Sup vs Billo
The Billo alternative that runs it for you
Sup is a done-for-you influencer marketing service. Our team and our AI agents find, book, contract and pay Instagram and TikTok creators for brands and agencies, and you pay only for posts that go live. Billo sells UGC videos from $99 each, and you run the order yourself.
- $0 a month, and you pay for a creator only when their post is live
- You approve every creator’s price before anything is booked
- A shortlist in 6 hours. We do the outreach, the contracts and the payments
Send a brief. It is free to look around, and you pay for a creator only when their post is live.
“Sup has saved us hours and hours of pain and admin.”
Trusted by 650+ brands and agencies
- $0
- a month with Sup
- 6 hours
- from your brief to a shortlist
- 350M
- creators searched live on Instagram and TikTok
You pay for a creator only when their post is live.
You say yes or no to each creator.
Our AI agents search for each brief, and our team picks the shortlist.
The short answer
Sup or Billo: which one fits you
Billo is a good choice when you want a few product videos quickly, at a fixed price, and you are happy to run the order yourself. Sup fits when you want creators found for your product across Instagram and TikTok, and the brief, the contract and the chasing done for you.
The difference
A pool of creators who signed up, or a live search of Instagram and TikTok
Sup
$0 a month, plus the creator prices you approve
- No subscription, no retainer and no set-up fee
- You pay each creator only when their post is live
- We take our fee from creators, so the price you approve holds it
- A gifting-only campaign pays $19 per gift as our fee
Billo
From $99 a video, bought as packs
- Its own blog says from $99 a video, bought as packs
- The price list itself is behind a login
- You are charged upfront for each video
- A managed service from $2,000 a month
Choose Sup when
- You want the creators found, briefed and contracted for you
- You want creators from all of Instagram and TikTok, not from one pool
- You want to pay only for the content you approve
Choose Billo when
- You want a few product videos at a fixed price for each
- You are happy to write the brief and choose the creators yourself
- You want a video one to two weeks after the creator has the product
Side by side
Billo and Sup, side by side
Billo is a platform for ordering UGC videos and creator ads from a pool of vetted creators, at a price for each video. Sup is a done-for-you influencer marketing service. Our team and our AI agents find, book, contract and pay Instagram and TikTok creators for brands and agencies, and you pay only for posts that go live. So this table compares two ways of getting the same work done.
Billo’s side read on 6 October 2026
What it is
Sup
A done-for-you influencer marketing service. Our team and our AI agents run the campaign, and you approve each step
Billo
A platform for ordering UGC videos and creator ads from a pool of creators
Who does the work
Sup
Our team and our AI agents: the search, the outreach, the fee talks, the contracts, the payments and the tracking
Billo
You, unless you buy the managed service. You write the brief, choose the creators, send the product and review the videos
The price
Sup
$0 a month. You pay the price you approve for each creator, when their post is live, and we take our fee from creators. A gifting-only campaign pays $19 per gift
Billo
From $99 a video, bought as packs, by Billo’s own account. A managed service from $2,000 a month
The commitment
Sup
No subscription, no minimum term and no lock-in. Each campaign is agreed in its own statement of work
Billo
You are charged upfront for each video. A pack is valid for 12 months
Finding creators
Sup
A live search of Instagram and TikTok, run by our team and our AI agents for your brief. A shortlist comes back in 6 hours
Billo
A pool of 5,000+ vetted creators, who apply to your brief
Approving content
Sup
Each draft is checked against your brief before you see it. Nothing goes live without your yes
Billo
Up to 2 requests for changes on each piece of content. A video is approved automatically after 3 business days
Paying creators
Sup
One invoice from Sup. We pay every creator, after their post is live
Billo
The video price includes the creator’s pay, so you do not pay creators yourself
Billo’s column is from its own public pages, read on 6 October 2026. The pages are listed under sources.
Send a brief and see what your campaign would cost. You pay for a creator only when their post is live.
The cost
What one campaign costs, on each
On both sides you pay for the creators. The difference is what you pay on top of that, and what you pay whether or not a post goes live.
