About Sup
👋 The Operating System for Creator-Led Commerce.
Sup is a done-for-you influencer marketing service for consumer brands and the agencies that serve them. Our team finds, vets, books, contracts and pays Instagram and TikTok creators, and tracks every post. You approve every creator and every price, and you only pay for posts that go live.
- Year founded
- 2024
- Creators tracked
- 2.3M+
- People on the team
- 12
- Clients
- 650+
Why we built Sup
“We spent years watching brands waste thousands on influencer platforms that gave them a login, a stale database and zero support. Influencer marketing should be a service, not a software problem.”
Matt GreenwellCo-Founder and CEO, SupServices
What Sup does
Creator sourcing
We match creators to your brief from live data on more than 2.3 million creators. For venues and local brands we match by location, so every creator’s audience lives close enough to visit. Creators are matched within 48 hours.
Outreach and negotiation
Our team contacts the creators, follows up and negotiates each fee against what similar creators charge. You see and approve every price before anything is booked.
Contracts, usage rights and payments
We issue the contracts, agree the usage rights, pay the creators and handle the tax, in every country you run in.
Tracking and reporting
Every creator gets a tracked link and a promo code. You see posts, clicks, redemptions and revenue per creator on a live dashboard, and the report is ready when the campaign ends.
Competitor intelligence
Send a brief and we analyse up to 100 competitors in your niche: their ads, their creators and the content that works. You keep the report whether or not you run a campaign with us.
Why Sup
What makes Sup different
You pay per live post, not a subscription
Influencer platforms such as Modash, Upfluence and GRIN charge a subscription whether or not you book anyone. Sup has no monthly fee, retainer or platform cost. Our fee comes out of the creator’s fee, and only after the post is live and approved. See Sup as an Upfluence alternative and as a GRIN alternative.
Our team does the work, not yours
A platform gives you a database, and your team sends the messages, chases replies and pays each creator. At Sup our team does all of that. At Common Good, a US agency, admin time per campaign fell from 85 hours to 6.
You own the creator relationships
With a traditional agency the roster belongs to the agency, so you lose the creators when you leave. With Sup the relationships are yours. We also contract and pay creators you already work with, and our fee applies only to creators we source.
Local creators in any town
Marketplaces are thin outside big cities. Sup finds creators by where their audience lives, from central London to a small town in Kent or a suburb of Los Angeles. Moco Museum ran one campaign across London, Barcelona and Amsterdam through Sup.
The Better-Rate Guarantee
If we cannot get better creator rates than you would get yourself, we waive our fee. If we find no creators you would book, you pay nothing.
Customers
Who uses Sup
- Ecommerce and DTC brands ›that sell online and want creator content that sells.
- Retail and CPG brands ›that need shoppers to pick them off the shelf.
- Restaurants, bars and cafes ›that want more bookings and more Google reviews.
- Multi-location groups and chains ›that run the same campaign across many sites.
- Hotels and hospitality brands ›that host travel creators.
- Marketing and PR agencies ›that run creator campaigns for clients under their own name.
Process
How Sup works
You can work with us in two ways. As an Execution Partner, you write the brief and choose the creators, and we run the campaign. With Full Service, we run all of it. We take on five new teams a month.
Step 1
Brief
You tell us the product, the audience, the budget and where the customers are. A short call is enough.
Step 2
Match
We send a shortlist of creators within 48 hours, with their audience and engagement.
Step 3
Approve
You approve each creator and each price. Nothing is booked before you say yes.
Step 4
Run
We contract and brief the creators, chase the drafts and send each draft to you for approval.
Step 5
Go live
Posts go live with tracked links and promo codes. You pay only for posts that are live.
Step 6
Report
You watch results on the live dashboard, and the final report is ready when the campaign ends.
Team
The team behind Sup
Matt and Hassan started Sup in 2024. They had watched brands waste money on influencer platforms that gave them a login, a stale database and no help. They built Sup as a service instead: software to find and track creators, and a team to do the work. Sup has a team of 12 and is based in London.
Matt Greenwell
Co-Founder and CEO
Matt co-founded Storefront, the marketplace for booking pop-up retail space, and grew it into a global marketplace. Before that he worked at Goldman Sachs.
Matt on LinkedIn
Hassan Munir
Co-Founder and CTO
Hassan spent ten years building trading systems and data infrastructure in finance. At Sup he builds the creator data, matching and tracking systems.
