How to set up a TikTok Spark Ad and a Meta partnership ad, for the creator and for the brand. Or hand it to our team: we find the creators, contract the usage rights and collect the codes. You pay for a creator only when their post is live.
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The problem
Theadformatissimple.Thepermissionsarethehardpart.
A creator ad needs a creator, a post, the right to use it and a code or a permission. Each one is a place a campaign stalls.
Chasing codes
A Spark Ad code arrives by message, expires, and has to be asked for again.
Rights that do not match
The contract says organic use. The paid team wants to boost the post next week.
A fee nobody agreed
Creators charge for paid usage. If it was not in the first deal, you negotiate twice.
Two vendors
One tool finds the creator and another handles the ad permission.
What it is
Threenamesforoneidea
A creator posts about your product. You then run that post as an ad from the creator’s handle, with your budget and your targeting. People see a person, not a brand logo.
TikTok Spark Ads
The creator gives you a code for one video. You run that video as an ad from their account.
Meta partnership ads
On Instagram and Facebook. The creator accepts your request or gives a code, and the ad carries both names.
Whitelisting
The older name for the same thing on Meta: the creator gives your ad account access to run ads as them.
Step by step
Howtosetupacreatorad,stepbystep
A creator ad needs two people: the creator gives a code, and the brand uses it. These are the steps for each of them, on TikTok and on Meta.
The creator, in the TikTok app
How to get a TikTok Spark Ads code
The creator makes one code for one video. It takes about a minute.
1
Open the video and tap the three dots
Open the video from your profile. TikTok calls the three dots “More options”.
•••The three dots
2
Tap “Ad settings”
It is in the bottom row of the menu. You may need to scroll across to find it.
More options
Ad settings›
3
Turn on “Ad authorization”
Accept the advertising terms if TikTok asks you to.
Ad settings
Ad authorization
4
Generate the code and pick a period
Tap “Generate” (some versions say “Generate code”). Choose how long the brand may use the video: 7, 30, 60 or 365 days.
Ad settings
7 days
30 days
60 days
365 days
Generate
5
Copy the code and send it
Tap “Copy code” and give the code to the brand.
Ad settings
Video code
••••••••
Copy code
The brand, in TikTok Ads Manager
How to use a Spark Ads code
You add the code while you build the ad. You can add up to 20 codes at once.
1
Start an ad and go to “Ad creatives”
In the Campaign tab click “+Create”, pick an objective and finish the campaign and the ad group. Some accounts show “Creative assets”.
TikTok Ads Manager
Ad creatives›
+ Add videos or images
2
Open “TikTok posts” and click “Add post”
The “TikTok posts” tab is in the window that opens.
Add videos or images
TikTok posts
Add post
3
Paste the code, pick the post and confirm
Select the post that appears, click “Confirm”, finish the ad and publish it.
Add post
Video code
••••••••
Confirm
TikTok moved the Ads Manager menu in August 2026. A guide that starts from the “Tools” menu describes the old layout.
The creator, in the Instagram app
How to get a Meta partnership ad code
The creator makes one code for one post. Up to two brands can use a code at a time.
1
Open the post and tap the three dots
They are at the top right of a post, and at the bottom right of a story.
•••The three dots
2
Tap “Partnership label & ads”
When you are still writing the post, it is under “More options”.
Options
Partnership label & ads›
3
Turn on “Get partnership ad code”
For branded content, turn on “Add paid partnership label” as well.
Partnership label & ads
Add paid partnership label
Get partnership ad code
4
Copy the code or share it
Tap “Copy”, or tap “Share” to send it in a message.
Partnership label & ads
Partnership ad code
••••••••
Copy
Share
The brand, in Meta Ads Manager
How to create a partnership ad with a code
The code goes in at the ad level, after the campaign and the ad set.
1
Create an ad and turn on “Partnership ad”
Click “+ Create”, choose the objective and the details, then click “Next”. The switch is at the ad level.
