Sup vs SideShift
The SideShift alternative that runs it for you
Sup is a done-for-you influencer marketing service. Our team and our AI agents find, book, contract and pay Instagram and TikTok creators for brands and agencies, and you pay only for posts that go live. SideShift is a marketplace built for high-volume UGC, from $210 a month billed yearly.
- $0 a month, and you pay for a creator only when their post is live
- You approve every creatorâs price before anything is booked
- A shortlist in 6 hours. We do the outreach, the contracts and the payments
Send a brief. It is free to look around, and you pay for a creator only when their post is live.
âSup has saved us hours and hours of pain and admin.â
Trusted by 650+ brands and agencies
- $0
- a month with Sup
- 6 hours
- from your brief to a shortlist
- 350M
- creators searched live on Instagram and TikTok
You pay for a creator only when their post is live.
You say yes or no to each creator.
Our AI agents search for each brief, and our team picks the shortlist.
The short answer
Sup or SideShift: which one fits you
SideShift is built for volume. Creators apply to your brief in large numbers, and your team sorts, briefs and reviews them. SideShift tells creators that anyone can earn there, including people who are just starting. That suits a product people buy on impulse, where you want many low-cost videos to test and it matters less who makes each one. Sup suits a brand that cares who speaks for it and wants the work done: we choose creators for your brand, you approve each one, and our team and our AI agents do the rest.
The difference
Creators from SideShiftâs own marketplace, or creators chosen from all of Instagram and TikTok
Sup
$0 a month, plus the creator prices you approve
- No subscription, no retainer and no set-up fee
- You pay each creator only when their post is live
- We take our fee from creators, so the price you approve holds it
- A gifting-only campaign pays $19 per gift as our fee
SideShift
From $210 a month, billed yearly
- Starter: $299 a month, or $210 a month billed yearly
- Growth: $499 a month, or $349 billed yearly
- Scale: $999 a month, or $699 billed yearly
- Creator payments are separate
Choose Sup when
- It matters to you who represents your brand, and you want to approve each creator before anyone is contacted
- You want creators chosen for your brand, and not only whoever applies
- You want it done for you: the search, the fee talks, the contracts, the chasing and the payments
- You want to pay only for posts that go live, with no plan to buy
Choose SideShift when
- You want a high volume of low-cost short videos to test
- Your product sells on impulse, and it matters less to you who makes each video
- You have someone to sort applicants, brief creators and review content each day
- You want an API, or your AI assistant, connected to your creator work
The creators
Who makes the content, and who chooses them
This is the main difference between the two. On SideShift you choose from the creators in its marketplace, who apply to your brief or whom you invite, and your team sorts, briefs and reviews them. With Sup the creators are chosen for your brand before you see them.
With Sup
- Our team and our AI agents search Instagram and TikTok live for your brief. The shortlist is chosen for your brand, and is not made of whoever applied
- A person checks each creator for brand fit before you see the shortlist: their recent posts, their audience and the brands they have posted for
- You say yes or no to each creator, and we write only to the ones you keep
- For a post, the creator publishes to their own followers. Their followers, views and engagement are read at the time of the search
- Our team and our AI agents do the outreach, the briefing and the chasing. You approve the shortlist, the rates and the content
On SideShift, from its own pages
- Creators sign up free, complete a profile and apply to your brief. SideShiftâs homepage speaks of hundreds of applications overnight.
- Its page for creators says UGC lets anyone earn, including people who are just starting. Three of the six creators quoted there are college students.
- It says many brands prefer creators to open new accounts for the campaign, so a creator needs no following of their own.
- It says creators typically post 30 to 60 pieces a month each. Its own example is a campaign with five creators, which gets 150 to 300 pieces a month.
- Its marketplace page asks you to bring someone to review applications and approve submissions. It says a large pool of applicants is a starting point and no guarantee of quality.
- It offers new creators a free training course. For brands, every plan includes a course of 82 lessons on running a programme.
