Compare · UGC creator marketplace
Sup vs SideShift: the alternative that runs it for you
SideShift is a marketplace built for volume. You post a brief, creators apply in large numbers, and your team sorts, briefs and reviews them. Sup is a done-for-you influencer marketing service, and it works the other way round. Our team chooses creators for your brand, you approve each one, and we run the campaign. You pay only for posts that go live.
- SideShift: from $210 a month, billed yearly, plus creator pay. Sup: $0 a month
- Creators from SideShift’s own marketplace, or creators chosen from all of Instagram and TikTok
- Your team sorts and reviews, or our team does it and you approve
SideShift
From $210 a month, billed yearly
- Starter: $299 a month, or $210 a month billed yearly
- Growth: $499 a month, or $349 billed yearly
- Scale: $999 a month, or $699 billed yearly
- Creator payments are separate
Sup
$0 a month. You pay for posts that go live
- No subscription, no retainer and no set-up fee
- Nothing is booked until you approve the creator’s price
- Our fee comes out of the creator’s fee, after the post is live
- The Better-Rate Guarantee: better rates than yours, or we waive our fee
- $0
- a month with Sup
- 48 hours
- from your brief to a shortlist
- 350M
- creators searched live on Instagram and TikTok
You pay for posts that go live.
You say yes or no to each creator.
Searched by our team, for each brief.
The short answer
SideShift or Sup: which one fits you
SideShift is built for volume. Creators apply to your brief in large numbers, and your team sorts, briefs and reviews them. SideShift tells creators that anyone can earn there, including people who are just starting. That suits a product people buy on impulse, where you want many low-cost videos to test and it matters less who makes each one. Sup suits a brand that cares who speaks for it and wants the work done: we choose creators for your brand, you approve each one, and our team does the rest.
Choose SideShift when
- You want a high volume of low-cost short videos to test
- Your product sells on impulse, and it matters less to you who makes each video
- You have someone to sort applicants, brief creators and review content each day
- You want an API, or your AI assistant, connected to your creator work
Choose Sup when
- It matters to you who represents your brand, and you want to approve each creator before anyone is contacted
- You want creators chosen for your brand, and not only whoever applies
- You want it done for you: the search, the fee talks, the contracts, the chasing and the payments
- You want to pay only when a post is live, with no plan to buy
The creators
Who makes the content, and who chooses them
This is the main difference between the two. On SideShift you choose from the creators in its marketplace, who apply to your brief or whom you invite, and your team sorts, briefs and reviews them. With Sup the creators are chosen for your brand before you see them.
On SideShift, from its own pages
- Creators sign up free, complete a profile and apply to your brief. SideShift’s homepage speaks of hundreds of applications overnight.
- Its page for creators says UGC lets anyone earn, including people who are just starting. Three of the six creators quoted there are college students.
- It says many brands prefer creators to open new accounts for the campaign, so a creator needs no following of their own.
- It says creators typically post 30 to 60 pieces a month each. Its own example is a campaign with five creators, which gets 150 to 300 pieces a month.
- Its marketplace page asks you to bring someone to review applications and approve submissions. It says a large pool of applicants is a starting point and no guarantee of quality.
- It offers new creators a free training course. For brands, every plan includes a course of 82 lessons on running a programme.
With Sup
- Our team searches Instagram and TikTok live for your brief. The shortlist is chosen for your brand, and is not made of whoever applied
- A person checks each creator for brand fit before you see the shortlist: their recent posts, their audience and the brands they have posted for
- You say yes or no to each creator, and we write only to the ones you keep
- For a post, the creator publishes to their own followers. Their followers, views and engagement are read at the time of the search
- Our team does the outreach, the briefing and the chasing. You approve the shortlist, the rates and the content
What that means for your brand
SideShift suits a product people buy on impulse, where you want many low-cost videos to test and it matters less who makes each one. If you have a view on who should speak for your brand, or you do not want to sort and train creators yourself, Sup is the closer fit. To have the work done for you on SideShift, its managed service starts from a campaign budget of $20,000 a month.
