Creator Directory
The 40 biggest beauty creators we track with a verified home base in Australia, ranked by audience size, with live follower, engagement and average-view data on every card. We track at least 141 beauty creators in Australia; these are the largest with a verified profile.
40 creators, ranked by audience
📍 Sydney, Australia
405K
Followers
0.2%
Engagement
115K
Avg views
Modest engagement. Bottom 18% of the 38 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Makeup artist, Ivanhoe · MAKEUP BOOKINGS NOW OPEN ↓
268K
Followers
0.1%
Engagement
28K
Avg views
Low engagement. Bottom 1% of the 38 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Sydney from Sydney 🇦🇺 · ♪ Tiktok @sliang95
267K
Followers
14.9%
Engagement
614K
Avg views
Exceptional engagement. Top 5% of the 38 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›half diva, half silly goose 🤎🍸🐆🍒✨ · fuller bust outfits • home styling • girlhood · founder @dayinmay.au · brisbane, aus 💌
232K
Followers
0.6%
Engagement
56K
Avg views
Average engagement. Bottom 45% of the 38 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›ธานี 🎀🎬🎧❤️🔥🦋🪩🍒 · presenter | podcaster | columnist · melb / syd ✉️ · aus | · uk |
209K
Followers
0.1%
Engagement
82K
Avg views
Low engagement. Bottom 1% of the 38 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›i put on serums and yap bout gurlhood · brisbane, aus 🦘
190K
Followers
3.7%
Engagement
178K
Avg views
Strong engagement. Top 16% of the 38 creators here with a rate, where the median is 0.7%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 Perth, WA Australia · ✈️ ITALY - JULY 2026 · 💍 Wedding enquiries via the form on my website · 📧 Email button for all other bookings / enquiries
172K
Followers
0.3%
Engagement
14K
Avg views
Modest engagement. Bottom 21% of the 38 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Sydney, Australia · Management:
169K
Followers
0.5%
Engagement
53K
Avg views
Modest engagement. Bottom 37% of the 38 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Sydney📍 · @mercimanagement · Modeling: · Socials:
165K
Followers
0.1%
Engagement
9.9K
Avg views
Low engagement. Bottom 8% of the 38 creators here with a rate, where the median is 0.7%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Pageant Coach - Australia 📍 · @survivorau S9 Titans V Rebels · Winner @misscosmoworld 2024 · MISS MULTIVERSE’20 · Miss Swimsuit AU’18 · Miss Russia A…
154K
Followers
0.2%
Engagement
20K
Avg views
Low engagement. Bottom 13% of the 38 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
• All things Self-confidence, Health & Travel · • Documenting my autoimmune recovery · 📩 Collabs: · Melbourne | AU
138K
Followers
3.6%
Engagement
55K
Avg views
Strong engagement. Top 18% of the 38 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Founder, Artistic Director @bollywooddancecompany.mel @bollywooddancecompany.syd · 𝗖𝗵𝗼𝗿𝗲𝗼𝗴𝗿𝗮𝗽𝗵𝗲𝗿 · D𝗮𝗻𝗰𝗲 𝗘𝗱𝘂𝗰𝗮𝘁𝗼𝗿 · 𝗬𝗼𝗴𝗮 𝗜𝗻𝘀𝘁𝗿𝘂𝗰𝘁𝗼𝗿 · 𝗘𝗻𝘁𝗲𝗿𝘁𝗮𝗶𝗻𝗲𝗿/ 𝗔𝗰…
137K
Followers
27.3%
Engagement
399K
Avg views
Exceptional engagement. Top 3% of the 38 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Stassi's mum bts🎀 · Career @csb 📱 • motherhood • routines • home · 📍Aus 🇦🇺
136K
Followers
0.2%
Engagement
19K
Avg views
Low engagement. Bottom 13% of the 38 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›📍Sydney · Hosted @chi_kar_mikoni · Mgmt @mydreammgmt · PR & Collab💌
130K
Followers
1.6%
Engagement
43K
Avg views
Average engagement. Top 32% of the 38 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🏆 Award winning Makeup Artist & Educator · •EDITORIAL•COMMERCIAL•CREATIVE •CONTENT CREATOR · Perth, WA 📍 · Available for travel🌎 ✈️ · Masterclasses 2…
