Sup vs Modash
The Modash alternative that runs it for you
Sup is a done-for-you influencer marketing service. Our team and our AI agents find, book, contract and pay Instagram and TikTok creators for brands and agencies, and you pay only for posts that go live. Modash is software your team runs, from $199 a month.
- $0 a month, and you pay for a creator only when their post is live
- You approve every creator’s price before anything is booked
- A shortlist in 6 hours. We do the outreach, the contracts and the payments
Send a brief. It is free to look around, and you pay for a creator only when their post is live.
“Sup has saved us hours and hours of pain and admin.”
Trusted by 650+ brands and agencies
- $0
- a month with Sup
- 6 hours
- from your brief to a shortlist
- 1 invoice
- from Sup, for the whole campaign
You pay for a creator only when their post is live.
You say yes or no to each creator.
We pay every creator for you.
The short answer
Sup or Modash: which one fits you
Modash is a good choice when you have someone to run campaigns every week and you want the search in your own hands. Sup fits when you want the campaign run for you and want to pay only for posts that go live. You can use both: a search tool for your own research, and Sup for the work.
The difference
With Modash your team sends the emails. With Sup, ours does
Sup
$0 a month, plus the creator prices you approve
- No subscription, no retainer and no set-up fee
- You pay each creator only when their post is live
- We take our fee from creators, so the price you approve holds it
- A gifting-only campaign pays $19 per gift as our fee
Modash
From $199 a month, paid yearly
- Essentials: $299 a month, or $199 a month paid yearly
- Performance: $599 a month, or $499 a month paid yearly
- Enterprise: from $14,700 a year
- A 14-day free trial, with no card
Choose Sup when
- You want the outreach, the fee talks, the contracts and the payments done for you
- You want to pay only for posts that go live, with no subscription
- Your team’s time is the limit, and nobody is free to run a tool
Choose Modash when
- You have a person or a team who will run campaigns every week
- You want to search and check creators yourself, across Instagram, TikTok and YouTube
- You want a fixed monthly cost for software, whatever the number of posts
Side by side
Modash and Sup, side by side
Modash is software for finding creators, managing them, tracking their posts and paying them. Modash says it is a platform you use yourself, and not an agency. Sup is a done-for-you influencer marketing service. Our team and our AI agents find, book, contract and pay Instagram and TikTok creators for brands and agencies, and you pay only for posts that go live. So this table compares two ways of getting the same work done.
Modash’s side read on 6 October 2026
What it is
Sup
A done-for-you influencer marketing service. Our team and our AI agents run the campaign, and you approve each step
Modash
Software: a creator search, a CRM, an inbox, content tracking and payments
Who does the work
Sup
Our team and our AI agents: the search, the outreach, the fee talks, the contracts, the payments and the tracking
Modash
Your team. A plan has 2 or 5 team members who run the search, the emails and the campaign in the tool
The price
Sup
$0 a month. You pay the price you approve for each creator, when their post is live, and we take our fee from creators. A gifting-only campaign pays $19 per gift
Modash
$299 a month, or $199 a month paid yearly, for Essentials. $599, or $499 paid yearly, for Performance. Enterprise from $14,700 a year
The commitment
Sup
No subscription, no minimum term and no lock-in. Each campaign is agreed in its own statement of work
Modash
Monthly or yearly billing. A yearly plan renews unless you cancel 60 days before the term ends. A 14-day free trial
Finding creators
Sup
A live search of Instagram and TikTok, run by our team and our AI agents for your brief. A shortlist comes back in 6 hours
Modash
A search of 380M+ profiles on Instagram, TikTok and YouTube, run by your team, with a monthly limit on opened profiles
Outreach
Sup
We write, send, follow up and answer every reply. You never send a message
Modash
Your team writes to creators from its own Gmail or Outlook, connected to Modash’s inbox
Paying creators
Sup
One invoice from Sup. We pay every creator, after their post is live
Modash
On Performance and above. No fee on the first $10,000 of payouts a year, then 5% on the amount above it
Tracking
Sup
Every post tracked in a live dashboard, with a tracked link and a promo code for each creator, and a report at the end
Modash
Automatic tracking of creators’ posts: 100 creators on Essentials and 250 on Performance
Modash’s column is from its own public pages, read on 6 October 2026. The pages are listed under sources.
Send a brief and see what your campaign would cost. You pay for a creator only when their post is live.
The cost
What one campaign costs, on each
On both sides you pay for the creators. The difference is what you pay on top of that, and what you pay whether or not a post goes live.