SideShift’s side is what its own public pages say, read on 6 October 2026. The pages are listed under sources. Our side is how we build every shortlist, set out on the creator search page.
Side by side
SideShift and Sup, side by side
SideShift is a creator marketplace with campaign tools. A brand posts a brief, creators apply, and the brand reviews, hires, tracks and pays them in one place. Sup is a done-for-you influencer marketing service. Our team finds, books, contracts and pays Instagram and TikTok creators for brands and agencies, and you pay only for posts that go live. So this table compares two ways of getting the same work done.
What it is
SideShift
A creator marketplace with campaign management, tracking and payouts
Sup
A done-for-you influencer marketing service. Our software finds the creators, our team runs the campaign, and you approve each step
Who does the work
SideShift
Your team, unless you buy SideShift Managed. You post the brief, sort the applicants, hire, brief and review. Every plan includes a course of 82 lessons on how to run it
Sup
Our team: the search, the outreach, the fee talks, the contracts, the payments and the tracking
The price
SideShift
$299, $499 or $999 a month, or $210, $349 or $699 billed yearly. Creator payments are separate
Sup
$0 a month. You pay only for posts that go live, on one invoice from Sup, and our fee is inside the price you approve
The commitment
SideShift
A 14-day free trial on monthly plans. Yearly plans are charged for the full year at checkout. A plan renews until you cancel
Sup
No subscription, no minimum term and no lock-in. Each campaign is agreed in its own statement of work
Finding creators
SideShift
Creators apply to your job listing, and SideShift’s homepage speaks of hundreds of applications overnight. You can also search its marketplace and invite creators, within your plan’s limits
Sup
A live search of Instagram and TikTok, run by our team for your brief. A shortlist comes back in 48 hours
Who the creators are
SideShift
Creators sign up free and apply. SideShift tells them that UGC lets anyone earn, including people who are just starting
Sup
Creators chosen for your brand by our team. A person checks each one for brand fit before you see the shortlist
Contracts and rights
SideShift
Briefs, contracts and usage rights are built in. SideShift says the content you paid for stays yours after you cancel
Sup
A contract for each creator, with the usage rights written in
Approving content
SideShift
You review the work, and SideShift says nobody is paid until you approve it. Its terms give you five days to accept or reject a piece of work, unless the campaign agreement gives another period, and no answer counts as acceptance
Sup
Each draft is checked against your brief before you see it. Nothing goes live without your yes
Paying creators
SideShift
You fund a wallet, and payouts and US tax forms are handled in the tool. Its pricing page says to check any payment-processing charges
Sup
One invoice from Sup. We pay every creator, after their post is live
Tracking
SideShift
Views, engagement and cost per 1,000 views for each creator, on 600 or 2,000 tracked videos a month on the first two plans
Sup
Every post tracked in a live dashboard, with a tracked link and a promo code for each creator, and a report at the end
Who keeps the creators
SideShift
Its terms say you may not work with a creator you met on SideShift outside it, without its written approval. This lasts 24 months from when you met, or from your last campaign together. A relationship from before, which you told SideShift about, is not covered
Sup
You keep every creator relationship, and you can bring the creators you already work with
SideShift’s column is from its own public pages, read on 6 October 2026. The pages are listed under sources.
The cost
What one campaign costs, on each
On both sides you pay for the creators. The difference is what you pay on top of that, and what you pay before a single post is live.
With SideShift
- The creators’ pay, from a wallet you fund, and any payment-processing charges
- The plan: from $210 a month billed yearly, or $299 month to month
- Your team’s time to review applicants and content
- Or SideShift Managed, from a campaign budget of $20,000 a month
With Sup
- The price you approve for each creator, for the posts that go live
- Nothing on top. We take our fee from the creator, after the post is live
- The Better-Rate Guarantee: better rates than yours, or we waive our fee
- Three approvals from you: the shortlist, the rates and the content
SideShift’s lines are its own published terms, read on 6 October 2026. We give no figure for your team’s time: it depends on the size of the campaign. Our fee is inside the price you approve for each creator, so there is nothing on top of it.