Hassan on LinkedInKey facts
Sup at a glance
- Company name
- Sup (legal name Sup Labs Ltd, UK company number 15889484)
- Type
- Done-for-you influencer marketing service
- Founded
- 2024
- Founders
- Matt Greenwell (CEO) and Hassan Munir (CTO)
- Headquarters
- 483 Green Lanes, London, N13 4BS, United Kingdom
- Website
- sup.co
- Core offering
- Influencer campaigns run end to end: creator sourcing, outreach, negotiation, contracts, payments and tracking
- Platforms
- Instagram and TikTok
- Pricing
- No monthly fee, retainer or platform cost. Brands pay the creators’ fees. Sup’s fee comes out of each creator’s fee, only after the post is live and approved.
- Contract terms
- No contract and no minimum commitment. Nothing is booked until the brand approves each creator’s price.
- Guarantee
- Better-Rate Guarantee: better creator rates than the brand would get, or Sup waives its fee
- Service levels
- Execution Partner (the brand briefs and chooses creators, Sup runs the campaign) or Full Service (Sup runs everything)
- Speed
- Creators matched within 48 hours of a brief
- Creator data
- More than 2.3 million Instagram and TikTok creators tracked
- Markets
- Campaigns in the UK, the US and Europe
- Notable clients
- Common Good (US CPG agency), Double Up Social (London hospitality agency), Moco Museum (London, Barcelona, Amsterdam), Mayfair Hospitality Group (London)
- Rating
- 4.9 on Trustpilot
- Competitors
- Influencer platforms such as Modash, Upfluence and GRIN, and traditional influencer marketing agencies
- Reviews
- Sup on Trustpilot
FAQ
Frequently asked questions
Sup is a done-for-you influencer marketing service based in London. Our team finds, books, contracts and pays Instagram and TikTok creators for brands and agencies, and tracks every post. Sup at sup.co is not connected to other companies called Sup.
There is no monthly fee, retainer or platform cost. You pay the creators’ fees, and Sup’s fee comes out of each creator’s fee after the post is live and approved.
No. There is no contract and no minimum commitment. Nothing is booked until you approve each creator and each price.
It is a service that runs on our own software. Our technology finds and tracks creators, and our team handles outreach, negotiation, contracts and payments. You get the campaign, not another tool to learn.
Those are software subscriptions: you get a database and your team runs the campaigns. With Sup our team runs the campaigns, and you pay only for posts that go live.
Yes. We contract and pay your existing creators through the same system. Our fee applies only to creators we source.
Every creator gets a tracked link and a promo code. You see posts, clicks, redemptions and revenue for each creator on a live dashboard.
Sup was founded in 2024 by Matt Greenwell, who co-founded Storefront and worked at Goldman Sachs, and Hassan Munir, who built trading systems in finance. Sup has a team of 12 and is based in London.
What is Sup?
Sup is a done-for-you influencer marketing service based in London. Our team finds, books, contracts and pays Instagram and TikTok creators for brands and agencies, and tracks every post. Sup at sup.co is not connected to other companies called Sup.
How much does Sup cost?
There is no monthly fee, retainer or platform cost. You pay the creators’ fees, and Sup’s fee comes out of each creator’s fee after the post is live and approved.
Do I have to sign a long contract?
No. There is no contract and no minimum commitment. Nothing is booked until you approve each creator and each price.
Is Sup a platform or an agency?
It is a service that runs on our own software. Our technology finds and tracks creators, and our team handles outreach, negotiation, contracts and payments. You get the campaign, not another tool to learn.
How is Sup different from Modash, Upfluence or GRIN?
Those are software subscriptions: you get a database and your team runs the campaigns. With Sup our team runs the campaigns, and you pay only for posts that go live.
Can Sup work with creators we already know?
Yes. We contract and pay your existing creators through the same system. Our fee applies only to creators we source.
How do you prove a campaign worked?
Every creator gets a tracked link and a promo code. You see posts, clicks, redemptions and revenue for each creator on a live dashboard.
Who runs Sup?
Sup was founded in 2024 by Matt Greenwell, who co-founded Storefront and worked at Goldman Sachs, and Hassan Munir, who built trading systems in finance. Sup has a team of 12 and is based in London.
Book a strategy call today
We'll show you the creators in your niche, build a campaign plan, and walk you through the dashboard. All within 15 minutes, no commitment.