Influencer posts
Our team and our AI agents run sourcing, outreach, negotiation, contracts, payments and tracking. The brief and every approval stay with you. You pay for a creator only when their post is live.
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The problem
The work is not the idea. It is the hours between the shortlist and the post.
Follower counts lie. Checking each creator’s real audience by hand is slow.
Twenty creators means twenty threads, each with its own price and terms.
Deliverables, dates, approvals and reminders, all tracked in a sheet.
When the posts are live, nobody can say what a thousand views cost.
What it is
An influencer post goes out to the creator’s own audience. Creator size is a choice inside the campaign, not a different product.
Many small creators at once. Air Wick’s campaigns are set at 15 nano creators a month, each making 2 Reels.
Fewer creators, with more reach each.
One or two names for a launch, on the same contract and the same tracking.
How it works
You approve the creators and the content. Our team and our AI agents do the rest.
A cost per thousand views and a cost per engagement, written into the campaign.
We match creators in 6 hours and check each audience. You say yes or no.
One contract per creator, with the deliverables, the dates and the usage rights.
You approve each draft. The creator posts. We pay them when the post is live.
What you get
The deliverable our influencer campaigns ran on in 2026.
The standard deliverable in our 2026 campaigns.
The Reel is posted on TikTok as well, where the campaign asks for it.
Paid and organic usage rights, so the post can run as an ad.
Views, engagement, CPM and CPE for every post, updated each day.
Our own numbers
Influencer campaigns for Syncron and Andros Sport, run with the agency Common Good. Every post carried paid usage rights, and the view counts include views from ads run on the posts.
views on the tracked posts
creator cost per 1,000 views, across all of these campaigns
lowest creator cost per 1,000 views on one campaign, against a $30 target
Sup's own reporting on 5 October 2026. Cost per 1,000 views is the creator cost divided by those views. It leaves out ad spend. The cost across all the campaigns is each campaign's cost weighted by its views, and it counts every paid campaign, the newest too.
Brands we have run campaigns for
Syncron
Hamburger Helper
Andros Sport
Air Wick
Two Birds Eggs
Elizabeth's Foods
Mingua Beef Jerky
Valley Pop Popcorn
Watermill Express
Moco Museum
Curry Pizza House
NursemAgencies: Common Good, Storm Studios, Dotaskly.
The campaigns
Each ran with the agency Common Good. The deliverable for each creator was one Reel, reposted to TikTok, and two Stories.
Posts went live 7 to 19 August
views
Posts went live 24 June to 3 September
views
Posts went live 12 August to 14 September
views
Sup's own reporting on 5 October 2026. Views are the public counts on each post. They include views from ads run on the posts. Cost per 1,000 views is the creator cost divided by those views. It leaves out ad spend. A newer campaign, whose posts went live in September, is counted in the totals above.
Real posts
The eight most viewed Instagram posts from these campaigns. Each one opens on Instagram.
Sup's own reporting on 5 October 2026. Views are the public counts on each post. They include views from ads run on the posts.
From our data
We read the creator posts that tag 240 brands and mark each one as sponsored, gifted, affiliate, partner or none. This is the share of each brand’s creator posts that were sponsored. Shops rank high because creators tag the shop that sells a sponsored product.
| # | Brand | Sponsored posts | Posts counted |
|---|---|---|---|
| 1 | CVS | 60% | 980 |
| 2 | Neutrogena | 53% | 1,811 |
| 3 | DoorDash | 52% | 617 |
| 4 | SHEIN | 49% | 8,575 |
| 5 | Fabletics | 38% | 2,050 |
| 6 | Temu | 37% | 655 |
| 7 | Wayfair | 32% | 826 |
| 8 | SHEGLAM | 31% | 790 |
| 9 | Walmart | 31% | 5,773 |
| 10 | Boots | 29% | 1,298 |
How we counted: 429,681 public Instagram posts that tag these brands in the 12 months to 5 October 2026. Our classifier reads each caption and marks the post as sponsored or not. When we checked 200 of its labels by hand, 12 were wrong. A post can tag more than one brand, so a brand can be counted on a post another brand paid for. Brands with fewer than 300 posts are left out. See all 240 brands ›
From our directory
Two Los Angeles food creators from our directory. They are examples from our database, and they did not take part in the campaigns above.
