Campaigns

Every Creator
Campaign,
on One Platform

Our team and our AI agents run sourcing, outreach, negotiation, contracts, payments and tracking. The brief and every approval stay with you. You pay for a creator only when their post is live.

  • $0 a month
  • Creators matched in 6 hours
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BONUS: get a free 100-competitor intelligence report for your brand.

Trusted by 650+ brands and agencies

Campaign types

Six kinds of campaign, one team to run them

Pick one, or mix them. They share one brief, one set of contracts and one invoice.

Two more pages: TikTok Shop creators, with our price and hiring UGC creators.

Brands we have run campaigns for

  • Syncron logoSyncron
  • Hamburger Helper logoHamburger Helper
  • Andros Sport logoAndros Sport
  • Air Wick logoAir Wick
  • Two Birds Eggs logoTwo Birds Eggs
  • Elizabeth's Foods logoElizabeth's Foods
  • Mingua Beef Jerky logoMingua Beef Jerky
  • Valley Pop Popcorn logoValley Pop Popcorn
  • Watermill Express logoWatermill Express
  • Moco Museum logoMoco Museum
  • Curry Pizza House logoCurry Pizza House
  • Nursem logoNursem

Agencies: Common Good, Storm Studios, Dotaskly.

Where to start

Start from the goal, not from the tool

Most platforms sell one type of campaign, so that is the one they recommend. This is how we would choose.

If you wantRun
New creative for paid social every monthUGC ›
Reach with people your customers trustInfluencer posts ›
Lots of posts on a small budgetGifting and seeding ›
Better results from the ads you already runSpark Ads and partnership ads ›
The same creators every monthAmbassador programs ›
Short video on TikTok and Instagram togetherTikTok ›

Real posts

Real posts from campaigns we ran

Eight posts from four brands: paid posts on Instagram and TikTok for Syncron and Andros Sport, and gifted posts for Curry Pizza House and Moco Museum.

Sup's own reporting on 5 October 2026. Views are the public counts on each post. They include views from ads run on the posts.

From our data

Big brands do not run one type. They run several at once.

We read 429,681 creator posts that tag 240 brands. 170 of the 239 brands use three or more types of deal, each on at least 2% of their posts. That is why one platform for all of them matters.

of creator posts are sponsored
8.0%

of creator posts are sponsored

are gifted
5.1%

are gifted

carry an affiliate code or link
5.6%

carry an affiliate code or link

are partner or ambassador posts
2.3%

are partner or ambassador posts

Most sponsored posts

  1. 1CVS60%
  2. 2Neutrogena53%
  3. 3DoorDash52%
  4. 4SHEIN49%
  5. 5Fabletics38%

See the top ten ›

Most gifted posts

  1. 1IPSY44%
  2. 2Garnier35%
  3. 3Bloom Nutrition27%
  4. 4CeraVe22%
  5. 5Pixi Beauty19%

See the top ten ›

Most affiliate posts

  1. 1YesStyle54%
  2. 2Prozis46%
  3. 3Myprotein42%
  4. 4YoungLA39%
  5. 5Cupshe37%

How ambassador programs use codes ›

Most returning creators

  1. 1DFYNE42%
  2. 2Oner Active40%
  3. 3SHEIN36%
  4. 4Rent the Runway31%
  5. 5YoungLA31%

See the top ten ›

How we counted: public Instagram posts that tag each brand in the 12 months to 5 October 2026. Our classifier reads each caption and marks the type of deal. When we checked 200 of its labels by hand, 12 were wrong. Brands with fewer than 300 posts are left out of the rankings. A tag by itself is not proof of a paid deal.

The alternatives

There are three ways to do this. Two of them cost you the work.

The job is the same either way. The difference is who does it, and what you pay whether or not a post goes live.

A platform Sup
What it costsOne campaign, 20 creators$7,500 to creators+ $500 platform subscription+ 30 hours of your team’s time$7,500 to creatorsWe take our fee from creatorsThere is no subscription or retainer
Finding creatorsA search box with stale dataA live search of 350 million creators, matched to your brief
Getting a replyYou send the DMs, and the follow-upsWe chase. You never send a DM
Agreeing a priceYou guess, with nothing to compare toWe negotiate. You approve every price
Contracts, payments, taxYours to sort out, creator by creatorOurs, in every country you run in
Seeing what’s happeningThe spreadsheet you keep updatingA live dashboard, open it any time
What you payA subscription, booked or notThe price you approve, when their post is live
Who owns the creatorYouYou, including the ones you already have

Weighing one platform by name? See Sup beside it, with the price it publishes.

  • 350M

    creators searched live on Instagram and TikTok

  • 650+

    brands and agencies

  • 4.7

    average Trustpilot rating

Case studies

Before Sup. After Sup.

Four campaigns, with the numbers their teams reported and the people who ran them. Each team did more with the same people.

Common Good

Common GoodCPG agency · US · 20-person team

12 months.

The work of three campaign managers is now done by one, a saving of $100k.

Admin hours per campaign
85 → 6Admin hours per campaign
Increase in campaigns per year, run by one person
32 → 61Increase in campaigns per year, run by one person
Expanded revenue created from greater capacity
$610,000Expanded revenue created from greater capacity
“Sup has saved us hours and hours of pain and admin. We can now focus on the creative, winning new clients, and expansion.”
Kelly ReedyCEO, Common Good Agency

1 / 3Common Good

Pricing

You carry none of the risk.

