Book a call
Plan your creator campaign with Matt
A free 20 minute call on Google Meet. There’s no commitment, and you can move or cancel it from the links in your email.

Matt GreenwellCo-founder and CEO, Sup
- 20 min
- Google Meet
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The creators in your market
Matt shows you the creators who already post about your brand and your competitors.
A free report on up to 100 competitors
Their ads, their creators and the content that works for them. You keep the report whether or not you run a campaign with us.
A plan and a price for your campaign
Sup is $0 a month, and you pay the price you approve for each creator, when their post is live.








Trusted by 650+ brands and agencies
4.7 on TrustpilotAre you a creator? You don't need to book a call. We contact creators ourselves when a brand is a good fit.

“Sup has saved us hours and hours of pain and admin. We can now focus on the creative, winning new clients, and expansion.”
85 → 6admin hours per campaign
How it works
How we run your campaign
Sup is a done-for-you service. Our team and our AI agents run every campaign through the same seven stages. You approve or reject at three check points, and we do the rest.
Intelligence
Our Signals AI reads your whole category before we plan the campaign.
Search
We search Instagram and TikTok live, across 350 million creators, and match them to your brief.
Recruit
You approve the shortlist. Then we contact the creators.
Check point 1
Negotiate
We negotiate each creator's rate, deliverables, and exclusivity. Nothing is booked until you approve the rate.
Check point 2
Legals
We handle the contracts, the usage rights, and FTC disclosure.
Manage
We handle the day-to-day messages with creators. You approve every post before it publishes.
Check point 3
Pay
You get one invoice, and we pay every creator.
FAQ
Before you book
Who is the call for?
The call is for brands and agencies that want to run creator campaigns on Instagram and TikTok. If you are a creator, you don't need a call. We find the creators for each campaign, and we contact you when a brand is a good fit.
What happens on the call?
Matt goes through the creators who post about your brand and your competitors, and shows you how Sup would run your campaign. We also build a free report on up to 100 of your competitors. You keep it whether or not you run a campaign with us. The call takes 20 minutes on Google Meet.
Is the call free?
Yes, and there is no commitment. You get a calendar invite with a Google Meet link, and we text you a reminder before the call. You can move or cancel the call from the links in your email.
How much does Sup cost?
Sup costs $0 a month. We negotiate and collect quotes from creators, you approve the ones you like, and you pay each creator's approved price only when their post is live. On a UGC campaign you pay when you approve their content. We take our fee from creators, so the price you approve holds it, and nothing is booked until you approve it. A gifting-only campaign pays $19 per gift as our fee.
How does the done-for-you service work?
You tell us about your brand, goals, and budget in a 15-minute onboarding. Our AI agents build the campaign and source matched creators. Our team runs all outreach, booking, briefing, and follow-ups. You approve or reject at three check points: the shortlist, the rates, and the content. You watch the results arrive in your dashboard.
What platforms do you source creators from?
We search Instagram and TikTok live, across 350 million creators. Our AI agents find creators on both platforms at the time of your brief and match them to your niche, location, and audience. Every shortlist uses verified Instagram and TikTok data. We do not pull creators from an old database.
How do you track ROI?
Every campaign includes unique promo codes and tracked links per creator. We track posts, views, clicks, code redemptions, conversions, and revenue in real time, so you can see exactly which creators drive results.
How quickly can a campaign launch?
We match you to creators in 6 hours. Onboarding takes about 15 minutes, and our AI agents pre-build your first campaign before you start. Most brands go from onboarding to creators posting in under 7 days.
Do I need to manage anything myself?
No. Our team and our AI agents handle creator sourcing, outreach, negotiation, booking, and chasing posts. You approve or reject at three check points: the shortlist, the rates, and the content. We manage everything else.
How is Sup different from other influencer platforms?
Most platforms give you a login and an old database, and then you do the work. Sup is a done-for-you service. Our team and our AI agents run the campaign from start to finish. We source creators live and track results by creator, so you do not have to manage DMs or spreadsheets.