Meta Ads Manager
Partnership ad
2
Click “Enter ad code or post info”
Paste the code. A post ID or the address of the post works too.
Partnership ad
Enter ad code or post info
••••••••
3
Choose the second identity and publish
Pick the “Second identity”, choose whether one name or both show on the ad, then click “Done” and “Publish”.
Partnership ad
Second identity›
Publish
There is a second way that needs no code. The brand asks for permission to the whole account in Meta Business Suite: “Creator Marketing”, the “Creators” tab, “Manage permissions”, “Add partnership”, then “Send request”. The creator approves it in the Instagram app: “Professional dashboard”, “Partnership ads”, “Ad partners”, “Pending requests”, “Approve”.
What to know before you spend
Question
TikTok Spark Ads
Meta partnership ads
What one code covers
One video
One post
How long a code lasts
7, 30, 60 or 365 days. The creator chooses.
Meta states no time limit for a code
Whose name shows on the ad
The creator’s
The creator’s, or both names
Where the likes and views go
Onto the creator’s post: views, likes, comments, shares and follows
Onto the post, when you boost a post that already exists
What cannot change
The caption, once the video is authorised
The creator cannot edit the post while the ad runs
Music
Must be cleared for commercial use
Original audio, or Meta’s royalty-free Sound Collection
How it ends
The period runs out, or the creator turns “Ad authorization” off on a video that is not in a live ad
The creator turns the code off, which blocks new ads. Ads already running keep running until they are stopped.
On a Sup campaign, nobody chases the code
After you approve the live post, the creator’s page in Sup asks for the code for each platform in the deal. The code is sent to you by email and saved with the campaign. The paid usage period is already in the creator’s contract.
The permission is agreed before the creator films anything, so nothing is negotiated twice.
01
Put paid usage in the brief
Say how long you want to run the content as an ad and on which channels.
02
We contract it
Each creator’s contract states the paid usage period. Our 2026 campaigns ran from 45 days to 12 months.
03
The creator posts
You approve the content first. The post goes live on Instagram, TikTok or both.
04
The code arrives in Sup
The creator gives the Spark Ad code or the Meta permission in the platform, and your paid team runs the ad.
What you get
What is settled before you spend on media
Every item here sits in the creator’s contract or in the platform, not in a message thread.
The paid usage period
Written in the contract, from 45 days to 12 months in our campaigns this year.
The channels
Social only, social and digital, or all media. You choose in the brief.
The code or permission
Collected in the platform for each post that needs one.
The creator’s handle
Paid usage covers ads from the creator’s own handle when you ask for it.
Our own numbers
Paid usage is in nearly every campaign we run
Nearly every campaign we ran in 2026 gave the brand paid usage rights. The views counted here are on the posts those rights apply to.
of our 2026 campaigns gave the brand paid usage rights
94%
of our 2026 campaigns gave the brand paid usage rights
views on tracked posts with those rights
11.4M
views on tracked posts with those rights
paid usage periods
45 days to 12 months
paid usage periods
Signed campaign contracts and Sup's own reporting on 5 October 2026. Views are the public counts on each post. They include views from ads run on the posts.
Brands we have run campaigns for
Syncron
Hamburger Helper
Andros Sport
Air Wick
Two Birds Eggs
Elizabeth's Foods
Mingua Beef Jerky
Valley Pop Popcorn
Watermill Express
Moco Museum
Curry Pizza House
Nursem
Agencies: Common Good, Storm Studios, Dotaskly.
The campaigns
How long brands buy paid usage for
The paid usage period in every campaign contract we signed in 2026. The period starts when the post goes live.
Paid usage period
Campaigns
45 days
Air Wick, micro creators
60 days
Syncron (June, July and August), Two Birds Eggs, Elizabeth’s Foods, Andros Sport (October)
90 days
Andros Sport (July), Mingua Beef Jerky
12 months
Air Wick nano creators, Hamburger Helper, Syncron UGC, Watermill Express
None
Valley Pop Popcorn, which bought organic use only
Signed campaign contracts in Sup on 5 October 2026.
