Compare · Creator marketplace
Sup vs Collabstr: the alternative that runs it for you
Collabstr is a marketplace. Creators list their own prices, you choose who to hire, and you pay a fee on each order. Sup is a team that finds the creators for your brief, agrees the fees, writes the contracts and pays them. You pay only for posts that go live.
- Collabstr: free to join, with 10% on each order. Sup: $0 a month
- A marketplace of creators who signed up, or a live search of Instagram and TikTok
- You approve the shortlist, the rates and the content
Collabstr
Free to join, with a 10% fee on each order
- Free: $0 a month, with a 10% fee on each order
- Pro: $249 a month, billed yearly, with a 10% fee
- Premium: $333 a month, billed yearly, with a 5% fee
- Enterprise: from $1,000 a month, on a yearly contract
Sup
$0 a month. You pay for posts that go live
- No subscription, no retainer and no set-up fee
- Nothing is booked until you approve the creator’s price
- Our fee comes out of the creator’s fee, after the post is live
- $0
- a month with Sup
- 48 hours
- from your brief to a shortlist
- 350M
- creators searched live on Instagram and TikTok
You pay for posts that go live.
You say yes or no to each creator.
Searched by our team, for each brief.
The short answer
Collabstr or Sup: which one fits you
Collabstr is a good choice when you want to hire one or a few creators today, at the price on their profile, and you are happy to choose and manage them yourself. Sup fits when you want a whole campaign run for you, with creators found for your brief and not only from those who signed up to a marketplace.
Choose Collabstr when
- You want to hire one or a few creators quickly, at a listed price
- You are happy to choose, brief and manage each creator yourself
- You want your payment held until you approve the work
Choose Sup when
- You want a whole campaign run for you, from the search to the payment
- You want creators found on Instagram and TikTok for your brief, wherever they are
- You want each fee agreed for you, inside your budget
Side by side
Collabstr and Sup, side by side
Collabstr is a marketplace where creators list their own packages and prices, and brands hire them directly or post a campaign for creators to apply to. Sup is a team that runs the campaign for you. So this table compares two ways of getting the same work done.
What it is
Collabstr
A marketplace where creators list their own packages and prices
Sup
A done-for-you service. Our team runs the campaign, and you approve each step
Who does the work
Collabstr
You. You search or post a campaign, choose the creators, and agree the details with each one
Sup
Our team: the search, the outreach, the fee talks, the contracts, the payments and the tracking
The price
Collabstr
Free to join, with a 10% fee on each order. $249 or $333 a month, billed yearly, for campaigns and tracking. The fee falls to 5% on Premium
Sup
$0 a month. You pay creators only for posts that go live, and our fee comes out of the creator’s fee
The commitment
Collabstr
Collabstr says there are no contracts on monthly plans. Enterprise is a yearly contract
Sup
Nothing to sign up for and no minimum term
Finding creators
Collabstr
A search of the 1.2m+ creators who have joined Collabstr
Sup
A live search of Instagram and TikTok, run by our team for your brief. A shortlist comes back in 48 hours
Outreach
Collabstr
You message creators on the site, or they apply to your campaign
Sup
We write, send, follow up and answer every reply. You never send a message
Agreeing fees
Collabstr
Creators set their own prices. On a campaign, they apply with a price
Sup
We agree each creator’s fee inside your budget. Nothing is booked until you approve it
Paying creators
Collabstr
Payment is held until you approve the work, then released to the creator
Sup
One invoice from Sup. We pay every creator, after their post is live
Tracking
Collabstr
Live tracking of 5 posts at a time on Pro and 15 on Premium, for up to three weeks each
Sup
Every post tracked, with its views and engagement, in a live dashboard and a report
Collabstr’s column is from its own public pages, read on 6 October 2026. The pages are listed under sources.
The cost
What one campaign costs, on each
The creators cost what they cost on either side. The difference is what sits on top of their fees, and what you pay before a single post is live.
