Brand ambassador programs

Brand Ambassador
Programs, Built and
Run For You

Our team and our AI agents run sourcing, outreach, negotiation, contracts, payments and tracking. The brief and every approval stay with you. You pay for a creator only when their post is live.

  • $0 a month
  • Creators matched in 6 hours
4.7Trustpilot
Start for freeRequest a demo

BONUS: get a free 100-competitor intelligence report for your brand.

Trusted by 650+ brands and agencies

The problem

One-off posts spike. A programme builds.

Most brands know they should keep their best creators. These are the reasons it does not happen.

  • Nobody owns it

    A programme needs someone to brief, remind and pay creators every month.

  • Picking the wrong people

    Ambassadors chosen by follower count, not by what their posts did for you.

  • Codes in a spreadsheet

    Discount codes, links and commission tracked by hand.

  • Payments every month

    Many small payouts, in several countries, on time.

What it is

Three ways to run an always-on programme

An ambassador is a creator who posts for you again and again. How you pay them depends on what you want from them.

  • A retainer

    The creator signs for several months, with a set number of posts each month.

  • Codes and links

    Each creator has a discount code or a tracked link, and sales are reported against it.

  • A monthly brief

    A new campaign each month with the creators who did best the month before.

How it works

From first campaign to standing programme

We choose ambassadors from results, not from follower counts.

  1. Run a first campaign

    Gifting or paid posts. It shows which creators and which messages work.

  2. Pick from the results

    We rank the creators by what their posts did, and you choose who stays.

  3. Agree the terms

    A retainer, a code, a monthly brief, or a mix. One contract per creator.

  4. We run it each month

    Briefs, approvals, tracking and payouts, every month, by our team and our AI agents.

What you get

What a programme gives you each month

Brands come back to Sup month after month. Syncron, Andros Sport and Air Wick all ran repeat campaigns in 2026.

  • Posts on a schedule

    A known number of posts each month, from creators your audience already knows.

  • Content that improves

    Creators learn the product. The third post is better than the first.

  • Sales you can trace

    Codes and links tie orders to the creator who drove them.

  • Payouts handled

    Creators are paid through Sup, in any country.

Our own numbers

Brands that came back month after month

Syncron ran with Sup in June, July and August 2026. Andros Sport ran in July and October. Air Wick ran nano and micro creators in September and October through the agency Storm Studios. Our longest campaign is a gifting one: creators posted about Moco Museum (London) from September 2024 to January 2026.

the longest campaign, from its first post to its last
16 months

the longest campaign, from its first post to its last

views across Syncron’s three campaigns in a row
9.5M

views across Syncron’s three campaigns in a row

of the creators in Syncron’s third campaign had posted for it before
Half

of the creators in Syncron’s third campaign had posted for it before

Signed campaigns and contracts in Sup on 5 October 2026. The longest campaign is counted in whole months from its first tracked post to its last, in Sup's own reporting on 5 October 2026.

Brands we have run campaigns for

  • Syncron logoSyncron
  • Hamburger Helper logoHamburger Helper
  • Andros Sport logoAndros Sport
  • Air Wick logoAir Wick
  • Two Birds Eggs logoTwo Birds Eggs
  • Elizabeth's Foods logoElizabeth's Foods
  • Mingua Beef Jerky logoMingua Beef Jerky
  • Valley Pop Popcorn logoValley Pop Popcorn
  • Watermill Express logoWatermill Express
  • Moco Museum logoMoco Museum
  • Curry Pizza House logoCurry Pizza House
  • Nursem logoNursem

Agencies: Common Good, Storm Studios, Dotaskly.

The campaigns

One brand, three months running

Syncron ran a campaign with Sup in June, July and August 2026. Half of the creators in the August campaign had already posted for Syncron earlier in the year.

June 2026

Posts went live 24 June to 3 September

  • 5.0M views on the posts.

July 2026

Posts went live 7 to 19 August

  • 4.1M views on the posts.

August 2026

Posts went live 12 to 24 September

  • The newest of the three. Its posts were still gathering views when this was read.