What that means for your brand
SideShift suits a product people buy on impulse, where you want many low-cost videos to test and it matters less who makes each one. If you have a view on who should speak for your brand, or you do not want to sort and train creators yourself, Sup is the closer fit. To have the work done for you on SideShift, its managed service starts from a campaign budget of $20,000 a month.
SideShiftâs side is what its own public pages say, read on 6 October 2026. The pages are listed under sources. Our side is how we build every shortlist, set out on the creator search page.
Side by side
SideShift and Sup, side by side
SideShift is a creator marketplace with campaign tools. A brand posts a brief, creators apply, and the brand reviews, hires, tracks and pays them in one place. Sup is a done-for-you influencer marketing service. Our team and our AI agents find, book, contract and pay Instagram and TikTok creators for brands and agencies, and you pay only for posts that go live. So this table compares two ways of getting the same work done.
SideShiftâs side read on 6 October 2026
What it is
Sup
A done-for-you influencer marketing service. Our team and our AI agents run the campaign, and you approve each step
SideShift
A creator marketplace with campaign management, tracking and payouts
Who does the work
Sup
Our team and our AI agents: the search, the outreach, the fee talks, the contracts, the payments and the tracking
SideShift
Your team, unless you buy SideShift Managed. You post the brief, sort the applicants, hire, brief and review. Every plan includes a course of 82 lessons on how to run it
The price
Sup
$0 a month. You pay the price you approve for each creator, when their post is live, and we take our fee from creators. A gifting-only campaign pays $19 per gift
SideShift
$299, $499 or $999 a month, or $210, $349 or $699 billed yearly. Creator payments are separate
The commitment
Sup
No subscription, no minimum term and no lock-in. Each campaign is agreed in its own statement of work
SideShift
A 14-day free trial on monthly plans. Yearly plans are charged for the full year at checkout. A plan renews until you cancel
Finding creators
Sup
A live search of Instagram and TikTok, run by our team and our AI agents for your brief. A shortlist comes back in 6 hours
SideShift
Creators apply to your job listing, and SideShiftâs homepage speaks of hundreds of applications overnight. You can also search its marketplace and invite creators, within your planâs limits
Who the creators are
Sup
Creators chosen for your brand by our team. A person checks each one for brand fit before you see the shortlist
SideShift
Creators sign up free and apply. SideShift tells them that UGC lets anyone earn, including people who are just starting
Contracts and rights
Sup
A contract for each creator, with the usage rights written in
SideShift
Briefs, contracts and usage rights are built in. SideShift says the content you paid for stays yours after you cancel
Approving content
Sup
Each draft is checked against your brief before you see it. Nothing goes live without your yes
SideShift
You review the work, and SideShift says nobody is paid until you approve it. Its terms give you five days to accept or reject a piece of work, unless the campaign agreement gives another period, and no answer counts as acceptance
Paying creators
Sup
One invoice from Sup. We pay every creator, after their post is live
SideShift
You fund a wallet, and payouts and US tax forms are handled in the tool. Its pricing page says to check any payment-processing charges
Tracking
Sup
Every post tracked in a live dashboard, with a tracked link and a promo code for each creator, and a report at the end
SideShift
Views, engagement and cost per 1,000 views for each creator, on 600 or 2,000 tracked videos a month on the first two plans
Who keeps the creators
Sup
You keep every creator relationship, and you can bring the creators you already work with
SideShift
Its terms say you may not work with a creator you met on SideShift outside it, without its written approval. This lasts 24 months from when you met, or from your last campaign together. A relationship from before, which you told SideShift about, is not covered
SideShiftâs column is from its own public pages, read on 6 October 2026. The pages are listed under sources.
Send a brief and see what your campaign would cost. You pay for a creator only when their post is live.
The cost
What one campaign costs, on each
On both sides you pay for the creators. The difference is what you pay on top of that, and what you pay whether or not a post goes live.
