Compare · Creator search and management software
Sup vs Modash: the alternative that runs it for you
Modash is software for finding creators and running campaigns, and your team does the work in it. Sup is a done-for-you influencer marketing service: our team does the work for you. We search Instagram and TikTok live, do the outreach, the contracts and the payments, and you pay only for posts that go live.
- Modash: from $199 a month, paid yearly. Sup: $0 a month
- With Modash your team sends the emails. With Sup, ours does
- You approve the shortlist, the rates and the content
Modash
From $199 a month, paid yearly
- Essentials: $299 a month, or $199 a month paid yearly
- Performance: $599 a month, or $499 a month paid yearly
- Enterprise: from $14,700 a year
- A 14-day free trial, with no card
Sup
$0 a month. You pay for posts that go live
- No subscription, no retainer and no set-up fee
- Nothing is booked until you approve the creator’s price
- Our fee comes out of the creator’s fee, after the post is live
- The Better-Rate Guarantee: better rates than yours, or we waive our fee
- $0
- a month with Sup
- 48 hours
- from your brief to a shortlist
- 1 invoice
- from Sup, for the whole campaign
You pay for posts that go live.
You say yes or no to each creator.
We pay every creator for you.
The short answer
Modash or Sup: which one fits you
Modash is a good choice when you have someone to run campaigns every week and you want the search in your own hands. Sup fits when you want the campaign run for you and want to pay only when a post is live. You can use both: a search tool for your own research, and Sup for the work.
Choose Modash when
- You have a person or a team who will run campaigns every week
- You want to search and check creators yourself, across Instagram, TikTok and YouTube
- You want a fixed monthly cost for software, whatever the number of posts
Choose Sup when
- You want the outreach, the fee talks, the contracts and the payments done for you
- You want to pay only when a post is live, with no subscription
- Your team’s time is the limit, and nobody is free to run a tool
Side by side
Modash and Sup, side by side
Modash is software for finding creators, managing them, tracking their posts and paying them. Modash says it is a platform you use yourself, and not an agency. Sup is a done-for-you influencer marketing service. Our team finds, books, contracts and pays Instagram and TikTok creators for brands and agencies, and you pay only for posts that go live. So this table compares two ways of getting the same work done.
What it is
Modash
Software: a creator search, a CRM, an inbox, content tracking and payments
Sup
A done-for-you influencer marketing service. Our software finds the creators, our team runs the campaign, and you approve each step
Who does the work
Modash
Your team. A plan has 2 or 5 team members who run the search, the emails and the campaign in the tool
Sup
Our team: the search, the outreach, the fee talks, the contracts, the payments and the tracking
The price
Modash
$299 a month, or $199 a month paid yearly, for Essentials. $599, or $499 paid yearly, for Performance. Enterprise from $14,700 a year
Sup
$0 a month. You pay only for posts that go live, on one invoice from Sup, and our fee is inside the price you approve
The commitment
Modash
Monthly or yearly billing. A yearly plan renews unless you cancel 60 days before the term ends. A 14-day free trial
Sup
No subscription, no minimum term and no lock-in. Each campaign is agreed in its own statement of work
Finding creators
Modash
A search of 380M+ profiles on Instagram, TikTok and YouTube, run by your team, with a monthly limit on opened profiles
Sup
A live search of Instagram and TikTok, run by our team for your brief. A shortlist comes back in 48 hours
Outreach
Modash
Your team writes to creators from its own Gmail or Outlook, connected to Modash’s inbox
Sup
We write, send, follow up and answer every reply. You never send a message
Paying creators
Modash
On Performance and above. No fee on the first $10,000 of payouts a year, then 5% on the amount above it
Sup
One invoice from Sup. We pay every creator, after their post is live
Tracking
Modash
Automatic tracking of creators’ posts: 100 creators on Essentials and 250 on Performance
Sup
Every post tracked in a live dashboard, with a tracked link and a promo code for each creator, and a report at the end
Modash’s column is from its own public pages, read on 6 October 2026. The pages are listed under sources.
The cost
What one campaign costs, on each
On both sides you pay for the creators. The difference is what you pay on top of that, and what you pay before a single post is live.
With Modash
- The creators’ fees, which your team agrees and pays
- The subscription: from $199 a month paid yearly, or $299 month to month
- Your team’s time for the search, the emails, the fee talks, the contracts and the chasing
- On Performance, 5% on payouts above $10,000 a year
With Sup
- The price you approve for each creator, for the posts that go live
- Nothing on top. We take our fee from the creator, after the post is live
- The Better-Rate Guarantee: better rates than yours, or we waive our fee
- Three approvals from you: the shortlist, the rates and the content
Modash’s lines are its own published terms, read on 6 October 2026. We give no figure for your team’s time: it depends on the size of the campaign. Our fee is inside the price you approve for each creator, so there is nothing on top of it.
Modash’s price
How much does Modash cost?