Sup's own reporting on 5 October 2026. Views are the public counts on each post. They include views from ads run on the posts.

Real posts

The creators who came back

The creators who posted for Syncron in June and again in August, each with their most viewed post for the brand.

Sup's own reporting on 5 October 2026. Views are the public counts on each post. They include views from ads run on the posts.

From our data

The brands whose creators keep coming back

For 240 brands we counted the creators who tagged the brand in the last 12 months, and how many of them did it three times or more. A high share is the mark of a working programme.

#BrandCreators with 3 or more postsCreators counted
1DFYNE42%813
2Oner Active40%1,408
3SHEIN36%3,352
4Rent the Runway31%502
5YoungLA31%441
6Sézane30%2,219
71st Phorm30%342
8Gymshark28%1,659
9FIGS27%320
10LSKD26%397

How we counted: public Instagram posts that tag each brand in the 12 months to 5 October 2026, for brands with 300 or more creators. A tag is not proof of a paid deal. See all 240 brands ›

The difference

One-off campaigns against a programme

Both have a place. A programme is what you build once you know who works.

One-off campaignsAn ambassador programme
Who postsNew creators each timeThe creators who did best
What the audience seesOne mentionThe same person, month after month
How it is paidA fee per postA retainer, a commission, or both
Work each monthSourcing from scratchA brief and an approval

Who gains

What changes for each person

A campaign touches more than the marketing team. This is what each person stops doing.

  • For the marketer

    One brief a month, and the programme runs.

  • For finance

    One invoice per month. Creator payouts are handled by Sup.

  • For the creator

    Steady work with a brand they like, and payment they can plan on.

Is it right for you

When to run this, and when to run something else

We run every type of creator campaign, so we can say plainly when this one is the wrong choice.

This suits you if

  • You have run at least one creator campaign and know what worked
  • Your product is bought more than once
  • You want the same faces attached to your brand

Run something else if

  • You have never worked with creators: run gifting or paid posts first
  • You need one push for one launch
  • You are a creator looking for a programme to join: see our brand pages

What to run next, on the same platform

See every campaign we run ›

  • 350M

    creators searched live on Instagram and TikTok

  • 650+

    brands and agencies

  • 4.7

    average Trustpilot rating

Case studies

Before Sup. After Sup.

Four campaigns, with the numbers their teams reported and the people who ran them. Each team did more with the same people.

Common Good

Common GoodCPG agency · US · 20-person team

12 months.

The work of three campaign managers is now done by one, a saving of $100k.

Admin hours per campaign
85 → 6Admin hours per campaign
Increase in campaigns per year, run by one person
32 → 61Increase in campaigns per year, run by one person
Expanded revenue created from greater capacity
$610,000Expanded revenue created from greater capacity
“Sup has saved us hours and hours of pain and admin. We can now focus on the creative, winning new clients, and expansion.”
Kelly ReedyCEO, Common Good Agency

1 / 3Common Good

Pricing

You carry none of the risk.

Free to look around. You pay for a creator when their post is live.

$0 a monthShortlist in 6 hours

Pay As You Go

We negotiate and collect quotes from creators. You approve the ones you like, and only pay each creator when their content is live or sent.

We take our fee from creators.

Start for freeRequest a demoChat with us now
  • We source creators for you
  • We negotiate for you
  • We track them for you
  • You approve each creator
  • You approve content
  • You pay when deliverables are met

What a campaign costs

What each creator gets

For gifting-only campaigns, we charge $19 per gift as our fee
$19
You pay
$19
The admin your team does today, at $80 a creator
$80

  • No live post, no fee.

  • You approve every creator’s price before anything is booked.

  • A shortlist of creators within 6 hours.

What you get

Our team and our AI agents do each part. You approve each creator and each post.

