Compare · All-in-one creator platform, with an agency service
Sup vs Aspire: the alternative that runs it for you
Aspire is a creator platform for ecommerce brands, sold by quote for a fixed term, with an agency on top for brands that want the work done. Sup is a done-for-you influencer marketing service: our team runs the campaign for you, with no subscription and no minimum term, and you pay only for posts that go live.
- Aspire: a quote and a minimum term. Sup: $0 a month
- Aspire’s service fees are non-refundable. Sup is paid when a post is live
- You approve the shortlist, the rates and the content
Aspire
No public price
- Priced by quote, after a demo
- A minimum term, set in your order form
- Service fees are non-refundable
- A 2% handling fee on creator budgets
Sup
$0 a month. You pay for posts that go live
- No subscription, no retainer and no set-up fee
- Nothing is booked until you approve the creator’s price
- Our fee comes out of the creator’s fee, after the post is live
- The Better-Rate Guarantee: better rates than yours, or we waive our fee
- $0
- a month with Sup
- 48 hours
- from your brief to a shortlist
- 350M
- creators searched live on Instagram and TikTok
You pay for posts that go live.
You say yes or no to each creator.
Searched by our team, for each brief.
The short answer
Aspire or Sup: which one fits you
Aspire is a good choice for an ecommerce brand with a team to run a creator programme all year, above all on Shopify. Its agency can take the work over, for a fee it does not publish. Sup fits when you want the campaign run for you with no term, and you want to pay only when a post is live.
Choose Aspire when
- You sell on Shopify and want gifting, codes and affiliate links tied to your store
- You have a team to run a creator programme all year
- You want creators to apply to you through a marketplace
Choose Sup when
- You want the campaign run for you, with no platform to run
- You do not want a minimum term or a non-refundable fee
- You want to pay only when a post is live
Side by side
Aspire and Sup, side by side
Aspire is an all-in-one creator platform for ecommerce brands, with a creator search, a marketplace where creators apply to you, and a full-service agency as a separate service. Sup is a done-for-you influencer marketing service. Our team finds, books, contracts and pays Instagram and TikTok creators for brands and agencies, and you pay only for posts that go live. So this table compares two ways of getting the same work done.
What it is
Aspire
An all-in-one creator platform for ecommerce brands, with a full-service agency as a separate service
Sup
A done-for-you influencer marketing service. Our software finds the creators, our team runs the campaign, and you approve each step
Who does the work
Aspire
Your team, in the platform. Aspire’s agency can run the work as a separate service, priced by quote
Sup
Our team: the search, the outreach, the fee talks, the contracts, the payments and the tracking
The price
Aspire
No public price. You book a demo for a quote
Sup
$0 a month. You pay only for posts that go live, on one invoice from Sup, and our fee is inside the price you approve
The commitment
Aspire
A minimum term, set in your order form. Aspire’s agreement says service fees are non-refundable
Sup
No subscription, no minimum term and no lock-in. Each campaign is agreed in its own statement of work
Finding creators
Aspire
A search that Aspire says reaches over 170M influencers, and a marketplace of 1 million+ creators who apply to you
Sup
A live search of Instagram and TikTok, run by our team for your brief. A shortlist comes back in 48 hours
Contracts and rights
Aspire
Briefs and creator agreements are built in the platform by your team
Sup
A contract for each creator, with the usage rights written in
Paying creators
Aspire
You fund a creator budget through Aspire, with a 2% handling fee on those payments
Sup
One invoice from Sup. We pay every creator, after their post is live
Aspire’s column is from its own public pages, read on 6 October 2026. The pages are listed under sources.
The cost
What one campaign costs, on each
On both sides you pay for the creators. The difference is what you pay on top of that, and what you pay before a single post is live.
With Aspire
- The creators’ fees, paid as a budget through Aspire
- The platform fee, set by quote, for a minimum term
- A 2% handling fee on the creator budget
- Your team’s time, or Aspire’s agency at a further quoted fee
With Sup
- The price you approve for each creator, for the posts that go live
- Nothing on top. We take our fee from the creator, after the post is live
- The Better-Rate Guarantee: better rates than yours, or we waive our fee
- Three approvals from you: the shortlist, the rates and the content
Aspire’s lines are its own published terms, read on 6 October 2026. We give no figure for your team’s time: it depends on the size of the campaign. Our fee is inside the price you approve for each creator, so there is nothing on top of it.
Aspire’s price
How much does Aspire cost?
Aspire has no pricing page: you book a demo for a quote. Its published subscription agreement says the agreement runs for the minimum term in your order form, that you can end it early only where the order form allows, and that service fees are non-refundable. A separate page sets a 2% handling fee on the creator budgets you pay through Aspire.
