UGC campaigns

UGC Videos and Photos, Made For You, on One Platform

Our team runs sourcing, outreach, negotiation, contracts, payments and delivery. The brief and every approval stay with you. You only pay creators for content you approve.

  • $0 a month
  • Creators matched in 48 hours
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BONUS: get a free 100-competitor intelligence report for your brand.

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The problem

You need new ad creative every week. Getting it is the slow part.

Most teams buy UGC from a marketplace and then do the rest by hand. These are the jobs that fall to you.

  • Finding creators who fit

    A marketplace shows you thousands of profiles. Somebody still has to pick the ones who look like your customer.

  • Briefs that get ignored

    A weak brief returns videos you cannot use, and each reshoot costs you a week.

  • Rights you did not buy

    The video is good, then you learn you can only run it for 30 days, or only on social.

  • A second tool for ads

    UGC tools stop at the file. Running it from the creator’s handle means another vendor.

What it is

What a UGC campaign is, and what you can ask for

UGC is content a creator makes for you to use. It is delivered to you as files. The creator does not have to post it. You decide where it runs and for how long.

  • UGC for paid ads

    Videos made to run as ads on Meta and TikTok, with paid usage rights in the contract.

  • UGC for your own feed

    Videos and photos you post from your own handles, so the feed stays fresh without a studio.

  • UGC for product pages

    Photos and short clips for your site, your emails and your retail listings.

How it works

From the brief to files you can run

Four steps, run by our team. You approve the people and the content.

  1. Write the brief with us

    The product, the hooks to test, the shots you need and where the content will run.

  2. Approve the creators

    We match creators in 48 hours. You see each one before we contract them.

  3. We contract and ship

    Each creator signs a contract that states the deliverables and the usage rights. Product goes out to them.

  4. Approve the content

    You review each video and photo. You pay only for the content you approve.

What you get

What you receive from each creator

These are the terms our UGC campaigns have run on this year. Yours are set in your own contract.

  • 1 video and 2 or 3 photos

    The deliverable in all five UGC campaigns we ran in 2026.

  • Paid usage up to 12 months

    Three of the five campaigns carried 12 months of paid usage.

  • Every channel you need

    From social only to all media. Two campaigns covered TV, print and outdoor.

  • One contract per creator

    Signed online, with the rights written down, so legal has one place to look.

Our own numbers

Five UGC campaigns in 2026

Run with the agency Common Good for Hamburger Helper, Syncron, Watermill Express, Valley Pop Popcorn and Mingua Beef Jerky.

creators contracted
23

creators contracted

videos contracted
23

videos contracted

photos contracted
55

photos contracted

longest paid usage
12 months

longest paid usage

Signed contracts in Sup on 5 October 2026.

Brands that have run on Sup in 2026: Hamburger Helper, Air Wick, Andros Sport, Syncron, Two Birds Eggs, Elizabeth's Foods, Mingua Beef Jerky, Watermill Express, Valley Pop Popcorn. Agencies: Common Good, Storm Studios, Dotaskly.

The difference

A UGC marketplace, or a team that runs it

Both get you videos. The difference is who does the work between the brief and the file, and what happens to the video after it lands.

A UGC marketplaceSup
Who picks the creatorsYou search and chooseWe match in 48 hours and you approve
Who writes the contractPlatform terms, the same for everyoneA contract per creator with your rights in it
Monthly costA subscription, often with a cut of each payment$0 a month
When you payWhen you orderWhen you approve the content
Running it as an ad from the creatorA different toolThe same campaign

Who gains

What changes for each person

A campaign touches more than the marketing team. This is what each person stops doing.

  • For the marketer

    New creative arrives on a schedule, briefed on the hooks you want to test.

  • For the paid team

    Files come with the rights to run them, and the ad code when you want the creator’s handle.

  • For finance

    One invoice per campaign. No subscription to renew.

