For brands & agencies
We run sourcing, outreach, negotiation, contracts, payments and tracking. The brief, the creative and every approval stay with you.
BONUS: get a free 100-competitor intelligence report for your brand.
4.9Trustpilot
Trusted by 650+ brands and agencies
The Problem
Sourcing, chasing, contracts, payments, reporting — 60% of the week, before anyone’s booked.
It was there to spend.
Not enough options to compare.
Admin caps the volume.
Nobody signed up for admin.
Rates and followers months out of date.
Search only sees what it last scraped.
Our solution
We are a fully-managed AI platform that pairs brands with micro and macro creators who produce user generated content on demand and at scale.
Top posts from six live niches in our own dataset. Views are those posts’ real figures.
Campaign playbook
Choose from 18 campaign strategies, or mix them. We run whichever you pick.
Nano and micro creators receive product and post organically. Cheapest reach per dollar, biggest UGC pipeline.
Owned-rights creator content licensed for Meta and TikTok ad creative. Three-week turnaround.
Same content engine, deployed to the brand’s own handles. Keeps the feed alive without a studio.
Brand ads served from creators’ own handles. Authenticity halo, lower CPMs, larger creative inventory.
Monthly cohort. Same creators, fresh content every month. Compounds awareness and review density.
Performance-only creators driving in-feed Shop conversions. Live commerce plus commission.
Customers
Built for any brand that works with creators — at any scale.
Plug Sup into your client workflow. We do the execution, you keep the relationship and the margin.
Track content to clicks to sales with promo codes and affiliate links. Know who drives revenue.
Source local micro-creators for every location. Brief, approve and track them all from one place.
Run gifting and tasting campaigns that drive footfall, bookings and Google reviews. Track covers.
How it works
Shortlist, scripts, tracking codes and ROI. All you do is approve or reject at three check points.
Verified Instagram and TikTok data, matched to your niche.
Negotiated against live benchmarks. Nothing books until you approve.
Every post reaches you before it publishes.
The process
Same playbook whether it’s 10 creators or 1,000. Stage one — intelligence — is what makes the next six work. We read the category before we touch a creator.
Signals AI reads the entire category before we plan.
Sourced live from IG & TikTok, matched to brief.
Approval flow to you. Then outreach.
Fees, deliverables, exclusivity.
Contracts, usage rights, FTC.
Day-to-day comms, content review.
One invoice. We pay all creators.
Search
Every other platform sells you the same recycled database. Ours sources from Instagram and TikTok live for every brief — the creator who posted yesterday is findable today.
Down to the neighbourhood. Perfect for store-level activations and DMA launches.
Topic clustering across their last 90 days, not bio keywords.
Warm-mom, deadpan-dad, foodie, chaotic-kitchen. Match brand on vibe.
Filter by likely fee range so the shortlist matches your budget on day one.
Visual style, colour palette, format mix — pulled from their actual feed.
The audience behind the creator. Real demos, not vanity follower counts.
Negotiate
Our team and AI negotiate fees, deliverables, timelines and exclusivity — across hundreds of creators in parallel. You get the final terms in your dashboard.
48h
Average time from approval to terms agreed
74%
Of approved creators accept terms first round
312
Creators currently in active negotiation
0
Emails, calls or DMs landing on your team
Payment
No 50 creator invoices, 50 bank accounts, 50 currencies. Sup pays every creator — cash, gifting, royalties, expenses — and bills you once per campaign.
All creator fees handled across currencies and tax jurisdictions.
Address collection, fulfilment coordination, tracking, replacements.
Performance bonuses, whitelisting fees, repost rights — all reconciled.
Full visibility
Outreach, contracts, usage rights, payments, tax and tracking are ours. Every creator, status, cost and result stays live in your dashboard — look whenever you want.
2.3M+
creators in the database
650+
brands and agencies
4.9
average Trustpilot rating
Case studies
Four campaigns, the numbers their teams reported, and the people who ran them. Same team, more output — every time.
The Common Good AgencyCreator agency · US
One agency. Eighteen months.
“Sup didn’t replace my team. It got rid of the part of the job that was making them quit.”
1 / 4The Common Good Agency
Made for your brief
Tell us the rule and we build the logic in minutes, not weeks. Every step — search, qualification, approval, content review, payout — is something we can re-route.
What you’d ask. What we’d build.
Real prompts from real briefs. Each one is a custom rule shipped same-day.
Give us three creators you love. We find 100 more like them — matched by audio, tone, persona and audience overlap.
