TikTok influencer marketing

TikTok Influencer
Marketing, with Every
Video on Instagram Too

Our team and our AI agents run sourcing, outreach, negotiation, contracts, payments and tracking. The brief and every approval stay with you. You pay for a creator only when their post is live.

  • $0 a month
  • Creators matched in 6 hours
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BONUS: get a free 100-competitor intelligence report for your brand.

Trusted by 650+ brands and agencies

The problem

A TikTok and a Reel are the same video. Most brands pay for it twice.

Short video works the same way on both apps. Running the two as separate campaigns doubles the work.

  • Two briefs

    One for the TikTok team and one for Instagram, for what is one piece of film.

  • Two sets of creators

    Sourced and contracted separately, though most creators post on both.

  • Two reports

    Views counted in different places, never added up.

  • One platform ignored

    The video goes on one app and the audience on the other never sees it.

What it is

One video, posted twice

The creator makes one short video and posts it on TikTok and on Instagram Reels. The contract covers both, and so does the tracking.

  • TikTok, reposted to Reels

    Made in TikTok’s style and posted to Instagram as well.

  • Reels, reposted to TikTok

    The same idea the other way round: a Reel made for Instagram, posted on TikTok as well.

  • Then a Spark Ad

    The TikTok post can run as an ad from the creator’s handle, with the code collected in Sup.

How it works

From the brief to both feeds

One campaign and one contract, for two platforms.

  1. Brief once

    One brief for the video. We note what each platform needs.

  2. Approve the creators

    We match creators in 6 hours and show you their numbers on both apps.

  3. One contract, two posts

    The contract names both platforms and the usage rights for each.

  4. One scoreboard

    Views and engagement from TikTok and Instagram, added together.

What you get

What you get from each creator

The cross-posted deliverables from our campaigns this year.

  • The video on TikTok

    Posted from the creator’s TikTok account.

  • The same video on Reels

    Posted from the creator’s Instagram account.

  • Usage rights for both

    Paid and organic usage, so either post can become an ad.

  • Views from both, in one number

    Your CPM is worked out on the total.

Our own numbers

Cross-posted campaigns we have run

Our 2026 influencer campaigns for Syncron and Andros Sport had every Reel posted on TikTok as well, and Air Wick’s creators cross-post their Reels too. These figures are for the campaigns Sup tracks.

views on TikTok
6.3M

views on TikTok

of all views in these campaigns came from TikTok
55%

of all views in these campaigns came from TikTok

views on the same videos on Instagram
5.1M

views on the same videos on Instagram

Sup's own reporting on 5 October 2026, for campaigns run with Common Good. Views are the public counts on each post. They include views from ads run on the posts.

Brands we have run campaigns for

  • Syncron logoSyncron
  • Hamburger Helper logoHamburger Helper
  • Andros Sport logoAndros Sport
  • Air Wick logoAir Wick
  • Two Birds Eggs logoTwo Birds Eggs
  • Elizabeth's Foods logoElizabeth's Foods
  • Mingua Beef Jerky logoMingua Beef Jerky
  • Valley Pop Popcorn logoValley Pop Popcorn
  • Watermill Express logoWatermill Express
  • Moco Museum logoMoco Museum
  • Curry Pizza House logoCurry Pizza House
  • Nursem logoNursem

Agencies: Common Good, Storm Studios, Dotaskly.

The campaigns

The same videos, counted on each app

Creators in these campaigns posted one video to Instagram Reels and to TikTok. This is what each app added.

TikTok

views
6.3M

views

Instagram

views
5.1M

views

Sup's own reporting on 5 October 2026. Views are the public counts on each post. They include views from ads run on the posts.

Real posts

The TikTok posts behind the numbers

The eight most viewed TikTok posts from these campaigns. Each one opens on TikTok.

Sup's own reporting on 5 October 2026. Views are the public counts on each post. They include views from ads run on the posts.

The difference

One platform, or both

What changes when the same video goes on two apps.

TikTok onlyTikTok and Instagram
Videos madeOneOne
Audiences reachedThe creator’s TikTok followersTheir TikTok and Instagram followers
ContractsOneOne
Ads you can runSpark AdsSpark Ads and Meta partnership ads

Who gains

What changes for each person

A campaign touches more than the marketing team. This is what each person stops doing.

  • For the marketer

    One brief and one approval for two platforms.

  • For the paid team

    A Spark Ad code and a Meta permission from the same creator.

  • For the creator

    One shoot, two posts, and one contract that says so.

Is it right for you

When to run this, and when to run something else

We run every type of creator campaign, so we can say plainly when this one is the wrong choice.

This suits you if

  • Your customers use both apps
  • You want more views from each creator you pay
  • You plan to run the best posts as ads

Run something else if

  • You only want Instagram: see influencer posts
  • You need a video made for one platform’s trend this week
  • You want long YouTube videos

What to run next, on the same platform

See every campaign we run ›

  • 350M

    creators searched live on Instagram and TikTok

  • 650+

    brands and agencies

  • 4.7

    average Trustpilot rating

Case studies

Before Sup. After Sup.

Four campaigns, with the numbers their teams reported and the people who ran them. Each team did more with the same people.

Common Good

Common GoodCPG agency · US · 20-person team

12 months.

The work of three campaign managers is now done by one, a saving of $100k.

