Brand Library · Lifestyle
Owala creator content examples
Real creator collaborations with @owala from the last 12 months, newest first: what the content actually looks like, and the numbers each post did. Every example names the brand in the creator’s own caption. Use it as a swipe file for briefs.
Want the 626 creators behind posts like these, with real engagement data?
See the top Owala creators ›How this page is built
We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @owala over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Owala is a trademark of its owner. Sup is not affiliated with or endorsed by Owala. If you’re featured and want changes or removal, email hello@sup.co.
The data
Download the Owala creator data
The 24 biggest creators behind posts like these, with their follower, engagement and collaboration figures. Only what the creators page shows: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Post examples shownRanked 161 of 240 brands in the library by creator count | 18 | 816 collaborations recorded in 12 months |
| Creators behind them | 17 | 626 creators recorded collaborating with @owala |
| Median views per example | 3.4K | Views are shown only where the creator left them public |
| Median likes per example | 190 | Likes are hidden on some accounts, so this covers the ones that show them |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Owala and creators: common questions
Does Owala work with creators?
Yes. We have recorded 626 creators collaborating with Owala, across 816 posts in the last twelve months. This page shows 18 of those posts as examples. The creators behind them are on the top Owala creators page.
Which creators post about Owala?
The largest accounts collaborating with Owala include @nurse.johnn, @eclisse_creazioni, @vivacious.honey, @thelovinsisters, @anastasiaashley and @tonyamichelle26. The most frequent is @iamprestonluke, with 3 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
What size of creator does Owala attract?
Across the 24 biggest creators we recorded, 50% are mid-tier creators (100,000 to 500,000) and 50% are macro creators (500,000 and above). The median has 485K followers and the average engagement rate is 3.3%.
Is this page affiliated with Owala?
No. We are not connected to Owala and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Owala and would like the page changed or removed, email hello@sup.co and we will action it.
How is this measured?
We track every brand in the lifestyle category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Lifestyle creators by place:
US 40UK 40Canadian 40Australian 40New York 40Los Angeles 40London 40Chicago 40Atlanta 40Houston 40Toronto 40Miami 40Sup for brands like Owala:
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1st PhormAbercrombie & FitchAdidasAerieAirbnbAlani NuAldiAlo YogaAmazonAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAritziaArmani BeautyASICSASOSAthletaBanana RepublicBath & Body WorksBeauty of JoseonBéisBenefit CosmeticsBershkaBiodanceBloom NutritionboohooBootsBrooks RunningByomaCanonCanvaCarawayCasetifyCelsiusCeraVeChanelCharlotte TilburyCiderCliniqueCoachCoca-ColaCocokindColourPopConverseCOSRXCostcoCoverGirlCrocsCupsheCVSDFYNEDiorDior BeautyDisneyDJIDolce VitaDoorDashDoveDrunk ElephantDunkin'Dutch BrosDysone.l.f. CosmeticsEdiktedElemisEstée LauderEtsyFableticsFashion NovaFenty BeautyFIGSFree PeopleGapGarageGarminGarnierGisouGlossierGlow RecipeGood MoleculesGucciGymsharkH&MHalaraHobby LobbyHOKAHollisterHuda BeautyHydroJugIKEAInsta360IPSYJ.CrewK18Kate SpadeKayaliKendra ScottKérastaseKiehl'sKosasKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLancômeLaneigeLEGOLemmeLevi'sLiquid I.V.LMNTLouis VuittonLSKDLululemonLulusMAC CosmeticsMacy'sMakeup by MarioMangoMaurtenMaybellineMcDonald'sMedicubeMejuriMeritMichael KorsMilk MakeupMiu MiuMomcozyMonster EnergyMorpheMyproteinNARSNaturiumNespressoNetflixNeutrogenaNew BalanceNextNikeNordstromNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOner ActiveOSEAOUAIOura RingPacSunPandoraPatagoniaPatrick TaPaula's ChoicePeppermayoPinterestPixi BeautyPoppiPradaPrettyLittleThingPrimarkPrincess PollyProzisPumaQuinceRalph LaurenRare BeautyRed BullRedkenRefyRent the RunwayRevolveRhodeRunnaSaieSaltairSam's ClubSephoraSet ActiveSézaneShark BeautySHEGLAMSHEINSKIMSSKIN1004SkinCeuticalsSol de JaneiroSonySpace NKSpanxSpotifyStanleyStarbucksSteve MaddenStravaSummer FridaysSupergoop!TargetTarteTatchaTecovasTemuThayersThe Home DepotThe OrdinaryTiffany & Co.TIRTIRToo FacedTopicalsTouchlandTower 28Trader Joe'sUGGUlta BeautyUnder ArmourUniqloUrban DecayUrban OutfittersVansVaselineVictoria's SecretVuoriWalmartWayfairWhite FoxWHOOPYesStyleYETIYoungLAYSL BeautyZaraScaling your creator program?
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