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Trusted by 650+ restaurants, chains, and agencies across the UK and Europe

2.3M

Creators

Creators

7 days

To First Campaign

To First Campaign

95%

Time Saved

Time Saved

The Problem

The Problem

Influencer marketing doesn't scale across locations — unless someone builds the system for you

The main complaint about influencer platforms is that their influencer databases are stale, they are hard to use, and don't produce positive ROI

❌

Most platforms list fashion and beauty creators. Finding verified local food influencers near each of your locations — with the right audience and engagement — is nearly impossible at scale.

They say they have “millions of influencers” but rarely do

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Your ops team is running restaurants, not chasing creators through DMs. Nobody has 15 hours a week to negotiate, brief, and follow up across multiple sites.

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You've gifted meals before and got nothing trackable back — no codes, no links, no idea which location saw a single extra cover because of it.

Meet Sup.

Meet Sup.

Sup is a done-with-you influencer service built for restaurant groups. We source verified local food creators for each location, launch campaigns with tracking codes and promo links, handle all creator communication, and report results per site — bookings, reviews, content, and revenue.

With Sup you get:

Your done-with-you influencer growth engine - powered by AI, managed by humans (us!)

1. More Collabs

2. More Views

3. More Sales

4. More Reviews

1. More Collabs

2. More Views

3. More Sales

4. More Reviews

1. More Collabs

2. More Views

3. More Sales

4. More Reviews

See how it works for your locations

See how it works for your locations

Book a Stratgey Call

The old way vs. the Sup way

Without Sup:With Sup
❌ Manual DMs to creators - hours of outreach per week✅ AI sources creators matched to your niche and location
❌ Spreadsheets to track who replied, who posted, who ghosted✅ All outreach, follow-ups, and replies handled for you
❌ No idea which creators drove sales, bookings, or traffic✅ Every campaign includes tracking codes, UTM links, and attribution
❌ No promo codes, no tracking links, no attribution✅ Real-time dashboard showing views, clicks, conversions, and revenue
❌ Content disappears after 24 hours with nothing to show for it✅ All UGC collected in a content library - yours to reuse across ads and socials
Without Sup:With Sup
❌ Manual DMs to creators - hours of outreach per week✅ AI sources creators matched to your niche and location
❌ Spreadsheets to track who replied, who posted, who ghosted✅ All outreach, follow-ups, and replies handled for you
❌ No idea which creators drove sales, bookings, or traffic✅ Every campaign includes tracking codes, UTM links, and attribution
❌ No promo codes, no tracking links, no attribution✅ Real-time dashboard showing views, clicks, conversions, and revenue
❌ Content disappears after 24 hours with nothing to show for it✅ All UGC collected in a content library - yours to reuse across ads and socials

How it works

How it works

From onboarding to creators posting — in under 7 days, per location.

Three steps to your
first campaign

✏️

Tell us about your restaurant group

Share your locations, goals, audience, and budget. We build a campaign plan for each site. Takes 15 minutes.

🚀

We launch across your locations

Our AI sources local creators per site, you approve the shortlist, and we book them all in.

📊

We track results per location

Creators post, we track views, clicks, code redemptions, Google reviews, and collect all UGC — broken down by site.

AI Campaigns

AI Campaigns

Every location gets a campaign before you even log in

After onboarding, our AI creates a ready-to-launch campaign for each location — complete with outreach scripts, a shortlist of local food creators, unique promo codes, tracking links, and estimated ROI per site. Your campaign manager reviews everything before launch. You just approve.

After onboarding, our AI creates a ready-to-launch campaign for each location — complete with outreach scripts, a shortlist of local food creators, unique promo codes, tracking links, and estimated ROI per site. Your campaign manager reviews everything before launch. You just approve.

Podcasts

Giveaways

Reviews

Gifting

Sponsored

Affiliate

UGC

Discovery

Discovery

Local food creators for every location — not a recycled database

Local food creators for every location — not a recycled database

Our AI sources fresh, verified food and lifestyle creators from Instagram and TikTok, filtered by city, neighbourhood, cuisine type, and audience size — for each of your sites. We prioritise micro and nano creators (1K–100K followers) because they deliver up to 60% higher engagement than big accounts, and their followers actually live nearby.

