Compare
A platform, an agency, or Sup
There are three ways to run creator campaigns. A platform gives your team software and leaves you the work. An agency takes the work and charges a retainer. With Sup our team and our AI agents do the work, and you pay only for posts that go live.
- $0 a month, and you pay for a creator only when their post is live
- You approve every creator’s price before anything is booked
- Every comparison names its sources and the day we read them
Send a brief. It is free to look around, and you pay for a creator only when their post is live.
“Sup has saved us hours and hours of pain and admin.”
Trusted by 650+ brands and agencies
- $0
- a month with Sup
- 6 hours
- from your brief to a shortlist
- 350M
- creators searched live on Instagram and TikTok
You pay for a creator only when their post is live.
You say yes or no to each creator.
Our AI agents search for each brief, and our team picks the shortlist.
The choice
Three ways to do the same job
The job is the same on all three: find creators, agree fees, sign contracts, approve content, track posts and pay. What differs is who does it, and what you pay whether or not anything is booked.
What it costs
A platform
A subscription or a contract, due whether or not a post goes live, plus the creators’ fees
An agency
Usually a retainer or a share of your spend, plus the creators’ fees
Sup
$0 a month. You pay the price you approve for each creator, which holds our fee. A gifting-only campaign pays $19 per gift
Finding creators
A platform
A search or a marketplace that your team works through
An agency
The agency’s own search, and the creators it already knows
Sup
A live search of Instagram and TikTok, run by our team and our AI agents for your brief
Getting a reply
A platform
Your team sends the messages and the follow-ups
An agency
The agency does the outreach
Sup
We do the outreach. You never send a message
Agreeing a price
A platform
Your team negotiates each fee
An agency
The agency negotiates for you
Sup
We negotiate, and nothing is booked until you approve the price
Contracts, payments and tax
A platform
Tools for them are often built in. Your team does the work in them
An agency
The agency’s, inside its fee
Sup
Ours, for every creator, on one invoice
Seeing what is happening
A platform
A dashboard for the campaigns your team runs in it
An agency
The agency’s reports
Sup
A live dashboard, open at any time
When you pay
A platform
Every month or every year
An agency
Usually every month
Sup
You add a balance before we contact creators, and you can take back what you have not spent. A creator’s price is taken when their post is live
Who keeps the creators
A platform
You, though some marketplaces ask you to keep the work on their site
An agency
It depends on the agency’s contract
Sup
You. You can go on working with every creator, and bring the ones you already have
The platform and agency columns describe how each model usually works and name no company. For a named company, open its page below: each one gives that company’s own published price and terms.
Our offer
Sup is $0 a month, and you pay only the creator prices you approve
This is the whole offer, as it stands on our homepage. It is the same for every brand and agency, with no plan to choose, no seat to buy and no minimum term.
Pay As You Go
We negotiate and collect quotes from creators. You approve the ones you like, and only pay each creator when their content is live or sent.
We take our fee from creators.
- We source creators for you
- We negotiate for you
- We track them for you
- You approve each creator
- You approve content
- You pay when deliverables are met
What a campaign costs
What each creator gets
- For gifting-only campaigns, we charge $19 per gift as our fee
- $19
- You pay
- The admin your team does today, at $80 a creator
$80
- We source creators for you
- We negotiate for you
- We track them for you
- You approve each creator
- You approve content
- You pay when deliverables are met
- No live post, no fee.
- You approve every creator’s price before anything is booked.
- A shortlist of creators within 6 hours.
What you get
Our team and our AI agents do each part. You approve each creator and each post.
