Creator Directory
The 40 biggest beauty creators we track with a verified home base in Australia, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 235 beauty creators in Australia; these are the largest with a verified profile.
40 creators, ranked by audience
london ㋛ · ldn mgmt - 💌 · aus mgmt @imgtalent - 💌 · modelling -
649K
Followers
0.9%
Engagement
171K
Avg views
Average engagement. Top 41% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Australian Model · 📍Australia / LA · 🇺🇸 @geneticsmgmt
643K
Followers
0.1%
Engagement
15K
Avg views
Modest engagement. Bottom 19% of the 40 creators here, where the median is 0.6%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›London · UK/EU/US - · AU -
571K
Followers
0.7%
Engagement
75K
Avg views
Average engagement. Top 46% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›syd > ldn, for the girls 🧚🏼 · skincare, beauty, hair, etc. 🌸🎀
432K
Followers
0.7%
Engagement
92K
Avg views
Average engagement. Top 49% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Lifestyle • Skincare • Vlogs 🇮🇳🇦🇺 · Repped by @kalakaaarofficial
417K
Followers
3.1%
Engagement
253K
Avg views
Strong engagement. Top 16% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 Sydney, Australia
405K
Followers
0.2%
Engagement
115K
Avg views
Modest engagement. Bottom 30% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock › tokyo · melbourne | @_rinoki · お仕事依頼 - · au, intl - @kultaustralia
320K
Followers
2.9%
Engagement
131K
Avg views
Strong engagement. Top 19% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Makeup artist, Ivanhoe · MAKEUP BOOKINGS NOW OPEN ↓
268K
Followers
0.1%
Engagement
28K
Avg views
Low engagement. Bottom 5% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Sydney from Sydney 🇦🇺 · ♪ Tiktok @sliang95
267K
Followers
14.9%
Engagement
614K
Avg views
Exceptional engagement. Top 8% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›half diva, half silly goose 🤎🍸🐆🍒✨ · fuller bust outfits • home styling • girlhood · founder @dayinmay.au · brisbane, aus 💌
232K
Followers
0.6%
Engagement
56K
Avg views
Average engagement. Bottom 49% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍NYC · Founder @revyveactive · MA @thekillermgmt · MIA @next · AUS @scoopmanagement
230K
Followers
0.0%
Engagement
136K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›ธานี 🎀🎬🎧❤️🔥🦋🪩🍒 · presenter | podcaster | columnist · melb / syd ✉️ · aus | · uk |
209K
Followers
0.1%
Engagement
82K
Avg views
Low engagement. Bottom 5% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Dallas Cowboys Cheerleader ⭐️ · Perth WA | Dallas TX
209K
Followers
15.7%
Engagement
1.1M
Avg views
Exceptional engagement. Top 5% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Australian in NYC ✨ · @kt_management · ▪️ @women360mgmt · ▪️ @margauxtheagency · ▪️ @chic_management · Social: · @chroniclesofbliss 🎞
191K
Followers
0.2%
Engagement
8.8K
Avg views
Modest engagement. Bottom 27% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›i put on serums and yap bout gurlhood · brisbane, aus 🦘
190K
Followers
3.7%
Engagement
178K
Avg views
Strong engagement. Top 14% of the 40 creators here, where the median is 0.6%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 Perth, WA Australia · ✈️ ITALY - JULY 2026 · 💍 Wedding enquiries via the form on my website · 📧 Email button for all other bookings / enquiries
172K
Followers
0.3%
Engagement
14K
Avg views
Modest engagement. Bottom 32% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Sydney📍 · @mercimanagement · Modeling: · Socials:
165K
Followers
0.1%
Engagement
9.9K
Avg views
Low engagement. Bottom 14% of the 40 creators here, where the median is 0.6%.
