Sup vs GRIN
The GRIN alternative that runs it for you
Sup is a done-for-you influencer marketing service. Our team and our AI agents find, book, contract and pay Instagram and TikTok creators for brands and agencies, and you pay only for posts that go live. GRIN bills its AI agent’s work in credits, from $200 a month.
- $0 a month, and you pay for a creator only when their post is live
- You approve every creator’s price before anything is booked
- A shortlist in 6 hours. We do the outreach, the contracts and the payments
Send a brief. It is free to look around, and you pay for a creator only when their post is live.
“Sup has saved us hours and hours of pain and admin.”
Trusted by 650+ brands and agencies
- $0
- a month with Sup
- 6 hours
- from your brief to a shortlist
- 350M
- creators searched live on Instagram and TikTok
You pay for a creator only when their post is live.
You say yes or no to each creator.
Our AI agents search for each brief, and our team picks the shortlist.
The short answer
Sup or GRIN: which one fits you
GRIN is a good choice when you want to own a creator programme in your own software, with an AI agent to speed your team up, and you sell through affiliate links and codes. Sup fits when you want the campaign run for you by our team and our AI agents, and you want to pay only for posts that go live.
The difference
GRIN bills the work. Sup bills the result, which is a live post
Sup
$0 a month, plus the creator prices you approve
- No subscription, no retainer and no set-up fee
- You pay each creator only when their post is live
- We take our fee from creators, so the price you approve holds it
- A gifting-only campaign pays $19 per gift as our fee
GRIN
Free, then from $200 a month
- Free: $0 a month, with 50 credits
- Starter: $200 a month, with 2,000 credits
- Growth: $500 a month, with 7,500 credits
- Scale: $1,000 a month, with 20,000 credits
Choose Sup when
- You want a team to do the outreach, the fee talks, the contracts and the payments
- You want to pay for a live post, and not for the work that leads to one
- You do not want to set up or supervise a tool
Choose GRIN when
- You want your creator programme in software your own team controls
- You run an affiliate programme with links, codes and commissions
- You want to start free and add automation month by month
Side by side
GRIN and Sup, side by side
GRIN is creator management software with an AI agent, Gia, that does creator work for your team to approve. GRIN bills that work in credits. Sup is a done-for-you influencer marketing service. Our team and our AI agents find, book, contract and pay Instagram and TikTok creators for brands and agencies, and you pay only for posts that go live. So this table compares two ways of getting the same work done.
GRIN’s side read on 6 October 2026
What it is
Sup
A done-for-you influencer marketing service. Our team and our AI agents run the campaign, and you approve each step
GRIN
Creator management software, with an AI agent called Gia that does creator work for your team to approve
Who does the work
Sup
Our team and our AI agents: the search, the outreach, the fee talks, the contracts, the payments and the tracking
GRIN
Gia and your team. GRIN says Gia prepares the work and your team approves it
The price
Sup
$0 a month. You pay the price you approve for each creator, when their post is live, and we take our fee from creators. A gifting-only campaign pays $19 per gift
GRIN
Free at $0 a month. Starter $200, Growth $500 and Scale $1,000 a month, each with a monthly bundle of credits
The commitment
Sup
No subscription, no minimum term and no lock-in. Each campaign is agreed in its own statement of work
GRIN
Month to month, with no annual contract. The credits in a plan reset each month and do not roll over
Finding creators
Sup
A live search of Instagram and TikTok, run by our team and our AI agents for your brief. A shortlist comes back in 6 hours
GRIN
Finding, scoring and shortlisting creators is work Gia does, and it uses credits
Outreach
Sup
We write, send, follow up and answer every reply. You never send a message
GRIN
Gia sends outreach and messages, which uses credits. Messages your team sends itself use none
Paying creators
Sup
One invoice from Sup. We pay every creator, after their post is live
GRIN
An affiliate programme with links, codes and sales tracking. Creating a commission payable uses credits
Tracking
Sup
Every post tracked in a live dashboard, with a tracked link and a promo code for each creator, and a report at the end
GRIN
Dashboards and reports. Running reports and analysis uses credits
GRIN’s column is from its own public pages, read on 6 October 2026. The page is listed under sources.
Send a brief and see what your campaign would cost. You pay for a creator only when their post is live.
The cost
What one campaign costs, on each
On both sides you pay for the creators. The difference is what you pay on top of that, and what you pay whether or not a post goes live.