Your plan
- CampaignsUnlimited
- CreatorsUnlimited
- Team seatsUnlimited
- CountriesAny
Finding creators
- A live search across 350 million creatorsDone for you
- Creators who already post about your competitorsDone for you
- Creators like the ones you nameDone for you
- Audience data: location, age and genderIncluded
- Fake follower and quality checksDone for you
- A shortlist checked by a personDone for you
- Instagram, TikTok and YouTubeIncluded
Outreach and booking
- Outreach to every creatorDone for you
- Every reply and follow-upDone for you
- Rates negotiatedDone for you
- Each creator and their priceYou approve
- Briefs writtenDone for you
- Contracts and usage rightsDone for you
- See where every creator standsIncluded
Content
- UGC videos and photosDone for you
- Every draft checked against your briefDone for you
- Rounds of changesDone for you
- Each post before it goes liveYou approve
- Ad disclosure on every postDone for you
- All your content in one libraryIncluded
Products and gifting
- Product gifting and seedingDone for you
- Shopify connectionIncluded
Paid ads
- TikTok Spark Ads codesDone for you
- Meta Partnership Ads accessDone for you
Payments
- Creator payments in any countryDone for you
- Tax forms and invoicesDone for you
- No creator is paid until their post is liveIncluded
Tracking and reports
- Every live post found and trackedDone for you
- Views, engagement and CPM per creatorIncluded
- Tracking links and promo codesDone for you
- Sales from links and codesIncluded
- Affiliate commissionsDone for you
- Mentions of your brandIncluded
- Live dashboardIncluded
- End-of-campaign reportDone for you
Team and support
- A person on our team for every campaignIncluded
- Strategy for every campaignDone for you
- Support by email and chatIncluded
- Your creators moved in from another toolDone for you
- Several brands in one accountIncluded
Free with your setup call
- Your Audit Report
Normal price: $900 - Your Winning Videos Report
Normal price: $450 - Your Market Dataset
Normal price: $600
- Gifted
- Paid
- UGC
- TikTok Shop
- YouTube
- Local visits
- Affiliate
The price beside each report is our own price for that report when it is bought alone. The admin figure in the calculator is two hours of your team’s work for each creator, at $40 an hour. Neither is added to what you pay.
One customer
What the work took, before and after
A price list never shows a platform’s largest cost, which is your team’s time. These are one agency’s own numbers after 12 months with Sup.
- 85 → 6
- admin hours for each campaign
- 32 → 61
- campaigns a year, run by one person
- $100k
- saved, as three campaign managers became one
- $600k
- in new revenue
“Sup has saved us hours and hours of pain and admin. We can now focus on the creative, winning new clients, and expansion.”
Common Good is a CPG agency in the US with a team of 20. These are one customer’s results over 12 months, and not a promise of yours. More customers are on the homepage.
Compare Sup with
All-in-one influencer platforms
Software that covers search, outreach, tracking and payments in one login. Your team runs it.
Creator management software with an AI agent
Sup vs GRIN
GRIN is creator management software with an AI agent, Gia, that does creator work for your team to approve. GRIN bills that work in credits.
GRIN: free, then from $200 a month. Sup: $0 a month, and you pay only the creator prices you approve.
All-in-one influencer marketing platform
Sup vs Upfluence
Upfluence is an influencer marketing platform sold in three modules: finding creators, running creator programmes, and running them with its AI and creator payments.
Upfluence: no public price. Sup: $0 a month, and you pay only the creator prices you approve.
All-in-one creator platform, with an agency service
Sup vs Aspire
Aspire is an all-in-one creator platform for ecommerce brands, with a creator search, a marketplace where creators apply to you, and a full-service agency as a separate service.
Aspire: no public price. Sup: $0 a month, and you pay only the creator prices you approve.
Enterprise creator marketing software
Sup vs CreatorIQ
CreatorIQ is enterprise software for creator marketing, with a creator search, campaign management, creator payments and measurement for large brands and agencies.
CreatorIQ: no public price. Sup: $0 a month, and you pay only the creator prices you approve.
Enterprise influencer platform, with a services team
Sup vs Later Influence
Later Influence, formerly Mavrck, is an influencer marketing platform for enterprise brands, sold as software, as software with services, or as a full service.
Later Influence: no public price. Sup: $0 a month, and you pay only the creator prices you approve.