Post categories
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›australia 🇦🇺 · makeup, fashion, wellness & lifestyle💄👗🥗🏖️
162K
Followers
0.0%
Engagement
80K
Avg views
Low engagement. Bottom 3% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›ICON RISING ⚡️makeup, mental health and culture. · 📍 Sydney, Australia 🇵🇭🇦🇺 · Business/PR: 💌
155K
Followers
0.6%
Engagement
15K
Avg views
Average engagement. Bottom 43% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Pageant Coach - Australia 📍 · @survivorau S9 Titans V Rebels · Winner @misscosmoworld 2024 · MISS MULTIVERSE’20 · Miss Swimsuit AU’18 · Miss Russia…
154K
Followers
0.2%
Engagement
20K
Avg views
Modest engagement. Bottom 22% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Book a Strategy Call ›Founder, Artistic Director @bollywooddancecompany.mel @bollywooddancecompany.syd · 𝗖𝗵𝗼𝗿𝗲𝗼𝗴𝗿𝗮𝗽𝗵𝗲𝗿 · D𝗮𝗻𝗰𝗲 𝗘𝗱𝘂𝗰𝗮𝘁𝗼𝗿 · 𝗬𝗼𝗴𝗮…
137K
Followers
27.3%
Engagement
399K
Avg views
Exceptional engagement. Top 3% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Stassi's mum bts🎀 · Career @csb 📱 • motherhood • routines • home · 📍Aus 🇦🇺
136K
Followers
0.2%
Engagement
19K
Avg views
Modest engagement. Bottom 22% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Sydney · Hosted @chi_kar_mikoni · Mgmt @mydreammgmt · PR & Collab💌
130K
Followers
1.6%
Engagement
43K
Avg views
Average engagement. Top 32% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🏆 Award winning Makeup Artist & Educator · •EDITORIAL•COMMERCIAL•CREATIVE •CONTENT CREATOR · Perth, WA 📍 · Available for travel🌎 ✈️ · Masterclasse…
128K
Followers
0.6%
Engagement
12K
Avg views
Average engagement. Bottom 46% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›The niche is me ♡ · 📍 Melbourne, Australia · Amazon Store Front 👇🏽
126K
Followers
0.3%
Engagement
16K
Avg views
Modest engagement. Bottom 35% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›“𝓑𝓮𝓪𝓾𝓽𝓲𝓯𝓾𝓵 𝓼𝓴𝓲𝓷 𝓻𝓮𝓺𝓾𝓲𝓻𝓮𝓼 𝓬𝓸𝓶𝓶𝓲𝓽𝓶𝓮𝓷𝓽,𝓷𝓸𝓽 𝓪 𝓜𝓲𝓻𝓪𝓬𝓵𝓮.“ · 𝕊𝕜𝕚𝕟𝕔𝕒𝕣𝕖/𝕃𝕚𝕗𝕖𝕤𝕥𝕪𝕝𝕖 · 🇦🇺 𝙰𝚄𝚂𝚃𝚁…
123K
Followers
1.9%
Engagement
234K
Avg views
Strong engagement. Top 24% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›ADL | Australia ☁️ · Charlotte Tilbury 15% off “annieFA0AF”
117K
Followers
0.4%
Engagement
101K
Avg views
Modest engagement. Bottom 38% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Co-Founder @ethicallyeverafter_ · Ex-MUA & Educator 15+ yrs · Making Cruelty-Free, Conscious beauty choices easy · 📍SYD/LA · My Free CF Beauty Guide…
115K
Followers
0.0%
Engagement
18K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Melbourne · @merkaou.co - Founder
105K
Followers
0.4%
Engagement
79K
Avg views
Average engagement. Bottom 41% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Tiktok @ mm.thx 800K⬆️🩶† · YouTube 🔍Dance cover Moeka · 韓国オタク歴10年雪国産まれtraveller🏂✈️🌎 · Next /🇦🇺🇰🇷🇧🇪🇫🇷 · 出会った世界や作品の良かったものを投稿中🧳 · 美容,ピラティスハ…
105K
Followers
0.0%
Engagement
57K
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Long, glossy hair rituals 🦢💫🤍 · London · 1.3M+ on TikTok · Haircare | Model | Freelance Social Media
98K
Followers
1.9%
Engagement
584K
Avg views
Average engagement. Top 30% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›everything for the girls ♡ · sydney, australia ₊✩‧₊
94K
Followers
2.5%
Engagement
113K
Avg views
Strong engagement. Top 22% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Your hair mama 🤎 · Australia colour ambassador · @avedaaustralia · @studiomuse_hairsalon · @hairshopaus · @lessismore_hair_education
88K
Followers
1.3%
Engagement
32K
Avg views
Average engagement. Top 35% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›👩🏻🔬 Scientist 🧪 I only talk science · 📍 Australia 🇦🇺 | Tiktok: 51K
87K
Followers
1.9%
Engagement
119K
Avg views
Average engagement. Top 27% of the 40 creators here, where the median is 0.6%.