SideShift’s price
How much does SideShift cost?
SideShift publishes three software plans and a managed service. Creator payments are separate from the plan: you fund a wallet, and SideShift says the money stays there until you approve the work. Monthly plans start with a 14-day free trial, and yearly plans are charged for the full year at checkout. A plan renews for the same period until you cancel, and a cancellation takes effect at the end of the period you have paid for. SideShift suggests a creator budget of $2,000 to $5,000 a month on Starter.
| Plan | Published price | What it holds |
|---|---|---|
| Starter | $299 a month, or $210 a month billed yearly ($2,520) | 15 creators live at once, 1 job listing, 200 creator invites, 600 tracked videos a month and 3 team seats |
| Growth | $499 a month, or $349 a month billed yearly ($4,188) | 50 creators live at once, 2 job listings, 1,000 invites, 2,000 tracked videos a month and 5 team seats |
| Scale | $999 a month, or $699 a month billed yearly ($8,388) | Unlimited creators, invites, tracked videos and team seats, and 3 job listings |
| SideShift Managed | From a campaign budget of $20,000 a month | SideShift’s team finds the creators, plans the content and manages the work. You approve the plan and the budget |
From SideShift’s pricing page, read on 6 October 2026. Check the page before you buy: prices change.
Sup has no price list of this kind. It costs $0 a month. You pay only for posts that go live, at the price you approved for each creator, on one invoice from Sup, and our fee is inside that price. The whole offer is below.
Our offer
What you get with Sup, for $0 a month
This is the whole offer, as it stands on our homepage. There is no plan to choose, no seat to buy and no minimum term.
$0a month
- $0 monthly fee
- $0 retainer
- $0 platform cost
We take our fee from the creator, and only after their post is live and approved.
Three promises
- Nothing is booked until you approve the creator’s price.
- No creators you’d book, no fee.
- The Better-Rate Guarantee: better rates than yours, or we waive our fee.
What you get
Normal price
- Software to search, contact and track creators
Normal price: $500 a month - Sourcing, outreach and rate negotiation, done for you
Normal price: $7,500 a campaign - The admin your team does today: briefs, chasing and tracking
Normal price: $80 a creator - Your Audit Report: a full audit of your brand against your market
Normal price: $900 - Your Winning Videos Report: the formats and hooks that win your market
Normal price: $450 - Your Market Dataset: competitors’ ads, posts and creator posts, with views
Normal price: $600 - Contracts and usage rightsIncluded
- Creator payments and taxIncluded
- Tracked links and promo codesIncluded
- Live dashboard and end-of-campaign reportIncluded
- Unlimited seats for your teamIncluded
Your price: $0 a month. You pay only for posts that go live.
A normal price is what each piece usually costs when it is bought alone: a platform subscription, an agency’s fee for one campaign, two hours of admin for each creator, and our own price for each report. They are not added up, because a brand would buy a platform or an agency, and not both.
To be fair
What SideShift does well
A comparison written by one side should say what the other side is good at. These are SideShift’s strengths, from its own pages.
Built for volume
SideShift is made for running many creators at once: 15, 50 or an unlimited number live at a time, with each one’s views and cost tracked.
Public prices and a free trial
Every plan and its limits are on the pricing page, and monthly plans start with a 14-day free trial.
An API and AI assistant access
Every plan includes API access and a connection for AI assistants, so a team can work on its creator campaigns from its own tools.
Who does the work
Our team runs the campaign for you
Software gives your team a faster way to do the work. With Sup, our team does the work. We search Instagram and TikTok live for each brief, write to the creators, answer every reply and agree each fee inside your budget.
- A shortlist within 48 hours of your brief
- You say yes or no to every creator and every fee
- You never send a message or chase a reply
Pay on performance
You pay when a post is live
You pay when a post is live and you have approved it. There is no subscription to pay while you wait. We take our fee from the creator, you get one invoice from Sup, and a creator who does not post is not paid.