Block creators who’ve worked with your competitors. Block toxic comment ratios. Whatever the rule, we honour it.
Caption keywords, audio use, comment sentiment, hashtag history — search by anything the AI can detect.
Build your own multi-stage flow: junior reviewer, senior reviewer, client signoff. Branching, comments, audit trail.
Drop a Loom of your founder. Sup writes per-creator briefs in that voice. You sign off in one click.
Split a 100-creator wave into four caption variants. AI surfaces the winner mid-campaign and re-routes the rest.
Get pinged the moment a competitor starts dominating your niche or a campaign hits a KPI threshold.
Run one global brief. Get 20 localised versions per market — language, references, currency, cultural cues.
Free with your first brief
Our AI reads up to 100 competitors in your category — their ads, their creators, and the content actually pulling views.
Brands in analysis
116
the full niche
Total followers
5.0M
across included brands
Median engagement
1.9%
per included brand
Creator views (361d)
130.3M
creator posts tagging these brands
Live ads
1,191
202 creatives running 90d+
Bet 01 of 03
Recipe-or-process from micro creators is this niche’s high-lift lane — 149,729 median views at 6.11 median virality, 1.93× the niche median. A frame-1 bold claim puts the crouton where it already belongs and makes it the crave that “disappears”.
The format — one bold-claim hook per video
CTA: Comment CROUTON for the link, or use my code for 15% off your first bag. Face-on-camera lifts this format — keep the crunch on mic, no music over the bite.
01 / 03 · The crave-bowl claim
The alternatives
Same job either way. The difference is who ends up doing it, and what you pay whether or not anything gets booked.
| A platform | Sup | |
|---|---|---|
| What it costsOne campaign, 20 creators | $7,500 to creators+ $500 platform subscription+ 30 hours of your team’s time | $7,500 to creatorsOur share comes out of that |
| Finding creators | A search box with stale data | Matched to your brief from live data |
| Getting a reply | You send the DMs, and the follow-ups | We chase. You never send a DM |
| Agreeing a price | You guess, with nothing to compare to | We negotiate. You approve every price |
| Contracts, payments, tax | Yours to sort out, creator by creator | Ours, in every country you run in |
| Seeing what’s happening | The spreadsheet you keep updating | A live dashboard, open it any time |
| What you pay | A subscription, booked or not | Nothing until a post is live |
| Who owns the creator | You | You — including the ones you already have |
Your numbers
Put your own numbers in. The hours below are the ones your team already spends sourcing, chasing and reporting — before a single post goes live.
2 hours per creator. This includes creating the brief, sourcing, negotiating, managing issues, tracking etc. $40/hour.
You get back, every year
of 1,600 hours today
That’s a full-time salary, back every year.
Pricing
Nothing to sign up for and nothing to commit to. The only money that moves is the creator’s fee — and only once you’ve approved the post.
$0/mo
We take our fee from the creator — and only after their post is live and approved.
What’s included:
Nothing is booked until you approve the creator’s price.
No creators you’d book, no fee.
The Better-Rate Guarantee — better rates than yours, or we waive our fee.
Five new teams a month.
Send a Live BriefFAQ
Everything teams ask before they send the first brief.
Send a brief and our AI analyses up to 100 competitors in your niche — their ads, their creators, the content that’s actually working — and hands it back as a deck. Brands use it to make the budget case internally; agencies use it to win the pitch. It’s yours to keep, whether or not you run a campaign with us.
Both. Our tech sources, our team negotiates. You get output, not a dashboard to learn.
Not on the Execution Partner tier — deliberately. Briefs and creator selection stay with you. That’s the part that’s yours.
We contract and pay them through the same rail. Our fee only applies to creators we source.
Every creator gets a unique tracked link and promo code. You see posts, clicks, redemptions and revenue by creator, in real time — and the report is built by the time the campaign ends.
No. We’re getting rid of the part of the job they hate — the part that nearly made two people on one team quit.
Deep-dive audits
Every one is a whole category read end to end — the brands, the creators, the ads and the content actually working. Yours arrives with your first brief.
Founding Story
“We spent years watching brands waste thousands on influencer platforms that gave them a login, a stale database, and zero support. Sup exists because I believe influencer marketing should be a service, not a software problem. We pair AI with a real team so brands get results - and proof those results are real”
Matt GreenwellCo-FounderWe’ll come back with a free intelligence report on your niche and matched creators — before you pay anything. If we can’t beat what you’d have found yourself, you’ve lost nothing but the email.
We take on five new teams a month — send your brief before this month closes.
Hackney · 0.8 mi