With Sup
- The price you approve for each creator, which holds our fee
- On a gifting-only campaign, $19 per gift as our fee
- No subscription, and no fee for a creator whose post does not go live
- Three approvals from you: the shortlist, the rates and the content
With SideShift
- The creatorsâ pay, from a wallet you fund, and any payment-processing charges
- The plan: from $210 a month billed yearly, or $299 month to month
- Your teamâs time to review applicants and content
- Or SideShift Managed, from a campaign budget of $20,000 a month
What will your campaign cost? Use us to find out
We take our fee from creators, so what you pay is the price you approve for each creator. Creator prices differ by niche and by the size of the creator. Use us to find out what yours would be. You get a shortlist in 6 hours, and we collect a quote from each creator you keep. Nothing is booked until you approve the prices, and you can take back any balance you have not spent. The calculator in our offer adds it up for your own numbers. For a first idea of what creators of each size charge, try our free influencer rate calculator.
SideShiftâs lines are its own published terms, read on 6 October 2026. We give no figure for your teamâs time: it depends on the size of the campaign. The price you approve for a creator already holds our fee. A gifting-only campaign pays $19 per gift as our fee.
One customer
What the work took, before and after
A price list never shows a platformâs largest cost, which is your teamâs time. These are one agencyâs own numbers after 12 months with Sup.
- 85 â 6
- admin hours for each campaign
- 32 â 61
- campaigns a year, run by one person
- $100k
- saved, as three campaign managers became one
- $600k
- in new revenue
âSup has saved us hours and hours of pain and admin. We can now focus on the creative, winning new clients, and expansion.â
Common Good is a CPG agency in the US with a team of 20. These are one customerâs results over 12 months, and not a promise of yours. More customers are on the homepage.
Our offer
Sup is $0 a month, and you pay only the creator prices you approve
This is the whole offer, as it stands on our homepage. It is the same for every brand and agency, with no plan to choose, no seat to buy and no minimum term.
Pay As You Go
We negotiate and collect quotes from creators. You approve the ones you like, and only pay each creator when their content is live or sent.
We take our fee from creators.
- We source creators for you
- We negotiate for you
- We track them for you
- You approve each creator
- You approve content
- You pay when deliverables are met
What a campaign costs
What each creator gets
- For gifting-only campaigns, we charge $19 per gift as our fee
- $19
- You pay
- The admin your team does today, at $80 a creator
$80
- We source creators for you
- We negotiate for you
- We track them for you
- You approve each creator
- You approve content
- You pay when deliverables are met
- No live post, no fee.
- You approve every creatorâs price before anything is booked.
- A shortlist of creators within 6 hours.
What you get
Our team and our AI agents do each part. You approve each creator and each post.
Your plan
- CampaignsUnlimited
- CreatorsUnlimited
- Team seatsUnlimited
- CountriesAny
Finding creators
- A live search across 350 million creatorsDone for you
- Creators who already post about your competitorsDone for you
- Creators like the ones you nameDone for you
- Audience data: location, age and genderIncluded
- Fake follower and quality checksDone for you
- A shortlist checked by a personDone for you
- Instagram, TikTok and YouTubeIncluded
Outreach and booking
- Outreach to every creatorDone for you
- Every reply and follow-upDone for you
- Rates negotiatedDone for you
- Each creator and their priceYou approve
- Briefs writtenDone for you
- Contracts and usage rightsDone for you
- See where every creator standsIncluded
Content
- UGC videos and photosDone for you
- Every draft checked against your briefDone for you
- Rounds of changesDone for you
- Each post before it goes liveYou approve
- Ad disclosure on every postDone for you
- All your content in one libraryIncluded
Products and gifting
- Product gifting and seedingDone for you
- Shopify connectionIncluded
Paid ads
- TikTok Spark Ads codesDone for you
- Meta Partnership Ads accessDone for you
Payments
- Creator payments in any countryDone for you
- Tax forms and invoicesDone for you
- No creator is paid until their post is liveIncluded
Tracking and reports
- Every live post found and trackedDone for you
- Views, engagement and CPM per creatorIncluded
- Tracking links and promo codesDone for you
- Sales from links and codesIncluded
- Affiliate commissionsDone for you
- Mentions of your brandIncluded
- Live dashboardIncluded
- End-of-campaign reportDone for you
Team and support
- A person on our team for every campaignIncluded
- Strategy for every campaignDone for you
- Support by email and chatIncluded
- Your creators moved in from another toolDone for you
- Several brands in one accountIncluded
Free with your setup call
- Your Audit Report
Normal price: $900 - Your Winning Videos Report
Normal price: $450 - Your Market Dataset
Normal price: $600
- Gifted
- Paid
- UGC
- TikTok Shop
- YouTube
- Local visits
- Affiliate
The price beside each report is our own price for that report when it is bought alone. The admin figure in the calculator is two hours of your teamâs work for each creator, at $40 an hour. Neither is added to what you pay.