Our AI sources fresh, verified food and lifestyle creators from Instagram and TikTok, filtered by city, neighbourhood, cuisine type, and audience size — for each of your sites. We prioritise micro and nano creators (1K–100K followers) because they deliver up to 60% higher engagement than big accounts, and their followers actually live nearby.

Available platforms

Book a Strategy Call

AI-Comms

We message, follow up, and manage every creator across every location

We message, follow up, and manage every creator across every location

Our team handles all outreach through the platform — personalised invitations, follow-ups, briefing, scheduling, and reply management across all your sites. You can see every conversation in real time and jump in whenever you like, but you never have to.

Our team handles all outreach through the platform — personalised invitations, follow-ups, briefing, scheduling, and reply management across all your sites. You can see every conversation in real time and jump in whenever you like, but you never have to.

Sup sits on top of

Book a Strategy Call

ROI & Attribution

Tracking

See exactly which creators fill tables — per location, per campaign

See exactly which creators fill tables — per location, per campaign

Track posts, story views, link clicks, code redemptions, booking conversions, and Google reviews — broken down by location. Every campaign includes unique promo codes and UTM links so you get full attribution per site, not guesswork.

Track posts, story views, link clicks, code redemptions, booking conversions, and Google reviews — broken down by location. Every campaign includes unique promo codes and UTM links so you get full attribution per site, not guesswork.

Track clicks & bookings in

Book a Strategy Call

Who Is This For

Built for restaurant groups that want measurable results from creators — at every site

Independent restaurants, restaurant chains and groups, multi-site operators, franchise networks, marketing agencies, and dark kitchens.

Book a Strategy Call

Solo & Independent Restaurants

Run gifting and UGC campaigns to drive local footfall and Google reviews without a marketing team.

Restaurant Chains & Groups

Source local micro-creators for every location, run campaigns centrally, and compare performance across sites.

Restaurant Marketing Agencies

White-label or plug Sup into your client workflow. We do the execution, you keep the client relationship.

Dark Kitchens & Delivery Brands

Drive orders and reviews through creator content on Instagram and TikTok - no dine-in needed. Track with delivery codes.

Reporting

Compare performance across every location

Features designed to save you time

See which sites are getting the most creator content, the most Google reviews, and the most tracked bookings — all in one view. Spot what's working and roll it out everywhere.

Testimonials

Restaurants are switching to Sup

Real results from real restaurant groups. No templates, no stock quotes.

Show more

“Using this product has been such a smooth experience. It’s clear that a lot of thought went into making it user-friendly.”

Diana Mounter

Head of Product, Cloud

“I’ve tried countless products over the years, but nothing comes close to this. The design is incredibly user-friendly, and it works flawlessly every time.”

James Anderson

Founder, Aura

“I was surprised at how easy this was to set up and use. It’s clearly made with the user in mind, and it performs beautifully.”

Matthew Brooks

Co-Founder, Amsterdam

“I didn’t realize how much I needed this product until I started using it. It’s so well-made and easy to use, and it saves me so much time and effort.”

Paul Smith

Creative Director, Luminous

“It’s rare to find a product that’s both simple and powerful, but this one nails it. It’s become an essential tool for me, and I can’t imagine being without it.”

David Mitchell

VP of Sales, ProLine

“This is exactly what I was looking for. It’s straightforward, efficient, and beautifully designed. Highly recommend it to anyone!”

William Scott

Head of Product, Atlantic

“This product does everything I hoped for and more. The design is so intuitive, and it fits seamlessly into my routine.”

Tim Williams

Founder, Orbitc

“I’m genuinely impressed with how well this works. It’s easy to integrate into my routine, and the results are consistently amazing.”

Benjamin Miller

Product Manager, Hamilton

“This has exceeded all my expectations. It’s incredibly simple to use, yet so effective, it’s made my life so much easier.”

John Parker

Marketing Director, Manila

Show more

“Using this product has been such a smooth experience. It’s clear that a lot of thought went into making it user-friendly.”

Diana Mounter

Head of Product, Cloud

“I’ve tried countless products over the years, but nothing comes close to this. The design is incredibly user-friendly, and it works flawlessly every time.”

James Anderson

Founder, Aura

“I was surprised at how easy this was to set up and use. It’s clearly made with the user in mind, and it performs beautifully.”

