Platform · Features

Six jobs between a brief and a paid creator. We do all six.

A creator campaign is mostly admin: finding people, writing to them, agreeing terms, approving drafts, counting results and paying. Each page below shows how our team does one of those jobs, with our own figures and how we counted them.

1. 01

   Creator search›

   How we find creators for a brief, with one real shortlist and the reasons brands drop creators from it.

   9,424creators put on a shortlist for a brand

2. 02

   Outreach›

   Where our outreach contacts stand today, why creators say no, and the emails we send.

   9,763outreach contacts made for brands

3. 03

   Contracts›

   The agreement our creators sign, clause by clause, and the terms that are usual in it.

   99creator agreements signed

4. 04

   Briefs and approvals›

   The approval process step by step, how many versions a draft takes and a checklist to copy.

   2 versionsa draft takes before it is approved

5. 05

   Tracking and reporting›

   One real campaign report, open to read, and where each number in it comes from.

   11.4Mviews tracked on 88 posts

6. 06

   Payments›

   How creators are paid, how long it takes on our campaigns and what you pay for.

   4 daysfrom a live post to a paid creator

These are the parts of the work. For the kinds of campaign we run with them, see the campaigns we run: UGC, Spark Ads and partnership ads, gifting, influencer posts, ambassador programs and TikTok.