Brand Library · Fashion & apparel
SHEIN creator content examples
Real creator collaborations with @sheinofficial from the last 12 months, newest first: what the content actually looks like, and the numbers each post did. Every example names the brand in the creator’s own caption. Use it as a swipe file for briefs.
Want the 3,377 creators behind posts like these, with real engagement data?
See the top SHEIN creators ›How this page is built
We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @sheinofficial over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
SHEIN is a trademark of its owner. Sup is not affiliated with or endorsed by SHEIN. If you’re featured and want changes or removal, email hello@sup.co.
The data
Download the SHEIN creator data
The 24 biggest creators behind posts like these, with their follower, engagement and collaboration figures. Only what the creators page shows: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Post examples shownRanked 16 of 240 brands in the library by creator count | 18 | 9,909 collaborations recorded in 12 months |
| Creators behind them | 10 | 3,377 creators recorded collaborating with @sheinofficial |
| Median views per example | 7K | Views are shown only where the creator left them public |
| Median likes per example | 862 | Likes are hidden on some accounts, so this covers the ones that show them |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
SHEIN and creators: common questions
Does SHEIN work with creators?
Yes. We have recorded 3,377 creators collaborating with SHEIN, across 9,909 posts in the last twelve months. This page shows 18 of those posts as examples. The creators behind them are on the top SHEIN creators page.
Which creators post about SHEIN?
The largest accounts collaborating with SHEIN include @nicollefigueroaa, @oliviapierson, @michelesoel, @chrishanxoxo, @shaimahormillosa and @mama_pregunta. The most frequent is @jarrylee, with 13 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
What size of creator does SHEIN attract?
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 1.5M followers and the average engagement rate is 1%.
Is this page affiliated with SHEIN?
No. We are not connected to SHEIN and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at SHEIN and would like the page changed or removed, email hello@sup.co and we will action it.
How is this measured?
We track every brand in the fashion & apparel category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Fashion creators by place:
US 40UK 40Canadian 40Australian 40French 40Spanish 40German 40Italian 40Irish 40Dutch 40Japanese 40Korean 29Sup for brands like SHEIN:
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