Real posts
Small accounts, large reach
Posts from our 2026 campaigns that passed 100,000 views. Each account has fewer followers than its post has views, and each post carried paid usage rights.
Sup's own reporting on 5 October 2026. Views are the public counts on each post. They include views from ads run on the posts. We do not see a brand's ad account, so we cannot split a count into paid and unpaid views.
The difference
A creator ad against a brand ad
The same video can run from your handle or from the creator’s. This is what changes.
An ad from your brand handle
An ad from the creator’s handle
Who the viewer sees
Your brand
The creator, with your brand named
Likes and comments
Start at zero
Add to the creator’s real post
What you need
Paid usage rights
Paid usage rights and a code or permission
Where it is set up
Your ad account
Your ad account, with the code from Sup
Who gains
Whatchangesforeachperson
A campaign touches more than the marketing team. This is what each person stops doing.
For the paid team
A list of posts with codes ready, and the date each right ends.
For the brand manager
You approve every post before it can become an ad.
For the creator
They agree the paid usage up front and are paid for it in the same deal.
Is it right for you
Whentorunthis,andwhentorunsomethingelse
We run every type of creator campaign, so we can say plainly when this one is the wrong choice.
This suits you if
You already spend on Meta or TikTok ads
You want proof from real people in your ads
You want the rights and the code handled for you
Run something else if
You have no paid media budget: start with influencer posts
You only need files for your own handle: that is UGC
You need the ad live tomorrow from a creator you have never spoken to
Four campaigns, with the numbers their teams reported and the people who ran them. Each team did more with the same people.
Common GoodCPG agency · US · 20-person team
12 months.
The work of three campaign managers is now done by one, a saving of $100k.
Admin hours per campaign
85 → 6Admin hours per campaign
Increase in campaigns per year, run by one person
32 → 61Increase in campaigns per year, run by one person
Expanded revenue created from greater capacity
$610,000Expanded revenue created from greater capacity
“Sup has saved us hours and hours of pain and admin. We can now focus on the creative, winning new clients, and expansion.”
KKelly ReedyCEO, Common Good Agency
Double Up SocialRestaurant & hospitality agency · London · 10-person team
Food & drink, two countries.
The right creators in any location, in a few clicks.
Creators deployed from city centres to small towns
LA → KentCreators deployed from city centres to small towns
Influencer marketplaces replaced by one partner
4 → 1Influencer marketplaces replaced by one partner
Better creator coverage than the platforms they tried
10×Better creator coverage than the platforms they tried
“We tried every influencer marketplace for food and drink. None had the right creators or the data. With Sup we can drop creators into a small LA suburb, central London, or a town in Kent in a few clicks.”
FFounderDouble Up Social
MM
Moco MuseumCulture · London, Barcelona, Amsterdam
One campaign across three cities.
1.2M views across three cities.
Views
1.2MViews
Creator posts
128Creator posts
New Google reviews
121New Google reviews
“Having one partner run creators across three countries made it effortless. And it wasn’t just views and awareness. The Google reviews gave every location a lasting SEO lift.”
HHectorMoco Museum
1 / 3Common Good
22 likes
Pricing
Youcarrynoneoftherisk.
Free to look around. You pay for a creator when their post is live.
$0 a monthShortlist in 6 hours
Pay As You Go
We negotiate and collect quotes from creators. You approve the ones you like, and only pay each creator when their content is live or sent.
For gifting-only campaigns, we charge $19 per gift as our fee
$19
You pay
The admin your team does today, at $80 a creator
$80
👋We source creators for you
👋We negotiate for you
👋We track them for you
You approve each creator
You approve content
You pay when deliverables are met
No live post, no fee.
You approve every creator’s price before anything is booked.
A shortlist of creators within 6 hours.
What you get
Our team and our AI agents do each part. You approve each creator and each post.
