Platform · Payments
Influencer payments, made after the post is live
You pay Sup once. Our team collects each creator’s bank and tax details on a secure page and pays them by bank transfer. A creator is paid only when an approved post is live.
- One invoice from Sup, in place of one from each creator
- Creators type their own bank details. We take none by email
- Nothing is owed for a creator who does not post
- 4 days
- from the post going live to the creator being paid
- 54 minutes
- for a creator to enter their bank details
- 19 hours
- from the bank details to the money being sent
The median. 82% were paid within 7 days.
The median, from the moment we send the secure link.
The median. No payout has failed.
Pay for live posts
Nothing is paid until the post is live
A creator’s fee is earned when their approved post is live. Our tool finds the live post, we check it against the brief and the draft you approved, and only then does payment start.
- Our tool looks for the live post four times a day
- A creator who drops out is not paid, and that money stays in your budget
- Where you bought ad rights, the ad code comes before the fee
Safe by design
Creators type their own bank details
A common fraud is a message that asks you to change a creator’s bank details. We never take details by email or message. Each creator confirms their email address with a code, then types the details on a secure page.
- The link goes out only when there is money to send
- The details go straight to our bank. We keep the last four digits
- Each payout needs a one-time code, sent by text to a named person at Sup
Paperwork
The tax form is on the same page
A creator in the United States gives the details Form W-9 asks for. A creator anywhere else gives the details for Form W-8BEN. They do it on the payout page, before the bank account.
- Stored encrypted and used only for tax reporting
- A manager or a company can be paid in the creator’s place
- The agreement records who signs and who is paid
How it works
From an approved post to a paid creator
- 01
The post goes live
Our tool finds it, and we check it against what you approved.
- 02
We send a secure link
The creator confirms their email address with a code.
- 03
They enter their details
The tax form first, then the bank account. They type both themselves.
- 04
We pay by bank transfer
Creators were paid a median of 4 days after the post went live.
The difference
Paying creators on your own, or through Sup
Invoices
On your own
One from each creator, each in its own format
With Sup
One, from Sup
Bank details
On your own
Sent by email or message, then typed in by you
With Sup
Typed by the creator on a secure page
A creator who does not post
On your own
Any deposit you paid has to be asked for back
With Sup
Nothing is owed
Tax forms
On your own
You ask each creator for one and keep it
With Sup
Collected on the payout page
The record
On your own
Bank statements and a spreadsheet
With Sup
Every payout on file, with its date
The detail
How payment works, with our own figures
Influencer payments are how a brand pays the creators it works with: the fee, the bank details, the tax form and the timing. The rest of this page gives the time each step took on our campaigns, the terms we use and the forms.
The timeline
From a live post to money in the bank
Payment pages show a button that says Pay. This is everything around the button, in order, with the time each step took on our campaigns.
Step 1
Post goes live
26 hours
After you approve the draft.
Step 2
Details entered
54 minutes
After we send the creator the secure link.
Step 3
Money sent
19 hours
After the bank details are in.
Step 4
Creator paid
4 days
After the post went live.
Payment is the short part of a campaign. A creator enters their details 54 minutes after we send the link, and the money leaves 19 hours after that, at the median. No payout has failed.
How we counted. Medians from our signing tool, which records each step. Each step is its own median, so the steps do not add up to the last one. Read on 5 October 2026.
The rule
You pay only for posts that go live
The rule is in every creator agreement, in these words: fees become payable only upon publication and approval. Here is what it means in practice.
A creator who does not post is not paid
Nothing is owed for a draft, a promise or half a set of deliverables. If a creator drops out, that money stays in your budget for another creator.
We check the live post before we pay
Our tool looks for the live post four times a day. We compare it with the brief and with the draft you approved.
Ad codes and insights come first
Where you bought the right to run the post as an ad, the creator sends the ad code before the fee is released.
The terms
What you pay, and when creators are paid
Payment pages rarely state the brand’s cost or their own payment terms. Here are ours.
| On Sup | |
|---|---|
| Monthly fee | $0 |
| What you pay for | Posts that go live, at the creator rate you approved. Nothing is booked until you approve the rate |
| Our fee | Taken from the creator, and only after their post is live and approved |
| Who invoices you | Sup only. We pay each creator |
| How creators are paid | Bank transfer: ACH in the United States, or an international wire |
| Currencies | US dollars, pounds or euros |
The payment term in our creator agreements
- Net 3081%
- Net 718%
- Net 21%
Net 30 means within 30 days of approval. In practice creators were paid a median of 4 days after the post went live.
Done for you
How a payout is made safely
Paying 40 creators means 40 sets of bank details. A common fraud is a message that asks you to change one of them. These are the steps that stop it.
