Compare · UGC video platform
Sup vs Billo: the alternative that runs it for you
Billo is a platform for ordering UGC videos: you write the brief, choose from the creators who apply, send the product and review each video. Sup is a team that does those jobs for you. We find creators for your product, write the brief and the contract, and you pay only for the content you approve.
- Billo: from $99 a video, paid upfront. Sup: $0 a month
- A pool of creators who signed up, or a live search of Instagram and TikTok
- You approve the shortlist, the rates and the content
Billo
From $99 a video, bought as packs
- Its own blog says from $99 a video, bought as packs
- The price list itself is behind a login
- You are charged upfront for each video
- A managed service from $2,000 a month
Sup
$0 a month. You pay for posts that go live
- No subscription, no retainer and no set-up fee
- Nothing is booked until you approve the creator’s price
- Our fee comes out of the creator’s fee, after the post is live
- $0
- a month with Sup
- 48 hours
- from your brief to a shortlist
- 350M
- creators searched live on Instagram and TikTok
You pay for posts that go live.
You say yes or no to each creator.
Searched by our team, for each brief.
The short answer
Billo or Sup: which one fits you
Billo is a good choice when you want a few product videos quickly, at a fixed price, and you are happy to run the order yourself. Sup fits when you want creators found for your product across Instagram and TikTok, and the brief, the contract and the chasing done for you.
Choose Billo when
- You want a few product videos at a fixed price for each
- You are happy to write the brief and choose the creators yourself
- You want a video one to two weeks after the creator has the product
Choose Sup when
- You want the creators found, briefed and contracted for you
- You want creators from all of Instagram and TikTok, not from one pool
- You want to pay for content after you approve it, and not upfront
Side by side
Billo and Sup, side by side
Billo is a platform for ordering UGC videos and creator ads from a pool of vetted creators, at a price for each video. Sup is a team that runs the campaign for you. So this table compares two ways of getting the same work done.
What it is
Billo
A platform for ordering UGC videos and creator ads from a pool of creators
Sup
A done-for-you service. Our team runs the campaign, and you approve each step
Who does the work
Billo
You, unless you buy the managed service. You write the brief, choose the creators, send the product and review the videos
Sup
Our team: the search, the outreach, the fee talks, the contracts, the payments and the tracking
The price
Billo
From $99 a video, bought as packs, by Billo’s own account. A managed service from $2,000 a month
Sup
$0 a month. You pay creators only for posts that go live, and our fee comes out of the creator’s fee
The commitment
Billo
You are charged upfront for each video. A pack is valid for 12 months
Sup
Nothing to sign up for and no minimum term
Finding creators
Billo
A pool of 5,000+ vetted creators, who apply to your brief
Sup
A live search of Instagram and TikTok, run by our team for your brief. A shortlist comes back in 48 hours
Approving content
Billo
Up to 2 requests for changes on each piece of content. A video is approved automatically after 3 business days
Sup
Each draft is checked against your brief before you see it. Nothing goes live without your yes
Paying creators
Billo
The video price includes the creator’s pay, so you do not pay creators yourself
Sup
One invoice from Sup. We pay every creator, after their post is live
Billo’s column is from its own public pages, read on 6 October 2026. The pages are listed under sources.
The cost
What one campaign costs, on each
The creators cost what they cost on either side. The difference is what sits on top of their fees, and what you pay before a single post is live.
With Billo
- The videos: from $99 each, charged upfront
- The product, and the shipping to each creator
- Your time to write the brief, choose the creators and review the videos
- Or the managed service, from $2,000 a month
With Sup
- The creators’ fees, for the posts that go live
- Nothing else. Our share comes out of those fees
- Three approvals from you: the shortlist, the rates and the content
Billo’s lines are its own published terms, read on 6 October 2026. We give no figure for your team’s time: it depends on the size of the campaign. Our fee is a share of the creator’s fee and is agreed for each campaign.
