Compare · Creator management software with an AI agent
Sup vs GRIN: the alternative that runs it for you
GRIN is creator management software with an AI agent, Gia, whose work is billed in credits. Your team sets it up and approves what it does. Sup is a done-for-you influencer marketing service: our team runs the campaign for you, and you pay only for posts that go live.
- GRIN: free, then $200 to $1,000 a month for credits. Sup: $0 a month
- GRIN bills the work. Sup bills the result, which is a live post
- You approve the shortlist, the rates and the content
GRIN
Free, then from $200 a month
- Free: $0 a month, with 50 credits
- Starter: $200 a month, with 2,000 credits
- Growth: $500 a month, with 7,500 credits
- Scale: $1,000 a month, with 20,000 credits
Sup
$0 a month. You pay for posts that go live
- No subscription, no retainer and no set-up fee
- Nothing is booked until you approve the creator’s price
- Our fee comes out of the creator’s fee, after the post is live
- The Better-Rate Guarantee: better rates than yours, or we waive our fee
- $0
- a month with Sup
- 48 hours
- from your brief to a shortlist
- 350M
- creators searched live on Instagram and TikTok
You pay for posts that go live.
You say yes or no to each creator.
Searched by our team, for each brief.
The short answer
GRIN or Sup: which one fits you
GRIN is a good choice when you want to own a creator programme in your own software, with an AI agent to speed your team up, and you sell through affiliate links and codes. Sup fits when you want people to run the campaign for you and you want to pay only when a post is live.
Choose GRIN when
- You want your creator programme in software your own team controls
- You run an affiliate programme with links, codes and commissions
- You want to start free and add automation month by month
Choose Sup when
- You want a team to do the outreach, the fee talks, the contracts and the payments
- You want to pay for a live post, and not for the work that leads to one
- You do not want to set up or supervise a tool
Side by side
GRIN and Sup, side by side
GRIN is creator management software with an AI agent, Gia, that does creator work for your team to approve. GRIN bills that work in credits. Sup is a done-for-you influencer marketing service. Our team finds, books, contracts and pays Instagram and TikTok creators for brands and agencies, and you pay only for posts that go live. So this table compares two ways of getting the same work done.
What it is
GRIN
Creator management software, with an AI agent called Gia that does creator work for your team to approve
Sup
A done-for-you influencer marketing service. Our software finds the creators, our team runs the campaign, and you approve each step
Who does the work
GRIN
Gia and your team. GRIN says Gia prepares the work and your team approves it
Sup
Our team: the search, the outreach, the fee talks, the contracts, the payments and the tracking
The price
GRIN
Free at $0 a month. Starter $200, Growth $500 and Scale $1,000 a month, each with a monthly bundle of credits
Sup
$0 a month. You pay only for posts that go live, on one invoice from Sup, and our fee is inside the price you approve
The commitment
GRIN
Month to month, with no annual contract. The credits in a plan reset each month and do not roll over
Sup
No subscription, no minimum term and no lock-in. Each campaign is agreed in its own statement of work
Finding creators
GRIN
Finding, scoring and shortlisting creators is work Gia does, and it uses credits
Sup
A live search of Instagram and TikTok, run by our team for your brief. A shortlist comes back in 48 hours
Outreach
GRIN
Gia sends outreach and messages, which uses credits. Messages your team sends itself use none
Sup
We write, send, follow up and answer every reply. You never send a message
Paying creators
GRIN
An affiliate programme with links, codes and sales tracking. Creating a commission payable uses credits
Sup
One invoice from Sup. We pay every creator, after their post is live
Tracking
GRIN
Dashboards and reports. Running reports and analysis uses credits
Sup
Every post tracked in a live dashboard, with a tracked link and a promo code for each creator, and a report at the end
GRIN’s column is from its own public pages, read on 6 October 2026. The page is listed under sources.
The cost
What one campaign costs, on each
On both sides you pay for the creators. The difference is what you pay on top of that, and what you pay before a single post is live.
With GRIN
- The creators’ fees and commissions
- The plan: $200, $500 or $1,000 a month for credits, or the free plan with 50
- More credits, bought in advance, if the month’s bundle runs out
- Your team’s time to set the work up and approve it
With Sup
- The price you approve for each creator, for the posts that go live
- Nothing on top. We take our fee from the creator, after the post is live
- The Better-Rate Guarantee: better rates than yours, or we waive our fee
- Three approvals from you: the shortlist, the rates and the content
GRIN’s lines are its own published terms, read on 6 October 2026. We give no figure for your team’s time: it depends on the size of the campaign. Our fee is inside the price you approve for each creator, so there is nothing on top of it.
GRIN’s price
How much does GRIN cost?