Compare Sup with
Creator search and analytics tools
Databases for finding and checking creators. What happens after the search is your team’s work.
Creator search and management software
Sup vs Modash
Modash is software for finding creators, managing them, tracking their posts and paying them. Modash says it is a platform you use yourself, and not an agency.
Modash: from $199 a month, paid yearly. Sup: $0 a month, and you pay only the creator prices you approve.
Creator search and analytics software
Sup vs HypeAuditor
HypeAuditor is an influencer marketing platform for finding and checking creators, with audience, performance and fraud analysis on each account, and campaign tools on top.
HypeAuditor: from $299 a month, billed yearly. Sup: $0 a month, and you pay only the creator prices you approve.
Compare Sup with
Marketplaces and UGC platforms
Sites where creators list themselves or apply to your brief, and you buy content or posts from them.
Creator marketplace
Sup vs Collabstr
Collabstr is a marketplace where creators list their own packages and prices, and brands hire them directly or post a campaign for creators to apply to.
Collabstr: free to join, with a 10% fee on each order. Sup: $0 a month, and you pay only the creator prices you approve.
UGC video platform
Sup vs Billo
Billo is a platform for ordering UGC videos and creator ads from a pool of vetted creators, at a price for each video.
Billo: from $99 a video, bought as packs. Sup: $0 a month, and you pay only the creator prices you approve.
Micro-influencer platform for small brands
Sup vs Social Cat
Social Cat is a subscription platform where vetted Instagram and TikTok creators apply to a small brand’s gifted or paid campaign.
Social Cat: from £79 a month, plus VAT. Sup: $0 a month, and you pay only the creator prices you approve.
UGC creator marketplace
Sup vs SideShift
SideShift is a creator marketplace with campaign tools. A brand posts a brief, creators apply, and the brand reviews, hires, tracks and pays them in one place.
SideShift: from $210 a month, billed yearly. Sup: $0 a month, and you pay only the creator prices you approve.
Performance-based UGC platform
Sup vs Trybe
Trybe is a self-serve platform for performance-based UGC. Creators join a brand’s programme and submit videos, and the brand runs the ones it approves as Meta ads and pays the creators on results.
Trybe: free to start, with a fee of up to 1.5%. Sup: $0 a month, and you pay only the creator prices you approve.
Which one
When each one is the right choice
None of the three is right for every brand. This is the short version.
Choose a platform when
You have a person or a team to run campaigns every week, and you want the search and the data in your own hands. The subscription pays for itself when the tool is used daily.
Choose an agency when
You want one firm to own your whole social and creative strategy, beyond creator campaigns, and you have the budget for a monthly retainer.
Choose Sup when
You want the campaign run for you, you want to approve the creators, the rates and the content yourself, and you want to pay only for posts that go live.
Sup works with agencies, ecommerce brands, retail and CPG brands, restaurants, hotels and chains with many locations. A free report on up to 100 competitors in your market comes with your setup call, and each first brief comes back with a shortlist in 6 hours.
How it works
From your brief to live posts, with Sup
- 01
You send a brief
The product, who buys it and what you want made. Your free report on up to 100 competitors came with your setup call.
- 02
You approve the shortlist
It comes back in 6 hours. You say yes or no to each creator.
- 03
You approve the quotes
We collect each creator’s quote and negotiate it inside your budget. Nothing is booked until you say yes.
- 04
You approve the content
Then the posts go live. You pay for a creator when their post is live.
How we compare
How we keep each comparison fair
A comparison written by one of the companies in it is only worth reading if you can check it. These are the rules we hold ourselves to.
Their own pages only
Every fact about another company comes from that company’s public pages. Each of our pages lists them, with the day we read them.
No price they do not publish
Where a company gives no public price, our page says so. We do not repeat a figure from a review site, a forum or a sales call.
What they do well
Each page says what the other company is good at and when it is the better choice. If we have something wrong, write to hello@sup.co and we will correct it.
