Research & Data/ Strategies

The 25 influencer marketing strategies

These are the 25 ways a brand can work with creators. They range from paid UGC and gifting to affiliate programmes, brand ambassadors and founder-led content.

We track all 25 across every brand in the categories we cover. That is how a report can tell you which plays your competitors are running, how often they run them, and which ones nobody in your market has tried yet.

Each one has its own page below. It explains what the play is, when it works, how different types of business run it, and how we spot it in the data.