Who does the work
Our team and our AI agents run the campaign for you
Software gives your team a faster way to do the work. With Sup, our team and our AI agents do the work. We search Instagram and TikTok live for each brief, write to the creators, answer every reply and agree each fee inside your budget.
- A shortlist within 6 hours of your brief
- You say yes or no to every creator and every fee
- You never send a message or chase a reply
Katie Blood
@katie_b · Instagram · 362K followers
Pay as you go
You pay for a creator when their post is live
You add a balance before our team and our AI agents contact creators. A creatorâs approved price is taken from it when their post is live, or on a UGC campaign when you approve their content. On a gifting-only campaign, our $19 for each gift is taken the same way. You can take back any balance you have not spent. There is no subscription to pay while you wait. We take our fee from creators, so the price you approve holds it. If a creator does not post, you pay nothing for them.
- $0 a month, with no retainer and no set-up fee
- You approve every creatorâs price before anything is booked
- One invoice from Sup. We pay every creator
Contracts and rights
A contract for every creator, written for you
Each creator signs an agreement that names the deliverables, the dates and how long you may use the content. Each draft is checked against your brief before you see it, and nothing goes live without your yes.
- Usage rights as a length of time, for organic use and for paid use
- Ad codes collected, so a post can run as an ad
- Every post tracked, with its views and engagement
SideShiftâs price
How much does SideShift cost?
SideShift publishes three software plans and a managed service. Creator payments are separate from the plan: you fund a wallet, and SideShift says the money stays there until you approve the work. Monthly plans start with a 14-day free trial, and yearly plans are charged for the full year at checkout. A plan renews for the same period until you cancel, and a cancellation takes effect at the end of the period you have paid for. SideShift suggests a creator budget of $2,000 to $5,000 a month on Starter.
| Plan | Published price | What it holds |
|---|---|---|
| Starter | $299 a month, or $210 a month billed yearly ($2,520) | 15 creators live at once, 1 job listing, 200 creator invites, 600 tracked videos a month and 3 team seats |
| Growth | $499 a month, or $349 a month billed yearly ($4,188) | 50 creators live at once, 2 job listings, 1,000 invites, 2,000 tracked videos a month and 5 team seats |
| Scale | $999 a month, or $699 a month billed yearly ($8,388) | Unlimited creators, invites, tracked videos and team seats, and 3 job listings |
| SideShift Managed | From a campaign budget of $20,000 a month | SideShiftâs team finds the creators, plans the content and manages the work. You approve the plan and the budget |
From SideShiftâs pricing page, read on 6 October 2026. Check the page before you buy: prices change.
Sup has one plan for everyone. It costs $0 a month, and you pay the price you approve for each creator when their post is live. We take our fee from creators. A gifting-only campaign pays $19 per gift as our fee. The whole offer is set out above.
To be fair
What SideShift does well
A comparison written by one side should say what the other side is good at. These are SideShiftâs strengths, from its own pages.