We give no figure, because any number here would be a guess or a report from someone else. To get one, ask Aspire for a quote. When you have it, set it beside the cost of one campaign above: a platform fee is due whether or not a post goes live. The terms above are from Aspire’s subscription agreement, read on 6 October 2026.
Sup has no price list of this kind. It costs $0 a month. You pay only for posts that go live, at the price you approved for each creator, on one invoice from Sup, and our fee is inside that price. The whole offer is below.
Our offer
What you get with Sup, for $0 a month
This is the whole offer, as it stands on our homepage. There is no plan to choose, no seat to buy and no minimum term.
$0a month
- $0 monthly fee
- $0 retainer
- $0 platform cost
We take our fee from the creator, and only after their post is live and approved.
Three promises
- Nothing is booked until you approve the creator’s price.
- No creators you’d book, no fee.
- The Better-Rate Guarantee: better rates than yours, or we waive our fee.
What you get
Normal price
- Software to search, contact and track creators
Normal price: $500 a month - Sourcing, outreach and rate negotiation, done for you
Normal price: $7,500 a campaign - The admin your team does today: briefs, chasing and tracking
Normal price: $80 a creator - Your Audit Report: a full audit of your brand against your market
Normal price: $900 - Your Winning Videos Report: the formats and hooks that win your market
Normal price: $450 - Your Market Dataset: competitors’ ads, posts and creator posts, with views
Normal price: $600 - Contracts and usage rightsIncluded
- Creator payments and taxIncluded
- Tracked links and promo codesIncluded
- Live dashboard and end-of-campaign reportIncluded
- Unlimited seats for your teamIncluded
Your price: $0 a month. You pay only for posts that go live.
A normal price is what each piece usually costs when it is bought alone: a platform subscription, an agency’s fee for one campaign, two hours of admin for each creator, and our own price for each report. They are not added up, because a brand would buy a platform or an agency, and not both.
To be fair
What Aspire does well
A comparison written by one side should say what the other side is good at. These are Aspire’s strengths, from its own pages.
Built for online stores
Aspire connects to Shopify for product seeding, discount codes and affiliate links, so a creator’s sales show up against your store.
Two ways to find creators
You can search, and creators can apply to you through its marketplace. Aspire says the marketplace has 1 million+ creators and takes no fee or commission.
An agency if you want one
Aspire has a full-service agency, so a brand can buy the software, the service, or both from one company.
Who does the work
Our team runs the campaign for you
Software gives your team a faster way to do the work. With Sup, our team does the work. We search Instagram and TikTok live for each brief, write to the creators, answer every reply and agree each fee inside your budget.
- A shortlist within 48 hours of your brief
- You say yes or no to every creator and every fee
- You never send a message or chase a reply
Pay on performance
You pay when a post is live
You pay when a post is live and you have approved it. There is no subscription to pay while you wait. We take our fee from the creator, you get one invoice from Sup, and a creator who does not post is not paid.
- $0 a month, with no retainer and no set-up fee
- Nothing is booked until you approve the creator’s price
- One invoice from Sup. We pay every creator
Contracts and rights
A contract for every creator, written for you
Each creator signs an agreement that names the deliverables, the dates and how long you may use the content. Each draft is checked against your brief before you see it, and nothing goes live without your yes.
- Usage rights as a length of time, for organic use and for paid use
- Ad codes collected, so a post can run as an ad
- Every post tracked, with its views and engagement
One customer
What the work took, before and after
A price list never shows a platform’s largest cost, which is your team’s time. These are one agency’s own numbers after 12 months with Sup.
- 85 → 6
- admin hours for each campaign
- 32 → 61
- campaigns a year, run by one person
- $100k
- saved, as three campaign managers became one
“Sup has saved us hours and hours of pain and admin. We can now focus on the creative, winning new clients, and expansion.”
Common Good is a CPG agency in the US with a team of 20. These are one customer’s results over 12 months, and not a promise of yours. More customers are on the homepage.
How it works
From your brief to live posts, with Sup
- 01
You send a brief
The product, who buys it and what you want made. A free report on up to 100 competitors in your market comes back.
- 02
You approve the shortlist
It comes back in 48 hours. You say yes or no to each creator.
- 03
You approve the rates
We agree each fee inside your budget. Nothing books until you say yes.
- 04
You approve the content
Then the post goes live, and only then do you pay.