With Sup
- The price you approve for each creator, which holds our fee
- On a gifting-only campaign, $19 per gift as our fee
- No subscription, and no fee for a creator whose post does not go live
- Three approvals from you: the shortlist, the rates and the content
With GRIN
- The creators’ fees and commissions
- The plan: $200, $500 or $1,000 a month for credits, or the free plan with 50
- More credits, bought in advance, if the month’s bundle runs out
- Your team’s time to set the work up and approve it
What will your campaign cost? Use us to find out
We take our fee from creators, so what you pay is the price you approve for each creator. Creator prices differ by niche and by the size of the creator. Use us to find out what yours would be. You get a shortlist in 6 hours, and we collect a quote from each creator you keep. Nothing is booked until you approve the prices, and you can take back any balance you have not spent. The calculator in our offer adds it up for your own numbers. For a first idea of what creators of each size charge, try our free influencer rate calculator.
GRIN’s lines are its own published terms, read on 6 October 2026. We give no figure for your team’s time: it depends on the size of the campaign. The price you approve for a creator already holds our fee. A gifting-only campaign pays $19 per gift as our fee.
One customer
What the work took, before and after
A price list never shows a platform’s largest cost, which is your team’s time. These are one agency’s own numbers after 12 months with Sup.
- 85 → 6
- admin hours for each campaign
- 32 → 61
- campaigns a year, run by one person
- $100k
- saved, as three campaign managers became one
- $600k
- in new revenue
“Sup has saved us hours and hours of pain and admin. We can now focus on the creative, winning new clients, and expansion.”
Common Good is a CPG agency in the US with a team of 20. These are one customer’s results over 12 months, and not a promise of yours. More customers are on the homepage.
Our offer
Sup is $0 a month, and you pay only the creator prices you approve
This is the whole offer, as it stands on our homepage. It is the same for every brand and agency, with no plan to choose, no seat to buy and no minimum term.
Pay As You Go
We negotiate and collect quotes from creators. You approve the ones you like, and only pay each creator when their content is live or sent.
We take our fee from creators.
- We source creators for you
- We negotiate for you
- We track them for you
- You approve each creator
- You approve content
- You pay when deliverables are met
What a campaign costs
What each creator gets
- For gifting-only campaigns, we charge $19 per gift as our fee
- $19
- You pay
- The admin your team does today, at $80 a creator
$80
- We source creators for you
- We negotiate for you
- We track them for you
- You approve each creator
- You approve content
- You pay when deliverables are met
- No live post, no fee.
- You approve every creator’s price before anything is booked.
- A shortlist of creators within 6 hours.
What you get
Our team and our AI agents do each part. You approve each creator and each post.
Your plan
- CampaignsUnlimited
- CreatorsUnlimited
- Team seatsUnlimited
- CountriesAny
Finding creators
- A live search across 350 million creatorsDone for you
- Creators who already post about your competitorsDone for you
- Creators like the ones you nameDone for you
- Audience data: location, age and genderIncluded
- Fake follower and quality checksDone for you
- A shortlist checked by a personDone for you
- Instagram, TikTok and YouTubeIncluded
Outreach and booking
- Outreach to every creatorDone for you
- Every reply and follow-upDone for you
- Rates negotiatedDone for you
- Each creator and their priceYou approve
- Briefs writtenDone for you
- Contracts and usage rightsDone for you
- See where every creator standsIncluded
Content
- UGC videos and photosDone for you
- Every draft checked against your briefDone for you
- Rounds of changesDone for you
- Each post before it goes liveYou approve
- Ad disclosure on every postDone for you
- All your content in one libraryIncluded
Products and gifting
- Product gifting and seedingDone for you
- Shopify connectionIncluded
Paid ads
- TikTok Spark Ads codesDone for you
- Meta Partnership Ads accessDone for you
Payments
- Creator payments in any countryDone for you
- Tax forms and invoicesDone for you
- No creator is paid until their post is liveIncluded
Tracking and reports
- Every live post found and trackedDone for you
- Views, engagement and CPM per creatorIncluded
- Tracking links and promo codesDone for you
- Sales from links and codesIncluded
- Affiliate commissionsDone for you
- Mentions of your brandIncluded
- Live dashboardIncluded
- End-of-campaign reportDone for you
Team and support
- A person on our team for every campaignIncluded
- Strategy for every campaignDone for you
- Support by email and chatIncluded
- Your creators moved in from another toolDone for you
- Several brands in one accountIncluded
Free with your setup call
- Your Audit Report
Normal price: $900 - Your Winning Videos Report
Normal price: $450 - Your Market Dataset
Normal price: $600
- Gifted
- Paid
- UGC
- TikTok Shop
- YouTube
- Local visits
- Affiliate
The price beside each report is our own price for that report when it is bought alone. The admin figure in the calculator is two hours of your team’s work for each creator, at $40 an hour. Neither is added to what you pay.
