Brand Library · Haircare
These are the 24 biggest creators who collaborated with @theouai in the last 12 months, ranked by audience, with computed engagement and average views. We recorded 639 creators collaborating with the brand in total.
My best ideas r in the shower @theouai @mane_____ 🧴🫧@highlightartists 💄
5M
Followers
0.1%
Engagement
3
Collabs
Low engagement. Bottom 5% of the 21 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Los Angeles 🌴☀️ · Represented by PRTNRS · For Bookings Email:
2.7M
Followers
2.6%
Engagement
1
Collabs
Strong engagement. Top 24% of the 21 creators here with a rate, where the median is 1.3%.
Email: Price: Email and price are available on a strategy call.
Unlock ›
Entrez sans frapper. · Pop-culture, lifestyle, beauté. · Anciennement Gossip Room.
2.4M
Followers
0.7%
Engagement
1
Collabs
Modest engagement. Bottom 33% of the 21 creators here with a rate, where the median is 1.3%.
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Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›TV presenter & documentary maker @bbciplayer @bbcthree · @refugecharity ambassador
2M
Followers
1.0%
Engagement
1
Collabs
Average engagement. Bottom 43% of the 21 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›lifestyle, fashion & beauty · ↓ LINKS + MY YOUTUBE
1.7M
Followers
—
Engagement
2
Collabs
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Founder of @cclaagency · All things Beauty · Former orthodox · Malibu mom📍LA · Collaboration and Inquiries /
1.6M
Followers
1.4%
Engagement
1
Collabs
Average engagement. Top 43% of the 21 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›
Sharing icons, classics & latest launches SO good, guaranteed to give u a #SCENTGASM ❤️🔥 · “Because Perfume is Pleasure!” By @monakattan
1.5M
Followers
0.0%
Engagement
1
Collabs
Low engagement. Bottom 1% of the 21 creators here with a rate, where the median is 1.3%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Founder of Sweat The Style · @thefarmersmarketglobal @irl.views
1.4M
Followers
—
Engagement
1
Collabs
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›hot pottery mom · @tinkiu.official
1.3M
Followers
2.1%
Engagement
1
Collabs
Average engagement. Top 29% of the 21 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›do the things that you don’t enjoy more🧚🏻 · healthy hair & skin vibes🩰
1.2M
Followers
0.7%
Engagement
3
Collabs
Modest engagement. Bottom 33% of the 21 creators here with a rate, where the median is 1.3%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
@currentbody KELLYCB for 10% OFF 🛒 · 🇨🇦🏒Toronto · 🎬 Lifestyle Gen Z Content Creator · 🧖🏻♀️ Beauty | 🍋🟩 Foodie | 🦩 Model | ✈️ Travel | 📸 Photography
1.2M
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 19% of the 21 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Ex-extreme fitness girlies turned mindful movers 🫶🏼 · ♡ train with us @strivebykkfit · ♡ @pescience @oneractive ‘KKFIT’
944K
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 29% of the 21 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›asmr | lifestyle | self care | skin | wellness | food
920K
Followers
1.7%
Engagement
1
Collabs
Average engagement. Top 38% of the 21 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›NYC · UTA |
862K
Followers
1.4%
Engagement
1
Collabs
Average engagement. Top 48% of the 21 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
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LA | Lifestyle, faith, & lots of good eats
796K
Followers
3.8%
Engagement
1
Collabs
Strong engagement. Top 19% of the 21 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›It's pop not soda · @_thebeachclub · Florida 🐚🌞🍊👙🌊 · • Jesus •
733K
Followers
6.5%
Engagement
1
Collabs
Exceptional engagement. Top 5% of the 21 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›✨lil bit of everything over here!✨ · 🎬 youtube: delaney childs · 🛒 SHOP MY LOOKS HERE ⬇️
722K
Followers
1.3%
Engagement
1
Collabs
Average engagement. Bottom 48% of the 21 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Haircare Tips & Hairstyling Tricks · Founder @celui.theone & @byanisasojka · 💌 | London based · Haircare products linked below ↓
679K
Followers
0.5%
Engagement
1
Collabs
Modest engagement. Bottom 24% of the 21 creators here with a rate, where the median is 1.3%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›Latina in Boston 🇨🇴🇺🇸 · Lifestyle | Mom | Beauty | Travel · +3M across all socials · CEO @by.anavelez
650K
Followers
5.2%
Engagement
1
Collabs
Exceptional engagement. Top 10% of the 21 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›📍 Toronto + Miami · Curating Women’s Fashion, Beauty & Anti-Aging🧴👗 · “Fashion Mom” named by you 🤍 · ↓ Shop curated picks
635K
Followers
0.2%
Engagement
2
Collabs
Low engagement. Bottom 14% of the 21 creators here with a rate, where the median is 1.3%.