Your plan

  • CampaignsUnlimited
  • CreatorsUnlimited
  • Team seatsUnlimited
  • CountriesAny

Finding creators

  • A live search across 350 million creatorsDone for you
  • Creators who already post about your competitorsDone for you
  • Creators like the ones you nameDone for you
  • Audience data: location, age and genderIncluded
  • Fake follower and quality checksDone for you
  • A shortlist checked by a personDone for you
  • Instagram, TikTok and YouTubeIncluded

Outreach and booking

  • Outreach to every creatorDone for you
  • Every reply and follow-upDone for you
  • Rates negotiatedDone for you
  • Each creator and their priceYou approve
  • Briefs writtenDone for you
  • Contracts and usage rightsDone for you
  • See where every creator standsIncluded

Content

  • UGC videos and photosDone for you
  • Every draft checked against your briefDone for you
  • Rounds of changesDone for you
  • Each post before it goes liveYou approve
  • Ad disclosure on every postDone for you
  • All your content in one libraryIncluded

Products and gifting

  • Product gifting and seedingDone for you
  • Shopify connectionIncluded

Paid ads

  • TikTok Spark Ads codesDone for you
  • Meta Partnership Ads accessDone for you

Payments

  • Creator payments in any countryDone for you
  • Tax forms and invoicesDone for you
  • No creator is paid until their post is liveIncluded

Tracking and reports

  • Every live post found and trackedDone for you
  • Views, engagement and CPM per creatorIncluded
  • Tracking links and promo codesDone for you
  • Sales from links and codesIncluded
  • Affiliate commissionsDone for you
  • Mentions of your brandIncluded
  • Live dashboardIncluded
  • End-of-campaign reportDone for you

Team and support

  • A person on our team for every campaignIncluded
  • Strategy for every campaignDone for you
  • Support by email and chatIncluded
  • Your creators moved in from another toolDone for you
  • Several brands in one accountIncluded

Free with your setup call

  • Your Audit ReportNormal price: $900
  • Your Winning Videos ReportNormal price: $450
  • Your Market DatasetNormal price: $600
Campaign types
  • Gifted
  • Paid
  • UGC
  • TikTok Shop
  • YouTube
  • Local visits
  • Affiliate
Matt Greenwell

Written by

Matt Greenwell

Co-Founder and CEO of Sup. Updated .

Matt started Sup in 2024 with Hassan Munir. Before Sup he co-founded Storefront, the marketplace for booking pop-up retail space. Before that he worked at Goldman Sachs.

How this page was made. The product facts and the campaign terms on this page are Matt’s. The campaign figures come from Sup’s own reporting and signed contracts on 5 October 2026. Figures about other brands come from our database of public Instagram posts, and each one says how it was counted.

About Sup ›Matt on LinkedIn ›

FAQ

In case you missed anything.

What teams ask before they run ambassador programs with us.

  • It is a standing arrangement with creators who post about your brand again and again, in return for a retainer, a commission, free product, or a mix of these.

  • From results. We run a first campaign, rank the creators by what their posts did, and you choose who to keep.

  • It depends on the programme: a monthly retainer, a commission through a code or a link, or a new paid brief each month. Creators are paid through Sup.

  • Yes. Each creator can have a code or a tracked link, and sales are reported against it.

  • As long as it works. A programme is renewed one month at a time, so you can stop when it stops paying.

  • This page is for brands. To see which creators a brand works with, open its page in our brand library.

  • Campaigns start at about 10 creators. One gifting campaign, for Moco Museum in London, had more than 200 creators posting. We work with brands and agencies in any country.

  • Sup is $0 a month, with no subscription and no set-up fee. We negotiate and collect quotes from creators, you approve the ones you like, and you pay each creator’s approved price only when their post is live. On a UGC campaign you pay when you approve their content. We take our fee from creators, so the price you approve holds it. A gifting-only campaign pays $19 per gift as our fee.

See how many creators post about you and your competitors

Type in your brand's Instagram handle and we count the creators who post about you and about your five closest competitors. It takes about a minute and it is free. Or request a demo and we will show you this campaign on a brand like yours.

Start for freeRequest a demo

You do not need an account. We read public Instagram data only.