Who does the work
Our team and our AI agents run the campaign for you
Software gives your team a faster way to do the work. With Sup, our team and our AI agents do the work. We search Instagram and TikTok live for each brief, write to the creators, answer every reply and agree each fee inside your budget.
- A shortlist within 6 hours of your brief
- You say yes or no to every creator and every fee
- You never send a message or chase a reply
Katie Blood
@katie_b · Instagram · 362K followers
Pay as you go
You pay for a creator when their post is live
You add a balance before our team and our AI agents contact creators. A creator’s approved price is taken from it when their post is live, or on a UGC campaign when you approve their content. On a gifting-only campaign, our $19 for each gift is taken the same way. You can take back any balance you have not spent. There is no subscription to pay while you wait. We take our fee from creators, so the price you approve holds it. If a creator does not post, you pay nothing for them.
- $0 a month, with no retainer and no set-up fee
- You approve every creator’s price before anything is booked
- One invoice from Sup. We pay every creator
Contracts and rights
A contract for every creator, written for you
Each creator signs an agreement that names the deliverables, the dates and how long you may use the content. Each draft is checked against your brief before you see it, and nothing goes live without your yes.
- Usage rights as a length of time, for organic use and for paid use
- Ad codes collected, so a post can run as an ad
- Every post tracked, with its views and engagement
GRIN’s price
How much does GRIN cost?
GRIN publishes four plans for GRIN with Gia. It says they are month to month, with no annual contract and no sales call. A credit meters the work its AI agent does. The credits in a plan reset each month and do not roll over, and a paid plan can buy more. GRIN’s earlier product, GRIN Classic, has no price on its pricing page.
| Plan | Published price | What it holds |
|---|---|---|
| Free | $0 a month | 50 credits. A creator CRM, affiliate links and codes, and sales tracking. No card and no time limit |
| Starter | $200 a month | 2,000 credits a month. Adds Gia’s Desk and dashboards you can change. A new account gets 30 days of Starter free |
| Growth | $500 a month | 7,500 credits a month. Adds more than one brand, more than one currency and paid boosting |
| Scale | $1,000 a month | 20,000 credits a month |
From GRIN’s pricing page, read on 6 October 2026. Check the page before you buy: prices change.
Sup has one plan for everyone. It costs $0 a month, and you pay the price you approve for each creator when their post is live. We take our fee from creators. A gifting-only campaign pays $19 per gift as our fee. The whole offer is set out above.
To be fair
What GRIN does well
A comparison written by one side should say what the other side is good at. These are GRIN’s strengths, from its own pages.
A free plan and monthly billing
GRIN has a free plan with no card and no time limit. Its paid plans are month to month, with no annual contract and no sales call.
An AI agent that does the work
Gia finds and shortlists creators, sends outreach, runs gifting and builds reports. GRIN says your team approves the moments that matter.
A full affiliate programme
Links, discount codes and sales tracking are in every plan, with a one-click Shopify connection and a tracking kit for other stores.
Other options
Other alternatives to GRIN
An alternative can be another tool your team runs, a marketplace, or a team that does the work. These are other options a buyer may weigh, with what each company publishes about its own price.
| Option | What it is | Published price | Compared with Sup |
|---|---|---|---|
| Sup | A done-for-you service: our team and our AI agents run the campaign, and you approve each step | $0 a month, and you pay for a creator only when their post is live | This page |
| Upfluence | All-in-one influencer marketing platform | No public price | Sup vs Upfluence |
| Aspire | All-in-one creator platform, with an agency service | No public price | Sup vs Aspire |
| CreatorIQ | Enterprise creator marketing software | No public price | Sup vs CreatorIQ |
| Later Influence | Enterprise influencer platform, with a services team | No public price | Sup vs Later Influence |
| Modash | Creator search and management software | From $199 a month, paid yearly | Sup vs Modash |
| HypeAuditor | Creator search and analytics software | From $299 a month, billed yearly | Sup vs HypeAuditor |
| Collabstr | Creator marketplace | Free to join, with a 10% fee on each order | Sup vs Collabstr |
| Billo | UGC video platform | From $99 a video, bought as packs | Sup vs Billo |
| Social Cat | Micro-influencer platform for small brands | From £79 a month, plus VAT | Sup vs Social Cat |
| SideShift | UGC creator marketplace | From $210 a month, billed yearly | Sup vs SideShift |
| Trybe | Performance-based UGC platform | Free to start, with a fee of up to 1.5% | Sup vs Trybe |
Each price is the company’s own published price on the day we read it, and each of our pages names its source. All of them are on the compare page.
