About Sup
👋 The Operating System for Creator-Led Commerce.
Sup is a done-for-you influencer marketing service for consumer brands and the agencies that serve them. Our team and our AI agents find, vet, book, contract and pay Instagram and TikTok creators, and track every post. You approve every creator and every price, and you only pay for posts that go live.
- Year founded
- 2024
- Creators searched live
- 350M
- People on the team
- 12
- Clients
- 650+
Why we built Sup
“We spent years watching brands waste thousands on influencer platforms that gave them a login, a stale database and zero support. Influencer marketing should be a service, not a software problem.”
Matt GreenwellCo-Founder and CEO, SupServices
What Sup does
Creator sourcing
We match creators to your brief with a live search of Instagram and TikTok, across 350 million creators, so no list is stale. For venues and local brands we match by location, so every creator’s audience lives close enough to visit. Creators are matched within 48 hours.
Outreach and negotiation
Our team and our AI agents contact the creators, follow up and negotiate each fee against what similar creators charge. You see and approve every price before anything is booked.
Contracts, usage rights and payments
We issue the contracts, agree the usage rights, pay the creators and handle the tax, in every country you run in.
Tracking and reporting
Every creator gets a tracked link and a promo code. You see posts, clicks, redemptions and revenue per creator on a live dashboard, and the report is ready when the campaign ends.
Competitor intelligence
Sign up and we analyse up to 100 competitors in your niche: their ads, their creators and the content that works. You keep the report whether or not you run a campaign with us.
Why Sup
What makes Sup different
You pay as you go, not a subscription
Influencer platforms such as Modash, Upfluence and GRIN charge a subscription whether or not you book anyone. Sup has no monthly fee and no retainer. You pay $19 per creator, charged when their post is live, plus the gift or the price you approve for each creator. We also take a fee from the creator’s side, and only after their post is live and approved. See Sup as an Upfluence alternative and as a GRIN alternative.
Our team and our AI agents do the work, not your team
A platform gives you a database, and your team sends the messages, chases replies and pays each creator. At Sup our team and our AI agents do all of that. At Common Good, a US agency, admin time per campaign fell from 85 hours to 6.
You own the creator relationships
With a traditional agency the roster belongs to the agency, so you lose the creators when you leave. With Sup the relationships are yours. We also contract and pay creators you already work with, at the same $19 per creator.
Local creators in any town
Marketplaces are thin outside big cities. Sup finds creators by where their audience lives, from central London to a small town in Kent or a suburb of Los Angeles. Moco Museum ran one campaign across London, Barcelona and Amsterdam through Sup.
No live post, no fee
You approve every creator’s price before anything is booked. If a creator’s post does not go live, there is no fee for that creator. You can take back any balance you have not spent.
Customers
Who uses Sup
- Ecommerce and DTC brands ›that sell online and want creator content that sells.
- Retail and CPG brands ›that need shoppers to pick them off the shelf.
- Restaurants, bars and cafes ›that want more bookings and more Google reviews.
- Multi-location groups and chains ›that run the same campaign across many sites.
- Hotels and hospitality brands ›that host travel creators.
- Marketing and PR agencies ›that run creator campaigns for clients under their own name.
Process
How Sup works
You can work with us in two ways. As an Execution Partner, you write the brief and choose the creators, and we run the campaign. With Full Service, we run all of it. We take on five new teams a month.
Step 1
Brief
You tell us the product, the audience, the budget and where the customers are. A short call is enough.
Step 2
Match
We send a shortlist of creators within 48 hours, with their audience and engagement.
Step 3
Approve
You approve each creator and each price. Nothing is booked before you say yes.
Step 4
Run
We contract and brief the creators, chase the drafts and send each draft to you for approval.
Step 5
Go live
Posts go live with tracked links and promo codes. You pay only for posts that are live.
Step 6
Report
You watch results on the live dashboard, and the final report is ready when the campaign ends.