GRIN publishes four plans for GRIN with Gia. It says they are month to month, with no annual contract and no sales call. A credit meters the work its AI agent does. The credits in a plan reset each month and do not roll over, and a paid plan can buy more. GRIN’s earlier product, GRIN Classic, has no price on its pricing page.
| Plan | Published price | What it holds |
|---|---|---|
| Free | $0 a month | 50 credits. A creator CRM, affiliate links and codes, and sales tracking. No card and no time limit |
| Starter | $200 a month | 2,000 credits a month. Adds Gia’s Desk and dashboards you can change. A new account gets 30 days of Starter free |
| Growth | $500 a month | 7,500 credits a month. Adds more than one brand, more than one currency and paid boosting |
| Scale | $1,000 a month | 20,000 credits a month |
From GRIN’s pricing page, read on 6 October 2026. Check the page before you buy: prices change.
Sup has no price list of this kind. It costs $0 a month. You pay only for posts that go live, at the price you approved for each creator, on one invoice from Sup, and our fee is inside that price. The whole offer is below.
Our offer
What you get with Sup, for $0 a month
This is the whole offer, as it stands on our homepage. There is no plan to choose, no seat to buy and no minimum term.
$0a month
- $0 monthly fee
- $0 retainer
- $0 platform cost
We take our fee from the creator, and only after their post is live and approved.
Three promises
- Nothing is booked until you approve the creator’s price.
- No creators you’d book, no fee.
- The Better-Rate Guarantee: better rates than yours, or we waive our fee.
What you get
Normal price
- Software to search, contact and track creators
Normal price: $500 a month - Sourcing, outreach and rate negotiation, done for you
Normal price: $7,500 a campaign - The admin your team does today: briefs, chasing and tracking
Normal price: $80 a creator - Your Audit Report: a full audit of your brand against your market
Normal price: $900 - Your Winning Videos Report: the formats and hooks that win your market
Normal price: $450 - Your Market Dataset: competitors’ ads, posts and creator posts, with views
Normal price: $600 - Contracts and usage rightsIncluded
- Creator payments and taxIncluded
- Tracked links and promo codesIncluded
- Live dashboard and end-of-campaign reportIncluded
- Unlimited seats for your teamIncluded
Your price: $0 a month. You pay only for posts that go live.
A normal price is what each piece usually costs when it is bought alone: a platform subscription, an agency’s fee for one campaign, two hours of admin for each creator, and our own price for each report. They are not added up, because a brand would buy a platform or an agency, and not both.
To be fair
What GRIN does well
A comparison written by one side should say what the other side is good at. These are GRIN’s strengths, from its own pages.
A free plan and monthly billing
GRIN has a free plan with no card and no time limit. Its paid plans are month to month, with no annual contract and no sales call.
An AI agent that does the work
Gia finds and shortlists creators, sends outreach, runs gifting and builds reports. GRIN says your team approves the moments that matter.
A full affiliate programme
Links, discount codes and sales tracking are in every plan, with a one-click Shopify connection and a tracking kit for other stores.
Who does the work
Our team runs the campaign for you
Software gives your team a faster way to do the work. With Sup, our team does the work. We search Instagram and TikTok live for each brief, write to the creators, answer every reply and agree each fee inside your budget.
- A shortlist within 48 hours of your brief
- You say yes or no to every creator and every fee
- You never send a message or chase a reply
Pay on performance
You pay when a post is live
You pay when a post is live and you have approved it. There is no subscription to pay while you wait. We take our fee from the creator, you get one invoice from Sup, and a creator who does not post is not paid.
- $0 a month, with no retainer and no set-up fee
- Nothing is booked until you approve the creator’s price
- One invoice from Sup. We pay every creator
Contracts and rights
A contract for every creator, written for you
Each creator signs an agreement that names the deliverables, the dates and how long you may use the content. Each draft is checked against your brief before you see it, and nothing goes live without your yes.
- Usage rights as a length of time, for organic use and for paid use
- Ad codes collected, so a post can run as an ad
- Every post tracked, with its views and engagement
One customer
What the work took, before and after
A price list never shows a platform’s largest cost, which is your team’s time. These are one agency’s own numbers after 12 months with Sup.
- 85 → 6
- admin hours for each campaign
- 32 → 61
- campaigns a year, run by one person
- $100k
- saved, as three campaign managers became one
“Sup has saved us hours and hours of pain and admin. We can now focus on the creative, winning new clients, and expansion.”
Common Good is a CPG agency in the US with a team of 20. These are one customer’s results over 12 months, and not a promise of yours. More customers are on the homepage.
How it works
From your brief to live posts, with Sup
- 01
You send a brief
The product, who buys it and what you want made. A free report on up to 100 competitors in your market comes back.
- 02
You approve the shortlist
It comes back in 48 hours. You say yes or no to each creator.
- 03
You approve the rates
We agree each fee inside your budget. Nothing books until you say yes.
- 04
You approve the content
Then the post goes live, and only then do you pay.