128K
Followers
0.6%
Engagement
12K
Avg views
Average engagement. Bottom 42% of the 38 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›“𝓑𝓮𝓪𝓾𝓽𝓲𝓯𝓾𝓵 𝓼𝓴𝓲𝓷 𝓻𝓮𝓺𝓾𝓲𝓻𝓮𝓼 𝓬𝓸𝓶𝓶𝓲𝓽𝓶𝓮𝓷𝓽,𝓷𝓸𝓽 𝓪 𝓜𝓲𝓻𝓪𝓬𝓵𝓮.“ · 𝕊𝕜𝕚𝕟𝕔𝕒𝕣𝕖/𝕃𝕚𝕗𝕖𝕤𝕥𝕪𝕝𝕖 · 🇦🇺 𝙰𝚄𝚂𝚃𝚁𝙰𝙻𝙸𝙰 · 👯♀️Collab/PR friendly
123K
Followers
1.9%
Engagement
234K
Avg views
Average engagement. Top 26% of the 38 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›ADL | Australia ☁️ · Charlotte Tilbury 15% off “annieFA0AF”
117K
Followers
0.4%
Engagement
101K
Avg views
Modest engagement. Bottom 32% of the 38 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›Melbourne · @merkaou.co - Founder
105K
Followers
0.4%
Engagement
79K
Avg views
Modest engagement. Bottom 34% of the 38 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Sensory aesthetic curator · Visual & olfactive storytelling · Style | Beauty | Quiet luxury · 📍Melbourne
104K
Followers
—
Engagement
19K
Avg views
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›everything for the girls ♡ · sydney, australia ₊✩‧₊
94K
Followers
2.5%
Engagement
113K
Avg views
Strong engagement. Top 21% of the 38 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
Your hair mama 🤎 · Australia colour ambassador · @avedaaustralia · @studiomuse_hairsalon · @hairshopaus · @lessismore_hair_education
88K
Followers
1.3%
Engagement
32K
Avg views
Average engagement. Top 37% of the 38 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✨ HAIR GOD + MAKEUP ARTIST · 🎥 Beauty Content Creator · 🤍 Campaigns | Reels | Ambassadorships
86K
Followers
6.1%
Engagement
92K
Avg views
Strong engagement. Top 13% of the 38 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›🇦🇺 Melbourne, Australia · 💄 Beauty/Skincare Content Creator.
75K
Followers
—
Engagement
728
Avg views
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Graphic Designer | Photographer📍Melbourne · work:
74K
Followers
0.1%
Engagement
1.9K
Avg views
Low engagement. Bottom 1% of the 38 creators here with a rate, where the median is 0.7%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›📍🇦🇺 Sydney · Psalms 23 · Menswear | Food | Lifestyle
64K
Followers
1.0%
Engagement
20K
Avg views
Average engagement. Top 39% of the 38 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›🤍 Hairstylist & Educator · 🤍Creative Artist @ghdhair_anz · 🤍 Ambassador @natalieannehaircare · 🤍 Social Media Manager @stefanhair · 🤍 📍BNE · 🤍 Enquir…
64K
Followers
0.8%
Engagement
37K
Avg views
Average engagement. Top 50% of the 38 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›life of a beauty muscle boy who dances 🪩 · sydney 🇦🇺 · Seoul 17/5-27/5 ✈️ Vietnam 1/6-7/6 · collabs 💌 · 200k+ on tiktok
53K
Followers
1.8%
Engagement
6.7K
Avg views
Average engagement. Top 29% of the 38 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›brow artist · educator: @lebrowclub · Perth, AUS
52K
Followers
0.6%
Engagement
14K
Avg views
Modest engagement. Bottom 39% of the 38 creators here with a rate, where the median is 0.7%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›ٱلْحَمْدُ لِلّٰه · MASTERCLASS TIX ➡️ CLICK EMAIL OR DM · 🇦🇺Melbourne, SYD & Beyond · Luxe Bridal Makeup enquiries - DM me OR email
50K
Followers
0.8%
Engagement
9.2K
Avg views
Average engagement. Top 45% of the 38 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›SHARING THINGS I SWEAR BY 🤎 · Sydney Mum | Over 30 · Family & Beauty • Food • Travel • Everyday Life · 💌 MGMT: @daymanagement
47K
Followers
0.9%
Engagement
35K
Avg views