Team
The team behind Sup
Matt and Hassan started Sup in 2024. They had watched brands waste money on influencer platforms that gave them a login, a stale database and no help. They built Sup as a service instead: software to find and track creators, and a team to do the work. Sup has a team of 12 and is based in London.
Matt Greenwell
Co-Founder and CEO
Matt co-founded Storefront, the marketplace for booking pop-up retail space, and grew it into a global marketplace. Before that he worked at Goldman Sachs.
Matt on LinkedIn
Hassan Munir
Co-Founder and CTO
Hassan spent ten years building trading systems and data infrastructure in finance. At Sup he builds the creator data, matching and tracking systems.
Hassan on LinkedInKey facts
Sup at a glance
- Company name
- Sup (legal name Sup Labs Ltd, UK company number 15889484)
- Type
- Done-for-you influencer marketing service
- Founded
- 2024
- Founders
- Matt Greenwell (CEO) and Hassan Munir (CTO)
- Headquarters
- 483 Green Lanes, London, N13 4BS, United Kingdom
- Website
- sup.co
- Core offering
- Influencer campaigns run end to end: creator sourcing, outreach, negotiation, contracts, payments and tracking
- Platforms
- Instagram and TikTok
- Pricing
- $0 a month and $19 per creator, charged when the creator’s post is live, plus the gift or the price the brand approves for each creator. Sup also takes a fee from the creator’s side, only after the post is live and approved.
- Contract terms
- No contract and no minimum commitment. Nothing is booked until the brand approves each creator’s price.
- Promises
- No live post, no fee. The brand approves every creator’s price before anything is booked, and can take back any balance it has not spent
- Service levels
- Execution Partner (the brand briefs and chooses creators, Sup runs the campaign) or Full Service (Sup runs everything)
- Speed
- Creators matched within 48 hours of a brief
- Creator data
- A live search of Instagram and TikTok (350 million creators), and our own database of over 20 million creator profiles
- Markets
- Campaigns in the UK, the US and Europe
- Notable clients
- Common Good (US CPG agency), Double Up Social (London hospitality agency), Moco Museum (London, Barcelona, Amsterdam), Mayfair Hospitality Group (London)
- Rating
- 4.7 on Trustpilot
- Competitors
- Influencer platforms such as Modash, Upfluence and GRIN, and traditional influencer marketing agencies
- Reviews
- Sup on Trustpilot
FAQ
Frequently asked questions
What is Sup?
Sup is a done-for-you influencer marketing service based in London. Our team and our AI agents find, book, contract and pay Instagram and TikTok creators for brands and agencies, and track every post. Sup at sup.co is not connected to other companies called Sup.
How much does Sup cost?
Sup is $0 a month and $19 per creator, charged when their post is live, plus the gift or the price you approve for each creator. There is no retainer. We also take a fee from the creator’s side, and only after their post is live and approved.
Do I have to sign a long contract?
No. There is no contract and no minimum commitment. Nothing is booked until you approve each creator and each price.
Is Sup a platform or an agency?
It is a service that runs on our own software. Our AI agents find and track creators, and our team handles outreach, negotiation, contracts and payments. You get the campaign, not another tool to learn.
How is Sup different from Modash, Upfluence or GRIN?
Those are software subscriptions: you get a database and your team runs the campaigns. With Sup our team and our AI agents run the campaigns, and you pay only for posts that go live.
Can Sup work with creators we already know?
Yes. We contract and pay your existing creators through the same system. The $19 per creator applies to them too.
How do you prove a campaign worked?
Every creator gets a tracked link and a promo code. You see posts, clicks, redemptions and revenue for each creator on a live dashboard.
Who runs Sup?
Sup was founded in 2024 by Matt Greenwell, who co-founded Storefront and worked at Goldman Sachs, and Hassan Munir, who built trading systems in finance. Sup has a team of 12 and is based in London.
See how many creators post about you and your competitors
Type in your brand's Instagram handle and we count the creators who post about you and about your five closest competitors. It takes about a minute and it is free. Or request a demo and we will show you the creators in your niche and walk you through the dashboard.
Book a call