Free tool · YouTube · no sign-up
YouTube money calculator
Enter a channel's views and its RPM to see what the ads pay by day, month and year. Then see what one sponsored video is worth at the rate you set.
Ad earnings
A day
$32.88 to $82.19
16,438 views
A month
$1,000 to $2,500
500,000 views
A year
$12,000 to $30,000
6,000,000 views
Views a month to reach it
200,000 to 500,000
One sponsored video
Channel size, in subscribers
What the video is worth
$515
The RPM range and the sponsor's rate are examples, so the calculator shows a result. They are not a benchmark. A channel's own RPM is in YouTube Studio, under Analytics and then Revenue. A channel size button fills in the median views on a recent video for channels of that size that Sup tracks. The table lower down says which channels those are.
Formula
How YouTube ad earnings are worked out
RPM is what a channel earns for 1,000 views. YouTube Studio shows it under Analytics, then Revenue.
A worked example: a channel gets 500,000 views in a month and its RPM is $3. Divide the views by 1,000 to get 500, then multiply by 3. The ads paid about $1,500 that month, which is about $18,000 in a year at the same pace.
YouTube explains RPM and CPM like this. CPM is what advertisers pay for 1,000 ad impressions, before YouTube's share. RPM is what the channel earns for 1,000 views, after it. RPM counts every view, with an ad or without, so it is the lower figure. Use RPM here, never CPM.
YouTube states its share. For ads on the watch page of a long video, YouTube pays the channel 55% of the net ad revenue. Shorts are paid from a shared pool, and the channel keeps 45% of the amount given to its share of views.
Why two channels differ
What changes the RPM
What the channel is about
Advertisers pay more to reach some audiences than others. Two channels with the same views can earn different amounts for that reason alone.
Where the viewers live
Ad prices differ from country to country. A channel is paid for the viewers it has, wherever the creator lives.
The time of year
Advertisers spend more in some months than in others, so the same views can pay more in one month than in the next.
Long videos and Shorts
A long video and a Short are paid in different ways. Work them out apart, each with its own RPM.
This is why the calculator asks for a low and a high RPM. One number would look more certain than it is. If you run the channel, use the lowest and the highest month from the last year.
Views
How many views a video gets, by channel size
The sponsor part of the calculator needs the views on one video. If you do not know them, this table gives a starting point. It shows the views on a recent video for the 829 YouTube channels Sup tracked on 13 October 2026, grouped by subscribers.
| Subscribers | Channels | Lower quarter | Median views | Upper quarter |
|---|---|---|---|---|
| 10,000 to 50,000 | 231 | 3,194 | 7,183 | 19,555 |
| 50,000 to 100,000 | 124 | 4,299 | 11,170 | 24,628 |
| 100,000 to 250,000 | 168 | 10,818 | 25,731 | 55,315 |
| 250,000 to 500,000 | 109 | 11,916 | 32,735 | 88,780 |
| 500,000 to 1 million | 72 | 16,022 | 62,100 | 137,640 |
| Over 1 million | 125 | 39,250 | 113,083 | 389,593 |
Half of the channels in a row sit between the lower and the upper quarter. Most are US channels about money, news, travel, technology and home. It is not a sample of all of YouTube, so read it as a guide for channels like those. Each channel's figure is the median of its recent videos.
Beyond ads
Ads are one part of what a channel earns
Who gets paid for ads
A channel must be in the YouTube Partner Program. YouTube asks for 1,000 subscribers, and 4,000 qualified watch hours in 12 months or 10 million qualified Shorts views in 90 days.
Sponsors pay the creator
A brand pays the creator directly for a sponsored video, and the two agree the fee. That money is not part of the RPM.
Price a sponsor on views
A fee makes sense beside the views the video will get. The channel’s median views on recent videos is the fairest number to use.
RPM already counts some extras
YouTube’s RPM includes memberships, YouTube Premium, Super Chat and Super Stickers. Sponsors and sales through links are not in it.
YouTube lists the rules for joining the Partner Program. To compare creators on what a sponsor pays for each 1,000 views, use the CPM calculator. To see what creators quote and sign for on Sup campaigns, by follower count, use the influencer rate calculator. For a longer guide, read sponsorships for YouTube.
FAQ
YouTube money questions
How much does YouTube pay for 1,000 views?
There is no fixed rate. YouTube shares the money that advertisers pay, so the amount for 1,000 views differs from channel to channel and from month to month. YouTube shows each channel its own figure as RPM, which is revenue for 1,000 views. This calculator multiplies the views you enter by the RPM you enter.
How much money is 1 million views on YouTube?
Multiply 1,000 by the channel’s RPM. At an RPM of $2 that is $2,000, and at an RPM of $5 it is $5,000. Those two rates are examples and not an average. The real figure for a channel is the RPM in YouTube Studio.
What is the difference between RPM and CPM?
CPM is what advertisers pay for 1,000 ad impressions, before YouTube takes its share. RPM is what the channel earns for 1,000 views, after YouTube’s share. RPM also counts the views that showed no ad, and it includes memberships, YouTube Premium, Super Chat and Super Stickers. So RPM is the lower figure, and it is the right one for this sum.
How many subscribers do you need to get paid by YouTube?
A channel earns a share of ad revenue once it is in the YouTube Partner Program. YouTube asks for 1,000 subscribers, and either 4,000 qualified watch hours in the last 12 months or 10 million qualified Shorts views in the last 90 days.
Do Shorts pay the same as long videos?
No. For ads on a long video’s watch page, YouTube pays the channel 55% of the net ad revenue. Shorts are paid from a shared pool, and the channel keeps 45% of the amount its share of views is given. The two are worked out in different ways, so use a separate RPM for Shorts.
How many views does a channel get on one video?
It depends on the size of the channel. Among the 829 YouTube channels Sup tracked on 13 October 2026, a channel with 100,000 to 250,000 subscribers had a median of 25,731 views on a recent video, and a channel with over 1 million had 113,083. Most are US channels about money, news, travel, technology and home. The table on this page has every size.
How much do sponsors pay YouTubers?
A sponsor pays the creator directly, and the two of them agree the fee. Many deals are priced on the views a video is expected to get, as a rate for 1,000 views. The second part of the calculator multiplies the views on one video by the rate you enter. Sup has no measured YouTube sponsor rate to show, so the rate it opens with is an example.
How accurate is this calculator?
It is arithmetic on the numbers you enter, so the result is as good as the views and the RPM you give it. The rates it opens with are examples. It cannot see what a channel really earned: only the channel’s owner sees that, in YouTube Studio.
Plan the campaign
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