Platform · Creator search
An influencer database, searched for you
An influencer database is a searchable record of creators and what is known about each one. Most are sold as a tool for your team to search. Ours is searched by our team: you send a brief, a shortlist comes back in 48 hours, and you say yes or no to each creator. Below is one real shortlist, and the reasons creators were dropped from it.
- 233,000
- creators whose public posts we hold
- 9,424
- creators put on a shortlist for a brand
- 1,501
- were dropped at the review, each with a reason
About 5.7M Instagram posts and 540K TikTok videos.
Across 50 campaigns since March 2025.
The reasons are below.
A worked example
One real shortlist: Andros, July 2026
Database pages show a search box and a made-up result. This is what happened on one campaign, from the shortlist to the posts.
- 535
- creators went on the shortlist
- 329
- were dropped at the review, before anyone was contacted
- 205
- were contacted
- 12
- signed, and posted or are making the content
61% of the shortlist.
60 have a recorded answer so far.
10 are complete.
Why creators were dropped from this shortlist
- Not the right brand fit20061%
- Not enough engagement10833%
- Not enough followers124%
- Not enough views62%
- Not the right target audience31%
Where the creators we wrote to stand today
- Posted and completed105%
- Signed, and making the content21%
- Talking about the fee31%
- Asked us to come back later115%
- Asked for more than the budget52%
- Said no2914%
- Dropped by the brand after we wrote168%
- No reply31%
- Emailed, no answer recorded yet12661%
The shortlist was cut by more than half before a single email went out. That is the step a database cannot do for you: 200 creators were dropped because they did not fit the brand, which no filter measures. Of the creators we then wrote to, 29 said no, 5 wanted more than the budget and 11 asked us to come back later.
How we counted. From the records of this one campaign. A creator dropped after being contacted is counted with the contacted creators, not with the 329. A stage is where a creator stands today, so the campaign’s later numbers will differ. No creator is named. Read on 5 October 2026.
Across every campaign
Why creators are dropped from a shortlist
1,501 creators have been dropped from a shortlist at the review, each with a reason. Search tools let you filter by numbers. Most creators are dropped for something else.
- Not the right brand fit87658%
- Not enough engagement29420%
- Not the right target audience24817%
- Not enough followers664%
- Not enough views171%
Of the creators dropped with a reason.
Brand fit is 58% of it
The creator’s style, subject or tone was wrong for the brand. A follower filter cannot see that. Someone has to watch the posts.
Numbers are 25%
Too little engagement, too few followers or too few views. These are the reasons a search tool can catch before a person looks.
The audience is the rest
The creator fits, and the people who watch them do not. It shows in who comments, and in where the creator is based.
What we do with it
Every dropped creator carries a reason, so the next shortlist for that brand can start from what was turned down.
One honest number
What is in the database
Database pages quote sizes from 10 million to 450 million profiles, and several give two different numbers on the same site. Ours is 233,000. It is smaller because it counts something narrower: creators whose posts we hold.
| What we hold on a creator | Where it comes from |
|---|---|
| Followers, average views and engagement rate | Their public Instagram and TikTok accounts |
| What they post about | Their own posts, each sorted into one of 54 subjects |
| Where they are based | The places in their posts, checked against their bio |
| Which brands they have posted for | The brands tagged in their posts |
| Whether a post was paid for | Each post is labelled sponsored, gifted, affiliate, ambassador or organic |
| Whether they post for your competitors | The same brand tags, read against your category |
About 233,000 creators, 5.7M Instagram posts and 540K TikTok videos. These are our database’s own row counts, rounded down.
Done for you
From a brief to a shortlist you approve
Every search tool assumes someone on your team has the hours to run it. This is what happens when you send us the brief.
- 01
You send the brief
The product, who buys it, where it is sold and what you want made. One page is enough.
- Who:
- You
- You:
- Write or approve the brief
- 02
We search the database
By subject, place, size and past brand work. We check which brands each creator has posted for, competitors included.