Admin hours per campaign
85 → 6Admin hours per campaign
Increase in campaigns per year, run by one person
32 → 61Increase in campaigns per year, run by one person
Expanded revenue created from greater capacity
$610,000Expanded revenue created from greater capacity
“Sup has saved us hours and hours of pain and admin. We can now focus on the creative, winning new clients, and expansion.”
Kelly ReedyCEO, Common Good Agency

1 / 3Common Good

Pricing

You carry none of the risk.

Free to look around. You pay for a creator when their post is live.

$0 a monthShortlist in 6 hours

Pay As You Go

We negotiate and collect quotes from creators. You approve the ones you like, and only pay each creator when their content is live or sent.

We take our fee from creators.

Start for freeRequest a demoChat with us now
  • We source creators for you
  • We negotiate for you
  • We track them for you
  • You approve each creator
  • You approve content
  • You pay when deliverables are met

What a campaign costs

What each creator gets

For gifting-only campaigns, we charge $19 per gift as our fee
$19
You pay
$19
The admin your team does today, at $80 a creator
$80

  • No live post, no fee.

  • You approve every creator’s price before anything is booked.

  • A shortlist of creators within 6 hours.

What you get

Our team and our AI agents do each part. You approve each creator and each post.

Your plan

  • CampaignsUnlimited
  • CreatorsUnlimited
  • Team seatsUnlimited
  • CountriesAny

Finding creators

  • A live search across 350 million creatorsDone for you
  • Creators who already post about your competitorsDone for you
  • Creators like the ones you nameDone for you
  • Audience data: location, age and genderIncluded
  • Fake follower and quality checksDone for you
  • A shortlist checked by a personDone for you
  • Instagram, TikTok and YouTubeIncluded

Outreach and booking

  • Outreach to every creatorDone for you
  • Every reply and follow-upDone for you
  • Rates negotiatedDone for you
  • Each creator and their priceYou approve
  • Briefs writtenDone for you
  • Contracts and usage rightsDone for you
  • See where every creator standsIncluded

Content

  • UGC videos and photosDone for you
  • Every draft checked against your briefDone for you
  • Rounds of changesDone for you
  • Each post before it goes liveYou approve
  • Ad disclosure on every postDone for you
  • All your content in one libraryIncluded

Products and gifting

  • Product gifting and seedingDone for you
  • Shopify connectionIncluded

Paid ads

  • TikTok Spark Ads codesDone for you
  • Meta Partnership Ads accessDone for you

Payments

  • Creator payments in any countryDone for you
  • Tax forms and invoicesDone for you
  • No creator is paid until their post is liveIncluded

Tracking and reports

  • Every live post found and trackedDone for you
  • Views, engagement and CPM per creatorIncluded
  • Tracking links and promo codesDone for you
  • Sales from links and codesIncluded
  • Affiliate commissionsDone for you
  • Mentions of your brandIncluded
  • Live dashboardIncluded
  • End-of-campaign reportDone for you

Team and support

  • A person on our team for every campaignIncluded
  • Strategy for every campaignDone for you
  • Support by email and chatIncluded
  • Your creators moved in from another toolDone for you
  • Several brands in one accountIncluded

Free with your setup call

  • Your Audit ReportNormal price: $900
  • Your Winning Videos ReportNormal price: $450
  • Your Market DatasetNormal price: $600
Campaign types
  • Gifted
  • Paid
  • UGC
  • TikTok Shop
  • YouTube
  • Local visits
  • Affiliate
Matt Greenwell

Written by

Matt Greenwell

Co-Founder and CEO of Sup. Updated .

Matt started Sup in 2024 with Hassan Munir. Before Sup he co-founded Storefront, the marketplace for booking pop-up retail space. Before that he worked at Goldman Sachs.

How this page was made. The product facts and the campaign terms on this page are Matt’s. The campaign figures come from Sup’s own reporting and signed contracts on 5 October 2026. Figures about other brands come from our database of public Instagram posts, and each one says how it was counted.

About Sup ›Matt on LinkedIn ›

FAQ

In case you missed anything.

What teams ask before they run tiktok with us.

  • The video is the same. Creators make one short video and post it on TikTok and on Instagram Reels. We run it as one campaign with one contract.

  • Cross-posting is agreed at the start as part of the deliverable, so there is one fee for both posts. We do not publish creator fees.

  • Yes. Paid usage is in the contract, and the creator gives the Spark Ad code in the Sup platform.

  • Views and engagement from both platforms are added together for each creator, and your CPM and CPE are worked out on the total.

  • Write it for short vertical video. The creator posts the same video on both apps, and we note anything one platform needs that the other does not.

  • We match creators to your brief in 6 hours. You see each one with their audience and past work before you say yes.

  • Campaigns start at about 10 creators. One gifting campaign, for Moco Museum in London, had more than 200 creators posting. We work with brands and agencies in any country.

  • Sup is $0 a month, with no subscription and no set-up fee. We negotiate and collect quotes from creators, you approve the ones you like, and you pay each creator’s approved price only when their post is live. On a UGC campaign you pay when you approve their content. We take our fee from creators, so the price you approve holds it. A gifting-only campaign pays $19 per gift as our fee.

See how many creators post about you and your competitors

Type in your brand's Instagram handle and we count the creators who post about you and about your five closest competitors. It takes about a minute and it is free. Or request a demo and we will show you this campaign on a brand like yours.

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You do not need an account. We read public Instagram data only.