Is a TikTok campaign different from an Instagram campaign?

The video is the same. Creators make one short video and post it on TikTok and on Instagram Reels. We run it as one campaign with one contract.

Do creators charge more to post on both?

Cross-posting is agreed at the start as part of the deliverable, so there is one fee for both posts. We do not publish creator fees.

Can we run the TikTok post as a Spark Ad?

Yes. Paid usage is in the contract, and the creator gives the Spark Ad code in the Sup platform.

How do you count views?

Views and engagement from both platforms are added together for each creator, and your CPM and CPE are worked out on the total.

Which platform should we write the brief for?

Write it for short vertical video. The creator posts the same video on both apps, and we note anything one platform needs that the other does not.

How fast do we see creators?

We match creators to your brief in 48 hours. You see each one with their audience and past work before you say yes.

How small can a campaign be?

Campaigns start at about 10 creators. Our largest so far had 20. We work with brands and agencies in any country.

Sup is $0 a month. There is no subscription and no set-up fee. You agree a campaign budget, our fee sits inside it, and you pay creators only for posts that go live.

TikTok Influencer Marketing, Run For You: One Video, Two Platforms

The problem

A TikTok and a Reel are the same video. Most brands pay for it twice.

Short video works the same way on both apps. Running the two as separate campaigns doubles the work.

Two briefs
One for the TikTok team and one for Instagram, for what is one piece of film.
Two sets of creators
Sourced and contracted separately, though most creators post on both.
Two reports
Views counted in different places, never added up.
One platform ignored
The video goes on one app and the audience on the other never sees it.

What it is

One video, posted twice

The creator makes one short video and posts it on TikTok and on Instagram Reels. The contract covers both, and so does the tracking.

TikTok, reposted to Reels
Made in TikTok’s style and posted to Instagram as well.
Reels, reposted to TikTok
The same idea the other way round. Four of our influencer campaigns in 2026 ran this way.
Then a Spark Ad
The TikTok post can run as an ad from the creator’s handle, with the code collected in Sup.

How it works

From the brief to both feeds

One campaign and one contract, for two platforms.

Brief once
One brief for the video. We note what each platform needs.
Approve the creators
We match creators in 48 hours and show you their numbers on both apps.
One contract, two posts
The contract names both platforms and the usage rights for each.
One scoreboard
Views and engagement from TikTok and Instagram, added together.

What you get

What you get from each creator

The cross-posted deliverables from our campaigns this year.

The video on TikTok
Posted from the creator’s TikTok account.
The same video on Reels
Posted from the creator’s Instagram account.
Usage rights for both
Paid and organic usage, so either post can become an ad.
Views from both, in one number
Your CPM is worked out on the total.

Our own numbers

Cross-posted campaigns we have run

Four influencer campaigns in 2026 had every Reel posted on TikTok as well, and Air Wick’s creators cross-post 2 Reels each. The figures are for the four campaigns Sup tracks.

creators: 46
posts tracked: 88
views: 11.4M
best CPM, against a $30 target: $6.00

Sup's own reporting on 5 October 2026, for campaigns run with Common Good.

Brands that have run on Sup in 2026: Hamburger Helper, Air Wick, Andros Sport, Syncron, Two Birds Eggs, Elizabeth's Foods, Mingua Beef Jerky, Watermill Express, Valley Pop Popcorn. Agencies: Common Good, Storm Studios, Dotaskly.

The difference

One platform, or both

What changes when the same video goes on two apps.

	TikTok only	TikTok and Instagram
Videos made	One	One
Audiences reached	The creator’s TikTok followers	Their TikTok and Instagram followers
Contracts	One	One
Ads you can run	Spark Ads	Spark Ads and Meta partnership ads

Who gains

What changes for each person

A campaign touches more than the marketing team. This is what each person stops doing.

For the marketer
One brief and one approval for two platforms.
For the paid team
A Spark Ad code and a Meta permission from the same creator.
For the creator
One shoot, two posts, and one contract that says so.

Is it right for you

When to run this, and when to run something else

We run every type of creator campaign, so we can say plainly when this one is the wrong choice.

This suits you if

Your customers use both apps
You want more views from each creator you pay
You plan to run the best posts as ads

Run something else if

You only want Instagram: see influencer posts
You need a video made for one platform’s trend this week
You want long YouTube videos

What to run next, on the same platform

See every campaign we run ›

2.3M+
creators in the database
650+
brands and agencies
4.7
average Trustpilot rating

Case studies

Before Sup. After Sup.

