Brand Library · Skincare & beauty
Paula's Choice creator content examples
Real creator collaborations with @paulaschoice from the last 12 months, newest first: what the content actually looks like, and the numbers each post did. Every example names the brand in the creator’s own caption. Use it as a swipe file for briefs.
Want the 616 creators behind posts like these, with real engagement data?
See the top Paula's Choice creators ›How this page is built
We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @paulaschoice over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Paula's Choice is a trademark of its owner. Sup is not affiliated with or endorsed by Paula's Choice. If you’re featured and want changes or removal, email hello@sup.co.
The data
Download the Paula's Choice creator data
The 24 biggest creators behind posts like these, with their follower, engagement and collaboration figures. Only what the creators page shows: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Post examples shownRanked 167 of 240 brands in the library by creator count | 18 | 875 collaborations recorded in 12 months |
| Creators behind them | 18 | 616 creators recorded collaborating with @paulaschoice |
| Median views per example | 3.2K | Views are shown only where the creator left them public |
| Median likes per example | 169 | Likes are hidden on some accounts, so this covers the ones that show them |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Paula's Choice and creators: common questions
Does Paula's Choice work with creators?
Yes. We have recorded 616 creators collaborating with Paula's Choice, across 875 posts in the last twelve months. This page shows 18 of those posts as examples. The creators behind them are on the top Paula's Choice creators page.
Which creators post about Paula's Choice?
The largest accounts collaborating with Paula's Choice include @tirabeauty, @landonromano, @garbo.zhu, @lilbignanc.fit, @dayna and @marissamcnamara. The most frequent is @charlizeechiu, with 9 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
What size of creator does Paula's Choice attract?
Across the 24 biggest creators we recorded, 42% are mid-tier creators (100,000 to 500,000) and 58% are macro creators (500,000 and above). The median has 615K followers and the average engagement rate is 3.5%.
Is this page affiliated with Paula's Choice?
No. We are not connected to Paula's Choice and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Paula's Choice and would like the page changed or removed, email hello@sup.co and we will action it.
How is this measured?
We track every brand in the skincare & beauty category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Category:
Skin Care 188 brandsBeauty creators by place:
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