Free tools · Instagram · no sign-up
Free influencer marketing tools
Live Instagram data, no sign-up, no email gate. These are the checks Sup runs on every creator before a booking, opened up for anyone to use.
Type a handle. Get the numbers a brand should see before it pays a creator.
Influencer Analytics
Full profile report: engagement, views, posting habits and top posts
Fake Follower Check
Estimate how much of an audience is bots and empty accounts
Engagement Rate Calculator
Live engagement rate for any handle, with post-by-post detail
Average Views Calculator
Average and median Reel views, and views per follower
Influencer Search
Search Instagram by keyword and browse Sup’s tracked creators
TikTok Analytics
Views, engagement and posting habits for any public TikTok account
TikTok Engagement Rate Calculator
Live TikTok engagement rate, by followers and by views
TikTok Average Views Calculator
Average and median TikTok views, and views per follower
Competitor Creator Check
How many creators post about a brand and its five closest competitors
Influencer Rate Calculator
What creators charge by follower count, from real fees quoted and signed on Sup campaigns.
YouTube Money Calculator
What a YouTube channel earns from ads by day, month and year, from its views and RPM, and what one sponsored video is worth.
Influencer Contract Template
Fill in the deal and get a plain-English influencer agreement to copy or download.
Influencer Brief Template
Build a one-page creator brief: the message, the deliverables, the dates and the rules.
Usage Rights Calculator
Price paid usage, whitelisting and exclusivity on top of a creator’s fee.
EMV Calculator
Earned media value of a post or a campaign, from its views and engagements.
Sell-Through Rate Calculator
Sell-through rate, stock left and days of cover, plus rate of sale per store per week.
CPM Calculator
CPM, cost or impressions from the other two, and a table that ranks creators by cost per 1,000 views.
Campaign Admin Cost Calculator
What running creator campaigns in-house costs your team in hours and salary, from your own campaign volume.
Why they exist
The vetting pass we run on every creator, opened up
Sup runs creator campaigns for brands. Before any creator goes in front of a client we check the same handful of numbers: is the engagement real, do the Reels get watched, is the audience made of people, and how does all of that compare with creators of the same size. These tools are that pass.
They read Instagram live rather than a database that was scraped months ago, and they place every number against the creators in Sup’s own directory rather than against a figure someone typed into a blog post. When a number cannot be known from public data, the tool says so instead of estimating it.
How it works
What happens when you run a check
You type a handle. The tool reads the public profile and the most recent posts and Reels, does the arithmetic, and shows you the result with the creator placed against their size tier. The data is kept for three days so a second look, or a colleague opening the same link, is instant.
Each visitor can run 20 lookups an hour and 60 a day. That is enough to vet a shortlist and not enough to scrape Instagram through us, which is the point. Every result has a shareable link, so a check you run can be sent to whoever signs off the budget.
FAQ
Free tools questions
Are these tools really free?
Yes. No sign-up, no email gate and no trial. Each visitor can run 20 lookups an hour and 60 a day across the tools, which is enough to vet a shortlist. If you need more, book a call and we run the analysis for you.
Where does the data come from?
From Instagram and TikTok, live, when you run a check. The Instagram tools read the public profile, the 12 most recent posts, the 12 most recent Reels and, for the fake follower check, around 100 of the newest followers with up to 60 of their profiles opened in full. The TikTok tools read the public profile and the latest public videos. Results are kept for three days so a repeat check is instant and costs nothing.
Why does Sup give these away?
Because they are the first checks we run ourselves before putting a creator in front of a brand, and because the brands who use them tend to come back when they have a whole shortlist to vet. The tools are the vetting pass. Sup is what happens after it.
Which platforms are covered?
Instagram and TikTok. On Instagram there is analytics, a fake follower check, engagement rate and average views calculators, and search. On TikTok there is analytics and the engagement rate and average views calculators. The rate, usage rights, EMV, CPM and campaign cost calculators, and the contract and brief templates, work for any channel.
Can I have my profile removed?
Yes. The tools only show public data, and only when someone asks for your handle, but if you would rather not appear at all, email hello@sup.co and we will exclude the handle.
What are the benchmarks based on?
The creators in Sup’s public Creator Directory, grouped by follower tier. The engagement and view rate tables on every tool page are computed from those rows and recalculated whenever the directory data is refreshed.
Scaling your creator program?
When you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.
Book a call