Campaigns · Hire UGC creators
Hire UGC creators, with the hiring done for you
On a marketplace you pick the creator, write the brief and chase the video yourself. With Sup our team does that. We find the creators, write the brief with you, contract them, check each draft and pay them. You say yes or no at each step, and you pay for the content you approve.
- $0 a month. You pay for the content you approve
- The brief and the contract are written for you
- Each draft is checked against your brief before you see it
- 350M
- creators searched live on Instagram and TikTok
- 48 hours
- from your brief to a shortlist of creators
- 12 months
- of use is the usual term in our UGC agreements
The pool a live search runs across.
You say yes or no to each one.
On your own channels and in your ads.
Finding them
Creators chosen for your product, by a person
A marketplace shows you creator cards sorted by rating, and the choosing is yours. We search Instagram and TikTok live, across 350 million creators, and a person on our team watches each creator’s videos before you see a name. You get a short list and say yes or no.
- Any niche, in any place
- Chosen for fit with the product, not for follower count
- A shortlist within 48 hours of your brief
Katie Blood
@katie_b · Instagram · 362K followers
The brief and the contract
The brief and the usage rights, written for you
A vague brief is the usual reason a video misses. We write the brief with you, and the creator replies with their idea before they film. Each creator signs an agreement that states what they make, how many rounds of changes you get and how long you may use the content.
- The idea is agreed before anything is filmed
- Usage rights as a length of time: 12 months is the usual term
- 99% of our agreements allow 2 rounds of changes
Drafts
Every draft is checked before you watch it
When a creator uploads a draft, the tool watches the video and reads the caption. It lists each point of the brief and says whether it found it. You approve the version, or ask for a change with a note, and the creator uploads another.
- Every version is numbered and kept
- You pay only for content you approve
- The creator is paid by us, by bank transfer
How it works
From a brief to videos you can run
- 01
You send a brief
The product, who buys it and what the videos are for.
- 02
You pick from a shortlist
It comes back in 48 hours. You say yes or no to each creator.
- 03
We contract and you ship
Each creator signs. We collect the addresses and you send the product.
- 04
You approve the drafts
Approve a version or ask for a change. You pay for what you approve.
The difference
Hiring on a marketplace, or through Sup
Who picks the creator
On a marketplace
You, from a page of creator cards
With Sup
A person on our team, then your yes or no
Who writes the brief
On a marketplace
You, in the marketplace’s form
With Sup
We write it with you
The contract and the rights
On a marketplace
The marketplace’s standard terms, or agreed in a chat
With Sup
An agreement for each creator, with the rights as a length of time
A video that misses
On a marketplace
A set number of revision requests
With Sup
Checked against the brief first, with rounds of changes in the agreement
The price
On a marketplace
A monthly plan of $99 to $999 at three of the four, and a fee of 5% to 15% on each order
With Sup
$0 a month. You pay for content you approve
The marketplace prices are the published plans and fees of four UGC marketplaces, read on 6 October 2026. The table lower on this page gives each one.
The detail
What hiring costs, and what a video takes
A UGC creator is a person who makes videos and photos of a product for the brand to use, on its own channels and in its ads. They are paid for the content and need no large following. The rest of this page gives what four marketplaces charge, what a UGC creator signs, who does what when we run it, and the mistakes to avoid.
The other way
What four UGC marketplaces charge
A marketplace is the right choice when you want one video quickly and have the time to choose, brief and review. These are the prices each one publishes. The creator’s own price for the content is on top in every row.
| How you hire | Monthly price | Fee on each order | Usage rights | |
|---|---|---|---|---|
| Collabstr | Buy from a creator’s profile, or post a campaign | Free, $249 or $333, billed yearly | 10%, or 5% on the top plan | Agreed with the creator |
| JoinBrands | Post a campaign, and creators apply | Free, $99, $299 or $499 | 15%, falling to 8% on the top plan | Unlimited, stated |
| Influee | Post a campaign, and creators apply | $229, $529 or $999 | 10% | Included, with unlimited revisions stated |
| Billo | Send a brief, and pick from creators who apply | Not public. Managed service from $2,000 | Not public | Assigned to the brand, stated |
| Sup | Send a brief to our team | $0 | None on top. Our fee comes out of the creator’s fee | In the agreement. 12 months is usual |
How we counted. Each marketplace’s prices are from its own pricing page. They change, so check the page before you buy. Read on 6 October 2026.
For two of them at more length, see Sup vs Collabstr and Sup vs Billo.
The agreement
What a UGC creator signs
A video without an agreement is a video you may not be able to run. These are the terms in our own UGC agreements. Yours are set in your own.
12 months of use
The usual term in our UGC agreements. Use covers the brand’s own channels and its ads. A shorter or a longer term is agreed before the creator films.
2 rounds of changes
In 99% of our creator agreements. A round is one set of notes from you and one new version from the creator.
Net 30 payment
The usual payment term. The creator is paid by us after you approve the content, so you send no payment to a creator yourself.