Matthew Brooks

Co-Founder, Amsterdam

Case Studies

Results across multiple locations

From hundreds of thousands of views to measurable increases in footfall and Google reviews — here's what happened when restaurant groups ran campaigns through Sup.

★★★★★

★★★★★

We ran this across London, Barcelona, and Amsterdam. 128 creators, 1.2 million views, 121 new Google reviews. Creators became our primary growth channel in all three cities — the impact was immediate, both online and in person.

We ran this across London, Barcelona, and Amsterdam. 128 creators, 1.2 million views, 121 new Google reviews. Creators became our primary growth channel in all three cities — the impact was immediate, both online and in person.

Hector — Moco Museum

Hector — Moco Museum

1.2M
1.2M

Views

Views

128
128

Posts

Posts

121
121

Google Reviews

★★★★★

★★★★★

We rolled this out across six of our wine bars in London. The creators brought in 400k+ views and you could feel the difference in the venues. More people coming in, more people talking about us, more energy overall. It didn't feel forced or overly "campaign-y," it felt natural. We also saw 83 new Google reviews, which made a big difference to our visibility and local SEO across all six locations.

We rolled this out across six of our wine bars in London. The creators brought in 400k+ views and you could feel the difference in the venues. More people coming in, more people talking about us, more energy overall. It didn't feel forced or overly "campaign-y," it felt natural. We also saw 83 new Google reviews, which made a big difference to our visibility and local SEO across all six locations.

We rolled this out across six of our wine bars in London. The creators brought in 400k+ views and you could feel the difference in the venues. More people coming in, more people talking about us, more energy overall. It didn't feel forced or overly "campaign-y," it felt natural. We also saw 83 new Google reviews, which made a big difference to our visibility and local SEO across all six locations.

Prannay — Mayfair Hospitality Group

Prannay — Mayfair Hospitality Group

453k
453k

Views

Views

87
87

Posts

Posts

83
83

Google Reviews

Google Reviews

Founding Story

❤️ Why We Built Sup

………………………………………………………………………………………………………………………………………………………………………………………………….


"We watched restaurant groups waste thousands on influencer platforms that gave them a login, a stale database, and no way to manage anything across locations. Sup exists because influencer marketing for restaurants should be a service — not a software problem you solve between lunch and dinner service."

Matt Greenwell

Co-Founder

Founding Story

❤️ Why We Built Sup

………………………………………………………………………………………………………………………………………………………………………………………………….


"We watched restaurant groups waste thousands on influencer platforms that gave them a login, a stale database, and no way to manage anything across locations. Sup exists because influencer marketing for restaurants should be a service — not a software problem you solve between lunch and dinner service."

Matt Greenwell

Co-Founder

Founding Story

❤️
Why We Built Sup

………………………………………………………………………………………………………………………………………………………………………………………………….


"We watched restaurant groups waste thousands on influencer platforms that gave them a login, a stale database, and no way to manage anything across locations. Sup exists because influencer marketing for restaurants should be a service — not a software problem you solve between lunch and dinner service."

Matt Greenwell

Co-Founder

Founding Story

❤️ Why We Built Sup

………………………………………………………………………………………………………………………………………………………………………………………………….


"We watched restaurant groups waste thousands on influencer platforms that gave them a login, a stale database, and no way to manage anything across locations. Sup exists because influencer marketing for restaurants should be a service — not a software problem you solve between lunch and dinner service."

Matt Greenwell

Co-Founder

Resources

The latest insights

Guides, benchmarks, and playbooks to help restaurant groups get measurable results from creator marketing.

How to Find Local Food Influencers in Your City and Drive Orders

Feb 22, 2026

Influencer Marketing for Restaurants: The Complete 2026 Guide to Grow Bookings

Feb 21, 2026

How Much Does Influencer Marketing Cost for Restaurants? Practical Guide

Feb 21, 2026

Explore resources

FAQ

Frequently asked questions

Everything you need to know before booking a strategy call.

Contact support

How does the done-with-you service work?

What platforms do you source creators from?

How do you track ROI?

How quickly can a campaign launch?

Do I need to manage anything myself?

How is Sup different from other influencer platforms?

What's the difference between Starter and Growth?

Can I upgrade from Starter to Growth?