Billo’s price
How much does Billo cost?
Billo’s price list is behind a login. Its own blog gives a price from $99 a video, bought as packs, and its help pages say you are charged upfront for each video. Its terms say a pack is valid for 12 months. An unused balance is refunded in full within 30 days, and less a 25% fee after that.
| Plan | Published price | What it holds |
|---|---|---|
| Videos | From $99 a video, bought as packs | The price covers the creator’s pay, the software and the transaction fees. The product and the shipping are extra. The figure is from Billo’s own blog |
| Managed service | From $2,000 a month | Billo’s team finds, briefs and manages the creators. It is billed monthly in advance, and you can cancel after the first month |
From Billo’s own guide to UGC platforms, read on 6 October 2026. Check the page before you buy: prices change.
Sup has no price list of this kind. It costs $0 a month, you pay each creator for the posts that go live, and our fee comes out of the creator’s fee. The pricing section of our homepage says the same.
To be fair
What Billo does well
A comparison written by one side should say what the other side is good at. These are Billo’s strengths, from its own pages.
A fixed price for each video
Billo’s price for a video includes the creator’s pay, the software and the transaction fees, so you know the cost before you order.
Quick delivery
Billo says a creator usually delivers a video 7 to 12 days after the product arrives.
Posts and ads in the same place
Billo also offers posts on the creator’s own profile, and ads run from the creator’s handle.
Who does the work
Our team runs the campaign for you
Software gives your team a faster way to do the work. With Sup, our team does the work. We search Instagram and TikTok live for each brief, write to the creators, answer every reply and agree each fee inside your budget.
- A shortlist within 48 hours of your brief
- You say yes or no to every creator and every fee
- You never send a message or chase a reply
Pay on performance
You pay when a post is live
You pay when a post is live and you have approved it. There is no subscription to pay while you wait. Nothing is booked until you approve the creator’s price, and a creator who does not post is not paid.
- $0 a month, with no retainer and no set-up fee
- Our fee comes out of the creator’s fee
- One invoice from Sup. We pay every creator
Contracts and rights
A contract for every creator, written for you
Each creator signs an agreement that names the deliverables, the dates and how long you may use the content. Each draft is checked against your brief before you see it, and nothing goes live without your yes.
- Usage rights as a length of time, for organic use and for paid use
- Ad codes collected, so a post can run as an ad
- Every post tracked, with its views and engagement
Our own record
One real campaign, with its numbers
A comparison page rarely shows a result you can check. This is one of our paid campaigns. Every post of it is listed on our tracking page, with a link to the post itself.
- 4.9M
- views on one campaign for Syncron
- $9.92
- creator cost per 1,000 views on that campaign
- 11.4M
- views tracked across our paid campaigns
A view count includes views from ads run on the post.
Creator fees only, without ad spend.
At $10.10 creator cost per 1,000 views for all of them.
The whole report is on the tracking page, and how each number is read is set out beside it.
How it works
From your brief to live posts, with Sup
- 01
You send a brief
The product, who buys it and what you want made.
- 02
You approve the shortlist
It comes back in 48 hours. You say yes or no to each creator.
- 03
You approve the rates
We agree each fee inside your budget. Nothing books until you say yes.
- 04
You approve the content
Then the post goes live, and only then do you pay.
Other options
Other alternatives to Billo
An alternative can be another tool your team runs, a marketplace, or a team that does the work. These are other options a buyer may weigh, with what each company publishes about its own price.