For how each part of our own work is done, see the features. For the kinds of campaign we run, see the campaigns. Our price is the same on every page: $0 a month, and you pay the price you approve for each creator when their post is live. A gifting-only campaign pays $19 per gift as our fee. The pricing section of the homepage sets it out.
Written by
Matt Greenwell, Co-Founder and CEO of Sup
Matt started Sup in 2024 with Hassan Munir. Before Sup he co-founded Storefront, the marketplace for booking pop-up retail space. Before that he worked at Goldman Sachs.
The facts about other companies are from their own public pages, named on each comparison. The facts about Sup are Matt’s. Updated 6 October 2026.
FAQ
Questions about platforms, agencies and Sup
What is Sup?
Sup is a done-for-you influencer marketing service. Our team and our AI agents find, book, contract and pay Instagram and TikTok creators for brands and agencies, and you pay only for posts that go live. Our AI agents run the search and the tracking, and our team does the outreach, the fee talks, the contracts and the payments.
What is the difference between an influencer marketing platform and an agency?
A platform is software. It gives your team a creator search, an inbox and reports, and your team does the work. An agency is a team that does the work for you, usually for a monthly retainer or a share of your spend. Sup is a done-for-you service with neither a subscription nor a retainer: our team and our AI agents do the work, and you pay only for posts that go live.
Is Sup a platform or an agency?
Neither. Sup is a done-for-you service. Our AI agents find the creators and track the posts, and our team does the outreach, the fee talks, the contracts and the payments. You do not buy software to run, and you do not pay a retainer.
What does Sup cost?
Sup is $0 a month, with no subscription, no retainer and no set-up fee. We negotiate and collect quotes from creators, and you pay the price you approve for each creator, only when their post is live. We take our fee from creators, so that price holds it. A gifting-only campaign pays $19 per gift as our fee.
What does a campaign with Sup cost?
There is no monthly fee, and we take our fee from creators, so you pay the price you approve for each creator. That depends on your niche and on the size of creator you want. A gifting-only campaign pays $19 per gift as our fee. After your brief you get a shortlist in 6 hours. You add a balance before our team and our AI agents contact creators, we collect a quote from each creator you keep and negotiate it inside your budget, and nothing is booked until you approve the price. If the prices do not work for you, you can take back any balance you have not spent.
When do I pay, and what does Sup promise?
You add a balance before our team and our AI agents contact creators, and each creator’s approved price is taken from it when their post is live. We make three promises. If no post goes live, there is no fee. You approve every creator’s price before anything is booked. You get a shortlist of creators within 6 hours.
What do I get before I pay anything?
Book a setup call and you get a free intelligence report on up to 100 competitors in your market: their ads, their creators and the content that is working. It is yours to keep, whether or not you run a campaign with us. A shortlist of creators comes back within 6 hours of the brief, and you say yes or no to each one.
Who is Sup for?
Brands and agencies that want creator campaigns run for them on Instagram and TikTok. We work with agencies, ecommerce brands, retail and CPG brands, restaurants, hotels and chains with many locations.
What does pay as you go mean?
It means there is no monthly fee. You pay the price you approve for each creator, only when their post is live, and we take our fee from creators. It is not a share of your sales. A gifting-only campaign pays $19 per gift as our fee. If a creator does not post, you pay nothing for them.
We already pay for a platform. Can we still use Sup?
Yes. You can keep a search tool for your own research and hand the campaign work to us. You can also bring the creators you already work with: we contract and pay them in the same way, and they are priced the same way.
How do you compare yourselves with other companies fairly?
Each comparison uses the other company’s own public pages, names them and gives the day we read them. We give a price only where the company publishes one. Each page says what the other company does well and when it is the better choice. If something is out of date, write to hello@sup.co and we will correct it.
Not sure which one fits you?
Book a setup call and get a free report on up to 100 competitors in your market. Send a brief and a shortlist comes back in 6 hours, then every creator’s quote. You pay for a creator only when their post is live.
Book a call