With Collabstr
- The creators’ prices, as listed or as they apply
- A fee on each order: 10%, or 5% on Premium
- For campaigns and tracking, a plan at $249 or $333 a month, billed yearly
- Your time to choose, brief and manage each creator
With Sup
- The creators’ fees, for the posts that go live
- Nothing else. Our share comes out of those fees
- Three approvals from you: the shortlist, the rates and the content
Collabstr’s lines are its own published terms, read on 6 October 2026. We give no figure for your team’s time: it depends on the size of the campaign. Our fee is a share of the creator’s fee and is agreed for each campaign.
Collabstr’s price
How much does Collabstr cost?
Collabstr publishes four plans. It says there are no contracts on its monthly plans and that you can cancel at any time. The fee on each order is shown before you confirm it. Collabstr also says creators pay a separate 15% fee on their payout.
| Plan | Published price | What it holds |
|---|---|---|
| Free | $0 a month, and a 10% fee on each order | Search creators and hire from their profiles, with payment held until you approve the work |
| Pro | $249 a month, billed yearly, and a 10% fee on each order | Post one campaign a month, chat with creators before hiring, and track 5 live posts at a time |
| Premium | $333 a month, billed yearly, and a 5% fee on each order | Unlimited campaigns, 15 live posts tracked at a time and priority support |
| Enterprise or agencies | From $1,000 a month, on a yearly contract | Accounts for more than one brand, team seats and white label reports |
From Collabstr’s pricing page, read on 6 October 2026. Check the page before you buy: prices change.
Sup has no price list of this kind. It costs $0 a month, you pay each creator for the posts that go live, and our fee comes out of the creator’s fee. The pricing section of our homepage says the same.
To be fair
What Collabstr does well
A comparison written by one side should say what the other side is good at. These are Collabstr’s strengths, from its own pages.
Free to start, with no subscription
You can search, hire and pay from a creator’s profile on the free plan. The only cost is the fee on each order, which is shown before you confirm.
Prices you can see
Each creator lists packages and prices on their profile, so you know the cost before you send a message.
Your money is held until you approve
Collabstr holds the payment and releases it when you approve the work. It says it handles payments and tax documents in 150 countries.
Who does the work
Our team runs the campaign for you
Software gives your team a faster way to do the work. With Sup, our team does the work. We search Instagram and TikTok live for each brief, write to the creators, answer every reply and agree each fee inside your budget.
- A shortlist within 48 hours of your brief
- You say yes or no to every creator and every fee
- You never send a message or chase a reply
Pay on performance
You pay when a post is live
You pay when a post is live and you have approved it. There is no subscription to pay while you wait. Nothing is booked until you approve the creator’s price, and a creator who does not post is not paid.
- $0 a month, with no retainer and no set-up fee
- Our fee comes out of the creator’s fee
- One invoice from Sup. We pay every creator
Contracts and rights
A contract for every creator, written for you
Each creator signs an agreement that names the deliverables, the dates and how long you may use the content. Each draft is checked against your brief before you see it, and nothing goes live without your yes.
- Usage rights as a length of time, for organic use and for paid use
- Ad codes collected, so a post can run as an ad
- Every post tracked, with its views and engagement
Our own record
One real campaign, with its numbers
A comparison page rarely shows a result you can check. This is one of our paid campaigns. Every post of it is listed on our tracking page, with a link to the post itself.
- 4.9M
- views on one campaign for Syncron
- $9.92
- creator cost per 1,000 views on that campaign
- 11.4M
- views tracked across our paid campaigns
A view count includes views from ads run on the post.
Creator fees only, without ad spend.
At $10.10 creator cost per 1,000 views for all of them.
The whole report is on the tracking page, and how each number is read is set out beside it.
How it works
From your brief to live posts, with Sup
- 01
You send a brief
The product, who buys it and what you want made.
- 02
You approve the shortlist
It comes back in 48 hours. You say yes or no to each creator.
- 03
You approve the rates
We agree each fee inside your budget. Nothing books until you say yes.
- 04
You approve the content
Then the post goes live, and only then do you pay.