With Sup
- The price you approve for each creator, which holds our fee
- On a gifting-only campaign, $19 per gift as our fee
- No subscription, and no fee for a creator whose post does not go live
- Three approvals from you: the shortlist, the rates and the content
With Modash
- The creators’ fees, which your team agrees and pays
- The subscription: from $199 a month paid yearly, or $299 month to month
- Your team’s time for the search, the emails, the fee talks, the contracts and the chasing
- On Performance, 5% on payouts above $10,000 a year
What will your campaign cost? Use us to find out
We take our fee from creators, so what you pay is the price you approve for each creator. Creator prices differ by niche and by the size of the creator. Use us to find out what yours would be. You get a shortlist in 6 hours, and we collect a quote from each creator you keep. Nothing is booked until you approve the prices, and you can take back any balance you have not spent. The calculator in our offer adds it up for your own numbers. For a first idea of what creators of each size charge, try our free influencer rate calculator.
Modash’s lines are its own published terms, read on 6 October 2026. We give no figure for your team’s time: it depends on the size of the campaign. The price you approve for a creator already holds our fee. A gifting-only campaign pays $19 per gift as our fee.
One customer
What the work took, before and after
A price list never shows a platform’s largest cost, which is your team’s time. These are one agency’s own numbers after 12 months with Sup.
- 85 → 6
- admin hours for each campaign
- 32 → 61
- campaigns a year, run by one person
- $100k
- saved, as three campaign managers became one
- $600k
- in new revenue
“Sup has saved us hours and hours of pain and admin. We can now focus on the creative, winning new clients, and expansion.”
Common Good is a CPG agency in the US with a team of 20. These are one customer’s results over 12 months, and not a promise of yours. More customers are on the homepage.
Our offer
Sup is $0 a month, and you pay only the creator prices you approve
This is the whole offer, as it stands on our homepage. It is the same for every brand and agency, with no plan to choose, no seat to buy and no minimum term.
Pay As You Go
We negotiate and collect quotes from creators. You approve the ones you like, and only pay each creator when their content is live or sent.
We take our fee from creators.
- We source creators for you
- We negotiate for you
- We track them for you
- You approve each creator
- You approve content
- You pay when deliverables are met
What a campaign costs
What each creator gets
- For gifting-only campaigns, we charge $19 per gift as our fee
- $19
- You pay
- The admin your team does today, at $80 a creator
$80
- We source creators for you
- We negotiate for you
- We track them for you
- You approve each creator
- You approve content
- You pay when deliverables are met
- No live post, no fee.
- You approve every creator’s price before anything is booked.
- A shortlist of creators within 6 hours.
What you get
Our team and our AI agents do each part. You approve each creator and each post.
Your plan
- CampaignsUnlimited
- CreatorsUnlimited
- Team seatsUnlimited
- CountriesAny
Finding creators
- A live search across 350 million creatorsDone for you
- Creators who already post about your competitorsDone for you
- Creators like the ones you nameDone for you
- Audience data: location, age and genderIncluded
- Fake follower and quality checksDone for you
- A shortlist checked by a personDone for you
- Instagram, TikTok and YouTubeIncluded
Outreach and booking
- Outreach to every creatorDone for you
- Every reply and follow-upDone for you
- Rates negotiatedDone for you
- Each creator and their priceYou approve
- Briefs writtenDone for you
- Contracts and usage rightsDone for you
- See where every creator standsIncluded
Content
- UGC videos and photosDone for you
- Every draft checked against your briefDone for you
- Rounds of changesDone for you
- Each post before it goes liveYou approve
- Ad disclosure on every postDone for you
- All your content in one libraryIncluded
Products and gifting
- Product gifting and seedingDone for you
- Shopify connectionIncluded
Paid ads
- TikTok Spark Ads codesDone for you
- Meta Partnership Ads accessDone for you
Payments
- Creator payments in any countryDone for you
- Tax forms and invoicesDone for you
- No creator is paid until their post is liveIncluded
Tracking and reports
- Every live post found and trackedDone for you
- Views, engagement and CPM per creatorIncluded
- Tracking links and promo codesDone for you
- Sales from links and codesIncluded
- Affiliate commissionsDone for you
- Mentions of your brandIncluded
- Live dashboardIncluded
- End-of-campaign reportDone for you
Team and support
- A person on our team for every campaignIncluded
- Strategy for every campaignDone for you
- Support by email and chatIncluded
- Your creators moved in from another toolDone for you
- Several brands in one accountIncluded
Free with your setup call
- Your Audit Report
Normal price: $900 - Your Winning Videos Report
Normal price: $450 - Your Market Dataset
Normal price: $600
- Gifted
- Paid
- UGC
- TikTok Shop
- YouTube
- Local visits
- Affiliate
The price beside each report is our own price for that report when it is bought alone. The admin figure in the calculator is two hours of your team’s work for each creator, at $40 an hour. Neither is added to what you pay.