- Who:
- Our team
- 03
We watch the posts
A filter finds accounts. A person decides whether the content suits the brand, which is the reason most creators are dropped.
- Who:
- Our team
- 04
The shortlist arrives
Each creator with their numbers, their subjects, where they are based and their recent posts.
- Who:
- Our team
- How long:
- 48 hours from the brief
- 05
You say yes or no
To each creator, with a reason when it is a no. An agency can hand the same list to its client.
- Who:
- You
- You:
- Approve each creator
- 06
We write to the ones you kept
Outreach starts from the approved list. A creator you dropped is not contacted.
- Who:
- Our team
Which one do you need
A database, a marketplace or a team
A database is the widest. It lists creators whether or not they have heard of it, and your team does the searching, the emails and everything after. It suits a team that already runs creator campaigns every week.
A marketplace lists only creators who signed up, usually with a price on each. It is the quickest way to buy one video. It is narrow, and the creators on it are the ones looking for work.
A team with a database does the search and the work after it: the outreach, the contract, the approval and the payment. That is Sup. You can also browse creators yourself in the creator directory, by place and by subject, or by the brands they work with.
Written by
Matt Greenwell, Co-Founder and CEO of Sup
Matt started Sup in 2024 with Hassan Munir. Before Sup he co-founded Storefront, the marketplace for booking pop-up retail space. Before that he worked at Goldman Sachs.
The figures are counted from Sup’s own database and campaign records. No creator is named. Updated 5 October 2026.
FAQ
Influencer database questions
What is an influencer database?
It is a searchable record of creators and what is known about each one: their accounts, their follower count, what they post about, where they are based and which brands they have worked with. A brand uses it to find creators who fit a campaign before it contacts anyone.
How many influencers are in Sup’s database?
About 233,000 creators whose public posts we hold, with about 5.7M Instagram posts and 540K TikTok videos behind them. Larger numbers on other sites count every public profile above a follower count. Ours counts creators we hold posts for.
Is the search free?
The free influencer search on this site needs no sign-up. A full shortlist built for a brief is part of the service: Sup costs $0 a month, and you pay only for posts that go live.
How do I find influencers for my brand?
Start from the customer, not the creator. Write down who buys the product and where they live, then look for creators whose posts are about that subject in that place. Check what they have posted for other brands before you check their follower count.
How do you find local creators?
From where their posts were made. A bio can say "London" for years after someone has moved. We work out a creator’s home from the places in their own posts, and the contract makes the location a condition when a campaign needs it.
What is the difference between a database and a marketplace?
A database lists creators whether or not they have signed up, and you contact them yourself. A marketplace lists only creators who joined it, usually with a price on each. A database is wider. A marketplace is quicker for a small job. With either one, the contact, the fee, the contract and the payment are still your work.
What should I check before I hire an influencer?
Four things. That their recent posts are about your subject. That they are based where you sell. Which brands they have posted for, and whether one is your competitor. And that their views are steady from post to post, because one viral post can hide a quiet account.
How do you spot fake followers?
By comparing an account’s views and engagement with its follower count. The free fake follower check on this site does it for any Instagram handle.
How much does it cost to hire an influencer?
It depends on their size, the content and the rights you want. The influencer rate calculator on this site shows what creators of each size asked for and signed at on real campaigns.
The rest of the platform
One team does all six
Contracts
The agreement our creators sign, clause by clause, and the terms that are usual in it.
Tracking and reporting
One real campaign report, open to read, and where each number in it comes from.
Outreach
Where our outreach contacts stand today, why creators say no, and the emails we send.
Payments
How creators are paid, how long it takes on our campaigns and what you pay for.
Briefs and approvals
The approval process step by step, how many versions a draft takes and a checklist to copy.
The campaigns we run
UGC, Spark Ads and partnership ads, gifting, influencer posts, ambassador programs and TikTok.
No time to search?
Send a brief and get a shortlist in 48 hours. You say yes or no to each creator, we do the outreach, and you only pay for posts that go live.