Modash publishes three plans, billed monthly or yearly. Its pricing page says you can upgrade, downgrade or cancel at any time, and its terms say a yearly plan renews unless you cancel 60 days before the term ends. There is a 14-day free trial that needs no card.
| Plan | Published price | What it holds |
|---|---|---|
| Essentials | $299 a month, or $199 a month paid yearly ($2,388) | 2 team members, 300 opened profiles and 150 creator email addresses a month, and content tracking for 100 creators. Modash says it is for campaigns with up to 100 creators |
| Performance | $599 a month, or $499 a month paid yearly ($5,988) | 5 team members, 800 opened profiles and 400 creator email addresses a month, and content tracking for 250 creators. Adds payments and affiliate links |
| Enterprise | From $14,700 a year | For campaigns above 250 creators, with higher limits. Sold by its sales team |
From Modash’s pricing page, read on 6 October 2026. Check the page before you buy: prices change.
Sup has no price list of this kind. It costs $0 a month. You pay only for posts that go live, at the price you approved for each creator, on one invoice from Sup, and our fee is inside that price. The whole offer is below.
Our offer
What you get with Sup, for $0 a month
This is the whole offer, as it stands on our homepage. There is no plan to choose, no seat to buy and no minimum term.
$0a month
- $0 monthly fee
- $0 retainer
- $0 platform cost
We take our fee from the creator, and only after their post is live and approved.
Three promises
- Nothing is booked until you approve the creator’s price.
- No creators you’d book, no fee.
- The Better-Rate Guarantee: better rates than yours, or we waive our fee.
What you get
Normal price
- Software to search, contact and track creators
Normal price: $500 a month - Sourcing, outreach and rate negotiation, done for you
Normal price: $7,500 a campaign - The admin your team does today: briefs, chasing and tracking
Normal price: $80 a creator - Your Audit Report: a full audit of your brand against your market
Normal price: $900 - Your Winning Videos Report: the formats and hooks that win your market
Normal price: $450 - Your Market Dataset: competitors’ ads, posts and creator posts, with views
Normal price: $600 - Contracts and usage rightsIncluded
- Creator payments and taxIncluded
- Tracked links and promo codesIncluded
- Live dashboard and end-of-campaign reportIncluded
- Unlimited seats for your teamIncluded
Your price: $0 a month. You pay only for posts that go live.
A normal price is what each piece usually costs when it is bought alone: a platform subscription, an agency’s fee for one campaign, two hours of admin for each creator, and our own price for each report. They are not added up, because a brand would buy a platform or an agency, and not both.
To be fair
What Modash does well
A comparison written by one side should say what the other side is good at. These are Modash’s strengths, from its own pages.
A very large search
Modash says its search covers 380M+ profiles across Instagram, TikTok and YouTube, with filters for the creator and for the audience.
Public prices and a free trial
Every plan and its limits are on the pricing page. Billing can be monthly, and the 14-day trial needs no card.
One tool for the whole job
Search, a CRM, an inbox for Gmail or Outlook, content tracking and Shopify gifting are in every plan. Payments and affiliate links come with Performance.
Who does the work
Our team runs the campaign for you
Software gives your team a faster way to do the work. With Sup, our team does the work. We search Instagram and TikTok live for each brief, write to the creators, answer every reply and agree each fee inside your budget.
- A shortlist within 48 hours of your brief
- You say yes or no to every creator and every fee
- You never send a message or chase a reply
Pay on performance
You pay when a post is live
You pay when a post is live and you have approved it. There is no subscription to pay while you wait. We take our fee from the creator, you get one invoice from Sup, and a creator who does not post is not paid.
- $0 a month, with no retainer and no set-up fee
- Nothing is booked until you approve the creator’s price
- One invoice from Sup. We pay every creator
Contracts and rights
A contract for every creator, written for you
Each creator signs an agreement that names the deliverables, the dates and how long you may use the content. Each draft is checked against your brief before you see it, and nothing goes live without your yes.
- Usage rights as a length of time, for organic use and for paid use
- Ad codes collected, so a post can run as an ad
- Every post tracked, with its views and engagement
One customer
What the work took, before and after
A price list never shows a platform’s largest cost, which is your team’s time. These are one agency’s own numbers after 12 months with Sup.
- 85 → 6
- admin hours for each campaign
- 32 → 61
- campaigns a year, run by one person
- $100k
- saved, as three campaign managers became one
“Sup has saved us hours and hours of pain and admin. We can now focus on the creative, winning new clients, and expansion.”
Common Good is a CPG agency in the US with a team of 20. These are one customer’s results over 12 months, and not a promise of yours. More customers are on the homepage.
How it works
From your brief to live posts, with Sup
- 01
You send a brief
The product, who buys it and what you want made. A free report on up to 100 competitors in your market comes back.
- 02
You approve the shortlist
It comes back in 48 hours. You say yes or no to each creator.
- 03
You approve the rates
We agree each fee inside your budget. Nothing books until you say yes.
- 04
You approve the content
Then the post goes live, and only then do you pay.
