Which type of campaign should we start with?

If you need ad creative, start with UGC. If you need reach, start with influencer posts. If your product is easy to ship and you have little budget, start with gifting. Most brands end up running three or more together, and on Sup they are one campaign.

Can we mix campaign types?

Yes. A common mix is gifting to find creators, paid posts with the best of them, and Spark Ads or partnership ads on the posts that work. It is one brief, one set of contracts and one invoice.

Do we need a different tool for each?

No. That is the reason Sup exists. The same team and the same platform run every type on this page.

What do we still do ourselves?

You write the brief with us, approve the creators before we contract them, and approve each piece of content. Our team does the sourcing, the outreach, the negotiation, the contracts, the payments and the tracking.

How fast do we see creators?

We match creators to your brief in 48 hours. You see each one with their audience and past work before you say yes.

How small can a campaign be?

Campaigns start at about 10 creators. Our largest so far had 20. We work with brands and agencies in any country.

Sup is $0 a month. There is no subscription and no set-up fee. You agree a campaign budget, our fee sits inside it, and you pay creators only for posts that go live.

Influencer Marketing Campaigns: Every Type, on One Platform

Campaign types

Six kinds of campaign, one team to run them

Pick one, or mix them. They share one brief, one set of contracts and one invoice.

UGC ›
Creator videos and photos you own the rights to, for your ads, your feed and your product pages.
Spark Ads and partnership ads ›
Your ad, run from the creator’s own handle on TikTok and Meta. Also called whitelisting.
Gifting and seeding ›
Send product to creators who fit, and get posts and content back.
Influencer posts ›
Paid Reels and Stories from micro to large creators, tracked to a cost per view.
Ambassador programs ›
The same creators, posting for you every month, on a retainer, a code or a monthly brief.
TikTok ›
One video made for TikTok and reposted to Instagram, so each creator fee works twice.

Where to start

Start from the goal, not from the tool

Most platforms sell one type of campaign, so that is the one they recommend. This is how we would choose.

If you want	Run
New creative for paid social every month	UGC ›
Reach with people your customers trust	Influencer posts ›
Lots of posts on a small budget	Gifting and seeding ›
Better results from the ads you already run	Spark Ads and partnership ads ›
The same creators every month	Ambassador programs ›
Short video on TikTok and Instagram together	TikTok ›

From our data

Big brands do not run one type. They run several at once.

We read 429,681 creator posts that tag 240 brands. 170 of the 239 brands use three or more types of deal, each on at least 2% of their posts. That is why one platform for all of them matters.

of creator posts are sponsored: 8.0%
are gifted: 5.1%
carry an affiliate code or link: 5.6%
are partner or ambassador posts: 2.3%

How we counted: public Instagram posts that tag each brand in the 12 months to 5 October 2026. Our classifier reads each caption and marks the type of deal. When we checked 200 of its labels by hand, 12 were wrong. Brands with fewer than 300 posts are left out of the rankings. A tag by itself is not proof of a paid deal.

The alternatives

There are three ways to do this. Two of them cost you the work.

Same job either way. The difference is who ends up doing it, and what you pay whether or not anything gets booked.

	A platform	An agency	Sup
What it costsOne campaign, 20 creators	$7,500 to creators+ $500 platform subscription+ 30 hours of your team’s time	$7,500 to creators+ $7,500 agency fee	$7,500 to creatorsOur share comes out of that
Finding creators	A search box with stale data	Whoever is already on their roster	Matched to your brief from live data
Getting a reply	You send the DMs, and the follow-ups	They chase. You wait	We chase. You never send a DM
Agreeing a price	You guess, with nothing to compare to	You see their number, not the creator’s	We negotiate. You approve every price
Contracts, payments, tax	Yours to sort out, creator by creator	Theirs, buried in the retainer	Ours, in every country you run in
Seeing what’s happening	The spreadsheet you keep updating	A report at the end of the month	A live dashboard, open it any time
What you pay	A subscription, booked or not	A retainer, or a cut of your spend	Nothing until a post is live
Who owns the creator	You	Them. Leave, and you lose them	You — including the ones you already have

2.3M+
creators in the database
650+
brands and agencies
4.7
average Trustpilot rating

Case studies

Before Sup. After Sup.