Post categories
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✨ HAIR GOD + MAKEUP ARTIST · 🎥 Beauty Content Creator · 🤍 Campaigns | Reels | Ambassadorships
86K
Followers
6.1%
Engagement
92K
Avg views
Strong engagement. Top 11% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🇦🇺 Melbourne, Australia · 💄 Beauty/Skincare Content Creator.
75K
Followers
0.0%
Engagement
728
Avg views
Low engagement. Bottom 1% of the 40 creators here, where the median is 0.6%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Graphic Designer | Photographer📍Melbourne · work:
74K
Followers
0.1%
Engagement
1.9K
Avg views
Low engagement. Bottom 5% of the 40 creators here, where the median is 0.6%.
Post categories
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍🇦🇺 Sydney · Psalms 23 · Menswear | Food | Lifestyle
64K
Followers
1.0%
Engagement
20K
Avg views
Average engagement. Top 38% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🤍 Hairstylist & Educator · 🤍Creative Artist @ghdhair_anz · 🤍 Ambassador @natalieannehaircare · 🤍 Social Media Manager @stefanhair · 🤍 📍BNE
64K
Followers
0.8%
Engagement
37K
Avg views
Average engagement. Top 43% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Hair growth, no matter your type · By @ritaora & @anna.lahey · 🇬🇧@bootsuk @sephorauk @marksandspencer · 🇦🇺@sephoraaus @adorebeauty · 🇪🇺@douglas…
59K
Followers
0.1%
Engagement
2.9K
Avg views
Low engagement. Bottom 14% of the 40 creators here, where the median is 0.6%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for beauty creators in Australia, free on a strategy call.
We track at least 235 beauty creators with a verified home base in Australia, part of a live database of 2.3M+ creators. This page lists the 40 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
Beauty creators elsewhere:
US40UK62Canadian40Irish40New York40Los Angeles40London40Miami40Toronto40Atlanta40Dallas40Houston40Chicago40Washington40San Francisco40Austin40Orlando40Sydney40Boston40Nashville40Vancouver40San Diego36Las Vegas35Philadelphia32Seattle34Other niches in Australia:
Food & Drink40Fashion40Fitness40Travel40Parenting & Family40Lifestyle40Music & Dance40Art & Photography40Entertainment29The data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 235 beauty creators in Australia and publish the largest with a verified profile | 40 | 8,749 across our published pages |
| Median followersBeauty in Australia vs all 8,749 creators across our published pages | 145K | 89K |
| Median engagement rate | 0.6% | 1.1% |
| Median average views | 66K | 34K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 40 creators shown above, so they change when the data does.
This page ranks 40 beauty creators in Australia. We track at least 235 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 145K followers, and the average engagement rate across the page is 2.5%. By size, 25% are micro creators (10,000 to 100,000), 68% are mid-tier creators (100,000 to 500,000) and 8% are macro creators (500,000 and above).
Ashton Wood (@ashtonwood) has the largest following on this page at 649K. Follower count is not the same as performance though. Sohinii Pawar (@sohini.banerjee.7) has the highest engagement rate here at 27.34%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Beauty, Fashion & Style, Travel & Adventure and Health & Wellness. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified Australia home base. The places they mention most in their posts are Sydney, Melbourne and Tokyo. By country, the most mentioned are Australia, Japan and United States. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
This page ranks 40 beauty creators in Australia. We track at least 235 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 145K followers, and the average engagement rate across the page is 2.5%. By size, 25% are micro creators (10,000 to 100,000), 68% are mid-tier creators (100,000 to 500,000) and 8% are macro creators (500,000 and above).
Ashton Wood (@ashtonwood) has the largest following on this page at 649K. Follower count is not the same as performance though. Sohinii Pawar (@sohini.banerjee.7) has the highest engagement rate here at 27.34%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Beauty, Fashion & Style, Travel & Adventure and Health & Wellness. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified Australia home base. The places they mention most in their posts are Sydney, Melbourne and Tokyo. By country, the most mentioned are Australia, Japan and United States. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Book a Strategy Call ›