Four campaigns, the numbers their teams reported, and the people who ran them. Same team, more output — every time.

Common GoodCPG agency · US · 20-person team

12 months.

Three internal campaign managers, reduced down to one — a $100k saving.

Admin hours per campaign: 85 → 6Admin hours per campaign
Increase in campaigns per year, run by one person: 32 → 61Increase in campaigns per year, run by one person
Expanded revenue created from greater capacity: $610,000Expanded revenue created from greater capacity

“Sup has saved us hours and hours of pain and admin. We can now focus on the creative, winning new clients, and expansion.”

Kelly ReedyCEO, Common Good Agency

Double Up SocialRestaurant & hospitality agency · London · 10-person team

Food & drink, two countries.

The right creators in any location — in a few clicks.

Creators deployed from city centres to small towns: LA → KentCreators deployed from city centres to small towns
Influencer marketplaces replaced by one partner: 4 → 1Influencer marketplaces replaced by one partner
Better creator coverage than the platforms they tried: 10×Better creator coverage than the platforms they tried

“We tried every influencer marketplace for food and drink — none had the right creators or the data. With Sup we can drop creators into a small LA suburb, central London, or a town in Kent in a few clicks.”

FounderDouble Up Social

1 / 3Common Good

Pricing

You carry none of the risk.

Nothing to sign up for and nothing to commit to. The only money that moves is the creator’s fee, and only once you’ve approved the post.

All in One

Pay per live post

$0/mo

$0 monthly fee
$0 retainer
$0 platform cost

Try for free Request a demo

We take our fee from the creator, and only after their post is live and approved.

What you get

Normal price

Software to search, contact and track creators~~Normal price: $500 a month~~
Sourcing, outreach and rate negotiation, done for you~~Normal price: $7,500 a campaign~~
The admin your team does today: briefs, chasing and tracking~~Normal price: $80 a creator~~
Your Audit Report: a full audit of your brand against your market~~Normal price: $900~~
Your Winning Videos Report: the formats and hooks that win your market~~Normal price: $450~~
Your Market Dataset: competitors’ ads, posts and creator posts, with views~~Normal price: $600~~
Contracts and usage rightsIncluded
Creator payments and taxIncluded
Tracked links and promo codesIncluded
Live dashboard and end-of-campaign reportIncluded
Unlimited seats for your teamIncluded

Your price: $0 a month. You pay only for posts that go live.

Nothing is booked until you approve the creator’s price.
No creators you’d book, no fee.
The Better-Rate Guarantee: better rates than yours, or we waive our fee.

Execution Partner: you brief, we run itFull Service: we run it all

Five new teams a month.

Try for free Request a demo

FAQ

In case you missed anything.

What teams ask before they run tiktok with us.

The video is the same. Creators make one short video and post it on TikTok and on Instagram Reels. We run it as one campaign with one contract.
Cross-posting is agreed at the start as part of the deliverable, so there is one fee for both posts. We do not publish creator fees.
Yes. Paid usage is in the contract, and the creator gives the Spark Ad code in the Sup platform.
Views and engagement from both platforms are added together for each creator, and your CPM and CPE are worked out on the total.
Write it for short vertical video. The creator posts the same video on both apps, and we note anything one platform needs that the other does not.
We match creators to your brief in 48 hours. You see each one with their audience and past work before you say yes.
Campaigns start at about 10 creators. Our largest so far had 20. We work with brands and agencies in any country.
Sup is $0 a month. There is no subscription and no set-up fee. You agree a campaign budget, our fee sits inside it, and you pay creators only for posts that go live.

TikTok Influencer Marketing, on Instagram TooTikTok Influencer Marketing, with Every Video on Instagram Too

A TikTok and a Reel are the same video. Most brands pay for it twice.

Two briefs

Two sets of creators

Two reports

One platform ignored

One video, posted twice

TikTok, reposted to Reels

Reels, reposted to TikTok

Then a Spark Ad

From the brief to both feeds

Brief once

Approve the creators

One contract, two posts

One scoreboard

What you get from each creator

The video on TikTok

The same video on Reels

Usage rights for both

Views from both, in one number