Free to look around. You pay for a creator when their post is live.

$0 a monthShortlist in 6 hours

Pay As You Go

We negotiate and collect quotes from creators. You approve the ones you like, and only pay each creator when their content is live or sent.

We take our fee from creators.

Start for freeRequest a demoChat with us now
  • We source creators for you
  • We negotiate for you
  • We track them for you
  • You approve each creator
  • You approve content
  • You pay when deliverables are met

What a campaign costs

What each creator gets

For gifting-only campaigns, we charge $19 per gift as our fee
$19
You pay
$19
The admin your team does today, at $80 a creator
$80

  • No live post, no fee.

  • You approve every creator’s price before anything is booked.

  • A shortlist of creators within 6 hours.

What you get

Our team and our AI agents do each part. You approve each creator and each post.

Your plan

  • CampaignsUnlimited
  • CreatorsUnlimited
  • Team seatsUnlimited
  • CountriesAny

Finding creators

  • A live search across 350 million creatorsDone for you
  • Creators who already post about your competitorsDone for you
  • Creators like the ones you nameDone for you
  • Audience data: location, age and genderIncluded
  • Fake follower and quality checksDone for you
  • A shortlist checked by a personDone for you
  • Instagram, TikTok and YouTubeIncluded

Outreach and booking

  • Outreach to every creatorDone for you
  • Every reply and follow-upDone for you
  • Rates negotiatedDone for you
  • Each creator and their priceYou approve
  • Briefs writtenDone for you
  • Contracts and usage rightsDone for you
  • See where every creator standsIncluded

Content

  • UGC videos and photosDone for you
  • Every draft checked against your briefDone for you
  • Rounds of changesDone for you
  • Each post before it goes liveYou approve
  • Ad disclosure on every postDone for you
  • All your content in one libraryIncluded

Products and gifting

  • Product gifting and seedingDone for you
  • Shopify connectionIncluded

Paid ads

  • TikTok Spark Ads codesDone for you
  • Meta Partnership Ads accessDone for you

Payments

  • Creator payments in any countryDone for you
  • Tax forms and invoicesDone for you
  • No creator is paid until their post is liveIncluded

Tracking and reports

  • Every live post found and trackedDone for you
  • Views, engagement and CPM per creatorIncluded
  • Tracking links and promo codesDone for you
  • Sales from links and codesIncluded
  • Affiliate commissionsDone for you
  • Mentions of your brandIncluded
  • Live dashboardIncluded
  • End-of-campaign reportDone for you

Team and support

  • A person on our team for every campaignIncluded
  • Strategy for every campaignDone for you
  • Support by email and chatIncluded
  • Your creators moved in from another toolDone for you
  • Several brands in one accountIncluded

Free with your setup call

  • Your Audit ReportNormal price: $900
  • Your Winning Videos ReportNormal price: $450
  • Your Market DatasetNormal price: $600
Campaign types
  • Gifted
  • Paid
  • UGC
  • TikTok Shop
  • YouTube
  • Local visits
  • Affiliate
Matt Greenwell

Written by

Matt Greenwell

Co-Founder and CEO of Sup. Updated .

Matt started Sup in 2024 with Hassan Munir. Before Sup he co-founded Storefront, the marketplace for booking pop-up retail space. Before that he worked at Goldman Sachs.

How this page was made. The product facts and the campaign terms on this page are Matt’s. The campaign figures come from Sup’s own reporting and signed contracts on 5 October 2026. Figures about other brands come from our database of public Instagram posts, and each one says how it was counted.

About Sup ›Matt on LinkedIn ›

FAQ

In case you missed anything.

What teams ask before they pick a campaign type.

  • If you need ad creative, start with UGC. If you need reach, start with influencer posts. If your product is easy to ship and you have little budget, start with gifting. Most brands end up running three or more together, and on Sup they are one campaign.

  • Yes. A common mix is gifting to find creators, paid posts with the best of them, and Spark Ads or partnership ads on the posts that work. It is one brief, one set of contracts and one invoice.

  • No. That is the reason Sup exists. The same team and the same platform run every type on this page.

  • You write the brief with us, approve the creators before we contract them, and approve each piece of content. Our team and our AI agents do the sourcing, the outreach, the negotiation, the contracts, the payments and the tracking.

  • We match creators to your brief in 6 hours. You see each one with their audience and past work before you say yes.

  • Campaigns start at about 10 creators. One gifting campaign, for Moco Museum in London, had more than 200 creators posting. We work with brands and agencies in any country.

  • Sup is $0 a month, with no subscription and no set-up fee. We negotiate and collect quotes from creators, you approve the ones you like, and you pay each creator’s approved price only when their post is live. On a UGC campaign you pay when you approve their content. We take our fee from creators, so the price you approve holds it. A gifting-only campaign pays $19 per gift as our fee.

See how many creators post about you and your competitors

Type in your brand's Instagram handle and we count the creators who post about you and about your five closest competitors. It takes about a minute and it is free. Or request a demo and we will show you this campaign on a brand like yours.

Start for freeRequest a demo

You do not need an account. We read public Instagram data only.