- 01
The link goes out after the work is approved
We do not ask for bank details at signing. A creator is asked once, when there is money to send.
- Who:
- Our team
- You:
- Have approved the post
- 02
The creator enters their own details
They confirm their email address with a code, then type their details on a secure page. The form asks for what their currency needs: routing and account number, sort code or IBAN.
- Who:
- The creator
- How long:
- 54 minutes at the median
- 03
We do not keep the account numbers
The details go straight to our bank. Our own records hold the bank’s reference for the creator and the last four digits, so there is no list of account numbers to steal.
- Who:
- The tool
- 04
A code by text before any money moves
Each payout needs a one-time code sent by text to a named person at Sup. It works once and runs out after five minutes.
- Who:
- Our team
- 05
The creator is told it is on the way
They get an email when the payment is sent, with when to expect it. Nobody has to ask "have I been paid?".
- Who:
- The tool
- How long:
- 19 hours after the details, at the median
- 06
A change of bank details starts again
New details are accepted only through a new secure link. A message that says "please use this account now" is never acted on.
- Who:
- Our team
Tax and paperwork
The forms, and who is paid
United States. A creator in the United States gives the details a Form W-9 asks for on the secure payout page, and a creator elsewhere gives the details for Form W-8BEN. Most creators who give W-9 details are individuals or sole proprietors. A business reports what it paid a creator on Form 1099-NEC once the year’s total reaches the threshold. The IRS raised that threshold to $2,000 for tax years after 2025 (IRS instructions). Some guides still give the old figure of $600.
Managers and companies. A creator can be paid in their own name, through their company or through a manager. The agreement records who signs and who is paid, so the bank details always match a name in the contract.
How much to pay. This page is about sending the money. For what a creator of a given size charges, read how much to pay Instagram influencers or use the influencer rate calculator. The terms themselves are on the contracts page.
This is general information and not tax advice. Check your own position with an accountant.
Written by
Matt Greenwell, Co-Founder and CEO of Sup
Matt started Sup in 2024 with Hassan Munir. Before Sup he co-founded Storefront, the marketplace for booking pop-up retail space. Before that he worked at Goldman Sachs.
The figures are counted from our signing tool, which records each payout. No creator, bank detail or fee is named. Updated 5 October 2026.
FAQ
Influencer payment questions
How do brands pay influencers?
Most pay a flat fee by bank transfer after the post is live. Some pay a commission on sales, send product in place of a fee, or mix the three. On Sup the brand pays Sup, and our team pays each creator by bank transfer.
When is a creator paid?
After their post is live and approved, and after they have sent the ad codes and their own numbers for the post where the contract asks for them. On our campaigns creators were paid a median of 4 days after the post went live. The contract usually says Net 30.
What happens if a creator does not post?
You pay nothing for that creator. The fee is earned only when an approved post is live, and nothing is paid for part of the work.
How much does it cost?
Sup costs $0 a month. You only pay creators for posts that go live, at the rate you approved. We take our fee from the creator, and only after their post is live and approved.
How does a creator give their bank details?
On a secure page, opened from a link we send after the work is approved. They confirm their email address with a code and type the details in themselves. We never accept bank details by email or message, and the contract says so.
Which currencies can you pay in?
We pay by bank transfer in US dollars, pounds or euros. A creator enters the details their currency needs: a routing and account number, a sort code or an IBAN.
Which tax forms are needed?
In the United States a business asks each creator for the details on Form W-9, and reports what it paid on Form 1099-NEC when the year’s total reaches the reporting threshold. The IRS raised that threshold to $2,000 for tax years after 2025. A creator in the United States gives us the W-9 details on the secure payout page, before the bank account. A creator elsewhere gives the details for Form W-8BEN. This is general information, so check your own position with an accountant.
Can a manager or a company be paid in place of the creator?
Yes. The agreement records who signs and who is paid, so a talent agency or a manager can sign or be paid in the creator’s place.
How much should I pay an influencer?
That is a different question from how to pay one. Our rates guide and the influencer rate calculator show what creators of each size asked for and signed at on real campaigns.
The rest of the platform
One team does all six
Contracts
The agreement our creators sign, clause by clause, and the terms that are usual in it.
Creator search
A live search of Instagram and TikTok, with one real shortlist and the reasons brands drop creators from it.
Tracking and reporting
One real campaign report, open to read, and where each number in it comes from.
Outreach
Where our outreach contacts stand today, why creators say no, and the emails we send.
Briefs and approvals
The approval process step by step, how many versions a draft takes and a checklist to copy.
The campaigns we run
UGC, Spark Ads and partnership ads, gifting, influencer posts, ambassador programs and TikTok.
Paying more than a few creators?
Sup pays every creator in a campaign for you, a median of 4 days after their post goes live. You approve each step, and you only pay for posts that go live.