Built for volume
SideShift is made for running many creators at once: 15, 50 or an unlimited number live at a time, with each oneâs views and cost tracked.
Public prices and a free trial
Every plan and its limits are on the pricing page, and monthly plans start with a 14-day free trial.
An API and AI assistant access
Every plan includes API access and a connection for AI assistants, so a team can work on its creator campaigns from its own tools.
Other options
Other alternatives to SideShift
An alternative can be another tool your team runs, a marketplace, or a team that does the work. These are other options a buyer may weigh, with what each company publishes about its own price.
| Option | What it is | Published price | Compared with Sup |
|---|---|---|---|
| Sup | A done-for-you service: our team and our AI agents run the campaign, and you approve each step | $0 a month, and you pay for a creator only when their post is live | This page |
| Collabstr | Creator marketplace | Free to join, with a 10% fee on each order | Sup vs Collabstr |
| Billo | UGC video platform | From $99 a video, bought as packs | Sup vs Billo |
| Social Cat | Micro-influencer platform for small brands | From ÂŁ79 a month, plus VAT | Sup vs Social Cat |
| Trybe | Performance-based UGC platform | Free to start, with a fee of up to 1.5% | Sup vs Trybe |
| GRIN | Creator management software with an AI agent | Free, then from $200 a month | Sup vs GRIN |
| Upfluence | All-in-one influencer marketing platform | No public price | Sup vs Upfluence |
| Aspire | All-in-one creator platform, with an agency service | No public price | Sup vs Aspire |
| CreatorIQ | Enterprise creator marketing software | No public price | Sup vs CreatorIQ |
| Later Influence | Enterprise influencer platform, with a services team | No public price | Sup vs Later Influence |
| Modash | Creator search and management software | From $199 a month, paid yearly | Sup vs Modash |
| HypeAuditor | Creator search and analytics software | From $299 a month, billed yearly | Sup vs HypeAuditor |
Each price is the companyâs own published price on the day we read it, and each of our pages names its source. All of them are on the compare page.
Sources, and how we compared
This is Supâs own comparison, written by Sup. Every fact about SideShift is taken from SideShiftâs own public pages, read on 6 October 2026. We give no price that SideShift does not publish, and we have not used an account with SideShift to write this page. SideShift is a trademark of its owner, and Sup has no connection with it.
- SideShift: pricing for brands
- SideShift: terms of service, effective 1 September 2026
- SideShift: homepage
- SideShift: for creators, with its questions
- SideShift: creator marketplace
- SideShift: high-volume UGC
- SideShift: Academy
- SideShift: Managed
Prices and features change. If something here is out of date or wrong, write to hello@sup.co and we will correct it.
Written by
Matt Greenwell, Co-Founder and CEO of Sup
Matt started Sup in 2024 with Hassan Munir. Before Sup he co-founded Storefront, the marketplace for booking pop-up retail space. Before that he worked at Goldman Sachs.
Every fact about SideShift is from its own public pages, read on 6 October 2026. The facts about Sup are Mattâs. Updated 6 October 2026.
FAQ
SideShift and Sup: questions
What is SideShift?
SideShift is a creator marketplace with campaign tools for brands. A brand posts a brief, creators apply, and the brand hires them, reviews the work, tracks the posts and pays them in one place. It also sells a managed service, where its own team runs the work. That is how SideShift describes itself on its own pages.
Who are the creators on SideShift?
Creators in the US, Canada, the UK and Australia sign up free and apply to a brandâs brief. SideShiftâs page for creators says UGC lets anyone earn, including people who are just starting, and three of the six creators it quotes there are college students. It offers new creators a free training course. So a brand on SideShift chooses from the people in its marketplace, and SideShift itself says a large pool of applicants is no guarantee of quality. With Sup, our team and our AI agents search Instagram and TikTok for creators who fit your brand, and you approve each one.
How much does SideShift cost?
