Spark Ads, partnership ads and whitelisting

Spark Ads and Partnership Ads, Run For You

Our team runs sourcing, outreach, negotiation, contracts, payments and tracking. The brief and every approval stay with you. You only pay creators for posts that go live.

  • $0 a month
  • Creators matched in 48 hours
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The problem

The ad format is simple. The permissions are the hard part.

A creator ad needs a creator, a post, the right to use it and a code or a permission. Each one is a place a campaign stalls.

  • Chasing codes

    A Spark Ad code arrives by message, expires, and has to be asked for again.

  • Rights that do not match

    The contract says organic use. The paid team wants to boost the post next week.

  • A fee nobody agreed

    Creators charge for paid usage. If it was not in the first deal, you negotiate twice.

  • Two vendors

    One tool finds the creator and another handles the ad permission.

What it is

Three names for one idea

A creator posts about your product. You then run that post as an ad from the creator’s handle, with your budget and your targeting. People see a person, not a brand logo.

  • TikTok Spark Ads

    The creator gives you a code for one video. You run that video as an ad from their account.

  • Meta partnership ads

    On Instagram and Facebook. The creator accepts your request or gives a code, and the ad carries both names.

  • Whitelisting

    The older name for the same thing on Meta: the creator gives your ad account access to run ads as them.

How it works

From the post to the ad

The permission is agreed before the creator films anything, so nothing is negotiated twice.

  1. Put paid usage in the brief

    Say how long you want to run the content as an ad and on which channels.

  2. We contract it

    Each creator’s contract states the paid usage period. Our 2026 campaigns ran from 45 days to 12 months.

  3. The creator posts

    You approve the content first. The post goes live on Instagram, TikTok or both.

  4. The code arrives in Sup

    The creator gives the Spark Ad code or the Meta permission in the platform, and your paid team runs the ad.

What you get

What is settled before you spend on media

Every item here sits in the creator’s contract or in the platform, not in a message thread.

  • The paid usage period

    Written in the contract, from 45 days to 12 months in our campaigns this year.

  • The channels

    Social only, social and digital, or all media. You choose in the brief.

  • The code or permission

    Collected in the platform for each post that needs one.

  • The creator’s handle

    Paid usage covers ads from the creator’s own handle when you ask for it.

Our own numbers

Paid usage is in 15 of our 16 campaigns

Fifteen of the 16 campaigns we ran in 2026 gave the brand paid usage rights. The posts counted here are the ones those rights apply to.

campaigns with paid usage
15

campaigns with paid usage

creator posts tracked
88

creator posts tracked

organic views on those posts
11.4M

organic views on those posts

paid usage periods
45 days to 12 months

paid usage periods

Signed campaign contracts and Sup's own reporting on 5 October 2026. Views are organic, before any ad spend.

Brands that have run on Sup in 2026: Hamburger Helper, Air Wick, Andros Sport, Syncron, Two Birds Eggs, Elizabeth's Foods, Mingua Beef Jerky, Watermill Express, Valley Pop Popcorn. Agencies: Common Good, Storm Studios, Dotaskly.

The difference

A creator ad against a brand ad

The same video can run from your handle or from the creator’s. This is what changes.

An ad from your brand handleAn ad from the creator’s handle
Who the viewer seesYour brandThe creator, with your brand named
Likes and commentsStart at zeroAdd to the creator’s real post
What you needPaid usage rightsPaid usage rights and a code or permission
Where it is set upYour ad accountYour ad account, with the code from Sup

Who gains

What changes for each person

A campaign touches more than the marketing team. This is what each person stops doing.

  • For the paid team

    A list of posts with codes ready, and the date each right ends.

  • For the brand manager

    You approve every post before it can become an ad.

  • For the creator

    They agree the paid usage up front and are paid for it in the same deal.

Is it right for you

When to run this, and when to run something else

We run every type of creator campaign, so we can say plainly when this one is the wrong choice.

This suits you if

  • You already spend on Meta or TikTok ads
  • You want proof from real people in your ads
  • You want the rights and the code handled for you

Run something else if

  • You have no paid media budget: start with influencer posts
  • You only need files for your own handle: that is UGC
  • You need the ad live tomorrow from a creator you have never spoken to

What to run next, on the same platform

See every campaign we run ›

  • 2.3M+

    creators in the database

  • 650+

    brands and agencies

  • 4.7

    average Trustpilot rating

Case studies

Before Sup. After Sup.

Four campaigns, the numbers their teams reported, and the people who ran them. Same team, more output — every time.

Common Good

Common GoodCPG agency · US · 20-person team

12 months.

Three internal campaign managers, reduced down to one — a $100k saving.

Admin hours per campaign
85 → 6Admin hours per campaign
Increase in campaigns per year, run by one person
32 → 61Increase in campaigns per year, run by one person
Expanded revenue created from greater capacity
$610,000Expanded revenue created from greater capacity
“Sup has saved us hours and hours of pain and admin. We can now focus on the creative, winning new clients, and expansion.”
Kelly ReedyCEO, Common Good Agency

1 / 3Common Good

Pricing

You carry none of the risk.

Nothing to sign up for and nothing to commit to. The only money that moves is the creator’s fee, and only once you’ve approved the post.

All in One

Pay per live post

$0/mo

  • $0 monthly fee
  • $0 retainer
  • $0 platform cost
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We take our fee from the creator, and only after their post is live and approved.

What you get

Normal price

  • Software to search, contact and track creatorsNormal price: $500 a month
  • Sourcing, outreach and rate negotiation, done for youNormal price: $7,500 a campaign
  • The admin your team does today: briefs, chasing and trackingNormal price: $80 a creator
  • Your Audit Report: a full audit of your brand against your marketNormal price: $900
  • Your Winning Videos Report: the formats and hooks that win your marketNormal price: $450
  • Your Market Dataset: competitors’ ads, posts and creator posts, with viewsNormal price: $600
  • Contracts and usage rightsIncluded
  • Creator payments and taxIncluded
  • Tracked links and promo codesIncluded
  • Live dashboard and end-of-campaign reportIncluded
  • Unlimited seats for your teamIncluded

Your price: $0 a month. You pay only for posts that go live.

  • Nothing is booked until you approve the creator’s price.

  • No creators you’d book, no fee.

  • The Better-Rate Guarantee: better rates than yours, or we waive our fee.

Execution Partner: you brief, we run itFull Service: we run it all

Five new teams a month.

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FAQ

In case you missed anything.

What teams ask before they run spark ads and partnership ads with us.

  • They are the same idea on different platforms. Spark Ads is TikTok’s name. Partnership ads is Meta’s name on Instagram and Facebook. Whitelisting is the older word for giving a brand permission to run ads from a creator’s handle.

  • The creator gives the code in the Sup platform for each video you want to run. You do not chase it by message.

  • Paid usage is part of the deal we negotiate at the start, so there is one agreement and one payment. We do not publish creator fees.

  • For the paid usage period in the creator’s contract. In our campaigns this year that ran from 45 days to 12 months.

  • Yes. Paid usage covers ads from the creator’s handle when you ask for it in the brief.

  • No. Your paid team or your agency runs the ads. We deliver the creators, the content, the rights and the codes.

  • Campaigns start at about 10 creators. Our largest so far had 20. We work with brands and agencies in any country.

  • Sup is $0 a month. There is no subscription and no set-up fee. You agree a campaign budget, our fee sits inside it, and you pay creators only for posts that go live.

See how many creators post about you and your competitors

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