Is it right for you

When to run this, and when to run something else

We run every type of creator campaign, so we can say plainly when this one is the wrong choice.

This suits you if

  • You run paid social and need new creative every month
  • You want the rights written into a contract
  • You would hand the sourcing and the admin to a team

Run something else if

  • You need one video this week and nothing after it
  • You want reach from the creator’s own audience: that is influencer posts
  • You have no product to send or show

What to run next, on the same platform

See every campaign we run ›

  • 2.3M+

    creators in the database

  • 650+

    brands and agencies

  • 4.7

    average Trustpilot rating

Case studies

Before Sup. After Sup.

Four campaigns, the numbers their teams reported, and the people who ran them. Same team, more output — every time.

Common Good

Common GoodCPG agency · US · 20-person team

12 months.

Three internal campaign managers, reduced down to one — a $100k saving.

Admin hours per campaign
85 → 6Admin hours per campaign
Increase in campaigns per year, run by one person
32 → 61Increase in campaigns per year, run by one person
Expanded revenue created from greater capacity
$610,000Expanded revenue created from greater capacity
“Sup has saved us hours and hours of pain and admin. We can now focus on the creative, winning new clients, and expansion.”
Kelly ReedyCEO, Common Good Agency

1 / 3Common Good

Pricing

You carry none of the risk.

Nothing to sign up for and nothing to commit to. The only money that moves is the creator’s fee, and only once you’ve approved the post.

All in One

Pay per live post

$0/mo

  • $0 monthly fee
  • $0 retainer
  • $0 platform cost
Try for freeRequest a demo

We take our fee from the creator, and only after their post is live and approved.

What you get

Normal price

  • Software to search, contact and track creatorsNormal price: $500 a month
  • Sourcing, outreach and rate negotiation, done for youNormal price: $7,500 a campaign
  • The admin your team does today: briefs, chasing and trackingNormal price: $80 a creator
  • Your Audit Report: a full audit of your brand against your marketNormal price: $900
  • Your Winning Videos Report: the formats and hooks that win your marketNormal price: $450
  • Your Market Dataset: competitors’ ads, posts and creator posts, with viewsNormal price: $600
  • Contracts and usage rightsIncluded
  • Creator payments and taxIncluded
  • Tracked links and promo codesIncluded
  • Live dashboard and end-of-campaign reportIncluded
  • Unlimited seats for your teamIncluded

Your price: $0 a month. You pay only for posts that go live.

  • Nothing is booked until you approve the creator’s price.

  • No creators you’d book, no fee.

  • The Better-Rate Guarantee: better rates than yours, or we waive our fee.

Execution Partner: you brief, we run itFull Service: we run it all

Five new teams a month.

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FAQ

In case you missed anything.

What teams ask before they run UGC with us.

  • UGC is made for you to use and is delivered as files. An influencer post goes out to the creator’s own audience. Sup runs both, and many brands run them together.

  • The contract gives you usage rights for a set time and a set list of channels. Our UGC campaigns this year ran from 3 months of organic use to 12 months across all media.

  • Yes, when paid usage is in the contract. If you want the ad to run from the creator’s own handle, the creator gives the ad code or the permission in the platform.

  • You approve each piece of content, and the contract includes two rounds of edits. You only pay creators for content you approve.

  • It is both. You get the platform, and our team does the work an agency would do. There is no monthly fee.

  • We match creators to your brief in 48 hours. You see each one with their audience and past work before you say yes.

  • Campaigns start at about 10 creators. Our largest so far had 20. We work with brands and agencies in any country.

  • Sup is $0 a month. There is no subscription and no set-up fee. You agree a campaign budget, our fee sits inside it, and you pay creators only for posts that go live.

See how many creators post about you and your competitors

Type in your brand's Instagram handle and we count the creators who post about you and about your five closest competitors. It takes about a minute and it is free. Or request a demo and we will show you this campaign on a brand like yours.

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You do not need an account. We read public Instagram data only.