With Sup
- The price you approve for each creator, which holds our fee
- On a gifting-only campaign, $19 per gift as our fee
- No subscription, and no fee for a creator whose post does not go live
- Three approvals from you: the shortlist, the rates and the content
With Billo
- The videos: from $99 each, charged upfront
- The product, and the shipping to each creator
- Your time to write the brief, choose the creators and review the videos
- Or the managed service, from $2,000 a month
What will your campaign cost? Use us to find out
We take our fee from creators, so what you pay is the price you approve for each creator. Creator prices differ by niche and by the size of the creator. Use us to find out what yours would be. You get a shortlist in 6 hours, and we collect a quote from each creator you keep. Nothing is booked until you approve the prices, and you can take back any balance you have not spent. The calculator in our offer adds it up for your own numbers. For a first idea of what creators of each size charge, try our free influencer rate calculator.
Billo’s lines are its own published terms, read on 6 October 2026. We give no figure for your team’s time: it depends on the size of the campaign. The price you approve for a creator already holds our fee. A gifting-only campaign pays $19 per gift as our fee.
One customer
What the work took, before and after
A price list never shows a platform’s largest cost, which is your team’s time. These are one agency’s own numbers after 12 months with Sup.
- 85 → 6
- admin hours for each campaign
- 32 → 61
- campaigns a year, run by one person
- $100k
- saved, as three campaign managers became one
- $600k
- in new revenue
“Sup has saved us hours and hours of pain and admin. We can now focus on the creative, winning new clients, and expansion.”
Common Good is a CPG agency in the US with a team of 20. These are one customer’s results over 12 months, and not a promise of yours. More customers are on the homepage.
Our offer
Sup is $0 a month, and you pay only the creator prices you approve
This is the whole offer, as it stands on our homepage. It is the same for every brand and agency, with no plan to choose, no seat to buy and no minimum term.
Pay As You Go
We negotiate and collect quotes from creators. You approve the ones you like, and only pay each creator when their content is live or sent.
We take our fee from creators.
- We source creators for you
- We negotiate for you
- We track them for you
- You approve each creator
- You approve content
- You pay when deliverables are met
What a campaign costs
What each creator gets
- For gifting-only campaigns, we charge $19 per gift as our fee
- $19
- You pay
- The admin your team does today, at $80 a creator
$80
- We source creators for you
- We negotiate for you
- We track them for you
- You approve each creator
- You approve content
- You pay when deliverables are met
- No live post, no fee.
- You approve every creator’s price before anything is booked.
- A shortlist of creators within 6 hours.
What you get
Our team and our AI agents do each part. You approve each creator and each post.
Your plan
- CampaignsUnlimited
- CreatorsUnlimited
- Team seatsUnlimited
- CountriesAny
Finding creators
- A live search across 350 million creatorsDone for you
- Creators who already post about your competitorsDone for you
- Creators like the ones you nameDone for you
- Audience data: location, age and genderIncluded
- Fake follower and quality checksDone for you
- A shortlist checked by a personDone for you
- Instagram, TikTok and YouTubeIncluded
Outreach and booking
- Outreach to every creatorDone for you
- Every reply and follow-upDone for you
- Rates negotiatedDone for you
- Each creator and their priceYou approve
- Briefs writtenDone for you
- Contracts and usage rightsDone for you
- See where every creator standsIncluded
Content
- UGC videos and photosDone for you
- Every draft checked against your briefDone for you
- Rounds of changesDone for you
- Each post before it goes liveYou approve
- Ad disclosure on every postDone for you
- All your content in one libraryIncluded
Products and gifting
- Product gifting and seedingDone for you
- Shopify connectionIncluded
Paid ads
- TikTok Spark Ads codesDone for you
- Meta Partnership Ads accessDone for you
Payments
- Creator payments in any countryDone for you
- Tax forms and invoicesDone for you
- No creator is paid until their post is liveIncluded
Tracking and reports
- Every live post found and trackedDone for you
- Views, engagement and CPM per creatorIncluded
- Tracking links and promo codesDone for you
- Sales from links and codesIncluded
- Affiliate commissionsDone for you
- Mentions of your brandIncluded
- Live dashboardIncluded
- End-of-campaign reportDone for you
Team and support
- A person on our team for every campaignIncluded
- Strategy for every campaignDone for you
- Support by email and chatIncluded
- Your creators moved in from another toolDone for you
- Several brands in one accountIncluded
Free with your setup call
- Your Audit Report
Normal price: $900 - Your Winning Videos Report
Normal price: $450 - Your Market Dataset
Normal price: $600
- Gifted
- Paid
- UGC
- TikTok Shop
- YouTube
- Local visits
- Affiliate
The price beside each report is our own price for that report when it is bought alone. The admin figure in the calculator is two hours of your team’s work for each creator, at $40 an hour. Neither is added to what you pay.
