Compare · Creator search and analytics software
Sup vs HypeAuditor: the alternative that runs it for you
HypeAuditor is software for finding creators and checking that their audiences are real, with campaign tools on top. Your team runs it. Sup is a done-for-you influencer marketing service: our team runs the campaign for you: we find and check the creators, do the outreach, the contracts and the payments, and you pay only for posts that go live.
- HypeAuditor: from $299 a month, billed yearly. Sup: $0 a month
- A tool to check creators yourself, or creators checked for you
- You approve the shortlist, the rates and the content
HypeAuditor
From $299 a month, billed yearly
- Its pricing page shows no price
- Its own blog says Basic starts at $299 a month, billed yearly
- Higher plans are priced on request
- A free sign-up with limited features
Sup
$0 a month. You pay for posts that go live
- No subscription, no retainer and no set-up fee
- Nothing is booked until you approve the creator’s price
- Our fee comes out of the creator’s fee, after the post is live
- The Better-Rate Guarantee: better rates than yours, or we waive our fee
- $0
- a month with Sup
- 48 hours
- from your brief to a shortlist
- 350M
- creators searched live on Instagram and TikTok
You pay for posts that go live.
You say yes or no to each creator.
Searched by our team, for each brief.
The short answer
HypeAuditor or Sup: which one fits you
HypeAuditor is a good choice when you want to check creators yourself in depth and you have a team to run the campaigns. It also has a separate service where its team runs the campaign, at a price it does not publish. Sup fits when you want the campaign run for you and want to pay only when a post is live.
Choose HypeAuditor when
- You want to check a creator’s audience and signs of fraud yourself
- You want a very large search with many filters
- You have a team to run the outreach and the campaign
Choose Sup when
- You want the creators found, checked and contacted for you
- You want to pay only when a post is live, with no subscription
- You want the contracts and the payments handled too
Side by side
HypeAuditor and Sup, side by side
HypeAuditor is an influencer marketing platform for finding and checking creators, with audience, performance and fraud analysis on each account, and campaign tools on top. Sup is a done-for-you influencer marketing service. Our team finds, books, contracts and pays Instagram and TikTok creators for brands and agencies, and you pay only for posts that go live. So this table compares two ways of getting the same work done.
What it is
HypeAuditor
An influencer marketing platform: a creator search, audience and fraud analysis, and campaign management
Sup
A done-for-you influencer marketing service. Our software finds the creators, our team runs the campaign, and you approve each step
Who does the work
HypeAuditor
Your team, in the software. A separate professional services team can run campaigns for you
Sup
Our team: the search, the outreach, the fee talks, the contracts, the payments and the tracking
The price
HypeAuditor
No price on its pricing page. HypeAuditor’s own blog says the Basic plan starts at $299 a month, billed yearly
Sup
$0 a month. You pay only for posts that go live, on one invoice from Sup, and our fee is inside the price you approve
The commitment
HypeAuditor
Yearly billing for the stated price. HypeAuditor says the best rates come with two-year agreements
Sup
No subscription, no minimum term and no lock-in. Each campaign is agreed in its own statement of work
Finding creators
HypeAuditor
A search of 227.4M+ creators with 35+ filters, run by your team
Sup
A live search of Instagram and TikTok, run by our team for your brief. A shortlist comes back in 48 hours
Outreach
HypeAuditor
Your team writes to creators from its own connected email account
Sup
We write, send, follow up and answer every reply. You never send a message
HypeAuditor’s column is from its own public pages, read on 6 October 2026. The pages are listed under sources.
The cost
What one campaign costs, on each
On both sides you pay for the creators. The difference is what you pay on top of that, and what you pay before a single post is live.
With HypeAuditor
- The creators’ fees
- The subscription: from $299 a month billed yearly, by HypeAuditor’s own account
- Your team’s time for the search, the emails, the fee talks and the contracts
With Sup
- The price you approve for each creator, for the posts that go live
- Nothing on top. We take our fee from the creator, after the post is live
- The Better-Rate Guarantee: better rates than yours, or we waive our fee
- Three approvals from you: the shortlist, the rates and the content
HypeAuditor’s lines are its own published terms, read on 6 October 2026. We give no figure for your team’s time: it depends on the size of the campaign. Our fee is inside the price you approve for each creator, so there is nothing on top of it.
HypeAuditor’s price
How much does HypeAuditor cost?
HypeAuditor’s pricing page shows no price and asks you to request a demo. Its own blog says the Basic plan starts at $299 a month when billed yearly, that yearly contracts are discounted, and that the best rates come with two-year agreements. A free sign-up gives limited access.
| Plan | Published price | What it holds |
|---|---|---|
| Basic | From $299 a month, billed yearly | Limited access to the search filters and the core tools. The figure is from HypeAuditor’s own blog |
| Higher plans and Enterprise | No public price | More filters and higher limits. HypeAuditor says yearly contracts are discounted and two-year agreements get the best rates |
From HypeAuditor’s own article on its prices, read on 6 October 2026. Check the page before you buy: prices change.
