Fill Tables Across Every Location —
With Creators Who Actually Drive Covers
We source local food creators for each of your sites, run every campaign centrally, and track results per location.
✔️ Local Creators Per Site ✔️ We Run Everything ✔️ Results You Can Prove
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Trusted by 650+ restaurants, chains, and agencies across the UK and Europe
2.3M
Creators
7 days
To First Post
95%
Time Saved
The Problem
Influencer marketing doesn't scale across locations — unless someone builds the system for you
Most platforms list fashion and beauty creators. Finding verified local food influencers near every site is nearly impossible
They say they have "millions of influencers" but rarely do
Your ops team is running restaurants, not chasing creators through DMs. Nobody has 15 hours a week per site
You've gifted meals before and got nothing trackable back — no codes, no links, no idea which site benefited
Meet Sup.
Sup is a done-with-you influencer service built for restaurant groups. We source verified local creators per site, run every campaign centrally, and track results per location.
With Sup you get:
The old way vs. the Sup way
| The old way | The Sup way | |
|---|---|---|
| Sourcing creators | Hours of manual searching and vetting | ✓ AI-matched shortlist in minutes |
| Outreach | Cold DMs, ghosting, endless follow-ups | ✓ We message, chase, and book every creator |
| Campaign management | Spreadsheets and scattered threads | ✓ One dashboard, fully managed for you |
| Tracking ROI | Screenshots and guesswork | ✓ Promo codes, tracked links, live revenue attribution |
| Content | Chasing files after the campaign | ✓ Every asset auto-collected in your library |
How it works
From onboarding to creators posting — in under 7 days, per location.
1
Tell us about your restaurant group
Share your locations, goals, audience, and budget. We build a campaign plan for each site.
2
We launch across your locations
Our AI sources local creators per site, you approve the shortlist, and we book them all in.
3
We track results per location
Creators post, we track views, clicks, code redemptions, Google reviews, and collect all UGC per site.
AI Campaigns
Every location gets a campaign before you even log in
After onboarding, our AI creates a ready-to-launch campaign for each location — complete with local creator shortlists, outreach scripts, and per-site tracking codes.
AI-Comms
We message, follow up, and manage every creator across every location
Our team handles all outreach through the platform — personalised invitations, follow-ups, briefing, and scheduling — across your whole estate.
Tracking
See exactly which creators fill tables — per location, per campaign
Track posts, story views, link clicks, code redemptions, booking conversions, and Google reviews per site. Compare performance across every location.
Customers
Built for restaurant groups that want measurable results from creators — at every site
Independent restaurants, restaurant chains and groups, multi-site operators, and franchise networks.
Solo & Independent Restaurants
Run gifting and UGC campaigns to drive local footfall and Google reviews without a marketing team.
Restaurant Chains & Groups
Source local micro-creators for every location, run campaigns centrally, and compare performance across sites.
Restaurant Marketing Agencies
White-label or plug Sup into your client workflow. We do the execution, you keep the client relationship.
Dark Kitchens & Delivery Brands
Drive orders and reviews through creator content on Instagram and TikTok - no dine-in needed.
Features
Features designed to save you time
See which sites are getting the most creator content, the most Google reviews, and the most tracked results.
Testimonials
Restaurants are switching to Sup
Real results from real restaurant groups.
“Using this product has been such a smooth experience. It's clear that a lot of thought went into making it user-friendly.”
Diana MounterHead of Product, Cloud“I've tried countless products over the years, but nothing comes close to this. The design is incredibly user-friendly.”
James AndersonFounder, Aura“I was surprised at how easy this was to set up and use. It's clearly made with the user in mind, and it performs.”
Matthew BrooksCo-Founder, Amsterdam“I didn't realize how much I needed this product until I started using it. It's so well-made and easy to use.”
Paul SmithCreative Director, Luminous“It's rare to find a product that's both simple and powerful, but this one nails it. It's become an essential.”
David MitchellVP of Sales, ProLine“This is exactly what I was looking for. It's straightforward, efficient, and beautifully designed. Highly recommend.”
William ScottHead of Product, AtlanticCase Studies
Results across multiple locations
From hundreds of thousands of views to measurable increases in footfall and Google reviews.
1.2M views across three cities
★★★★★
The campaign was deployed across three key international cities — London, Barcelona, and Amsterdam — positioning the brand in front of the right audiences.
It generated 1.2 million views across 128 creator posts, driving strong cultural buzz and measurable increases in visits.
The execution was strategic, scalable, and results-driven — delivering real impact both online and on-site.
Hector - Moco Museum
- Views
- 1.2M
- Posts
- 128
- Google Reviews
- 121
400k+ views across six London wine bars
★★★★★
We rolled this out across six of our wine bars in London.
The creators brought in 400k+ views and you could feel the difference in the venues. More people coming in, more people talking about us.
We also saw 83 new Google reviews, which made a big difference to our visibility and local SEO across all six sites.
Prannay - Mayfair Hospitality Group
- Views
- 400k+
- Posts
- 46
- Google Reviews
- 83
Founding Story
Why We Built Sup
“We watched restaurant groups waste thousands on influencer platforms that gave them a login and a stale database. So we built the system that runs it across every site.”
Matt GreenwellCo-FounderResources
The latest insights
Guides, benchmarks, and playbooks to help restaurant groups get measurable results from creators.
FAQ
In case you missed anything
We're here to answer all your questions.
You tell us about your brand, goals, and budget in a 15-minute onboarding. Our AI sources matched creators, you approve the shortlist, and our team runs all outreach, booking, briefing, and follow-ups through the platform. You watch results land in your dashboard.
Instagram and TikTok. Our AI sources fresh, verified creators from both platforms — updated live and matched to your niche, location, and audience, not pulled from a stale database.
Every campaign includes unique promo codes and tracked links per creator. We track posts, views, clicks, code redemptions, conversions, and revenue in real time, so you can see exactly which creators drive results.
Onboarding takes about 15 minutes and your first campaign is pre-built by our AI before you even log in. Most brands go from signup to creators posting in under 7 days.
No. We and our AI handle creator sourcing, outreach, negotiation, booking, and chasing posts. The only thing you do is approve the creator shortlist — everything else is managed for you.
Most platforms hand you a login and a stale database and leave you to do the work. Sup is done-with-you: real humans plus AI run the campaign end to end, with live-sourced creators and full ROI attribution — no DMs, no spreadsheets, no guesswork.
Solo covers one brand in one region with 5–10 collaborations a month. Growth covers up to 3 regions with 20–50 collaborations and cash payments. Scale covers up to 20 brands and regions with 100–200 collaborations a month — built for agencies and chains.
Yes — you can move up a tier at any time and we'll roll your creators, campaigns, and tracking straight into the bigger plan. Book a call and we'll walk you through it.
Book a strategy call today
We'll show you the creators in your niche, build a campaign plan, and walk you through the dashboard. All within 15 minutes, no commitment.