Brand ambassador programs

Brand Ambassador Programs, Run For You

Our team runs sourcing, outreach, negotiation, contracts, payments and tracking. The brief and every approval stay with you. You only pay creators for posts that go live.

  • $0 a month
  • Creators matched in 48 hours
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BONUS: get a free 100-competitor intelligence report for your brand.

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Trusted by 650+ brands and agencies

The problem

One-off posts spike. A programme builds.

Most brands know they should keep their best creators. These are the reasons it does not happen.

  • Nobody owns it

    A programme needs someone to brief, remind and pay creators every month.

  • Picking the wrong people

    Ambassadors chosen by follower count, not by what their posts did for you.

  • Codes in a spreadsheet

    Discount codes, links and commission tracked by hand.

  • Payments every month

    Many small payouts, in several countries, on time.

What it is

Three ways to run an always-on programme

An ambassador is a creator who posts for you again and again. How you pay them depends on what you want from them.

  • A retainer

    The creator signs for several months, with a set number of posts each month.

  • Codes and links

    Each creator has a discount code or a tracked link, and sales are reported against it.

  • A monthly brief

    A new campaign each month with the creators who did best the month before.

How it works

From first campaign to standing programme

We choose ambassadors from results, not from follower counts.

  1. Run a first campaign

    Gifting or paid posts. It shows which creators and which messages work.

  2. Pick from the results

    We rank the creators by what their posts did, and you choose who stays.

  3. Agree the terms

    A retainer, a code, a monthly brief, or a mix. One contract per creator.

  4. We run it each month

    Briefs, approvals, tracking and payouts, every month, by our team.

What you get

What a programme gives you each month

Three brands came back to Sup for a second or third month in 2026: Syncron for three months running, and Andros Sport and Air Wick for two.

  • Posts on a schedule

    A known number of posts each month, from creators your audience already knows.

  • Content that improves

    Creators learn the product. The third post is better than the first.

  • Sales you can trace

    Codes and links tie orders to the creator who drove them.

  • Payouts handled

    Creators are paid through Sup, in any country.

Our own numbers

Brands that came back month after month

Syncron ran with Sup in June, July and August 2026. Andros Sport ran in July and October. Air Wick ran nano and micro creators in September and October through the agency Storm Studios.

brands on repeat months
3

brands on repeat months

longest run so far
3 months

longest run so far

nano creators a month in Air Wick’s plan
15

nano creators a month in Air Wick’s plan

creator contracts in 2026
89

creator contracts in 2026

Signed campaigns and contracts in Sup on 5 October 2026.

Brands that have run on Sup in 2026: Hamburger Helper, Air Wick, Andros Sport, Syncron, Two Birds Eggs, Elizabeth's Foods, Mingua Beef Jerky, Watermill Express, Valley Pop Popcorn. Agencies: Common Good, Storm Studios, Dotaskly.

From our data

The brands whose creators keep coming back

For 240 brands we counted the creators who tagged the brand in the last 12 months, and how many of them did it three times or more. A high share is the mark of a working programme.

#BrandCreators with 3 or more postsCreators counted
1DFYNE42%813
2Oner Active40%1,408
3SHEIN36%3,352
4Rent the Runway31%502
5YoungLA31%441
6Sézane30%2,219
71st Phorm30%342
8Gymshark28%1,659
9FIGS27%320
10LSKD26%397

How we counted: public Instagram posts that tag each brand in the 12 months to 5 October 2026, for brands with 300 or more creators. A tag is not proof of a paid deal. See all 240 brands ›

The difference

One-off campaigns against a programme

Both have a place. A programme is what you build once you know who works.

One-off campaignsAn ambassador programme
Who postsNew creators each timeThe creators who did best
What the audience seesOne mentionThe same person, month after month
How it is paidA fee per postA retainer, a commission, or both
Work each monthSourcing from scratchA brief and an approval

Who gains

What changes for each person

A campaign touches more than the marketing team. This is what each person stops doing.

  • For the marketer

    One brief a month, and the programme runs.