| Option | What it is | Published price | Compared with Sup |
|---|---|---|---|
| Sup | A done-for-you service: our team runs the campaign and you approve each step | $0 a month. You pay for posts that go live | This page |
| Collabstr | Creator marketplace | Free to join, with a 10% fee on each order | Sup vs Collabstr |
| Social Cat | Micro-influencer platform for small brands | From £79 a month, plus VAT | Sup vs Social Cat |
| SideShift | UGC creator marketplace | From $210 a month, billed yearly | Sup vs SideShift |
| Trybe | Performance-based UGC platform | Free to start, with a fee of up to 1.5% | Sup vs Trybe |
| GRIN | Creator management software with an AI agent | Free, then from $200 a month | Sup vs GRIN |
| Upfluence | All-in-one influencer marketing platform | No public price | Sup vs Upfluence |
| Aspire | All-in-one creator platform, with an agency service | No public price | Sup vs Aspire |
| CreatorIQ | Enterprise creator marketing software | No public price | Sup vs CreatorIQ |
| Later Influence | Enterprise influencer platform, with a services team | No public price | Sup vs Later Influence |
| Modash | Creator search and management software | From $199 a month, paid yearly | Sup vs Modash |
| HypeAuditor | Creator search and analytics software | From $299 a month, billed yearly | Sup vs HypeAuditor |
Each price is the company’s own published price on the day we read it, and each of our pages names its source. All of them are on the compare page.
Sources, and how we compared
This is Sup’s own comparison, written by Sup. Every fact about Billo is taken from Billo’s own public pages, read on 6 October 2026. We give no price that Billo does not publish, and we have not used an account with Billo to write this page. Billo is a trademark of its owner, and Sup has no connection with it.
- Billo’s blog: its guide to UGC platforms, with its own price
- Billo: managed service
- Billo help: how creators are paid
- Billo help: requesting edits
- Billo help: how long a video takes
- Billo help: automatic approval
- Billo help: refund policy
- Billo: terms
Prices and features change. If something here is out of date or wrong, write to hello@sup.co and we will correct it.
Written by
Matt Greenwell, Co-Founder and CEO of Sup
Matt started Sup in 2024 with Hassan Munir. Before Sup he co-founded Storefront, the marketplace for booking pop-up retail space. Before that he worked at Goldman Sachs.
Every fact about Billo is from its own public pages, read on 6 October 2026. The facts about Sup are Matt’s. Updated 6 October 2026.
FAQ
Billo and Sup: questions
How much does Billo cost?
Billo’s price list is behind a login. Its own blog says videos start from $99 each, bought as packs, and its help pages say the price includes the creator’s pay, the software and the transaction fees. You are charged upfront. Its managed service starts from $2,000 a month. Read on 6 October 2026.
Is Sup a Billo alternative?
Yes, for a brand that wants the hiring done for it. On Billo you write the brief, choose from the creators who apply and review the videos. Sup finds creators for your product on Instagram and TikTok, writes the brief and the contract, checks each draft and pays the creator. If you want a few videos quickly at a fixed price, Billo is the closer fit.
Is Sup cheaper than Billo?
It depends on what you need. Billo charges a fixed price for each video, upfront, and you do the work, or you pay from $2,000 a month for its managed service. Sup has no subscription: it is $0 a month, you pay each creator for the content you approve, and our fee comes out of the creator’s fee.
Where do the creators come from?
On Billo, from its pool of 5,000+ vetted creators, who apply to your brief. With Sup, from a live search of Instagram and TikTok, run by our team for your brief.
What are the alternatives to Billo?
Sup is one: a team that runs the campaign for you, where you pay only for posts that go live. Other options in the same market include Collabstr, Social Cat, SideShift, Trybe and GRIN. Each has a page on this site, with the price it publishes.
Can I use Billo and Sup together?
Yes. You can order a quick video on Billo and hand a larger campaign to us. You can also bring the creators you already work with: we contract and pay them in the same way, and our fee applies only to creators we find.
What does pay on performance mean at Sup?
You pay when a post is live and you have approved it. For content delivered as files, you pay for the content you approve. Nothing is booked until you approve the creator’s price, and a creator who does not deliver is not paid. It does not mean pay for each sale.
Comparing Billo with other options?
Send a brief. A shortlist comes back in 48 hours, we do the outreach, the contracts and the payments, and you only pay for posts that go live.