UGC campaigns

UGC, Made For You:
Videos and Photos
on One Platform

Our team and our AI agents run sourcing, outreach, negotiation, contracts, payments and delivery. The brief and every approval stay with you. You pay only for content you approve.

  • $0 a month
  • Creators matched in 6 hours
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The problem

You need new ad creative every week. Getting it is the slow part.

Most teams buy UGC from a marketplace and then do the rest by hand. These are the jobs that fall to you.

  • Finding creators who fit

    A marketplace shows you thousands of profiles. Somebody still has to pick the ones who look like your customer.

  • Briefs that get ignored

    A weak brief returns videos you cannot use, and each reshoot costs you a week.

  • Rights you did not buy

    The video is good, then you learn you can only run it for 30 days, or only on social.

  • A second tool for ads

    UGC tools stop at the file. Running it from the creator’s handle means another vendor.

What it is

What a UGC campaign is, and what you can ask for

UGC is content a creator makes for you to use. It is delivered to you as files. The creator does not have to post it. You decide where it runs and for how long.

  • UGC for paid ads

    Videos made to run as ads on Meta and TikTok, with paid usage rights in the contract.

  • UGC for your own feed

    Videos and photos you post from your own handles, so the feed stays fresh without a studio.

  • UGC for product pages

    Photos and short clips for your site, your emails and your retail listings.

How it works

From the brief to files you can run

Four steps, run by our team and our AI agents. You approve the people and the content.

  1. Write the brief with us

    The product, the hooks to test, the shots you need and where the content will run.

  2. Approve the creators

    We match creators in 6 hours. You see each one before we contract them.

  3. We contract and ship

    Each creator signs a contract that states the deliverables and the usage rights. Product goes out to them.

  4. Approve the content

    You review each video and photo. You pay only for the content you approve.

What you get

What you receive from each creator

These are the terms our UGC campaigns have run on this year. Yours are set in your own contract.

  • 1 video and 2 or 3 photos

    The deliverable in every UGC campaign we ran in 2026.

  • Paid usage up to 12 months

    Most of our UGC campaigns carried 12 months of paid usage.

  • Every channel you need

    From social only to all media. The widest covered TV, print and outdoor.

  • One contract per creator

    Signed online, with the rights written down, so legal has one place to look.

Our own numbers

The terms our UGC campaigns ran on

Run with the agency Common Good for Hamburger Helper, Syncron, Watermill Express, Valley Pop Popcorn and Mingua Beef Jerky.

and 2 or 3 photos from each creator, in every UGC campaign
1 video

and 2 or 3 photos from each creator, in every UGC campaign

longest paid usage
12 months

longest paid usage

the widest rights bought, with TV, print and outdoor
All media

the widest rights bought, with TV, print and outdoor

Terms from the signed contracts in Sup on 5 October 2026. The table below has each campaign.

Brands we have run campaigns for

  • Syncron logoSyncron
  • Hamburger Helper logoHamburger Helper
  • Andros Sport logoAndros Sport
  • Air Wick logoAir Wick
  • Two Birds Eggs logoTwo Birds Eggs
  • Elizabeth's Foods logoElizabeth's Foods
  • Mingua Beef Jerky logoMingua Beef Jerky
  • Valley Pop Popcorn logoValley Pop Popcorn
  • Watermill Express logoWatermill Express
  • Moco Museum logoMoco Museum
  • Curry Pizza House logoCurry Pizza House
  • Nursem logoNursem

Agencies: Common Good, Storm Studios, Dotaskly.

The campaigns

Our UGC campaigns, and what each one bought

The UGC campaigns we ran in 2026, with the deliverable and the rights in each contract. All of them ran through the agency Common Good.

CampaignFrom each creatorUsage rightsWhere it can run
Hamburger Helper1 video and 3 images12 months, paid and organicAll media, including TV, print and outdoor
Syncron, July1 video and 2 photos12 months, paid and organicAll media, including TV, print and outdoor
Watermill Express, September1 video and 2 images12 months, paid and organicAll digital media
Mingua Beef Jerky, September1 video and 2 photos90 days paid, 60 days organicSocial media only
Valley Pop Popcorn, September1 video and 2 photos3 months, organic onlySocial media only

Terms from the signed campaign contracts in Sup on 5 October 2026. UGC is delivered to the brand as files, so the content is not public and we do not show it here.

The difference

A UGC marketplace, or a team that runs it

Both get you videos. The difference is who does the work between the brief and the file, and what happens to the video after it lands.

A UGC marketplace Sup
Who picks the creatorsYou search and chooseWe match in 6 hours and you approve
Who writes the contractPlatform terms, the same for everyoneA contract per creator with your rights in it
The priceA subscription, often with a cut of each payment$0 a month, and the price you approve for each creator
When you payWhen you orderWhen you approve the content
Running it as an ad from the creatorA different toolThe same campaign

Who gains

What changes for each person

A campaign touches more than the marketing team. This is what each person stops doing.

  • For the marketer

    New creative arrives on a schedule, briefed on the hooks you want to test.

  • For the paid team

    Files come with the rights to run them, and the ad code when you want the creator’s handle.

  • For finance

    One invoice per campaign. No subscription to renew.

Is it right for you

When to run this, and when to run something else

We run every type of creator campaign, so we can say plainly when this one is the wrong choice.

This suits you if

  • You run paid social and need new creative every month
  • You want the rights written into a contract
  • You would hand the sourcing and the admin to a team

Run something else if

  • You need one video this week and nothing after it
  • You want reach from the creator’s own audience: that is influencer posts
  • You have no product to send or show

What to run next, on the same platform

See every campaign we run ›

  • 350M

    creators searched live on Instagram and TikTok

  • 650+

    brands and agencies

  • 4.7

    average Trustpilot rating

Case studies

Before Sup. After Sup.