Who does the work
Our team and our AI agents run the campaign for you
Software gives your team a faster way to do the work. With Sup, our team and our AI agents do the work. We search Instagram and TikTok live for each brief, write to the creators, answer every reply and agree each fee inside your budget.
- A shortlist within 6 hours of your brief
- You say yes or no to every creator and every fee
- You never send a message or chase a reply
Katie Blood
@katie_b · Instagram · 362K followers
Pay as you go
You pay for a creator when their post is live
You add a balance before our team and our AI agents contact creators. A creator’s approved price is taken from it when their post is live, or on a UGC campaign when you approve their content. On a gifting-only campaign, our $19 for each gift is taken the same way. You can take back any balance you have not spent. There is no subscription to pay while you wait. We take our fee from creators, so the price you approve holds it. If a creator does not post, you pay nothing for them.
- $0 a month, with no retainer and no set-up fee
- You approve every creator’s price before anything is booked
- One invoice from Sup. We pay every creator
Contracts and rights
A contract for every creator, written for you
Each creator signs an agreement that names the deliverables, the dates and how long you may use the content. Each draft is checked against your brief before you see it, and nothing goes live without your yes.
- Usage rights as a length of time, for organic use and for paid use
- Ad codes collected, so a post can run as an ad
- Every post tracked, with its views and engagement
Billo’s price
How much does Billo cost?
Billo’s price list is behind a login. Its own blog gives a price from $99 a video, bought as packs, and its help pages say you are charged upfront for each video. Its terms say a pack is valid for 12 months. An unused balance is refunded in full within 30 days, and less a 25% fee after that.
| Plan | Published price | What it holds |
|---|---|---|
| Videos | From $99 a video, bought as packs | The price covers the creator’s pay, the software and the transaction fees. The product and the shipping are extra. The figure is from Billo’s own blog |
| Managed service | From $2,000 a month | Billo’s team finds, briefs and manages the creators. It is billed monthly in advance, and you can cancel after the first month |
From Billo’s own guide to UGC platforms, read on 6 October 2026. Check the page before you buy: prices change.
Sup has one plan for everyone. It costs $0 a month, and you pay the price you approve for each creator when their post is live. We take our fee from creators. A gifting-only campaign pays $19 per gift as our fee. The whole offer is set out above.
To be fair
What Billo does well
A comparison written by one side should say what the other side is good at. These are Billo’s strengths, from its own pages.
A fixed price for each video
Billo’s price for a video includes the creator’s pay, the software and the transaction fees, so you know the cost before you order.
Quick delivery
Billo says a creator usually delivers a video 7 to 12 days after the product arrives.
Posts and ads in the same place
Billo also offers posts on the creator’s own profile, and ads run from the creator’s handle.
Other options
Other alternatives to Billo
An alternative can be another tool your team runs, a marketplace, or a team that does the work. These are other options a buyer may weigh, with what each company publishes about its own price.
| Option | What it is | Published price | Compared with Sup |
|---|---|---|---|
| Sup | A done-for-you service: our team and our AI agents run the campaign, and you approve each step | $0 a month, and you pay for a creator only when their post is live | This page |
| Collabstr | Creator marketplace | Free to join, with a 10% fee on each order | Sup vs Collabstr |
| Social Cat | Micro-influencer platform for small brands | From £79 a month, plus VAT | Sup vs Social Cat |
| SideShift | UGC creator marketplace | From $210 a month, billed yearly | Sup vs SideShift |
| Trybe | Performance-based UGC platform | Free to start, with a fee of up to 1.5% | Sup vs Trybe |
| GRIN | Creator management software with an AI agent | Free, then from $200 a month | Sup vs GRIN |
| Upfluence | All-in-one influencer marketing platform | No public price | Sup vs Upfluence |
| Aspire | All-in-one creator platform, with an agency service | No public price | Sup vs Aspire |
| CreatorIQ | Enterprise creator marketing software | No public price | Sup vs CreatorIQ |
| Later Influence | Enterprise influencer platform, with a services team | No public price | Sup vs Later Influence |
| Modash | Creator search and management software | From $199 a month, paid yearly | Sup vs Modash |
| HypeAuditor | Creator search and analytics software | From $299 a month, billed yearly | Sup vs HypeAuditor |
Each price is the company’s own published price on the day we read it, and each of our pages names its source. All of them are on the compare page.
Sources, and how we compared
This is Sup’s own comparison, written by Sup. Every fact about Billo is taken from Billo’s own public pages, read on 6 October 2026. We give no price that Billo does not publish, and we have not used an account with Billo to write this page. Billo is a trademark of its owner, and Sup has no connection with it.
