Influencer posts

Influencer Posts, from Micro to Large, Run For You

Our team runs sourcing, outreach, negotiation, contracts, payments and tracking. The brief and every approval stay with you. You only pay creators for posts that go live.

  • $0 a month
  • Creators matched in 48 hours
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BONUS: get a free 100-competitor intelligence report for your brand.

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Trusted by 650+ brands and agencies

The problem

You know creators work. Running 20 of them is a job.

The work is not the idea. It is the hours between the shortlist and the post.

  • Vetting takes days

    Follower counts lie. Checking each creator’s real audience by hand is slow.

  • Every fee is a negotiation

    Twenty creators means twenty threads, each with its own price and terms.

  • Contracts and chasing

    Deliverables, dates, approvals and reminders, all tracked in a sheet.

  • No single number

    When the posts are live, nobody can say what a thousand views cost.

What it is

One programme, from nano to large

An influencer post goes out to the creator’s own audience. Creator size is a choice inside the campaign, not a different product.

  • Nano and micro creators

    Many small creators at once. Air Wick’s campaigns are set at 15 nano creators a month, each making 2 Reels.

  • Mid-size creators

    Fewer creators, with more reach each.

  • Large creators

    One or two names for a launch, on the same contract and the same tracking.

How it works

From the brief to the live post

You approve the creators and the content. Our team does the rest.

  1. Set the target

    A cost per thousand views and a cost per engagement, written into the campaign.

  2. Approve the creators

    We match creators in 48 hours and check each audience. You say yes or no.

  3. We negotiate and contract

    One contract per creator, with the deliverables, the dates and the usage rights.

  4. Approve, post, pay

    You approve each draft. The creator posts. We pay them when the post is live.

What you get

What each creator delivers

The deliverable our influencer campaigns ran on in 2026.

  • 1 Reel and 2 Stories

    The standard deliverable in our 2026 campaigns.

  • Reposted to TikTok

    The Reel is posted on TikTok as well, in four of the campaigns.

  • 60 to 90 days of usage

    Paid and organic usage rights, so the post can run as an ad.

  • A live scoreboard

    Views, engagement, CPM and CPE for every post, updated each day.

Our own numbers

What the tracked campaigns have delivered

Four influencer campaigns for Syncron and Andros Sport, run with the agency Common Good. The best of them, for Syncron in July, reached 4.1 million views from 6 creators at a $6 CPM. Its target was $30.

creators
46

creators

posts live
88

posts live

views
11.4M

views

best CPM, against a $30 target
$6.00

best CPM, against a $30 target

Sup's own reporting on 5 October 2026. The same campaign's cost per engagement was $1.86 against a $2 target.

Brands that have run on Sup in 2026: Hamburger Helper, Air Wick, Andros Sport, Syncron, Two Birds Eggs, Elizabeth's Foods, Mingua Beef Jerky, Watermill Express, Valley Pop Popcorn. Agencies: Common Good, Storm Studios, Dotaskly.

From our data

The brands with the most sponsored posts

We read the creator posts that tag 240 brands and mark each one as sponsored, gifted, affiliate, partner or none. This is the share of each brand’s creator posts that were sponsored. Shops rank high because creators tag the shop that sells a sponsored product.

#BrandSponsored postsPosts counted
1CVS60%980
2Neutrogena53%1,811
3DoorDash52%617
4SHEIN49%8,575
5Fabletics38%2,050
6Temu37%655
7Wayfair32%826
8SHEGLAM31%790
9Walmart31%5,773
10Boots29%1,298

How we counted: 429,681 public Instagram posts that tag these brands in the 12 months to 5 October 2026. Our classifier reads each caption and marks the post as sponsored or not. When we checked 200 of its labels by hand, 12 were wrong. A post can tag more than one brand, so a brand can be counted on a post another brand paid for. Brands with fewer than 300 posts are left out. See all 240 brands ›

The difference

Many small creators, or a few large ones

You can mix them in one campaign. This is what each end gives you.

Nano and micro creatorsLarge creators
How many you work with15 to 50 at a time1 to 5
What you get most ofPosts and contentReach in one day
RiskSpread across many postsRests on a few posts
Admin without a teamHeavyLight
Who does the admin on SupOur teamOur team

Who gains

What changes for each person

A campaign touches more than the marketing team. This is what each person stops doing.