- $0 a month, with no retainer and no set-up fee
- Nothing is booked until you approve the creator’s price
- One invoice from Sup. We pay every creator
Contracts and rights
A contract for every creator, written for you
Each creator signs an agreement that names the deliverables, the dates and how long you may use the content. Each draft is checked against your brief before you see it, and nothing goes live without your yes.
- Usage rights as a length of time, for organic use and for paid use
- Ad codes collected, so a post can run as an ad
- Every post tracked, with its views and engagement
One customer
What the work took, before and after
A price list never shows a platform’s largest cost, which is your team’s time. These are one agency’s own numbers after 12 months with Sup.
- 85 → 6
- admin hours for each campaign
- 32 → 61
- campaigns a year, run by one person
- $100k
- saved, as three campaign managers became one
“Sup has saved us hours and hours of pain and admin. We can now focus on the creative, winning new clients, and expansion.”
Common Good is a CPG agency in the US with a team of 20. These are one customer’s results over 12 months, and not a promise of yours. More customers are on the homepage.
How it works
From your brief to live posts, with Sup
- 01
You send a brief
The product, who buys it and what you want made. A free report on up to 100 competitors in your market comes back.
- 02
You approve the shortlist
It comes back in 48 hours. You say yes or no to each creator.
- 03
You approve the rates
We agree each fee inside your budget. Nothing books until you say yes.
- 04
You approve the content
Then the post goes live, and only then do you pay.
Other options
Other alternatives to SideShift
An alternative can be another tool your team runs, a marketplace, or a team that does the work. These are other options a buyer may weigh, with what each company publishes about its own price.
| Option | What it is | Published price | Compared with Sup |
|---|---|---|---|
| Sup | A done-for-you service: our team runs the campaign and you approve each step | $0 a month. You pay for posts that go live | This page |
| Collabstr | Creator marketplace | Free to join, with a 10% fee on each order | Sup vs Collabstr |
| Billo | UGC video platform | From $99 a video, bought as packs | Sup vs Billo |
| Social Cat | Micro-influencer platform for small brands | From £79 a month, plus VAT | Sup vs Social Cat |
| Trybe | Performance-based UGC platform | Free to start, with a fee of up to 1.5% | Sup vs Trybe |
| GRIN | Creator management software with an AI agent | Free, then from $200 a month | Sup vs GRIN |
| Upfluence | All-in-one influencer marketing platform | No public price | Sup vs Upfluence |
| Aspire | All-in-one creator platform, with an agency service | No public price | Sup vs Aspire |
| CreatorIQ | Enterprise creator marketing software | No public price | Sup vs CreatorIQ |
| Later Influence | Enterprise influencer platform, with a services team | No public price | Sup vs Later Influence |
| Modash | Creator search and management software | From $199 a month, paid yearly | Sup vs Modash |
| HypeAuditor | Creator search and analytics software | From $299 a month, billed yearly | Sup vs HypeAuditor |
Each price is the company’s own published price on the day we read it, and each of our pages names its source. All of them are on the compare page.
Sources, and how we compared
This is Sup’s own comparison, written by Sup. Every fact about SideShift is taken from SideShift’s own public pages, read on 6 October 2026. We give no price that SideShift does not publish, and we have not used an account with SideShift to write this page. SideShift is a trademark of its owner, and Sup has no connection with it.
- SideShift: pricing for brands
- SideShift: terms of service, effective 1 September 2026
- SideShift: homepage
- SideShift: for creators, with its questions
- SideShift: creator marketplace
- SideShift: high-volume UGC
- SideShift: Academy
- SideShift: Managed
Prices and features change. If something here is out of date or wrong, write to hello@sup.co and we will correct it.
Written by
Matt Greenwell, Co-Founder and CEO of Sup
Matt started Sup in 2024 with Hassan Munir. Before Sup he co-founded Storefront, the marketplace for booking pop-up retail space. Before that he worked at Goldman Sachs.