Sup has no price list of this kind. It costs $0 a month. You pay only for posts that go live, at the price you approved for each creator, on one invoice from Sup, and our fee is inside that price. The whole offer is below.
Our offer
What you get with Sup, for $0 a month
This is the whole offer, as it stands on our homepage. There is no plan to choose, no seat to buy and no minimum term.
$0a month
- $0 monthly fee
- $0 retainer
- $0 platform cost
We take our fee from the creator, and only after their post is live and approved.
Three promises
- Nothing is booked until you approve the creator’s price.
- No creators you’d book, no fee.
- The Better-Rate Guarantee: better rates than yours, or we waive our fee.
What you get
Normal price
- Software to search, contact and track creators
Normal price: $500 a month - Sourcing, outreach and rate negotiation, done for you
Normal price: $7,500 a campaign - The admin your team does today: briefs, chasing and tracking
Normal price: $80 a creator - Your Audit Report: a full audit of your brand against your market
Normal price: $900 - Your Winning Videos Report: the formats and hooks that win your market
Normal price: $450 - Your Market Dataset: competitors’ ads, posts and creator posts, with views
Normal price: $600 - Contracts and usage rightsIncluded
- Creator payments and taxIncluded
- Tracked links and promo codesIncluded
- Live dashboard and end-of-campaign reportIncluded
- Unlimited seats for your teamIncluded
Your price: $0 a month. You pay only for posts that go live.
A normal price is what each piece usually costs when it is bought alone: a platform subscription, an agency’s fee for one campaign, two hours of admin for each creator, and our own price for each report. They are not added up, because a brand would buy a platform or an agency, and not both.
To be fair
What HypeAuditor does well
A comparison written by one side should say what the other side is good at. These are HypeAuditor’s strengths, from its own pages.
Deep checks on every creator
HypeAuditor analyses a creator’s audience, performance and signs of fraud, so you can check an account before you write to it.
A very large search
It says its search covers 227.4M+ creators, with more than 35 filters.
A service if you want one
Its professional services team offers full campaign management or help with single steps, as a separate service.
Who does the work
Our team runs the campaign for you
Software gives your team a faster way to do the work. With Sup, our team does the work. We search Instagram and TikTok live for each brief, write to the creators, answer every reply and agree each fee inside your budget.
- A shortlist within 48 hours of your brief
- You say yes or no to every creator and every fee
- You never send a message or chase a reply
Pay on performance
You pay when a post is live
You pay when a post is live and you have approved it. There is no subscription to pay while you wait. We take our fee from the creator, you get one invoice from Sup, and a creator who does not post is not paid.
- $0 a month, with no retainer and no set-up fee
- Nothing is booked until you approve the creator’s price
- One invoice from Sup. We pay every creator
Contracts and rights
A contract for every creator, written for you
Each creator signs an agreement that names the deliverables, the dates and how long you may use the content. Each draft is checked against your brief before you see it, and nothing goes live without your yes.
- Usage rights as a length of time, for organic use and for paid use
- Ad codes collected, so a post can run as an ad
- Every post tracked, with its views and engagement
One customer
What the work took, before and after
A price list never shows a platform’s largest cost, which is your team’s time. These are one agency’s own numbers after 12 months with Sup.
- 85 → 6
- admin hours for each campaign
- 32 → 61
- campaigns a year, run by one person
- $100k
- saved, as three campaign managers became one
“Sup has saved us hours and hours of pain and admin. We can now focus on the creative, winning new clients, and expansion.”
Common Good is a CPG agency in the US with a team of 20. These are one customer’s results over 12 months, and not a promise of yours. More customers are on the homepage.
How it works
From your brief to live posts, with Sup
- 01
You send a brief
The product, who buys it and what you want made. A free report on up to 100 competitors in your market comes back.
- 02
You approve the shortlist
It comes back in 48 hours. You say yes or no to each creator.
- 03
You approve the rates
We agree each fee inside your budget. Nothing books until you say yes.
- 04
You approve the content
Then the post goes live, and only then do you pay.