Sources, and how we compared
This is Sup’s own comparison, written by Sup. Every fact about GRIN is taken from GRIN’s own public pages, read on 6 October 2026. We give no price that GRIN does not publish, and we have not used an account with GRIN to write this page. GRIN is a trademark of its owner, and Sup has no connection with it.
Prices and features change. If something here is out of date or wrong, write to hello@sup.co and we will correct it.
Written by
Matt Greenwell, Co-Founder and CEO of Sup
Matt started Sup in 2024 with Hassan Munir. Before Sup he co-founded Storefront, the marketplace for booking pop-up retail space. Before that he worked at Goldman Sachs.
Every fact about GRIN is from its own public pages, read on 6 October 2026. The facts about Sup are Matt’s. Updated 6 October 2026.
FAQ
GRIN and Sup: questions
How much does GRIN cost?
GRIN publishes four plans for GRIN with Gia. Free is $0 a month with 50 credits. Starter is $200 a month with 2,000 credits, Growth is $500 with 7,500 and Scale is $1,000 with 20,000. A new account gets 30 days of Starter free, and GRIN says the plans are month to month with no annual contract. These are GRIN’s own prices, read on 6 October 2026, so check its pricing page before you buy.
What is a GRIN credit?
It is the unit GRIN uses to meter the work its AI agent, Gia, does. GRIN says light work is sending outreach and messages, medium work is finding and shortlisting creators, and heavy work is reports, gifting and setting up campaigns. The credits in a plan reset each month and do not roll over.
Is Sup a GRIN alternative?
Yes, for a brand that wants a campaign run for it. GRIN gives your team software and an AI agent, and you pay for the agent’s work in credits. Sup is a done-for-you service: our team and our AI agents run the campaign, and you pay only for posts that go live. If you want to own the programme in your own software, GRIN is the closer fit.
Is Sup cheaper than GRIN?
Both can start at $0 a month, and they charge for different things. GRIN charges for work: a monthly plan of credits, used up as its agent searches, writes and reports, whether or not a post goes live. Sup has no subscription. It is $0 a month, and you pay the price you approve for each creator, when their post is live. We take our fee from creators, so that price holds it. A gifting-only campaign pays $19 per gift as our fee.
What are the alternatives to GRIN?
Sup is one: a done-for-you service, where our team and our AI agents run the campaign and you pay only for posts that go live. Other options in the same market include Upfluence, Aspire, CreatorIQ, Later Influence and Modash. Each has a page on this site, with the price it publishes.
What is Sup?
Sup is a done-for-you influencer marketing service. Our team and our AI agents find, book, contract and pay Instagram and TikTok creators for brands and agencies, and you pay only for posts that go live. Our AI agents run the search and the tracking, and our team does the outreach, the fee talks, the contracts and the payments. We run gifting, UGC, Spark Ads and partnership ads, influencer posts, ambassador programmes and TikTok Shop campaigns.
When do I pay, and what does Sup promise?
You add a balance before our team and our AI agents contact creators, and each creator’s approved price is taken from it when their post is live. We make three promises. If no post goes live, there is no fee. You approve every creator’s price before anything is booked. You get a shortlist of creators within 6 hours.
What does a campaign with Sup cost?
There is no monthly fee, and we take our fee from creators, so you pay the price you approve for each creator. That depends on your niche and on the size of creator you want. A gifting-only campaign pays $19 per gift as our fee. After your brief you get a shortlist in 6 hours. You add a balance before our team and our AI agents contact creators, we collect a quote from each creator you keep and negotiate it inside your budget, and nothing is booked until you approve the price. If the prices do not work for you, you can take back any balance you have not spent.
What do I get before I pay anything?
Book a setup call and you get a free intelligence report on up to 100 competitors in your market: their ads, their creators and the content that is working. It is yours to keep, whether or not you run a campaign with us. A shortlist of creators comes back within 6 hours of the brief, and you say yes or no to each one.
Can I use GRIN and Sup together?
Yes. You can keep GRIN for your affiliate programme and hand a paid campaign to us. You can also bring the creators you already work with: we contract and pay them in the same way, and they are priced the same way.
What does pay as you go mean?
There is no monthly fee. We negotiate and collect quotes from creators, and you approve the ones you like. You pay each creator’s approved price only when their post is live, or for content delivered as files (UGC), when you approve it. We take our fee from creators, so the price you approve holds it, and it is not a share of your sales. A gifting-only campaign pays $19 per gift as our fee. If a creator does not deliver, you pay nothing for them.
Comparing GRIN with other options?
Book a setup call and get a free report on up to 100 competitors in your market. Send a brief and a shortlist comes back in 6 hours, then every creator’s quote. You pay for a creator only when their post is live.
Book a call