  • For the marketer

    A shortlist in 48 hours and one place to approve creators and drafts.

  • For finance

    One invoice per campaign, and creators are paid only when their post is live.

  • For the creator

    A clear brief, a contract signed online and payment after the post.

Is it right for you

When to run this, and when to run something else

We run every type of creator campaign, so we can say plainly when this one is the wrong choice.

This suits you if

  • You want reach with real people on Instagram and TikTok
  • You want a CPM and CPE target, not a guess
  • You would hand the contracts and the chasing to a team

Run something else if

  • You only need files for your own ads: that is UGC
  • You have no budget for fees yet: start with gifting
  • You want fewer than about 10 creators

What to run next, on the same platform

See every campaign we run ›

  • 2.3M+

    creators in the database

  • 650+

    brands and agencies

  • 4.7

    average Trustpilot rating

Case studies

Before Sup. After Sup.

Four campaigns, the numbers their teams reported, and the people who ran them. Same team, more output — every time.

Common Good

Common GoodCPG agency · US · 20-person team

12 months.

Three internal campaign managers, reduced down to one — a $100k saving.

Admin hours per campaign
85 → 6Admin hours per campaign
Increase in campaigns per year, run by one person
32 → 61Increase in campaigns per year, run by one person
Expanded revenue created from greater capacity
$610,000Expanded revenue created from greater capacity
“Sup has saved us hours and hours of pain and admin. We can now focus on the creative, winning new clients, and expansion.”
Kelly ReedyCEO, Common Good Agency

1 / 3Common Good

Pricing

You carry none of the risk.

Nothing to sign up for and nothing to commit to. The only money that moves is the creator’s fee, and only once you’ve approved the post.

All in One

Pay per live post

$0/mo

  • $0 monthly fee
  • $0 retainer
  • $0 platform cost
Try for freeRequest a demo

We take our fee from the creator, and only after their post is live and approved.

What you get

Normal price

  • Software to search, contact and track creatorsNormal price: $500 a month
  • Sourcing, outreach and rate negotiation, done for youNormal price: $7,500 a campaign
  • The admin your team does today: briefs, chasing and trackingNormal price: $80 a creator
  • Your Audit Report: a full audit of your brand against your marketNormal price: $900
  • Your Winning Videos Report: the formats and hooks that win your marketNormal price: $450
  • Your Market Dataset: competitors’ ads, posts and creator posts, with viewsNormal price: $600
  • Contracts and usage rightsIncluded
  • Creator payments and taxIncluded
  • Tracked links and promo codesIncluded
  • Live dashboard and end-of-campaign reportIncluded
  • Unlimited seats for your teamIncluded

Your price: $0 a month. You pay only for posts that go live.

  • Nothing is booked until you approve the creator’s price.

  • No creators you’d book, no fee.

  • The Better-Rate Guarantee: better rates than yours, or we waive our fee.

Execution Partner: you brief, we run itFull Service: we run it all

Five new teams a month.

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FAQ

In case you missed anything.

What teams ask before they run influencer posts with us.

  • A creator with a small, loyal audience, usually between 10,000 and 100,000 followers. A nano creator has fewer. Brands use them in numbers, because many small creators cost less per view than one large one and give you more content.

  • We match creators to your brief in 48 hours, check each one’s audience, and send you the shortlist. Nobody is contracted until you approve them.

  • The creators, and each draft before it is posted. The contract includes two rounds of edits.

  • Each campaign has a target cost per thousand views and cost per engagement. You see views, engagement, CPM and CPE for every post, updated daily.

  • You do not pay for it. You only pay creators for posts that go live.

  • Yes. In most of our campaigns the Reel is posted on TikTok as well.

  • Campaigns start at about 10 creators. Our largest so far had 20. We work with brands and agencies in any country.

  • Sup is $0 a month. There is no subscription and no set-up fee. You agree a campaign budget, our fee sits inside it, and you pay creators only for posts that go live.

See how many creators post about you and your competitors

Type in your brand's Instagram handle and we count the creators who post about you and about your five closest competitors. It takes about a minute and it is free. Or request a demo and we will show you this campaign on a brand like yours.

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You do not need an account. We read public Instagram data only.