👋 The Operating System for Creator-Led Commerce.
We're building the infrastructure that connects brands with creators — automatically, predictably, and at scale.
The Mission
“Our mission is to build the most predictable and frictionless operating system for creator-led growth.”
Our thesis
Every year, brands invest more in creators. Every year, the process of finding, negotiating, executing, and measuring stays manual. Sup is the infrastructure.
We're building a system that automatically matches brands with the right creators, executes campaigns, and attributes every result. Today, we do this as a managed service powered by AI. Tomorrow, the AI runs it alone.
Why now
Creator marketing is a $33B market growing 30%+ year over year. But the infrastructure behind it hasn't kept up. Brands are under pressure to make creator spend measurable and repeatable. Creators want partnerships, not spam.
AI makes it possible to automate matching, outreach, and parts of negotiation. Over time, that performance data becomes increasingly predictive. The advantage isn't just automation — it's compounding intelligence.
Our Progress
2024
Year founded
2.3M+
Creators
12
Team members
650+
Clients
Our values
What we believe
Outcomes should be predictable.
Creator marketing has been treated as a brand awareness gamble for too long. We're turning it into an engineered, measurable channel.
Data is the product.
Our real-time creator intelligence — who converts, at what cost, for which brands, in which markets — compounds with every campaign.
Small creators are undervalued.
Micro and nano creators consistently deliver higher engagement, stronger local reach, and better ROI than celebrity names.
Attribution is non-negotiable.
If you can't prove a creator drove results, you can't optimise spend. Every campaign on Sup is tracked end to end.
The Founders
Matt Greenwell — Co-Founder & CEO
Built Storefront — the “Airbnb for pop-up space” — into a global marketplace. A decade of building products at the intersection of brands, retail, and marketplaces.
Hassan Munir — Co-Founder & CTO
A decade building trading systems and data infrastructure across fintech — now applied to creator discovery, matching, and attribution at scale.
Book a strategy call today
We'll show you the creators in your niche, build a campaign plan, and walk you through the dashboard. All within 15 minutes, no commitment.