Average engagement. Top 42% of the 38 creators here with a rate, where the median is 0.7%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
👩🏻💻Left the corporate suit & heels for family & reels · 📍 Sydney | Australia · ✨Family • Beauty • Fashion • Food • Travel • Hacks · 💌 MGMT: @daymana…
46K
Followers
0.8%
Engagement
4.7K
Avg views
Average engagement. Top 47% of the 38 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📖 Skincare, Beauty, Lifestyle · 🌿 Acne Prone Skin · 📍 Melbourne 🇦🇺
45K
Followers
13.1%
Engagement
47K
Avg views
Exceptional engagement. Top 8% of the 38 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Registered Nurse NMW · @facebyalexpike Toorak Albury · Faculty @allerganaestheticsanz · Listen to my podcast The Face🎙️
44K
Followers
0.3%
Engagement
15K
Avg views
Modest engagement. Bottom 24% of the 38 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›💄Bridal | MUA Mentor & Educator · > PR/Collabs - · 📍Melbourne · • Tutorials • Education · 💌 Bookings • Classes • 1:1 Lessons → DM/Email
41K
Followers
0.3%
Engagement
11K
Avg views
Modest engagement. Bottom 26% of the 38 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Syd : · @chic_management · Socials: · @maxconnectors · @nextla
37K
Followers
2.1%
Engagement
31K
Avg views
Strong engagement. Top 24% of the 38 creators here with a rate, where the median is 0.7%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›O&M Brand Ambassador · ★ Salon Owner of @ochre.thesalon · ★ Master Colourist · ★ For Appointments Private Message Me. · (No online bookings) · Adel…
36K
Followers
0.7%
Engagement
6.5K
Avg views
Average engagement. Bottom 47% of the 38 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›🇦🇺Beauty Expert + Commentator & Presenter · 💁🏻♂️ Enquire Within #MakeupByMichaelBrown
35K
Followers
1.5%
Engagement
38K
Avg views
Average engagement. Top 34% of the 38 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Jenelle Witty > 🌏 #IWtravels · Style, Beauty & Travel inspiration with a touch of wit📍Perth · 🖤: inspiringwit.com
35K
Followers
0.2%
Engagement
1.3K
Avg views
Low engagement. Bottom 11% of the 38 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›@studio__134 · -MAKEUP ARTIST -EDUCATOR · ✈️ EUROPE 2026 BOOKINGS OPEN · 📍Melb AUS & International
35K
Followers
6.3%
Engagement
48K
Avg views
Strong engagement. Top 11% of the 38 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›By: @angelinajade__ · 𝓒𝓮𝓵𝓮𝓫 • 𝓑𝓻𝓲𝓭𝓪𝓵 • 𝓔𝓿𝓮𝓷𝓽 • 𝓢𝓱𝓸𝓸𝓽𝓼 · 📍Melb, AUS & Destination (July - Europe) · 💌 PR/ Enquire:
35K
Followers
0.4%
Engagement
14K
Avg views
Modest engagement. Bottom 29% of the 38 creators here with a rate, where the median is 0.7%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Audience breakdowns, past brand work and realistic rates for beauty creators in Australia, free on a strategy call.
We track at least 141 beauty creators with a verified home base in Australia, part of our own database of tracked creators. This page lists the 40 largest by audience whose profile and metrics verified on the last refresh. Engagement rate is likes plus comments divided by followers. Average views come from recent posts. Nothing here is hand-picked and a place on the list is not a recommendation: it is the top of the list by size, and the engagement band on each card is there so you can judge for yourself.
Home base comes from the creator’s own location, not from where they post about. This page shows public Instagram data only. If you’re listed and want changes or removal, email hello@sup.co and we’ll act on it fast.