  • For finance

    One invoice per month. Creator payouts are handled by Sup.

  • For the creator

    Steady work with a brand they like, and payment they can plan on.

Is it right for you

When to run this, and when to run something else

We run every type of creator campaign, so we can say plainly when this one is the wrong choice.

This suits you if

  • You have run at least one creator campaign and know what worked
  • Your product is bought more than once
  • You want the same faces attached to your brand

Run something else if

  • You have never worked with creators: run gifting or paid posts first
  • You need one push for one launch
  • You are a creator looking for a programme to join: see our brand pages

What to run next, on the same platform

See every campaign we run ›

  • 2.3M+

    creators in the database

  • 650+

    brands and agencies

  • 4.7

    average Trustpilot rating

Case studies

Before Sup. After Sup.

Four campaigns, the numbers their teams reported, and the people who ran them. Same team, more output — every time.

Common Good

Common GoodCPG agency · US · 20-person team

12 months.

Three internal campaign managers, reduced down to one — a $100k saving.

Admin hours per campaign
85 → 6Admin hours per campaign
Increase in campaigns per year, run by one person
32 → 61Increase in campaigns per year, run by one person
Expanded revenue created from greater capacity
$610,000Expanded revenue created from greater capacity
“Sup has saved us hours and hours of pain and admin. We can now focus on the creative, winning new clients, and expansion.”
Kelly ReedyCEO, Common Good Agency

1 / 3Common Good

Pricing

You carry none of the risk.

Nothing to sign up for and nothing to commit to. The only money that moves is the creator’s fee, and only once you’ve approved the post.

All in One

Pay per live post

$0/mo

  • $0 monthly fee
  • $0 retainer
  • $0 platform cost
Try for freeRequest a demo

We take our fee from the creator, and only after their post is live and approved.

What you get

Normal price

  • Software to search, contact and track creatorsNormal price: $500 a month
  • Sourcing, outreach and rate negotiation, done for youNormal price: $7,500 a campaign
  • The admin your team does today: briefs, chasing and trackingNormal price: $80 a creator
  • Your Audit Report: a full audit of your brand against your marketNormal price: $900
  • Your Winning Videos Report: the formats and hooks that win your marketNormal price: $450
  • Your Market Dataset: competitors’ ads, posts and creator posts, with viewsNormal price: $600
  • Contracts and usage rightsIncluded
  • Creator payments and taxIncluded
  • Tracked links and promo codesIncluded
  • Live dashboard and end-of-campaign reportIncluded
  • Unlimited seats for your teamIncluded

Your price: $0 a month. You pay only for posts that go live.

  • Nothing is booked until you approve the creator’s price.

  • No creators you’d book, no fee.

  • The Better-Rate Guarantee: better rates than yours, or we waive our fee.

Execution Partner: you brief, we run itFull Service: we run it all

Five new teams a month.

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FAQ

In case you missed anything.

What teams ask before they run ambassador programs with us.

  • It is a standing arrangement with creators who post about your brand again and again, in return for a retainer, a commission, free product, or a mix of these.

  • From results. We run a first campaign, rank the creators by what their posts did, and you choose who to keep.

  • It depends on the programme: a monthly retainer, a commission through a code or a link, or a new paid brief each month. Creators are paid through Sup.

  • Yes. Each creator can have a code or a tracked link, and sales are reported against it.

  • As long as it works. Our longest in 2026 has run three months in a row, renewed one month at a time.

  • This page is for brands. To see which creators a brand works with, open its page in our brand library.

  • Campaigns start at about 10 creators. Our largest so far had 20. We work with brands and agencies in any country.

  • Sup is $0 a month. There is no subscription and no set-up fee. You agree a campaign budget, our fee sits inside it, and you pay creators only for posts that go live.

See how many creators post about you and your competitors

Type in your brand's Instagram handle and we count the creators who post about you and about your five closest competitors. It takes about a minute and it is free. Or request a demo and we will show you this campaign on a brand like yours.

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You do not need an account. We read public Instagram data only.