Free tool · TikTok · no sign-up
TikTok money calculator
Enter a creator's followers and views to see what the Creator Rewards Program pays by day, month and year. Then see the views and the fee for a brand deal at the same size, from Sup's own data.
Creator Rewards
A day
$13.15 to $32.88
32,877 views
A month
$400 to $1,000
1,000,000 views
A year
$4,800 to $12,000
12,000,000 views
Meets TikTok's follower and view rules. TikTok also asks for a personal account, an age of 18 or over, and a country where the program runs.
One brand deal
For a creator with the followers entered above. These two figures are measured, in US dollars.
Views on a TikTok post that featured a brand
1,793 views
Median for creators with 10k to 100k followers
Fee creators of this size quoted on Sup campaigns
$3,155
Median for 50k to 100k followers. Half quoted $1,500 to $5,000.
TikTok publishes no rate for 1,000 views. The rates the calculator opens with are examples, so it shows a result. They are not a benchmark. A creator in the program sees what each video earned in the TikTok app. The brand deal figures come from Sup's own data, and the page lower down says which posts and campaigns they come from.
Formula
How TikTok Creator Rewards are worked out
Only views on videos of at least 1 minute count. TikTok sets the rate for each video and does not publish it.
A worked example: a creator gets 1,000,000 qualified views in a month, at a rate of $0.50 for 1,000. Divide the views by 1,000 to get 1,000, then multiply by 0.50. The program paid about $500 that month, which is about $6,000 in a year at the same pace.
TikTok does not pay a fixed rate. When it launched the program, TikTok said the rewards follow four things: how original the video is, how long people watch it, its search value, and how people engage with it. That is why the calculator asks for a low and a high rate. If you are in the program, divide a month's rewards by its qualified views and multiply by 1,000 to get your own rate.
Who can join
TikTok's rules for the Creator Rewards Program
10,000 followers
The account needs at least 10,000 real followers, and 100,000 real video views in the last 30 days.
A personal account
Business and organisation accounts cannot join. The creator must be 18 or over and live in a country where the program runs.
Videos of 1 minute or more
Only public videos of at least 1 minute earn rewards. Shorter videos still count toward the 100,000 views.
Paid on the 15th
TikTok works out the rewards the month after and pays on the 15th, once the total reaches $50. It may cap the rewards.
These are the rules in TikTok's Creator Rewards Program terms for the US, last updated on 20 July 2026. Views that are bought, paid for or produced artificially do not count. Rules in other countries can differ, so check the terms where you live.
Brand deals
What a brand deal is worth, by follower count
For most creators, brands pay more than the program does. The calculator's second part uses two sets of Sup's own figures. The first is the views on 2,279 TikTok posts that featured a brand, grouped by the creator's followers.
| Follower tier | Categories | Posts | Median views | Views per follower | Likes and comments per view |
|---|---|---|---|---|---|
| under 10k followers | 9 | 539 | 800 | 21% | 1.53% |
| 10k to 100k followers | 11 | 968 | 1,793 | 7% | 0.48% |
| 100k to 500k followers | 10 | 505 | 15,800 | 8% | 0.41% |
| 500k to 1M followers | 8 | 126 | 27,650 | 4.5% | 0.53% |
| over 1M followers | 6 | 141 | 87,875 | 2% | 0.12% |
Medians of the category medians in Sup’s creator engagement rate by category benchmark, generated 10 September 2026. Each post featured a brand in a category we measured, so these figures sit below a creator’s everyday videos. Cells with fewer than five posts are left out.
The second is what creators asked brands for. These are 524 fees creators quoted on 16 Sup campaigns for US consumer brands, from 3 June 2026 to 1 October 2026. A creator's size is the larger of their Instagram and TikTok followers, and one fee covers what that campaign asked for.
| Followers | Fees quoted | Lower quarter | Median fee | Upper quarter |
|---|---|---|---|---|
| Under 10k | 179 | $300 | $500 | $850 |
| 10k to 50k | 183 | $600 | $1,250 | $2,500 |
| 50k to 100k | 72 | $1,500 | $3,155 | $5,000 |
| 100k to 250k | 57 | $2,000 | $4,000 | $6,000 |
| 250k and over | 33 | $2,500 | $4,500 | $10,000 |
Half of the fees in a row sit between the lower and the upper quarter. For the fees on signed contracts as well, use the influencer rate calculator. To check one creator's real views before a deal, use the TikTok average views calculator.
Beyond the program
Other ways creators earn on TikTok
Brand deals
A brand pays the creator directly for a sponsored video, and the two agree the fee. For most creators this is the larger income.
TikTok Shop commission
A creator tags a product in a video and earns a commission, set by the seller, on each sale it brings.
LIVE gifts
Viewers can send gifts during a LIVE video, and the creator can turn them into money.
Price a deal on views
A fee makes sense beside the views a video will get. The median views on recent videos is the fairest number to use.
To see how TikTok Shop pays sellers and creators, read how TikTok Shop works for brands. To compare creators on cost for each 1,000 views, use the CPM calculator. For YouTube, use the YouTube money calculator.
FAQ
TikTok money questions
How much does TikTok pay per view?
TikTok does not publish a rate. In the Creator Rewards Program it pays for qualified views on videos of at least 1 minute, and the amount for each video depends on how original it is, how long people watch, its search value and how people engage with it. So two videos with the same views can earn different amounts. The calculator multiplies the views you enter by a rate you choose.
How much does TikTok pay for 1 million views?
Multiply 1,000 by the rate for 1,000 qualified views. At $0.40 that is $400, and at $1 it is $1,000. Those two rates are examples and not an average. Only qualified views on videos of at least 1 minute count, so the views on shorter videos earn nothing from the program.
How many followers do you need to get paid on TikTok?
For the Creator Rewards Program in the US, TikTok asks for 10,000 followers and 100,000 video views in the last 30 days. The creator must be 18 or over, use a personal account (not a business account) and live in a country where the program runs.
When does TikTok pay creators?
TikTok works out the rewards in the month after they were earned and pays them on the 15th of the month, once the amount reaches $50. Its terms also say it may cap the rewards for a month or a year.
How much do brands pay TikTok creators?
On Sup campaigns, creators with 10,000 to 50,000 followers asked for a median of $1,250 for one campaign, and half of them asked between $600 and $2,500. These are 524 fees from 16 campaigns for US consumer brands. The table on this page has every size, and the influencer rate calculator has the signed fees too.
How do TikTokers make money?
From several places. The Creator Rewards Program pays for views on longer videos. Brands pay creators directly for sponsored videos, and for most creators that is the larger amount. Creators also earn commission on sales through TikTok Shop, and gifts during LIVE videos.
How accurate is this calculator?
The Creator Rewards part is arithmetic on the numbers you enter, and the rate it opens with is an example. Only the creator sees what TikTok really paid, in the app. The brand deal part shows measured figures from Sup, for creators of the size you enter.
Plan the campaign
Calculators and templates for the next step
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Influencer Contract Template
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EMV Calculator
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Sell-Through Rate Calculator
Sell-through rate, stock left and days of cover, plus rate of sale per store per week.
CPM Calculator
CPM, cost or impressions from the other two, and a table that ranks creators by cost per 1,000 views.
Campaign Admin Cost Calculator
What running creator campaigns in-house costs your team in hours and salary, from your own campaign volume.
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Guides on the same topic
How TikTok Shop Works for Brands: Fees and Affiliates
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