Other options
Other alternatives to HypeAuditor
An alternative can be another tool your team runs, a marketplace, or a team that does the work. These are other options a buyer may weigh, with what each company publishes about its own price.
| Option | What it is | Published price | Compared with Sup |
|---|---|---|---|
| Sup | A done-for-you service: our team runs the campaign and you approve each step | $0 a month. You pay for posts that go live | This page |
| Modash | Creator search and management software | From $199 a month, paid yearly | Sup vs Modash |
| GRIN | Creator management software with an AI agent | Free, then from $200 a month | Sup vs GRIN |
| Upfluence | All-in-one influencer marketing platform | No public price | Sup vs Upfluence |
| Aspire | All-in-one creator platform, with an agency service | No public price | Sup vs Aspire |
| CreatorIQ | Enterprise creator marketing software | No public price | Sup vs CreatorIQ |
| Later Influence | Enterprise influencer platform, with a services team | No public price | Sup vs Later Influence |
| Collabstr | Creator marketplace | Free to join, with a 10% fee on each order | Sup vs Collabstr |
| Billo | UGC video platform | From $99 a video, bought as packs | Sup vs Billo |
| Social Cat | Micro-influencer platform for small brands | From £79 a month, plus VAT | Sup vs Social Cat |
| SideShift | UGC creator marketplace | From $210 a month, billed yearly | Sup vs SideShift |
| Trybe | Performance-based UGC platform | Free to start, with a fee of up to 1.5% | Sup vs Trybe |
Each price is the company’s own published price on the day we read it, and each of our pages names its source. All of them are on the compare page.
Sources, and how we compared
This is Sup’s own comparison, written by Sup. Every fact about HypeAuditor is taken from HypeAuditor’s own public pages, read on 6 October 2026. We give no price that HypeAuditor does not publish, and we have not used an account with HypeAuditor to write this page. HypeAuditor is a trademark of its owner, and Sup has no connection with it.
- HypeAuditor: pricing
- HypeAuditor’s blog: how much does HypeAuditor cost
- HypeAuditor: discovery
- HypeAuditor: professional services
Prices and features change. If something here is out of date or wrong, write to hello@sup.co and we will correct it.
Written by
Matt Greenwell, Co-Founder and CEO of Sup
Matt started Sup in 2024 with Hassan Munir. Before Sup he co-founded Storefront, the marketplace for booking pop-up retail space. Before that he worked at Goldman Sachs.
Every fact about HypeAuditor is from its own public pages, read on 6 October 2026. The facts about Sup are Matt’s. Updated 6 October 2026.
FAQ
HypeAuditor and Sup: questions
How much does HypeAuditor cost?
HypeAuditor’s pricing page shows no price. Its own blog says the Basic plan starts at $299 a month when billed yearly, and that higher plans cost more, with discounts for yearly and two-year agreements. To get a quote you request a demo. Read on 6 October 2026.
Does HypeAuditor run campaigns for you?
Its software is run by your team. HypeAuditor also has a professional services team that offers full campaign management or help with single steps. That is a separate service with no public price.
Is Sup a HypeAuditor alternative?
Yes, for a brand that wants the result and not the tool. HypeAuditor gives your team software to find and check creators. Sup finds and checks them for you, then does the outreach, the contracts and the payments. If you want to run deep checks yourself, HypeAuditor is the closer fit.
Is Sup cheaper than HypeAuditor?
They are priced in different ways. HypeAuditor is a subscription, from $299 a month billed yearly by its own account, due whether or not a post goes live. Sup has no subscription. It is $0 a month, you pay only for posts that go live, and our fee is inside the price you approve for each creator.
What are the alternatives to HypeAuditor?
Sup is one: a done-for-you service, where our team runs the campaign and you pay only for posts that go live. Other options in the same market include Modash, GRIN, Upfluence, Aspire and CreatorIQ. Each has a page on this site, with the price it publishes.
What is Sup?
Sup is a done-for-you influencer marketing service. Our team finds, books, contracts and pays Instagram and TikTok creators for brands and agencies, and you pay only for posts that go live. Our own software runs the search and the tracking, and our team does the outreach, the fee talks, the contracts and the payments. We run gifting, UGC, Spark Ads and partnership ads, influencer posts, ambassador programmes and TikTok Shop campaigns.
What does Sup guarantee?
Three things. Nothing is booked until you approve the creator’s price. If we find no creators you would book, there is no fee. And the Better-Rate Guarantee: better rates than yours, or we waive our fee.
What do I get before I pay anything?
Send a brief and you get a free intelligence report on up to 100 competitors in your market: their ads, their creators and the content that is working. It is yours to keep, whether or not you run a campaign with us. A shortlist of creators comes back within 48 hours of the brief, and you say yes or no to each one.
Can I use HypeAuditor and Sup together?
Yes. You can keep HypeAuditor for your own checks and hand a campaign to us. You can also bring the creators you already work with: we contract and pay them in the same way, and our fee applies only to creators we find.
What does pay on performance mean at Sup?
You pay when a post is live and you have approved it. For content delivered as files, you pay for the content you approve. Nothing is booked until you approve the creator’s price, and a creator who does not deliver is not paid. It does not mean pay for each sale.
Comparing HypeAuditor with other options?
Send a brief. A shortlist comes back in 48 hours, with a free report on up to 100 competitors in your market. We do the outreach, the contracts and the payments, and you only pay for posts that go live.