Other options
Other alternatives to Collabstr
An alternative can be another tool your team runs, a marketplace, or a team that does the work. These are other options a buyer may weigh, with what each company publishes about its own price.
| Option | What it is | Published price | Compared with Sup |
|---|---|---|---|
| Sup | A done-for-you service: our team runs the campaign and you approve each step | $0 a month. You pay for posts that go live | This page |
| Billo | UGC video platform | From $99 a video, bought as packs | Sup vs Billo |
| Social Cat | Micro-influencer platform for small brands | From £79 a month, plus VAT | Sup vs Social Cat |
| SideShift | UGC creator marketplace | From $210 a month, billed yearly | Sup vs SideShift |
| Trybe | Performance-based UGC platform | Free to start, with a fee of up to 1.5% | Sup vs Trybe |
| GRIN | Creator management software with an AI agent | Free, then from $200 a month | Sup vs GRIN |
| Upfluence | All-in-one influencer marketing platform | No public price | Sup vs Upfluence |
| Aspire | All-in-one creator platform, with an agency service | No public price | Sup vs Aspire |
| CreatorIQ | Enterprise creator marketing software | No public price | Sup vs CreatorIQ |
| Later Influence | Enterprise influencer platform, with a services team | No public price | Sup vs Later Influence |
| Modash | Creator search and management software | From $199 a month, paid yearly | Sup vs Modash |
| HypeAuditor | Creator search and analytics software | From $299 a month, billed yearly | Sup vs HypeAuditor |
Each price is the company’s own published price on the day we read it, and each of our pages names its source. All of them are on the compare page.
Sources, and how we compared
This is Sup’s own comparison, written by Sup. Every fact about Collabstr is taken from Collabstr’s own public pages, read on 6 October 2026. We give no price that Collabstr does not publish, and we have not used an account with Collabstr to write this page. Collabstr is a trademark of its owner, and Sup has no connection with it.
Prices and features change. If something here is out of date or wrong, write to hello@sup.co and we will correct it.
Written by
Matt Greenwell, Co-Founder and CEO of Sup
Matt started Sup in 2024 with Hassan Munir. Before Sup he co-founded Storefront, the marketplace for booking pop-up retail space. Before that he worked at Goldman Sachs.
Every fact about Collabstr is from its own public pages, read on 6 October 2026. The facts about Sup are Matt’s. Updated 6 October 2026.
FAQ
Collabstr and Sup: questions
How much does Collabstr cost?
Collabstr is free to join, with a 10% fee on each order. Pro is $249 a month and Premium is $333 a month, both billed yearly, and Premium cuts the fee to 5%. Enterprise starts at $1,000 a month on a yearly contract. Collabstr says creators also pay a 15% fee on their payout. These are Collabstr’s own prices, read on 6 October 2026, so check its pricing page before you buy.
Is Sup a Collabstr alternative?
Yes, for a brand that wants a campaign run for it. On Collabstr you choose from creators who have joined the marketplace and manage each one yourself. Sup searches Instagram and TikTok for your brief, agrees the fees, writes the contracts and pays the creators. If you want one or two creators today at a listed price, Collabstr is the closer fit.
Is Sup cheaper than Collabstr?
It depends on the campaign. Collabstr adds a fee of 5% or 10% to each order, and its campaign tools need a yearly plan. Sup has no subscription: it is $0 a month, you pay each creator for posts that go live, and our fee comes out of the creator’s fee.
Where do the creators come from?
On Collabstr, from the 1.2m+ creators who have signed up to its marketplace. With Sup, from a live search of Instagram and TikTok, run by our team for your brief, so a creator does not need to have joined anything.
What are the alternatives to Collabstr?
Sup is one: a team that runs the campaign for you, where you pay only for posts that go live. Other options in the same market include Billo, Social Cat, SideShift, Trybe and GRIN. Each has a page on this site, with the price it publishes.
Can I use Collabstr and Sup together?
Yes. You can hire a creator on Collabstr for a one-off job and hand a campaign to us. You can also bring the creators you already work with: we contract and pay them in the same way, and our fee applies only to creators we find.
What does pay on performance mean at Sup?
You pay when a post is live and you have approved it. For content delivered as files, you pay for the content you approve. Nothing is booked until you approve the creator’s price, and a creator who does not deliver is not paid. It does not mean pay for each sale.
Comparing Collabstr with other options?
Send a brief. A shortlist comes back in 48 hours, we do the outreach, the contracts and the payments, and you only pay for posts that go live.