Other options
Other alternatives to Modash
An alternative can be another tool your team runs, a marketplace, or a team that does the work. These are other options a buyer may weigh, with what each company publishes about its own price.
| Option | What it is | Published price | Compared with Sup |
|---|---|---|---|
| Sup | A done-for-you service: our team runs the campaign and you approve each step | $0 a month. You pay for posts that go live | This page |
| HypeAuditor | Creator search and analytics software | From $299 a month, billed yearly | Sup vs HypeAuditor |
| GRIN | Creator management software with an AI agent | Free, then from $200 a month | Sup vs GRIN |
| Upfluence | All-in-one influencer marketing platform | No public price | Sup vs Upfluence |
| Aspire | All-in-one creator platform, with an agency service | No public price | Sup vs Aspire |
| CreatorIQ | Enterprise creator marketing software | No public price | Sup vs CreatorIQ |
| Later Influence | Enterprise influencer platform, with a services team | No public price | Sup vs Later Influence |
| Collabstr | Creator marketplace | Free to join, with a 10% fee on each order | Sup vs Collabstr |
| Billo | UGC video platform | From $99 a video, bought as packs | Sup vs Billo |
| Social Cat | Micro-influencer platform for small brands | From £79 a month, plus VAT | Sup vs Social Cat |
| SideShift | UGC creator marketplace | From $210 a month, billed yearly | Sup vs SideShift |
| Trybe | Performance-based UGC platform | Free to start, with a fee of up to 1.5% | Sup vs Trybe |
Each price is the company’s own published price on the day we read it, and each of our pages names its source. All of them are on the compare page.
Sources, and how we compared
This is Sup’s own comparison, written by Sup. Every fact about Modash is taken from Modash’s own public pages, read on 6 October 2026. We give no price that Modash does not publish, and we have not used an account with Modash to write this page. Modash is a trademark of its owner, and Sup has no connection with it.
Prices and features change. If something here is out of date or wrong, write to hello@sup.co and we will correct it.
Written by
Matt Greenwell, Co-Founder and CEO of Sup
Matt started Sup in 2024 with Hassan Munir. Before Sup he co-founded Storefront, the marketplace for booking pop-up retail space. Before that he worked at Goldman Sachs.
Every fact about Modash is from its own public pages, read on 6 October 2026. The facts about Sup are Matt’s. Updated 6 October 2026.
FAQ
Modash and Sup: questions
How much does Modash cost?
Modash publishes three plans. Essentials is $299 a month, or $199 a month paid yearly ($2,388). Performance is $599 a month, or $499 a month paid yearly ($5,988). Enterprise starts at $14,700 a year. There is a 14-day free trial with no card. These are Modash’s own prices, read on 6 October 2026, so check its pricing page before you buy.
Is Sup a Modash alternative?
Yes, for a brand that wants the result and not the tool. Modash gives your team software to find and manage creators. Sup is a done-for-you service: our team finds them, contracts them and pays them for you. If you want to run the search yourself, Modash is the closer fit.
Is Sup cheaper than Modash?
They are priced in different ways, so it depends on how you work. Modash is a subscription from $199 a month paid yearly, due whether or not a post goes live, and your team does the work. Sup has no subscription. It is $0 a month, you pay only for posts that go live, and our fee is inside the price you approve for each creator.
Does Modash run campaigns for you?
No. Modash says it is a platform only: a software tool you use yourself. It says it is not an agency and does not run campaigns for you. Its plans include onboarding support and a success manager.
What are the alternatives to Modash?
Sup is one: a done-for-you service, where our team runs the campaign and you pay only for posts that go live. Other options in the same market include HypeAuditor, GRIN, Upfluence, Aspire and CreatorIQ. Each has a page on this site, with the price it publishes.
What is Sup?
Sup is a done-for-you influencer marketing service. Our team finds, books, contracts and pays Instagram and TikTok creators for brands and agencies, and you pay only for posts that go live. Our own software runs the search and the tracking, and our team does the outreach, the fee talks, the contracts and the payments. We run gifting, UGC, Spark Ads and partnership ads, influencer posts, ambassador programmes and TikTok Shop campaigns.
What does Sup guarantee?
Three things. Nothing is booked until you approve the creator’s price. If we find no creators you would book, there is no fee. And the Better-Rate Guarantee: better rates than yours, or we waive our fee.
What do I get before I pay anything?
Send a brief and you get a free intelligence report on up to 100 competitors in your market: their ads, their creators and the content that is working. It is yours to keep, whether or not you run a campaign with us. A shortlist of creators comes back within 48 hours of the brief, and you say yes or no to each one.
Can I use Modash and Sup together?
Yes. You can keep Modash for your own research and hand a campaign to us. You can also bring the creators you already work with: we contract and pay them in the same way, and our fee applies only to creators we find.
What does pay on performance mean at Sup?
You pay when a post is live and you have approved it. For content delivered as files, you pay for the content you approve. Nothing is booked until you approve the creator’s price, and a creator who does not deliver is not paid. It does not mean pay for each sale.
Comparing Modash with other options?
Send a brief. A shortlist comes back in 48 hours, with a free report on up to 100 competitors in your market. We do the outreach, the contracts and the payments, and you only pay for posts that go live.