Other options
Other alternatives to GRIN
An alternative can be another tool your team runs, a marketplace, or a team that does the work. These are other options a buyer may weigh, with what each company publishes about its own price.
| Option | What it is | Published price | Compared with Sup |
|---|---|---|---|
| Sup | A done-for-you service: our team runs the campaign and you approve each step | $0 a month. You pay for posts that go live | This page |
| Upfluence | All-in-one influencer marketing platform | No public price | Sup vs Upfluence |
| Aspire | All-in-one creator platform, with an agency service | No public price | Sup vs Aspire |
| CreatorIQ | Enterprise creator marketing software | No public price | Sup vs CreatorIQ |
| Later Influence | Enterprise influencer platform, with a services team | No public price | Sup vs Later Influence |
| Modash | Creator search and management software | From $199 a month, paid yearly | Sup vs Modash |
| HypeAuditor | Creator search and analytics software | From $299 a month, billed yearly | Sup vs HypeAuditor |
| Collabstr | Creator marketplace | Free to join, with a 10% fee on each order | Sup vs Collabstr |
| Billo | UGC video platform | From $99 a video, bought as packs | Sup vs Billo |
| Social Cat | Micro-influencer platform for small brands | From £79 a month, plus VAT | Sup vs Social Cat |
| SideShift | UGC creator marketplace | From $210 a month, billed yearly | Sup vs SideShift |
| Trybe | Performance-based UGC platform | Free to start, with a fee of up to 1.5% | Sup vs Trybe |
Each price is the company’s own published price on the day we read it, and each of our pages names its source. All of them are on the compare page.
Sources, and how we compared
This is Sup’s own comparison, written by Sup. Every fact about GRIN is taken from GRIN’s own public pages, read on 6 October 2026. We give no price that GRIN does not publish, and we have not used an account with GRIN to write this page. GRIN is a trademark of its owner, and Sup has no connection with it.
Prices and features change. If something here is out of date or wrong, write to hello@sup.co and we will correct it.
Written by
Matt Greenwell, Co-Founder and CEO of Sup
Matt started Sup in 2024 with Hassan Munir. Before Sup he co-founded Storefront, the marketplace for booking pop-up retail space. Before that he worked at Goldman Sachs.
Every fact about GRIN is from its own public pages, read on 6 October 2026. The facts about Sup are Matt’s. Updated 6 October 2026.
FAQ
GRIN and Sup: questions
How much does GRIN cost?
GRIN publishes four plans for GRIN with Gia. Free is $0 a month with 50 credits. Starter is $200 a month with 2,000 credits, Growth is $500 with 7,500 and Scale is $1,000 with 20,000. A new account gets 30 days of Starter free, and GRIN says the plans are month to month with no annual contract. These are GRIN’s own prices, read on 6 October 2026, so check its pricing page before you buy.
What is a GRIN credit?
It is the unit GRIN uses to meter the work its AI agent, Gia, does. GRIN says light work is sending outreach and messages, medium work is finding and shortlisting creators, and heavy work is reports, gifting and setting up campaigns. The credits in a plan reset each month and do not roll over.
Is Sup a GRIN alternative?
Yes, for a brand that wants a campaign run for it. GRIN gives your team software and an AI agent, and you pay for the agent’s work in credits. Sup is a done-for-you service: our team runs the campaign, and you pay only when a post is live. If you want to own the programme in your own software, GRIN is the closer fit.
Is Sup cheaper than GRIN?
Both can start at $0 a month, and they charge for different things. GRIN charges for work: a monthly plan of credits, used up as its agent searches, writes and reports, whether or not a post goes live. Sup has no subscription. It is $0 a month, you pay only for posts that go live, and our fee is inside the price you approve for each creator.
What are the alternatives to GRIN?
Sup is one: a done-for-you service, where our team runs the campaign and you pay only for posts that go live. Other options in the same market include Upfluence, Aspire, CreatorIQ, Later Influence and Modash. Each has a page on this site, with the price it publishes.
What is Sup?
Sup is a done-for-you influencer marketing service. Our team finds, books, contracts and pays Instagram and TikTok creators for brands and agencies, and you pay only for posts that go live. Our own software runs the search and the tracking, and our team does the outreach, the fee talks, the contracts and the payments. We run gifting, UGC, Spark Ads and partnership ads, influencer posts, ambassador programmes and TikTok Shop campaigns.
What does Sup guarantee?
Three things. Nothing is booked until you approve the creator’s price. If we find no creators you would book, there is no fee. And the Better-Rate Guarantee: better rates than yours, or we waive our fee.
What do I get before I pay anything?
Send a brief and you get a free intelligence report on up to 100 competitors in your market: their ads, their creators and the content that is working. It is yours to keep, whether or not you run a campaign with us. A shortlist of creators comes back within 48 hours of the brief, and you say yes or no to each one.
Can I use GRIN and Sup together?
Yes. You can keep GRIN for your affiliate programme and hand a paid campaign to us. You can also bring the creators you already work with: we contract and pay them in the same way, and our fee applies only to creators we find.
What does pay on performance mean at Sup?
You pay when a post is live and you have approved it. For content delivered as files, you pay for the content you approve. Nothing is booked until you approve the creator’s price, and a creator who does not deliver is not paid. It does not mean pay for each sale.
Comparing GRIN with other options?
Send a brief. A shortlist comes back in 48 hours, with a free report on up to 100 competitors in your market. We do the outreach, the contracts and the payments, and you only pay for posts that go live.