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Beauty creators elsewhere:
US40UK62Canadian40German40Korean34Irish39New York40Los Angeles40London40Miami40Toronto40Atlanta40Dallas40Houston40Chicago40Washington40San Francisco40Austin40Orlando39Nashville35San Diego27Philadelphia28Vancouver34Boston29Las Vegas27Sydney31Seattle25Other niches in Australia:
Food & Drink40Fashion40Fitness39Travel40Parenting & Family35Lifestyle40Music & Dance40Art & Photography29Entertainment29On YouTube:
Beauty YouTubers40Brand categories:
Health & Beauty1,137 brandsPersonal Care807 brandsCosmetics628 brandsSkin Care285 brandsMakeup115 brandsPerfume & Cologne51 brandsBeauty Devices88 brandsHair Care97 brandsBrands these creators work with:
AbibAmikaAnastasia Beverly HillsAnuaAPRILSKINArenciaArmani BeautyAvonBath & Body WorksBeauty of JoseonBeekman 1802BELLAMI HairBenefit CosmeticsBiodanceBootsBubble SkincareByomaCaudalieCelimaxCeraVeCetaphilCharlotte TilburyClarinsCliniqueCocokindColgateColourPopCOSRXCoverGirlDior BeautyDoveDr.AltheaDrunk ElephantDysone.l.f. CosmeticsEADEMElemisEstée LauderEveredenFarmasiFenty BeautyFlower KnowsFOREOGarnierGisouGlossierGlow RecipeGood MoleculesGrande CosmeticsHaruharu WonderHuda BeautyinnisfreeIPSYIsntreeJolieJumisoK18KayaliKérastaseKiehl'sKIKO MilanoKosasKSECRETKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLancômeLaneigeLaura GellerLushMAC CosmeticsMakeup by MarioMaybellineMedicubeMedihealMeritMilk MakeupmixsoonMorpheNARSNaturiumNEOMNeutrogenaNIVEANo7numbuzinNYX CosmeticsOlaplexOlayOle HenriksenOlive YoungOSEAOUAIPantenePatrick TaPaula's ChoicePixi BeautyPrada BeautyPurito SeoulRare BeautyRedkenRefyRhodeSaieSaltairSephoraShark BeautySHEGLAMSKIN1004SkinCeuticalsSnifSol de JaneiroSpace NKStyleKoreanSummer FridaysSupergoop!TarteTatchaThayersThe OrdinaryTIRTIRToo FacedTopicalsTorridenTouchlandTower 28Tree HutTruly BeautyUlta BeautyUrban DecayValentino BeautyVaselineVT CosmeticsYepodaYesStyleYSL BeautyZeeloolThe data
Every creator on this page, with the follower, engagement and view figures behind the ranking. Take it into a spreadsheet, or cite it. We only publish what is on the page: no email addresses and no rates.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators ranked hereWe track at least 141 beauty creators in Australia and publish the largest with a verified profile | 40 | 11,056 across our published pages |
| Median followersBeauty in Australia vs all 11,056 creators across our published pages | 91K | 77K |
| Median engagement rate | 0.7% | 1.1% |
| Median average views | 31K | 32K |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Everything on this page is measured from live Instagram data. These answers are generated from the 40 creators shown above, so they change when the data does.
This page ranks 40 beauty creators in Australia. We track at least 141 of them and list the largest by audience here, with the engagement rate and average views behind each one.
The median creator on this page has 91K followers, and the median engagement rate across the page is 0.7%. By size, 53% are micro creators (10,000 to 100,000) and 48% are mid-tier creators (100,000 to 500,000).
Rachel Tee Tyler 🇵🇭🇦🇺 (@rachelteetyler) has the largest following on this page at 405K. Follower count is not the same as performance though. Sohinii Pawar (@sohini.banerjee.7) has the highest engagement rate here at 27.34%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Beauty, Fashion & Style, Photography & Videography and Travel & Adventure. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified Australia home base. The places they mention most in their posts are Sydney, Melbourne and Perth. By country, the most mentioned are Australia, United States and Japan. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
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