- Billo’s blog: its guide to UGC platforms, with its own price
- Billo: managed service
- Billo help: how creators are paid
- Billo help: requesting edits
- Billo help: how long a video takes
- Billo help: automatic approval
- Billo help: refund policy
- Billo: terms
Prices and features change. If something here is out of date or wrong, write to hello@sup.co and we will correct it.
Written by
Matt Greenwell, Co-Founder and CEO of Sup
Matt started Sup in 2024 with Hassan Munir. Before Sup he co-founded Storefront, the marketplace for booking pop-up retail space. Before that he worked at Goldman Sachs.
Every fact about Billo is from its own public pages, read on 6 October 2026. The facts about Sup are Matt’s. Updated 6 October 2026.
FAQ
Billo and Sup: questions
How much does Billo cost?
Billo’s price list is behind a login. Its own blog says videos start from $99 each, bought as packs, and its help pages say the price includes the creator’s pay, the software and the transaction fees. You are charged upfront. Its managed service starts from $2,000 a month. Read on 6 October 2026.
Is Sup a Billo alternative?
Yes, for a brand that wants the hiring done for it. On Billo you write the brief, choose from the creators who apply and review the videos. Sup finds creators for your product on Instagram and TikTok, writes the brief and the contract, checks each draft and pays the creator. If you want a few videos quickly at a fixed price, Billo is the closer fit.
Is Sup cheaper than Billo?
It depends on what you need. Billo charges a fixed price for each video, upfront, and you do the work, or you pay from $2,000 a month for its managed service. Sup has no subscription. It is $0 a month, and you pay each creator’s approved price when you approve their content. We take our fee from creators, so that price holds it.
Where do the creators come from?
On Billo, from its pool of 5,000+ vetted creators, who apply to your brief. With Sup, from a live search of Instagram and TikTok, run by our team and our AI agents for your brief.
What are the alternatives to Billo?
Sup is one: a done-for-you service, where our team and our AI agents run the campaign and you pay only for posts that go live. Other options in the same market include Collabstr, Social Cat, SideShift, Trybe and GRIN. Each has a page on this site, with the price it publishes.
What is Sup?
Sup is a done-for-you influencer marketing service. Our team and our AI agents find, book, contract and pay Instagram and TikTok creators for brands and agencies, and you pay only for posts that go live. Our AI agents run the search and the tracking, and our team does the outreach, the fee talks, the contracts and the payments. We run gifting, UGC, Spark Ads and partnership ads, influencer posts, ambassador programmes and TikTok Shop campaigns.
When do I pay, and what does Sup promise?
You add a balance before our team and our AI agents contact creators, and each creator’s approved price is taken from it when their post is live. We make three promises. If no post goes live, there is no fee. You approve every creator’s price before anything is booked. You get a shortlist of creators within 6 hours.
What does a campaign with Sup cost?
There is no monthly fee, and we take our fee from creators, so you pay the price you approve for each creator. That depends on your niche and on the size of creator you want. A gifting-only campaign pays $19 per gift as our fee. After your brief you get a shortlist in 6 hours. You add a balance before our team and our AI agents contact creators, we collect a quote from each creator you keep and negotiate it inside your budget, and nothing is booked until you approve the price. If the prices do not work for you, you can take back any balance you have not spent.
What do I get before I pay anything?
Book a setup call and you get a free intelligence report on up to 100 competitors in your market: their ads, their creators and the content that is working. It is yours to keep, whether or not you run a campaign with us. A shortlist of creators comes back within 6 hours of the brief, and you say yes or no to each one.
Can I use Billo and Sup together?
Yes. You can order a quick video on Billo and hand a larger campaign to us. You can also bring the creators you already work with: we contract and pay them in the same way, and they are priced the same way.
What does pay as you go mean?
There is no monthly fee. We negotiate and collect quotes from creators, and you approve the ones you like. You pay each creator’s approved price only when their post is live, or for content delivered as files (UGC), when you approve it. We take our fee from creators, so the price you approve holds it, and it is not a share of your sales. A gifting-only campaign pays $19 per gift as our fee. If a creator does not deliver, you pay nothing for them.
Comparing Billo with other options?
Book a setup call and get a free report on up to 100 competitors in your market. Send a brief and a shortlist comes back in 6 hours, then every creator’s quote. You pay for a creator only when their post is live.
Book a call