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Influencer contract template
Fill in the deal and the agreement writes itself as you type. Copy it or download it. It is a starting template and not legal advice, so ask a lawyer to check it before anyone signs.
The deal
In the larger boxes, put each item on its own line.
Your agreement
INFLUENCER AGREEMENT
This agreement is between Brand Co Ltd ("the Brand") and Alex Morgan, who posts as @alexmorgan ("the Creator").
1. THE CONTENT
The Creator will make and post the following ("the Content"):
- 1 Instagram Reel of 30 to 60 seconds
- 3 Instagram Story frames with a link
2. DATES AND APPROVAL
The Creator sends a draft to the Brand by 14 November 2026. The Brand replies within 3 working days with approval or with changes. The fee includes 2 rounds of changes. The Creator posts the approved Content on 21 November 2026, and nothing is posted before the Brand approves it.
3. FEE AND PAYMENT
The Brand pays the Creator $1,000. The Brand pays within 30 days of the Content going live. The Creator is responsible for their own taxes.
4. USAGE RIGHTS
The Creator owns the Content. The Creator gives the Brand the right to use the Content for 90 days from the date it goes live, for this use: paid ads from the creator’s handle. When that period ends, the Brand stops running the Content and takes down copies it controls. The Brand may ask to extend the period, for a further fee the parties agree in writing.
5. EXCLUSIVITY
For 30 days from the date the Content goes live, the Creator will not post paid content for another brand of sports drinks.
6. DISCLOSURE
The Creator will disclose the relationship with the Brand clearly in the Content, for example with "#ad" at the start of the caption or the platform’s paid partnership label, as the FTC’s Endorsement Guides require.
7. STANDARDS
The Content will be the Creator’s own work. It will not use music, footage or images the Creator has no right to use, and it will follow the rules of the platform. The Creator keeps the post live and public for at least 90 days.
8. CANCELLATION
Either party may cancel in writing before the Creator starts making the Content, and no fee is due. If the Brand cancels after an approved draft has been delivered, the Brand pays half of the fee. If the Creator does not post the approved Content, no fee is due.
9. INDEPENDENT CONTRACTOR
The Creator works as an independent contractor and not as an employee or agent of the Brand.
10. CONFIDENTIALITY
Each party keeps private what it learns about the other’s business that is not public, including the fee.
11. GOVERNING LAW
The law of the State of New York governs this agreement.
Signed for Brand Co Ltd: ______________________ Date: ____________
Signed by Alex Morgan: ______________________ Date: ____________This is a starting template and not legal advice. Ask a lawyer to check it before either party signs.
What is in it
Eleven clauses, each one for a reason
A contract matters most for the points people forget to write down: how many edits are included, how long an ad can run, and when the fee is due. The template is short on purpose. It states each of those points once, in plain words.
The content
A list of exactly what the creator makes and posts. If it is not on the list, it is not in the fee.
Dates and approval
When the draft is due, how long the brand has to reply, how many rounds of changes, and the day it goes live.
Fee and payment
The fee, and how many days after the post goes live it is paid.
Usage rights
What the brand may do with the content beyond the creator’s own post, and for how many days.
Exclusivity
How long the creator stays away from your competitors, and in which product category.
Disclosure
The post is labelled as advertising, with the wording for the United States or the United Kingdom.
Before you send it
Three things to agree first
The price of the rights. A creator’s fee covers the post on their own channel. Running it as an ad, or keeping them from working with a competitor, is priced on top. Work those out with the usage rights calculator before you fill in clauses 4 and 5.
Whether the fee is fair. The influencer rate calculator shows what creators of the same size asked for and signed at on real campaigns.
What the content should say. The contract sets the terms. The influencer brief template sets the message, the must-haves and the things to avoid. Send both together.
FAQ
Influencer contract questions
Is this influencer contract legally binding?
A written agreement that both parties sign can be binding, but this is a starting template and not legal advice. The law differs by country and by state, and your deal may need terms that are not here. Ask a lawyer to check it before either party signs.
What should an influencer contract include?
Who the parties are, exactly what the creator will make and when, how drafts are approved, the fee and when it is paid, what the brand may do with the content and for how long, any exclusivity, how the post is disclosed as advertising, and what happens if either side cancels. The template covers each of these in one clause.
Who owns the content?
In this template the creator owns it and gives the brand a right to use it for a set purpose and a set time. That is the usual arrangement for a paid post. If the brand needs to own the content outright, the contract has to say so in clear words, and creators charge more for it.
Do I need a contract for a gifted product?
It is wise to have something in writing, even if it is short. A gifted post is still advertising, so the disclosure clause matters, and you will want it agreed in advance if you plan to repost the content or run it as an ad.
How do I say the post must be marked as an ad?
Clause 6 does it. Choose United States and it refers to the FTC’s Endorsement Guides. Choose United Kingdom and it refers to the CAP Code and the guidance of the ASA and the CMA. In both, the label has to be clear and easy to see, for example at the start of the caption.
What is a fair payment term?
The template pays the creator a set number of days after the post goes live, and you choose the number. Pick a number you will keep to. A shorter term is a real advantage when you want a creator to choose your campaign over another.
Can I use this for many creators at once?
Yes, by filling it in once for each creator. If you are contracting dozens of creators in several countries, the paperwork, the tax forms and the payments become most of the work. That is the part Sup does for brands and agencies.
Plan the campaign
Calculators and templates for the next step
Influencer Rate Calculator
What creators charge by follower count, from real fees quoted and signed on Sup campaigns.
Influencer Brief Template
Build a one-page creator brief: the message, the deliverables, the dates and the rules.
Usage Rights Calculator
Price paid usage, whitelisting and exclusivity on top of a creator’s fee.
EMV Calculator
Earned media value of a post or a campaign, from its views and engagements.
CPM Calculator
CPM, cost or impressions from the other two, and a table that ranks creators by cost per 1,000 views.
Campaign Admin Cost Calculator
What running creator campaigns in-house costs your team in hours and salary, from your own campaign volume.
More free tools
Check the same creator another way
Influencer Analytics
Full profile report: engagement, views, posting habits and top posts
Fake Follower Check
Estimate how much of an audience is bots and empty accounts
Engagement Rate Calculator
Live engagement rate for any handle, with post-by-post detail
Average Views Calculator
Average and median Reel views, and views per follower
Competitor Creator Check
How many creators post about a brand and its five closest competitors
TikTok Analytics
Views, engagement and posting habits for any public TikTok account
TikTok Engagement Rate Calculator
Live TikTok engagement rate, by followers and by views
TikTok Average Views Calculator
Average and median TikTok views, and views per follower
Guides on the same topic
The Complete Guide to Influencer Contracts and Agreements: Your 2026 Playbook
An influencer contract is the official blueprint for your campaign, laying out everything from the content you expect to how payments will be handled. It’s…
Influencer Marketing Compliance and the FTC: Your 2026 Guide
Your creator has sent over the draft Reel. The footage is strong, the comments will be good, and the offer is clear. Then the compliance question lands at…
How to Negotiate Influencer Rates Without Burning Relationships: A Guide
You find a creator who fits your brand perfectly. The content style is right, the comments look healthy, and the audience overlap is obvious. Then the rate…
Contracting more than a few creators?
Sup handles the contracts, usage rights, payments and tax for every creator in a campaign, in any country. You approve each step, and you only pay for posts that go live.