Free tool · TikTok · no sign-up
TikTok average views calculator
Views are what a brand buys on TikTok. Enter a handle and we average the plays on the latest videos, show the median so one viral clip cannot fool you, and work out views as a share of followers.
Public data only, fetched live and kept for three days. To have a profile excluded, email hello@sup.co.
Method
How we count TikTok views
The latest public videos at least a day old, up to 15, paid ads left out. The median and the best and quietest video are shown beside it.
TikTok shows a play count on every public video, so unlike Instagram the average covers every format the account posts. We read the counts at the moment of the check and keep them for three days. A video under a day old is still climbing, so it stays out of the sample.
The median matters more than the average on TikTok. Views there are lopsided: a video the For You feed picks up can reach a hundred times the account’s usual audience. The consistency score, the median divided by the average, tells you how lopsided this account is.
Context
What brand posts got on TikTok
These are the views Sup measured on creator posts that featured a brand, in the categories we have studied, grouped by follower count. They are a sensible floor for what a paid post might get. A creator whose everyday videos sit far above them has room to deliver.
| Follower tier | Categories | Posts | Median views | Views per follower | Likes and comments per view |
|---|---|---|---|---|---|
| under 10k followers | 9 | 539 | 800 | 21% | 1.53% |
| 10k to 100k followers | 11 | 968 | 1,793 | 7% | 0.48% |
| 100k to 500k followers | 10 | 505 | 15,800 | 8% | 0.41% |
| 500k to 1M followers | 8 | 126 | 27,650 | 4.5% | 0.53% |
| over 1M followers | 6 | 141 | 87,875 | 2% | 0.12% |
Medians of the category medians in Sup’s creator engagement rate by category benchmark, generated 10 September 2026. Each post featured a brand in a category we measured, so these figures sit below a creator’s everyday videos. Cells with fewer than five posts are left out.
Context
What moves TikTok views
The first seconds
TikTok tests every video on a small audience first. Videos that hold attention early get shown to more people, which is why the same creator can get 2,000 views one day and 200,000 the next.
Posting rhythm
Accounts that post several times a week give the feed more chances to find a hit. A long gap usually shows up as lower views on the next few videos.
Trends and sounds
A trending sound or format can lift views for a few days. Check whether the best videos were trend videos or the creator’s own format.
Account age
Older accounts often have many followers who no longer watch, so views per follower falls over time even when the content is good.
Brand content
Posts that feature a product usually get fewer views than the creator’s normal videos. Look at the creator’s past brand posts, not only their best ones.
Audience location
Views from outside your market do not sell your product. Ask for the country split from the creator’s own analytics.
In practice
Using views to price a TikTok post
Take the median views, not the average, and treat it as the most likely result for a paid post. Divide the quoted fee by that number and multiply by 1,000 to get a cost per thousand views. The CPM calculator does the sum and lets you compare creators side by side.
Then check the engagement rate. High views with very few likes, comments or shares can mean the audience scrolls past. And ask for the numbers only the creator can see: watch time, completion rate and audience country.
FAQ
TikTok views questions
We take the latest public videos that are at least a day old, up to 15, leave out paid ads, and average their play counts. The median is shown beside it, with the best and the quietest video, so you can see whether the average is carried by one clip.
Judge it against followers and against the account's own median. For posts that featured a brand, Sup measured a median of 1,793 views for creators with 10k to 100k followers and 15,800 for creators with 100k to 500k. Everyday videos usually do better than brand posts, so treat those as a floor.
TikTok views are lopsided. One video in fifty can reach millions while the rest reach a few thousand, and that one video can double the average. The median is the view count of the middle video, which is what a typical post, and a typical paid post, will do.
The median video’s views as a share of followers. Over 100% means the account’s videos regularly travel beyond its followers through the For You feed. Well under 10% means most followers are not seeing the videos, which is common on large or older accounts.
The median divided by the average. A score near 1 means the videos perform about the same every time. A score of 0.2 means a few big hits sit on top of many quiet videos, so a single paid post is a gamble.
Divide the fee by the expected views and multiply by 1,000 to get the cost per thousand views (CPM). Use the median, not the average. The CPM calculator on this site does the sum for you and lets you compare creators on the same basis.
No. TikTok only shows a private account’s videos to approved followers, so there are no public view counts to read.
Yes, with no sign-up. Each visitor can run 20 new lookups an hour and 60 a day. Accounts already checked in the last three days load from our cache and cost nothing.
How do you calculate average TikTok views?
We take the latest public videos that are at least a day old, up to 15, leave out paid ads, and average their play counts. The median is shown beside it, with the best and the quietest video, so you can see whether the average is carried by one clip.
What is a good average view count on TikTok?
Judge it against followers and against the account's own median. For posts that featured a brand, Sup measured a median of 1,793 views for creators with 10k to 100k followers and 15,800 for creators with 100k to 500k. Everyday videos usually do better than brand posts, so treat those as a floor.
Why is the median more useful than the average?
TikTok views are lopsided. One video in fifty can reach millions while the rest reach a few thousand, and that one video can double the average. The median is the view count of the middle video, which is what a typical post, and a typical paid post, will do.
What does views per follower tell me?
The median video’s views as a share of followers. Over 100% means the account’s videos regularly travel beyond its followers through the For You feed. Well under 10% means most followers are not seeing the videos, which is common on large or older accounts.
What is the consistency score?
The median divided by the average. A score near 1 means the videos perform about the same every time. A score of 0.2 means a few big hits sit on top of many quiet videos, so a single paid post is a gamble.
How do I turn average views into a fair price?
Divide the fee by the expected views and multiply by 1,000 to get the cost per thousand views (CPM). Use the median, not the average. The CPM calculator on this site does the sum for you and lets you compare creators on the same basis.
Does the tool work on private accounts?
No. TikTok only shows a private account’s videos to approved followers, so there are no public view counts to read.
Is this TikTok views calculator free?
Yes, with no sign-up. Each visitor can run 20 new lookups an hour and 60 a day. Accounts already checked in the last three days load from our cache and cost nothing.
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