Post categories
Email: Price: Email and price are available on a strategy call.
Unlock ›We source, negotiate, contract, pay and track. You approve every step and only pay for posts that go live. Creators matched to your brief in 6 hours.
𝐭𝐡𝐞 𝐢𝐧𝐭𝐞𝐫𝐧𝐞𝐭'𝐬 𝐛𝐢𝐠 𝐬𝐢𝐬𝐭𝐞𝐫 💖 · confidence 🎀 singer songwriter 💕 comfort creator 🧸 · 🎙️: @realtalkpodcastttt 🌴 LA
615K
Followers
—
Engagement
1
Collabs
Post categories
Cities
Email: Price: Email and price are available on a strategy call.
Unlock ›595K
Followers
4.9%
Engagement
1
Collabs
Strong engagement. Top 14% of the 21 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›nyc · youtube: @sydneyschiffer
568K
Followers
1.9%
Engagement
1
Collabs
Average engagement. Top 33% of the 21 creators here with a rate, where the median is 1.3%.
Email: Price: Email and price are available on a strategy call.
Unlock ›ATX | LA ✈️🌴Mompreneur · All things Lifestyle, Beauty, Fashion & Motherhood @honesttruthpod @mommydateclub @sweetproductionsinc
553K
Followers
0.1%
Engagement
1
Collabs
Low engagement. Bottom 10% of the 21 creators here with a rate, where the median is 1.3%.
Post categories
Cities
Countries
Email: Price: Email and price are available on a strategy call.
Unlock ›Want to see what their OUAI content actually looks like?
See OUAI content examples ›We keep our own database of creators and their public posts. This page shows public Instagram collaborations with @theouai over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
OUAI is a trademark of its owner. Sup is not affiliated with or endorsed by OUAI. If you’re featured and want changes or removal, email hello@sup.co.
The data
The 24 creators on this page with their follower, engagement and collaboration figures. Only what is shown here: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Creators listedThe 24 with the largest audiences. Ranked 167 of 418 brands in the library by creator count. | 24 | 639 recorded collaborating with @theouai in 12 months |
| Their collaborations | 30 | 801 collaborations recorded in 12 months |
| Median followers | 932K | 702K across all 418 brand pages |
| Median engagement rate | 1.3% | 0.9% across all 418 brand pages |
| Posts per creatorHigher means the same creators post repeatedly, which usually signals a paid programme | 1.3 | 1.3 across all 639 creators |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Yes. We have recorded 639 creators collaborating with OUAI, across 801 posts in the last twelve months. This page ranks the 24 biggest of those creators by audience. Their posts are on the OUAI content examples page.
The largest accounts collaborating with OUAI include @jenatkinhair, @makeupbyariel, @theroom.off, @zara_mcdermott, @elainamich and @livshine_. The most frequent is @jenatkinhair, with 3 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 932K followers and the median engagement rate is 1.3%.