Four campaigns, the numbers their teams reported, and the people who ran them. Same team, more output — every time.

Common GoodCPG agency · US · 20-person team

12 months.

Three internal campaign managers, reduced down to one — a $100k saving.

Admin hours per campaign: 85 → 6Admin hours per campaign
Increase in campaigns per year, run by one person: 32 → 61Increase in campaigns per year, run by one person
Expanded revenue created from greater capacity: $610,000Expanded revenue created from greater capacity

“Sup has saved us hours and hours of pain and admin. We can now focus on the creative, winning new clients, and expansion.”

Kelly ReedyCEO, Common Good Agency

Double Up SocialRestaurant & hospitality agency · London · 10-person team

Food & drink, two countries.

The right creators in any location — in a few clicks.

Creators deployed from city centres to small towns: LA → KentCreators deployed from city centres to small towns
Influencer marketplaces replaced by one partner: 4 → 1Influencer marketplaces replaced by one partner
Better creator coverage than the platforms they tried: 10×Better creator coverage than the platforms they tried

“We tried every influencer marketplace for food and drink — none had the right creators or the data. With Sup we can drop creators into a small LA suburb, central London, or a town in Kent in a few clicks.”

FounderDouble Up Social

1 / 3Common Good

Pricing

You carry none of the risk.

Nothing to sign up for and nothing to commit to. The only money that moves is the creator’s fee, and only once you’ve approved the post.

All in One

Pay per live post

$0/mo

$0 monthly fee
$0 retainer
$0 platform cost

Try for free Request a demo

We take our fee from the creator, and only after their post is live and approved.

What you get

Normal price

Software to search, contact and track creators~~Normal price: $500 a month~~
Sourcing, outreach and rate negotiation, done for you~~Normal price: $7,500 a campaign~~
The admin your team does today: briefs, chasing and tracking~~Normal price: $80 a creator~~
Your Audit Report: a full audit of your brand against your market~~Normal price: $900~~
Your Winning Videos Report: the formats and hooks that win your market~~Normal price: $450~~
Your Market Dataset: competitors’ ads, posts and creator posts, with views~~Normal price: $600~~
Contracts and usage rightsIncluded
Creator payments and taxIncluded
Tracked links and promo codesIncluded
Live dashboard and end-of-campaign reportIncluded
Unlimited seats for your teamIncluded

Your price: $0 a month. You pay only for posts that go live.

Nothing is booked until you approve the creator’s price.
No creators you’d book, no fee.
The Better-Rate Guarantee: better rates than yours, or we waive our fee.

Execution Partner: you brief, we run itFull Service: we run it all

Five new teams a month.

Try for free Request a demo

FAQ

In case you missed anything.

What teams ask before they pick a campaign type.

If you need ad creative, start with UGC. If you need reach, start with influencer posts. If your product is easy to ship and you have little budget, start with gifting. Most brands end up running three or more together, and on Sup they are one campaign.
Yes. A common mix is gifting to find creators, paid posts with the best of them, and Spark Ads or partnership ads on the posts that work. It is one brief, one set of contracts and one invoice.
No. That is the reason Sup exists. The same team and the same platform run every type on this page.
You write the brief with us, approve the creators before we contract them, and approve each piece of content. Our team does the sourcing, the outreach, the negotiation, the contracts, the payments and the tracking.
We match creators to your brief in 48 hours. You see each one with their audience and past work before you say yes.
Campaigns start at about 10 creators. Our largest so far had 20. We work with brands and agencies in any country.
Sup is $0 a month. There is no subscription and no set-up fee. You agree a campaign budget, our fee sits inside it, and you pay creators only for posts that go live.

Every Creator Campaign, on One PlatformEvery Creator Campaign, on One Platform

Six kinds of campaign, one team to run them

UGC ›

Spark Ads and partnership ads ›

Gifting and seeding ›

Influencer posts ›

Ambassador programs ›

TikTok ›

Start from the goal, not from the tool

Big brands do not run one type. They run several at once.

Most sponsored posts

Most gifted posts

Most affiliate posts

Most returning creators