Every fact about SideShift is from its own public pages, read on 6 October 2026. The facts about Sup are Matt’s. Updated 6 October 2026.
FAQ
SideShift and Sup: questions
What is SideShift?
SideShift is a creator marketplace with campaign tools for brands. A brand posts a brief, creators apply, and the brand hires them, reviews the work, tracks the posts and pays them in one place. It also sells a managed service, where its own team runs the work. That is how SideShift describes itself on its own pages.
Who are the creators on SideShift?
Creators in the US, Canada, the UK and Australia sign up free and apply to a brand’s brief. SideShift’s page for creators says UGC lets anyone earn, including people who are just starting, and three of the six creators it quotes there are college students. It offers new creators a free training course. So a brand on SideShift chooses from the people in its marketplace, and SideShift itself says a large pool of applicants is no guarantee of quality. With Sup, our team searches Instagram and TikTok for creators who fit your brand, and you approve each one.
How much does SideShift cost?
SideShift publishes three plans. Starter is $299 a month, or $210 a month billed yearly. Growth is $499, or $349 billed yearly. Scale is $999, or $699 billed yearly. Creator payments are separate, and it suggests a creator budget of $2,000 to $5,000 a month on Starter. Its managed service starts from a campaign budget of $20,000 a month. These are SideShift’s own prices, read on 6 October 2026, so check its pricing page before you buy.
Does SideShift run campaigns for you?
Its plans are software that your team runs. It also sells SideShift Managed, where an operator recruited by SideShift runs the daily work, and your team sets the goals and approves the budget and the content. SideShift says to plan for about $20,000 a month to start.
Is Sup a SideShift alternative?
Yes, for a brand that cares who represents it and wants the work done. SideShift is built for volume: many creators, many low-cost videos, and your team sorts and reviews them. That suits a product people buy on impulse. Sup is a done-for-you service: our team chooses creators for your brand, shows you each one before anyone is contacted, and runs the campaign. You pay only when a post is live.
Is Sup cheaper than SideShift?
It depends on the volume you run. SideShift is a plan from $210 a month billed yearly, due whether or not a post goes live, plus what you pay the creators. Sup has no subscription. It is $0 a month, you pay only for posts that go live, and our fee is inside the price you approve for each creator.
What are the alternatives to SideShift?
Sup is one: a done-for-you service, where our team runs the campaign and you pay only for posts that go live. Other options in the same market include Collabstr, Billo, Social Cat, Trybe and GRIN. Each has a page on this site, with the price it publishes.
What is Sup?
Sup is a done-for-you influencer marketing service. Our team finds, books, contracts and pays Instagram and TikTok creators for brands and agencies, and you pay only for posts that go live. Our own software runs the search and the tracking, and our team does the outreach, the fee talks, the contracts and the payments. We run gifting, UGC, Spark Ads and partnership ads, influencer posts, ambassador programmes and TikTok Shop campaigns.
What does Sup guarantee?
Three things. Nothing is booked until you approve the creator’s price. If we find no creators you would book, there is no fee. And the Better-Rate Guarantee: better rates than yours, or we waive our fee.
What do I get before I pay anything?
Send a brief and you get a free intelligence report on up to 100 competitors in your market: their ads, their creators and the content that is working. It is yours to keep, whether or not you run a campaign with us. A shortlist of creators comes back within 48 hours of the brief, and you say yes or no to each one.
Can I use SideShift and Sup together?
Yes. You can run a volume programme on SideShift and hand a paid campaign to us. You can also bring the creators you already work with: we contract and pay them in the same way, and our fee applies only to creators we find.
What does pay on performance mean at Sup?
You pay when a post is live and you have approved it. For content delivered as files, you pay for the content you approve. Nothing is booked until you approve the creator’s price, and a creator who does not deliver is not paid. It does not mean pay for each sale.
Comparing SideShift with other options?
Send a brief. A shortlist comes back in 48 hours, with a free report on up to 100 competitors in your market. We do the outreach, the contracts and the payments, and you only pay for posts that go live.