The agreement also names the product, the number of videos and photos, the dates and the payment term. The creator keeps ownership of the content and gives you a licence to use it. The full text of our creator agreement, clause by clause, is on the contracts page. To work out what wider rights are worth, use the usage rights calculator.
Done for you
Who does what, from the brief to the paid creator
Every guide to hiring UGC creators lists these steps and leaves them all to you. This is the split when we run it.
- 01
Set the aim
What the videos are for: ads, your own feed or a product page. One aim for each video.
- Who:
- You
- You:
- Tell us the product and the aim
- 02
Find and vet creators
A live search, then a person who watches each creator’s videos.
- Who:
- Our team
- How long:
- A shortlist in 48 hours
- 03
Agree the fee and the rights
We agree each creator’s fee inside your budget and bring it to you. The rights and the rounds of changes go in the agreement.
- Who:
- Our team
- You:
- Approve each fee
- 04
Brief the creator and ship the product
The brief goes to the creator, who replies with an idea. We collect the address and chase the delivery.
- Who:
- Our team
- You:
- Ship the product
- 05
Review the drafts
Each draft is checked against the brief. You approve it or ask for a change.
- Who:
- You
- 06
Pay the creator
You pay Sup once. We collect each creator’s bank details on a secure page and pay them.
- Who:
- Our team
What goes wrong
Six mistakes when hiring UGC creators
The guides that rank for this search warn about the same six. Each one has a step in our process that deals with it.
| The mistake | What it costs | The step that stops it |
|---|---|---|
| A vague brief | A video that is well made and says the wrong thing | One brief, written with you, and an idea agreed before filming |
| Hiring on follower count | A creator with reach you will not use, since the video runs on your channels | Creators chosen for fit with the product |
| Forgetting usage rights | A video you cannot run as an ad, or a second fee later | The rights are in the agreement, as a length of time |
| A full script | A video that sounds read out | A brief of points to cover, in the creator’s own words |
| Too many messages in one video | A viewer who remembers none of them | One aim for each video |
| No tracking | No way to tell which video worked | Every post tracked, where the creator also posts it |
To write a brief now, use the free brief builder. For the campaign itself, and the kinds of UGC we make, see UGC campaigns.
Written by
Matt Greenwell, Co-Founder and CEO of Sup
Matt started Sup in 2024 with Hassan Munir. Before Sup he co-founded Storefront, the marketplace for booking pop-up retail space. Before that he worked at Goldman Sachs.
The marketplace prices are from each company’s own pricing page on the day stated. The Sup terms are from our own creator agreements, and no creator is named. Updated 5 October 2026.
FAQ
Questions about hiring UGC creators
How do I find UGC creators?
There are four ways: a marketplace, where you pick from creator cards; a search of Instagram and TikTok by hand; your own customers; or a team that does it for you. Sup is the last. We search Instagram and TikTok live, a person watches each creator’s videos, and you say yes or no to a shortlist within 48 hours of your brief.
How much does it cost to hire a UGC creator?
A creator sets their own price for a video, and it varies with their experience and the rights you want. On a marketplace you also pay a monthly plan or a fee on each order: the table on this page gives four of them. Sup costs $0 a month. You pay each creator for the content you approve, and our fee comes out of the creator’s fee.
How long until I get the content?
A shortlist comes back within 48 hours of your brief. The delivery dates are written into each creator’s agreement, so the timeline is set before anyone films. The creator films after the product arrives, so allow time for shipping.
Who owns the content and its usage rights?
The agreement says. In our UGC agreements the creator keeps ownership and gives you a licence to use the content, for a stated length of time, on your own channels and in your ads. 12 months is the usual term. Ask for the rights you need before the creator films, because adding them later costs more.
How are creators vetted?
A filter finds accounts by subject, place and size. A person on our team then watches the creator’s recent videos and decides whether they suit the product. Across our campaigns, most creators dropped from a shortlist were dropped for brand fit, not for their numbers.
What if I do not like the video?
You ask for changes, with a note. The creator uploads a new version. 99% of our agreements allow 2 rounds of changes. You pay only for content you approve.
What goes in a UGC brief?
The product and where to get it, what to make, the points to cover, the call to action, the tags and the dates. It should say what the video is for, and leave the creator room to say it in their own way. Our free brief builder writes one in two minutes.
How does a UGC creator differ from an influencer?
A UGC creator is paid to make content that you post and run as ads. They need no large following, because the content appears on your channels. An influencer is paid to post to their own followers. Many creators do both.
Related
Where to go next
UGC campaigns
Videos and photos you own the rights to, made for you.
Spark Ads and partnership ads
Run a creator’s video as an ad from their own handle.
TikTok Shop
Creators who sell your product through TikTok Shop, found, sent samples and tracked for you.
Briefs and approvals
How a draft is checked, approved and counted.
Contracts
The agreement our creators sign, clause by clause.
Brief builder
Write a creator brief in two minutes, free.
Need UGC creators and no time to hire them?
Send a brief. A shortlist comes back in 48 hours, we write the brief and the contract, and you only pay for the content you approve.