SideShift publishes three plans. Starter is $299 a month, or $210 a month billed yearly. Growth is $499, or $349 billed yearly. Scale is $999, or $699 billed yearly. Creator payments are separate, and it suggests a creator budget of $2,000 to $5,000 a month on Starter. Its managed service starts from a campaign budget of $20,000 a month. These are SideShiftâs own prices, read on 6 October 2026, so check its pricing page before you buy.
Does SideShift run campaigns for you?
Its plans are software that your team runs. It also sells SideShift Managed, where an operator recruited by SideShift runs the daily work, and your team sets the goals and approves the budget and the content. SideShift says to plan for about $20,000 a month to start.
Is Sup a SideShift alternative?
Yes, for a brand that cares who represents it and wants the work done. SideShift is built for volume: many creators, many low-cost videos, and your team sorts and reviews them. That suits a product people buy on impulse. Sup is a done-for-you service: a person on our team chooses creators for your brand and shows you each one before anyone is contacted, and our team and our AI agents run the campaign. You pay only for posts that go live.
Is Sup cheaper than SideShift?
It depends on the volume you run. SideShift is a plan from $210 a month billed yearly, due whether or not a post goes live, plus what you pay the creators. Sup has no subscription. It is $0 a month, and you pay the price you approve for each creator, when their post is live. We take our fee from creators, so that price holds it. A gifting-only campaign pays $19 per gift as our fee.
What are the alternatives to SideShift?
Sup is one: a done-for-you service, where our team and our AI agents run the campaign and you pay only for posts that go live. Other options in the same market include Collabstr, Billo, Social Cat, Trybe and GRIN. Each has a page on this site, with the price it publishes.
What is Sup?
Sup is a done-for-you influencer marketing service. Our team and our AI agents find, book, contract and pay Instagram and TikTok creators for brands and agencies, and you pay only for posts that go live. Our AI agents run the search and the tracking, and our team does the outreach, the fee talks, the contracts and the payments. We run gifting, UGC, Spark Ads and partnership ads, influencer posts, ambassador programmes and TikTok Shop campaigns.
When do I pay, and what does Sup promise?
You add a balance before our team and our AI agents contact creators, and each creatorâs approved price is taken from it when their post is live. We make three promises. If no post goes live, there is no fee. You approve every creatorâs price before anything is booked. You get a shortlist of creators within 6 hours.
What does a campaign with Sup cost?
There is no monthly fee, and we take our fee from creators, so you pay the price you approve for each creator. That depends on your niche and on the size of creator you want. A gifting-only campaign pays $19 per gift as our fee. After your brief you get a shortlist in 6 hours. You add a balance before our team and our AI agents contact creators, we collect a quote from each creator you keep and negotiate it inside your budget, and nothing is booked until you approve the price. If the prices do not work for you, you can take back any balance you have not spent.
What do I get before I pay anything?
Book a setup call and you get a free intelligence report on up to 100 competitors in your market: their ads, their creators and the content that is working. It is yours to keep, whether or not you run a campaign with us. A shortlist of creators comes back within 6 hours of the brief, and you say yes or no to each one.
Can I use SideShift and Sup together?
Yes. You can run a volume programme on SideShift and hand a paid campaign to us. You can also bring the creators you already work with: we contract and pay them in the same way, and they are priced the same way.
What does pay as you go mean?
There is no monthly fee. We negotiate and collect quotes from creators, and you approve the ones you like. You pay each creatorâs approved price only when their post is live, or for content delivered as files (UGC), when you approve it. We take our fee from creators, so the price you approve holds it, and it is not a share of your sales. A gifting-only campaign pays $19 per gift as our fee. If a creator does not deliver, you pay nothing for them.
Comparing SideShift with other options?
Book a setup call and get a free report on up to 100 competitors in your market. Send a brief and a shortlist comes back in 6 hours, then every creatorâs quote. You pay for a creator only when their post is live.
Book a call