Other options
Other alternatives to Aspire
An alternative can be another tool your team runs, a marketplace, or a team that does the work. These are other options a buyer may weigh, with what each company publishes about its own price.
| Option | What it is | Published price | Compared with Sup |
|---|---|---|---|
| Sup | A done-for-you service: our team runs the campaign and you approve each step | $0 a month. You pay for posts that go live | This page |
| GRIN | Creator management software with an AI agent | Free, then from $200 a month | Sup vs GRIN |
| Upfluence | All-in-one influencer marketing platform | No public price | Sup vs Upfluence |
| CreatorIQ | Enterprise creator marketing software | No public price | Sup vs CreatorIQ |
| Later Influence | Enterprise influencer platform, with a services team | No public price | Sup vs Later Influence |
| Modash | Creator search and management software | From $199 a month, paid yearly | Sup vs Modash |
| HypeAuditor | Creator search and analytics software | From $299 a month, billed yearly | Sup vs HypeAuditor |
| Collabstr | Creator marketplace | Free to join, with a 10% fee on each order | Sup vs Collabstr |
| Billo | UGC video platform | From $99 a video, bought as packs | Sup vs Billo |
| Social Cat | Micro-influencer platform for small brands | From £79 a month, plus VAT | Sup vs Social Cat |
| SideShift | UGC creator marketplace | From $210 a month, billed yearly | Sup vs SideShift |
| Trybe | Performance-based UGC platform | Free to start, with a fee of up to 1.5% | Sup vs Trybe |
Each price is the company’s own published price on the day we read it, and each of our pages names its source. All of them are on the compare page.
Sources, and how we compared
This is Sup’s own comparison, written by Sup. Every fact about Aspire is taken from Aspire’s own public pages, read on 6 October 2026. We give no price that Aspire does not publish, and we have not used an account with Aspire to write this page. Aspire is a trademark of its owner, and Sup has no connection with it.
- Aspire: subscription services agreement
- Aspire: handling and processing fees
- Aspire: find influencers
- Aspire: creator marketplace
- Aspire: agency services
Prices and features change. If something here is out of date or wrong, write to hello@sup.co and we will correct it.
Written by
Matt Greenwell, Co-Founder and CEO of Sup
Matt started Sup in 2024 with Hassan Munir. Before Sup he co-founded Storefront, the marketplace for booking pop-up retail space. Before that he worked at Goldman Sachs.
Every fact about Aspire is from its own public pages, read on 6 October 2026. The facts about Sup are Matt’s. Updated 6 October 2026.
FAQ
Aspire and Sup: questions
How much does Aspire cost?
Aspire publishes no price and has no pricing page: you book a demo for a quote. Its public terms say the agreement runs for a minimum term set in your order form and that service fees are non-refundable. It also charges a 2% handling fee on the creator budgets you pay through it. Read on 6 October 2026.
Does Aspire run campaigns for you?
It can. Aspire is software your team runs, and it also has a full-service influencer marketing agency. The agency is a separate service with no public price.
Is Sup an Aspire alternative?
Yes, for a brand that wants a campaign run for it without a term. Aspire sells a platform for a minimum term, with an agency as an extra. Sup is a done-for-you service: our team runs each campaign, and you pay only when a post is live. If you want gifting and affiliate links tied to a Shopify store, run by your own team, Aspire is the closer fit.
Is Sup cheaper than Aspire?
We cannot say, because Aspire publishes no price. What differs is when you pay. Aspire’s fee is set for a minimum term and is non-refundable. Sup has no subscription. It is $0 a month, you pay only for posts that go live, and our fee is inside the price you approve for each creator.
What are the alternatives to Aspire?
Sup is one: a done-for-you service, where our team runs the campaign and you pay only for posts that go live. Other options in the same market include GRIN, Upfluence, CreatorIQ, Later Influence and Modash. Each has a page on this site, with the price it publishes.
What is Sup?
Sup is a done-for-you influencer marketing service. Our team finds, books, contracts and pays Instagram and TikTok creators for brands and agencies, and you pay only for posts that go live. Our own software runs the search and the tracking, and our team does the outreach, the fee talks, the contracts and the payments. We run gifting, UGC, Spark Ads and partnership ads, influencer posts, ambassador programmes and TikTok Shop campaigns.
What does Sup guarantee?
Three things. Nothing is booked until you approve the creator’s price. If we find no creators you would book, there is no fee. And the Better-Rate Guarantee: better rates than yours, or we waive our fee.
What do I get before I pay anything?
Send a brief and you get a free intelligence report on up to 100 competitors in your market: their ads, their creators and the content that is working. It is yours to keep, whether or not you run a campaign with us. A shortlist of creators comes back within 48 hours of the brief, and you say yes or no to each one.
Can I use Aspire and Sup together?
Yes. You can keep Aspire for your store’s affiliate programme and hand a campaign to us. You can also bring the creators you already work with: we contract and pay them in the same way, and our fee applies only to creators we find.
What does pay on performance mean at Sup?
You pay when a post is live and you have approved it. For content delivered as files, you pay for the content you approve. Nothing is booked until you approve the creator’s price, and a creator who does not deliver is not paid. It does not mean pay for each sale.
Comparing Aspire with other options?
Send a brief. A shortlist comes back in 48 hours, with a free report on up to 100 competitors in your market. We do the outreach, the contracts and the payments, and you only pay for posts that go live.