Four campaigns, with the numbers their teams reported and the people who ran them. Each team did more with the same people.

Common Good

Common GoodCPG agency · US · 20-person team

12 months.

The work of three campaign managers is now done by one, a saving of $100k.

Admin hours per campaign
85 → 6Admin hours per campaign
Increase in campaigns per year, run by one person
32 → 61Increase in campaigns per year, run by one person
Expanded revenue created from greater capacity
$610,000Expanded revenue created from greater capacity
“Sup has saved us hours and hours of pain and admin. We can now focus on the creative, winning new clients, and expansion.”
Kelly ReedyCEO, Common Good Agency

1 / 3Common Good

Pricing

You carry none of the risk.

Free to look around. You pay for a creator when their post is live.

$0 a monthShortlist in 6 hours

Pay As You Go

We negotiate and collect quotes from creators. You approve the ones you like, and only pay each creator when their content is live or sent.

We take our fee from creators.

Start for freeRequest a demoChat with us now
  • We source creators for you
  • We negotiate for you
  • We track them for you
  • You approve each creator
  • You approve content
  • You pay when deliverables are met

What a campaign costs

What each creator gets

For gifting-only campaigns, we charge $19 per gift as our fee
$19
You pay
$19
The admin your team does today, at $80 a creator
$80

  • No live post, no fee.

  • You approve every creator’s price before anything is booked.

  • A shortlist of creators within 6 hours.

What you get

Our team and our AI agents do each part. You approve each creator and each post.

Your plan

  • CampaignsUnlimited
  • CreatorsUnlimited
  • Team seatsUnlimited
  • CountriesAny

Finding creators

  • A live search across 350 million creatorsDone for you
  • Creators who already post about your competitorsDone for you
  • Creators like the ones you nameDone for you
  • Audience data: location, age and genderIncluded
  • Fake follower and quality checksDone for you
  • A shortlist checked by a personDone for you
  • Instagram, TikTok and YouTubeIncluded

Outreach and booking

  • Outreach to every creatorDone for you
  • Every reply and follow-upDone for you
  • Rates negotiatedDone for you
  • Each creator and their priceYou approve
  • Briefs writtenDone for you
  • Contracts and usage rightsDone for you
  • See where every creator standsIncluded

Content

  • UGC videos and photosDone for you
  • Every draft checked against your briefDone for you
  • Rounds of changesDone for you
  • Each post before it goes liveYou approve
  • Ad disclosure on every postDone for you
  • All your content in one libraryIncluded

Products and gifting

  • Product gifting and seedingDone for you
  • Shopify connectionIncluded

Paid ads

  • TikTok Spark Ads codesDone for you
  • Meta Partnership Ads accessDone for you

Payments

  • Creator payments in any countryDone for you
  • Tax forms and invoicesDone for you
  • No creator is paid until their post is liveIncluded

Tracking and reports

  • Every live post found and trackedDone for you
  • Views, engagement and CPM per creatorIncluded
  • Tracking links and promo codesDone for you
  • Sales from links and codesIncluded
  • Affiliate commissionsDone for you
  • Mentions of your brandIncluded
  • Live dashboardIncluded
  • End-of-campaign reportDone for you

Team and support

  • A person on our team for every campaignIncluded
  • Strategy for every campaignDone for you
  • Support by email and chatIncluded
  • Your creators moved in from another toolDone for you
  • Several brands in one accountIncluded

Free with your setup call

  • Your Audit ReportNormal price: $900
  • Your Winning Videos ReportNormal price: $450
  • Your Market DatasetNormal price: $600
Campaign types
  • Gifted
  • Paid
  • UGC
  • TikTok Shop
  • YouTube
  • Local visits
  • Affiliate
Matt Greenwell

Written by

Matt Greenwell

Co-Founder and CEO of Sup. Updated .

Matt started Sup in 2024 with Hassan Munir. Before Sup he co-founded Storefront, the marketplace for booking pop-up retail space. Before that he worked at Goldman Sachs.

How this page was made. The product facts and the campaign terms on this page are Matt’s. The campaign figures come from Sup’s own reporting and signed contracts on 5 October 2026. Figures about other brands come from our database of public Instagram posts, and each one says how it was counted.

About Sup ›Matt on LinkedIn ›

FAQ

In case you missed anything.

What teams ask before they run UGC with us.

  • UGC is made for you to use and is delivered as files. An influencer post goes out to the creator’s own audience. Sup runs both, and many brands run them together.

  • The contract gives you usage rights for a set time and a set list of channels. Our UGC campaigns this year ran from 3 months of organic use to 12 months across all media.

  • Yes, when paid usage is in the contract. If you want the ad to run from the creator’s own handle, the creator gives the ad code or the permission in the platform.

  • You approve each piece of content, and the contract includes two rounds of edits. You pay only for content you approve.

  • It is both. You get the platform, and our team and our AI agents do the work an agency would do. There is no monthly fee.

  • We match creators to your brief in 6 hours. You see each one with their audience and past work before you say yes.

  • Campaigns start at about 10 creators. One gifting campaign, for Moco Museum in London, had more than 200 creators posting. We work with brands and agencies in any country.

  • Sup is $0 a month, with no subscription and no set-up fee. We negotiate and collect quotes from creators, you approve the ones you like, and you pay each creator’s approved price only when their post is live. On a UGC campaign you pay when you approve their content. We take our fee from creators, so the price you approve holds it. A gifting-only campaign pays $19 per gift as our fee.

See how many creators post about you and your competitors

Type in your brand's Instagram handle and we count the creators who post about you and about your five closest competitors. It takes about a minute and it is free. Or request a demo and we will show you this campaign on a brand like yours.

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