All God! 🙌🏾 · Finding the best food in📍LA! · YouTube, TikTok: chrys_no_i · Husband, Dad, Foodie, Mr @MustBustOrMid · Collabs/Media
41K
Followers
19.8%
Engagement
93K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›I like to eat. · LA/SGV/OC · Eating my way around the world 🌎🥰 · Always honest ✨ · Yelp Elite 🦀🍣🧋
25K
Followers
14.7%
Engagement
81K
Avg views
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Food creators in Los Angeles ›Fitness creators in the US ›Food creators in London ›
The difference
You can mix them in one campaign. This is what each end gives you.
| Nano and micro creators | Large creators | |
|---|---|---|
| How many you work with | 15 to 50 at a time | 1 to 5 |
| What you get most of | Posts and content | Reach in one day |
| Risk | Spread across many posts | Rests on a few posts |
| Admin without a team | Heavy | Light |
| Who does the admin on Sup | Our team and our AI agents | Our team and our AI agents |
Who gains
A campaign touches more than the marketing team. This is what each person stops doing.
A shortlist in 6 hours and one place to approve creators and drafts.
One invoice per campaign, and creators are paid only when their post is live.
A clear brief, a contract signed online and payment after the post.
Is it right for you
We run every type of creator campaign, so we can say plainly when this one is the wrong choice.
350M
creators searched live on Instagram and TikTok
650+
brands and agencies
4.7
average Trustpilot rating
Case studies
Four campaigns, with the numbers their teams reported and the people who ran them. Each team did more with the same people.
Common GoodCPG agency · US · 20-person team
12 months.
“Sup has saved us hours and hours of pain and admin. We can now focus on the creative, winning new clients, and expansion.”
1 / 3Common Good
Pricing
Free to look around. You pay for a creator when their post is live.
We negotiate and collect quotes from creators. You approve the ones you like, and only pay each creator when their content is live or sent.
We take our fee from creators.
What each creator gets
No live post, no fee.
You approve every creator’s price before anything is booked.
A shortlist of creators within 6 hours.
Our team and our AI agents do each part. You approve each creator and each post.
Written by
Co-Founder and CEO of Sup. Updated .
Matt started Sup in 2024 with Hassan Munir. Before Sup he co-founded Storefront, the marketplace for booking pop-up retail space. Before that he worked at Goldman Sachs.
How this page was made. The product facts and the campaign terms on this page are Matt’s. The campaign figures come from Sup’s own reporting and signed contracts on 5 October 2026. Figures about other brands come from our database of public Instagram posts, and each one says how it was counted.
FAQ
What teams ask before they run influencer posts with us.
A creator with a small, loyal audience, usually between 10,000 and 100,000 followers. A nano creator has fewer. Brands use them in numbers, because many small creators cost less per view than one large one and give you more content.
We search Instagram and TikTok live, across 350 million creators, and match creators to your brief in 6 hours. We check each one’s audience and send you the shortlist. Nobody is contracted until you approve them.
The creators, and each draft before it is posted. The contract includes two rounds of edits.
Each campaign has a target cost per thousand views and cost per engagement. You see views, engagement, CPM and CPE for every post, updated daily.
You do not pay for it. You pay for a creator only when their post is live.
Yes. In most of our campaigns the Reel is posted on TikTok as well.
Campaigns start at about 10 creators. One gifting campaign, for Moco Museum in London, had more than 200 creators posting. We work with brands and agencies in any country.
Sup is $0 a month, with no subscription and no set-up fee. We negotiate and collect quotes from creators, you approve the ones you like, and you pay each creator’s approved price only when their post is live. On a UGC campaign you pay when you approve their content. We take our fee from creators, so the price you approve holds it. A gifting-only campaign pays $19 per gift as our fee.
Type in your brand's Instagram handle and we count the creators who post about you and about your five closest competitors. It takes about a minute and it is free. Or request a demo and we will show you this campaign on a brand like yours.
You do not need an account. We read public Instagram data only.
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