Who does the work
Our team and our AI agents run the campaign for you
Software gives your team a faster way to do the work. With Sup, our team and our AI agents do the work. We search Instagram and TikTok live for each brief, write to the creators, answer every reply and agree each fee inside your budget.
- A shortlist within 6 hours of your brief
- You say yes or no to every creator and every fee
- You never send a message or chase a reply
Katie Blood
@katie_b · Instagram · 362K followers
Pay as you go
You pay for a creator when their post is live
You add a balance before our team and our AI agents contact creators. A creator’s approved price is taken from it when their post is live, or on a UGC campaign when you approve their content. On a gifting-only campaign, our $19 for each gift is taken the same way. You can take back any balance you have not spent. There is no subscription to pay while you wait. We take our fee from creators, so the price you approve holds it. If a creator does not post, you pay nothing for them.
- $0 a month, with no retainer and no set-up fee
- You approve every creator’s price before anything is booked
- One invoice from Sup. We pay every creator
Contracts and rights
A contract for every creator, written for you
Each creator signs an agreement that names the deliverables, the dates and how long you may use the content. Each draft is checked against your brief before you see it, and nothing goes live without your yes.
- Usage rights as a length of time, for organic use and for paid use
- Ad codes collected, so a post can run as an ad
- Every post tracked, with its views and engagement
Modash’s price
How much does Modash cost?
Modash publishes three plans, billed monthly or yearly. Its pricing page says you can upgrade, downgrade or cancel at any time, and its terms say a yearly plan renews unless you cancel 60 days before the term ends. There is a 14-day free trial that needs no card.
| Plan | Published price | What it holds |
|---|---|---|
| Essentials | $299 a month, or $199 a month paid yearly ($2,388) | 2 team members, 300 opened profiles and 150 creator email addresses a month, and content tracking for 100 creators. Modash says it is for campaigns with up to 100 creators |
| Performance | $599 a month, or $499 a month paid yearly ($5,988) | 5 team members, 800 opened profiles and 400 creator email addresses a month, and content tracking for 250 creators. Adds payments and affiliate links |
| Enterprise | From $14,700 a year | For campaigns above 250 creators, with higher limits. Sold by its sales team |
From Modash’s pricing page, read on 6 October 2026. Check the page before you buy: prices change.
Sup has one plan for everyone. It costs $0 a month, and you pay the price you approve for each creator when their post is live. We take our fee from creators. A gifting-only campaign pays $19 per gift as our fee. The whole offer is set out above.
To be fair
What Modash does well
A comparison written by one side should say what the other side is good at. These are Modash’s strengths, from its own pages.
A very large search
Modash says its search covers 380M+ profiles across Instagram, TikTok and YouTube, with filters for the creator and for the audience.
Public prices and a free trial
Every plan and its limits are on the pricing page. Billing can be monthly, and the 14-day trial needs no card.
One tool for the whole job
Search, a CRM, an inbox for Gmail or Outlook, content tracking and Shopify gifting are in every plan. Payments and affiliate links come with Performance.
Other options
Other alternatives to Modash
An alternative can be another tool your team runs, a marketplace, or a team that does the work. These are other options a buyer may weigh, with what each company publishes about its own price.
| Option | What it is | Published price | Compared with Sup |
|---|---|---|---|
| Sup | A done-for-you service: our team and our AI agents run the campaign, and you approve each step | $0 a month, and you pay for a creator only when their post is live | This page |
| HypeAuditor | Creator search and analytics software | From $299 a month, billed yearly | Sup vs HypeAuditor |
| GRIN | Creator management software with an AI agent | Free, then from $200 a month | Sup vs GRIN |
| Upfluence | All-in-one influencer marketing platform | No public price | Sup vs Upfluence |
| Aspire | All-in-one creator platform, with an agency service | No public price | Sup vs Aspire |
| CreatorIQ | Enterprise creator marketing software | No public price | Sup vs CreatorIQ |
| Later Influence | Enterprise influencer platform, with a services team | No public price | Sup vs Later Influence |
| Collabstr | Creator marketplace | Free to join, with a 10% fee on each order | Sup vs Collabstr |
| Billo | UGC video platform | From $99 a video, bought as packs | Sup vs Billo |
| Social Cat | Micro-influencer platform for small brands | From £79 a month, plus VAT | Sup vs Social Cat |
| SideShift | UGC creator marketplace | From $210 a month, billed yearly | Sup vs SideShift |
| Trybe | Performance-based UGC platform | Free to start, with a fee of up to 1.5% | Sup vs Trybe |
Each price is the company’s own published price on the day we read it, and each of our pages names its source. All of them are on the compare page.
