed fees
$7,500 to $17,630
About $10,000 at the middle fee. Product, shipping and paid ad spend are extra.
The middle fee per 1,000 followers in this tier is $49.70. Each range runs from the 25th to the 75th percentile, so half of all fees fall inside it.
524 fees and 97 signed contracts from 16 campaigns for US consumer brands, 3 June 2026 to 1 October 2026.
The data
Influencer rates by follower count
Every row is a set of real fees. “Asked” is what creators quoted for one campaign. “Signed” is the fee on contracts that brands went on to sign. Each range runs from the 25th to the 75th percentile, so half of the fees in that tier fall inside it.
| Followers | Asked: range | Asked: middle | Signed: range | Signed: middle | Sample |
|---|---|---|---|---|---|
| Under 10k | $300 to $850 | $500 | $375 to $750 | $400 | 179 fees, 17 signed |
| 10k to 50k | $600 to $2,500 | $1,250 | $750 to $1,763 | $1,000 | 183 fees, 34 signed |
| 50k to 100k | $1,500 to $5,000 | $3,155 | $1,750 to $3,530 | $2,500 | 72 fees, 15 signed |
| 100k to 250k | $2,000 to $6,000 | $4,000 | $1,625 to $4,000 | $3,500 | 57 fees, 22 signed |
| 250k and over | $2,500 to $10,000 | $4,500 | Too few to show | Too few to show | 33 fees, 9 signed |
Source: Sup campaigns, 3 June 2026 to 1 October 2026. US dollars. A creator’s tier is the larger of their Instagram and TikTok followings. We show a signed range only for a tier with 15 or more signed contracts.
How to use it
A range is a starting point for the price
Use the signed range as your guide, because it is what brands paid. If a creator quotes above the top of the range for their size, ask what the fee includes. If the quote is below the range, check the creator’s recent views before you book.
Followers set the tier, but views decide the value. Two creators with the same following can reach very different numbers of people. Put the fee and the creator’s median views into the CPM calculator to compare them on cost per 1,000 views. The Instagram average views calculator and the TikTok one give you the median views for any public account.
What moves a fee
Why two creators of the same size quote different prices
The deliverables
One short video costs less than a video, a set of stories and a photo post. Agree the list before you compare prices.
Usage rights
The right to run the content as a paid ad, or to post it on your own channels, is priced on top of the fee. The usage rights calculator works it out.
Exclusivity
Asking a creator not to work with your competitors costs them other work, so they charge for it.
Views
A creator whose videos are watched far more than their following suggests can charge more, and is often still the better buy.
The niche
Creators in niches with many advertisers and few good creators quote higher than creators in crowded ones.
The deadline
A post needed this week costs more than one booked a month ahead.
To price rights and exclusivity on top of a fee, use the usage rights calculator. When the price is agreed, the influencer contract template puts it in writing.
FAQ
Influencer rate questions
How much do influencers charge?
It depends most on their size. On Sup campaigns, creators with under 10,000 followers asked a middle fee of $500 for one campaign, and creators with 250,000 or more asked $4,500. The table on this page has every tier, with the range half of all fees fall inside.
How much should I pay a micro influencer?
For a creator with 10,000 to 50,000 followers, brands on Sup signed at a middle fee of $1,000, and half of the signed fees were between $750 and $1,763. Creators of that size asked for a middle fee of $1,250.
Where do these fees come from?
From Sup's own campaigns. They are 524 fees that creators asked for and 97 fees on signed contracts, across 16 campaigns for US consumer brands, recorded from 3 June 2026 to 1 October 2026. They are not survey answers and not estimates.
Why are signed fees lower than the fees creators asked for?
There are two reasons. Some fees come down in negotiation. And a brand with a fixed budget signs the creators whose price fits it, so the dearest quotes are less likely to be signed. The signed column is the better guide to what you will pay.
What does one fee cover?
One campaign for one creator. Campaigns ask for different things, such as one video or several, with or without usage rights. That is why each tier shows a range and not one price. A fee near the top of the range usually buys more content or more rights.
Are these Instagram rates or TikTok rates?
Both. Each creator is placed in a tier by the larger of their Instagram and TikTok followings, and the fee is for the whole campaign, on whichever platforms it asked for. We do not have enough fees yet to show a fair table for each platform alone.
Which currency and country are the fees for?
US dollars, for creators working with US brands. Fees in other countries can be quite different, so use these as a guide to the US market only.
Why is there no signed range for the largest creators?
We show a signed range only when a tier has 15 or more signed contracts. The 250,000 and over tier has 9, which is too few to describe fairly, so it shows what creators asked for and nothing more.
Plan the campaign
Calculators and templates for the next step
Influencer Contract Template
Fill in the deal and get a plain-English influencer agreement to copy or download.
Influencer Brief Template
Build a one-page creator brief: the message, the deliverables, the dates and the rules.
Usage Rights Calculator
Price paid usage, whitelisting and exclusivity on top of a creator’s fee.
EMV Calculator
Earned media value of a post or a campaign, from its views and engagements.
CPM Calculator
CPM, cost or impressions from the other two, and a table that ranks creators by cost per 1,000 views.
Campaign Admin Cost Calculator
What running creator campaigns in-house costs your team in hours and salary, from your own campaign volume.
More free tools
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Engagement Rate Calculator
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Influencer Search
Search Instagram by keyword and browse Sup’s tracked creators
Competitor Creator Check
How many creators post about a brand and its five closest competitors
TikTok Analytics
Views, engagement and posting habits for any public TikTok account
TikTok Engagement Rate Calculator
Live TikTok engagement rate, by followers and by views
TikTok Average Views Calculator
Average and median TikTok views, and views per follower
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Want these rates negotiated for you?
Sup finds the creators, negotiates each fee and handles the contracts and payments. You approve every price, and you only pay for posts that go live.