Brand Library · Makeup & beauty
IT Cosmetics creator content examples
Real creator collaborations with @itcosmetics from the last 12 months, newest first: what the content actually looks like, and the numbers each post did. Every example names the brand in the creator’s own caption. Use it as a swipe file for briefs.
Want the 501 creators behind posts like these, with real engagement data?
See the top IT Cosmetics creators ›How this page is built
We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @itcosmetics over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
IT Cosmetics is a trademark of its owner. Sup is not affiliated with or endorsed by IT Cosmetics. If you’re featured and want changes or removal, email hello@sup.co.
The data
Download the IT Cosmetics creator data
The 24 biggest creators behind posts like these, with their follower, engagement and collaboration figures. Only what the creators page shows: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Post examples shownRanked 331 of 567 brands in the library by creator count | 18 | 617 collaborations recorded in 12 months |
| Creators behind them | 16 | 501 creators recorded collaborating with @itcosmetics |
| Median views per example | 34K | Views are shown only where the creator left them public |
| Median likes per example | 806 | Likes are hidden on some accounts, so this covers the ones that show them |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
IT Cosmetics and creators: common questions
Does IT Cosmetics work with creators?
Yes. We have recorded 501 creators collaborating with IT Cosmetics, across 617 posts in the last twelve months. This page shows 18 of those posts as examples. The creators behind them are on the top IT Cosmetics creators page.
Which creators post about IT Cosmetics?
The largest accounts collaborating with IT Cosmetics include @rocky_barnes, @arinsolange, @livshine_, @whitehairwisdom, @gylianmakeup and @bilintinamakeup. The most frequent is @whitehairwisdom, with 11 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
What size of creator does IT Cosmetics attract?
Across the 24 biggest creators we recorded, 21% are mid-tier creators (100,000 to 500,000) and 79% are macro creators (500,000 and above). The median has 755K followers and the median engagement rate is 0.6%.
Is this page affiliated with IT Cosmetics?
No. We are not connected to IT Cosmetics and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at IT Cosmetics and would like the page changed or removed, email hello@sup.co and we will action it.
How is this measured?
We track every brand in the makeup & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Category:
Makeup 115 brandsBeauty creators by place:
All countries 40US 40UK 62Canadian 40Australian 40German 40Korean 34Irish 39New York 40Los Angeles 40London 40Miami 40Sup for brands like IT Cosmetics:
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