No. We are not connected to OUAI and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at OUAI and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the haircare category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Category:
Hair Care 97 brandsBeauty creators by place:
All countries 40US 40UK 62Canadian 40Australian 40German 40Korean 34Irish 39New York 40Los Angeles 40London 40Miami 40Sup for brands like OUAI:
Influencer marketing for ecommerce brandsMore brands:
1st PhormAbbott LyonAbercrombie & FitchAbibAbout YouAdidasAdobeAelfric EdenAerieAgodaAirbnbAlani NuAldiAliExpressAlo YogaAltar'd StateAmazonAmerican EagleAmikaAnastasia Beverly HillsAnthropologieAnuaAppleAPRILSKINArenciaAritziaArmani BeautyASICSASOSAthletaAtria BooksAudibleAvonAvon BooksAYBLBambu LabBanana RepublicBang EnergyBarbieBarebellsBath & Body WorksBeauty of JoseonBeekman 1802BéisBELLAMI HairBenefit CosmeticsBershkaBest BuyBeyond YogaBiodanceBloom BooksBloom NutritionBMWboohooBootsBrooks RunningBUBBL'RBubble SkincareBucked UpBumbleBurger KingByomaCalvin KleinCanonCanvaCapCutCarawayCarharttCarolina HerreraCasetifyCaudalieCelimaxCelsiusCeraVeCetaphilChanelCharles & KeithCharlotte TilburyChewyCiderClarinsCliniqueCoachCoachellaCoca-ColaCocokindColgateColourPopComfrtConverseCOSRXCostcoCoterieCotton OnCoverGirlCozeyCricutCrocsCrossFitCupsheCVSDaniel WellingtonDellDepopDFYNEDieselDillard'sDiorDior BeautyDisneyDJIDolce VitaDoorDashDoveDr.AltheaDrunk ElephantDunkin'DuolingoDutch BrosDysone.l.f. CosmeticsEADEMeBayEdiktedElemisEquinoxEstée LauderEtsyEveredenEvry JewelsExpediaFabFitFunFableticsFanaticsFantaFarmasiFashion NovaFenty BeautyFerrariFIFAFIGSFlower KnowsFordFOREOFortniteFour SeasonsFree PeopleFruit RiotFujifilm XG FuelGapGarageGarminGarnierGetYourGuideGisouGlossierGlow RecipeGood MoleculesGoProGrande CosmeticsGucciGymsharkH&MHalaraHarperCollinsHaruharu WonderHeadoutHello MollyHelloFreshHerbalifeHiggsfield AIHiltonHobby LobbyHOKAHollisterHot TopicHuda BeautyHuelHyattHydroJugHYROXIKEAinnisfreeInsta360IPSYIsntreeJ.CrewJBLJeepJolieJumisoK18Kate SpadeKayaliKendra ScottKérastaseKFCKiehl'sKIKO MilanoKlookKohl'sKosasKSECRETKylie CosmeticsL'OccitaneL'Oréal ParisLa Roche-PosayLamborghiniLancômeLaneigeLaura GellerLEGOLemmeLevi'sLewkinLibro.fmLidlLiquid DeathLiquid I.V.Live NationLMNTLogitechLola BlanketsLouis VuittonLowe'sLSKDLululemonLulusLushMAC CosmeticsMacy'sMakeup by MarioMangoMarvelMaurtenMaybellineMcDonald'sMedicubeMedihealMejuriMeritMichael KorsMicrosoftMilk MakeupMinisoMiu MiumixsoonMomcozyMonster EnergyMorpheMyproteinNA-KDNARSNative PetNaturiumNBANEOMNespressoNetflixNeutrogenaNew BalanceNextNFLNikeNintendo UKNIVEANo7NordstromnumbuzinNuulyNYX CosmeticsOakleyOh PollyOlaplexOlayOld NavyOle HenriksenOlipopOlive YoungOner ActiveOSEAOura RingOwalaPacSunPampersPandoraPantenePatagoniaPatrick TaPaula's ChoicePelotonPenguin Random HousePeppermayoPetSmartPinterestPixi BeautyPlayStationPokémonPoppiPorschePradaPrada BeautyPrettyLittleThingPrimarkPrincess PollyProzisPumaPurito SeoulQuinceRalph LaurenRare BeautyRay-BanRazerRed BullRedkenRefyRent the RunwayRevolutRevolveRhodeRogersRunnaRYSESaieSaint LaurentSalomonSaltairSam's ClubSamsungSauconySavage X FentySeatGeekSephoraSet ActiveSézaneShark BeautySHEGLAMSHEINShokzShopifySimon & SchusterSKIMSSKIN1004SkinCeuticalsSnifSol de JaneiroSonySpace NKSpanxSpotifySpriteStanleyStarbucksSteve MaddenStravaStyleKoreanSummer FridaysSupergoop!TargetTarteTatchaTecovasTelusTemuTeslaThayersThe Home DepotThe OrdinaryThorneTiffany & Co.TIRTIRToo FacedTopicalsTorridTorridenTouchlandTower 28ToyotaTrader Joe'sTree HutTruly BeautyTubby ToddTubiUberUGGUlta BeautyUnder ArmourUniqloUrban DecayUrban OutfittersValentinoValentino BeautyVansVaselineVevorViatorVictoria's SecretVintedVirgin VoyagesVT CosmeticsVuoriWalmartWayfairWhatnotWhite FoxWHOOPWWEYepodaYesStyleYETIYoungLAYSL BeautyZalandoZaraZazzleZeeloolWhen you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.
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