Sources, and how we compared
This is Sup’s own comparison, written by Sup. Every fact about Modash is taken from Modash’s own public pages, read on 6 October 2026. We give no price that Modash does not publish, and we have not used an account with Modash to write this page. Modash is a trademark of its owner, and Sup has no connection with it.
Prices and features change. If something here is out of date or wrong, write to hello@sup.co and we will correct it.
Written by
Matt Greenwell, Co-Founder and CEO of Sup
Matt started Sup in 2024 with Hassan Munir. Before Sup he co-founded Storefront, the marketplace for booking pop-up retail space. Before that he worked at Goldman Sachs.
Every fact about Modash is from its own public pages, read on 6 October 2026. The facts about Sup are Matt’s. Updated 6 October 2026.
FAQ
Modash and Sup: questions
How much does Modash cost?
Modash publishes three plans. Essentials is $299 a month, or $199 a month paid yearly ($2,388). Performance is $599 a month, or $499 a month paid yearly ($5,988). Enterprise starts at $14,700 a year. There is a 14-day free trial with no card. These are Modash’s own prices, read on 6 October 2026, so check its pricing page before you buy.
Is Sup a Modash alternative?
Yes, for a brand that wants the result and not the tool. Modash gives your team software to find and manage creators. Sup is a done-for-you service: our team and our AI agents find them, contract them and pay them for you. If you want to run the search yourself, Modash is the closer fit.
Is Sup cheaper than Modash?
They are priced in different ways, so it depends on how you work. Modash is a subscription from $199 a month paid yearly, due whether or not a post goes live, and your team does the work. Sup has no subscription. It is $0 a month, and you pay the price you approve for each creator, when their post is live. We take our fee from creators, so that price holds it. A gifting-only campaign pays $19 per gift as our fee.
Does Modash run campaigns for you?
No. Modash says it is a platform only: a software tool you use yourself. It says it is not an agency and does not run campaigns for you. Its plans include onboarding support and a success manager.
What are the alternatives to Modash?
Sup is one: a done-for-you service, where our team and our AI agents run the campaign and you pay only for posts that go live. Other options in the same market include HypeAuditor, GRIN, Upfluence, Aspire and CreatorIQ. Each has a page on this site, with the price it publishes.
What is Sup?
Sup is a done-for-you influencer marketing service. Our team and our AI agents find, book, contract and pay Instagram and TikTok creators for brands and agencies, and you pay only for posts that go live. Our AI agents run the search and the tracking, and our team does the outreach, the fee talks, the contracts and the payments. We run gifting, UGC, Spark Ads and partnership ads, influencer posts, ambassador programmes and TikTok Shop campaigns.
When do I pay, and what does Sup promise?
You add a balance before our team and our AI agents contact creators, and each creator’s approved price is taken from it when their post is live. We make three promises. If no post goes live, there is no fee. You approve every creator’s price before anything is booked. You get a shortlist of creators within 6 hours.
What does a campaign with Sup cost?
There is no monthly fee, and we take our fee from creators, so you pay the price you approve for each creator. That depends on your niche and on the size of creator you want. A gifting-only campaign pays $19 per gift as our fee. After your brief you get a shortlist in 6 hours. You add a balance before our team and our AI agents contact creators, we collect a quote from each creator you keep and negotiate it inside your budget, and nothing is booked until you approve the price. If the prices do not work for you, you can take back any balance you have not spent.
What do I get before I pay anything?
Book a setup call and you get a free intelligence report on up to 100 competitors in your market: their ads, their creators and the content that is working. It is yours to keep, whether or not you run a campaign with us. A shortlist of creators comes back within 6 hours of the brief, and you say yes or no to each one.
Can I use Modash and Sup together?
Yes. You can keep Modash for your own research and hand a campaign to us. You can also bring the creators you already work with: we contract and pay them in the same way, and they are priced the same way.
What does pay as you go mean?
There is no monthly fee. We negotiate and collect quotes from creators, and you approve the ones you like. You pay each creator’s approved price only when their post is live, or for content delivered as files (UGC), when you approve it. We take our fee from creators, so the price you approve holds it, and it is not a share of your sales. A gifting-only campaign pays $19 per gift as our fee. If a creator does not deliver, you pay nothing for them.
Comparing Modash with other options?
Book a setup call and get a free report on up to 100 competitors in your market. Send a brief and a shortlist comes back in 6 hours, then every creator’s quote. You pay for a creator only when their post is live.
Book a call