Your plan
CampaignsUnlimited
CreatorsUnlimited
Team seatsUnlimited
CountriesAny
Finding creators
A live search across 350 million creatorsDone for you
Creators who already post about your competitorsDone for you
Creators like the ones you nameDone for you
Audience data: location, age and genderIncluded
Fake follower and quality checksDone for you
A shortlist checked by a personDone for you
Instagram, TikTok and YouTubeIncluded
Outreach and booking
Outreach to every creatorDone for you
Every reply and follow-upDone for you
Rates negotiatedDone for you
Each creator and their priceYou approve
Briefs writtenDone for you
Contracts and usage rightsDone for you
See where every creator standsIncluded
Content
UGC videos and photosDone for you
Every draft checked against your briefDone for you
Rounds of changesDone for you
Each post before it goes liveYou approve
Ad disclosure on every postDone for you
All your content in one libraryIncluded
Products and gifting
Product gifting and seedingDone for you
Shopify connectionIncluded
Paid ads
TikTok Spark Ads codesDone for you
Meta Partnership Ads accessDone for you
Payments
Creator payments in any countryDone for you
Tax forms and invoicesDone for you
No creator is paid until their post is liveIncluded
Tracking and reports
Every live post found and trackedDone for you
Views, engagement and CPM per creatorIncluded
Tracking links and promo codesDone for you
Sales from links and codesIncluded
Affiliate commissionsDone for you
Mentions of your brandIncluded
Live dashboardIncluded
End-of-campaign reportDone for you
Team and support
A person on our team for every campaignIncluded
Strategy for every campaignDone for you
Support by email and chatIncluded
Your creators moved in from another toolDone for you
Several brands in one accountIncluded
Free with your setup call
Your Audit ReportNormal price: $900
Your Winning Videos ReportNormal price: $450
Your Market DatasetNormal price: $600
Campaign types
Gifted
Paid
UGC
TikTok Shop
YouTube
Local visits
Affiliate
Written by
Matt Greenwell
Co-Founder and CEO of Sup. Updated .
Matt started Sup in 2024 with Hassan Munir. Before Sup he co-founded Storefront, the marketplace for booking pop-up retail space. Before that he worked at Goldman Sachs.
How this page was made. The product facts and the campaign terms on this page are Matt’s. The campaign figures come from Sup’s own reporting and signed contracts on 5 October 2026. Figures about other brands come from our database of public Instagram posts, and each one says how it was counted.
What teams ask before they run spark ads and partnership ads with us.
They are the same idea on different platforms. Spark Ads is TikTok’s name. Partnership ads is Meta’s name on Instagram and Facebook. Whitelisting is the older word for giving a brand permission to run ads from a creator’s handle.
The creator opens the video in TikTok, taps the three dots, taps “Ad settings”, turns on “Ad authorization” and generates a code. On a Sup campaign the creator then enters the code on their page in Sup, so you do not chase it by message.
The creator picks 7, 30, 60 or 365 days when they generate the code. When the period ends, the brand has to ask the creator to extend it.
Meta’s help pages state no time limit for a code. The creator can turn the code off, which blocks new ads. Ads that are already running keep running until someone stops them.
Yes. TikTok adds the views, likes, comments, shares and follows from the ad to the creator’s own post.
Paid usage is part of the deal we negotiate at the start, so there is one agreement and one payment. We do not publish creator fees.
For the paid usage period in the creator’s contract. In our campaigns this year that ran from 45 days to 12 months.
Yes. Paid usage covers ads from the creator’s handle when you ask for it in the brief.
No. Your paid team or your agency runs the ads. We deliver the creators, the content, the rights and the codes.
Campaigns start at about 10 creators. One gifting campaign, for Moco Museum in London, had more than 200 creators posting. We work with brands and agencies in any country.
Sup is $0 a month, with no subscription and no set-up fee. We negotiate and collect quotes from creators, you approve the ones you like, and you pay each creator’s approved price only when their post is live. On a UGC campaign you pay when you approve their content. We take our fee from creators, so the price you approve holds it. A gifting-only campaign pays $19 per gift as our fee.
See how many creators post about you and your competitors
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