Platform · Tracking and reporting
Influencer tracking, with every number sourced
Influencer tracking is the record of what each creator posted and what happened to it: the views, the engagement and the cost. On Sup our team finds each live post, checks it against the brief and adds it to your campaign’s report, where its numbers are read three times a day. Below is one real report, with every post in it.
- 11.4M
- views tracked on 88 posts
- 3 times a day
- each post’s numbers are read
- 25
- live posts checked against the brief and the approved draft
4 influencer campaigns, 40 creators.
From the public post. The creator connects nothing.
Before they were counted and paid for.
A real report
Syncron: June 2026 influencer campaign
Most reporting pages offer a blank template, or ask for your email first. This is a finished campaign, with every post that was tracked. Tap a creator to open the post and check the number yourself.
- 38
- posts tracked
- 4.9M
- views
- 34,866
- likes, comments, shares and saves
- $9.92
- creator cost per 1,000 views
By 25 creators, on Instagram and TikTok.
Includes views from ads run on the posts.
Creator fees only. Ad spend is not in it.
A step up is a day when views came in, or a day when posts were added to the report. A post is added after we find and check it, which can be days after it went live. Its count is a running total, so no views are lost.
| Creator | Platform | Posted | Views | Likes | Comments | Shares | Saves |
|---|---|---|---|---|---|---|---|
| @andrewsdayinthelife | 1 Jul | 905,787 | 7,949 | 117 | 438 | 85 | |
| @jamiejoyce2 | 20 Jul | 489,699 | 1,385 | 14 | 9 | 22 | |
| @hortwhale | TikTok | 18 Jul | 397,200 | 672 | 0 | 16 | 24 |
| @andrewsdayinthelife | TikTok | 1 Jul | 303,800 | 1,065 | 12 | 38 | 97 |
| @undftd.anthony | TikTok | 27 Jun | 291,000 | 365 | 3 | 9 | 17 |
| @undftd.anthony | 27 Jun | 272,080 | 1,148 | 17 | 17 | 10 | |
| @lexi31ellis | TikTok | 3 Jul | 271,700 | 197 | 0 | 1 | 9 |
| @jamiehagiya | TikTok | 20 Jul | 232,900 | 67 | 0 | 2 | 5 |
| @karenardilad | TikTok | 9 Jul | 219,500 | 1,232 | 9 | 10 | 133 |
| @gisss.ellle | TikTok | 6 Aug | 198,700 | 241 | 2 | 0 | 8 |
| @bodybyvaleria | TikTok | 14 Jul | 189,400 | 86 | 0 | 0 | 15 |
| @jen_deleon | TikTok | 26 Jun | 183,400 | 122 | 2 | 3 | 6 |
| @gisss.ellle | 6 Aug | 159,223 | 1,230 | 8 | 17 | 6 | |
| @jen_deleon | 27 Jun | 106,321 | 695 | 37 | 7 | 14 | |
| @runningbykari | TikTok | 22 Jul | 88,600 | 52 | 2 | 0 | 0 |
| @fitbylalo | TikTok | 30 Jul | 86,600 | 163 | 4 | 3 | 14 |
| @tzlfitness | 9 Jul | 73,916 | 685 | 14 | 11 | 29 | |
| @eveatthegymm | 30 Jun | 52,306 | 2,528 | 37 | 41 | 137 | |
| @karenardilad | 10 Jul | 35,746 | 0 | 4 | 13 | 93 | |
| @andi.renay | 3 Sept | 35,682 | 997 | 5 | 20 | 17 | |
| @fitbylalo | 30 Jul | 33,206 | 1,485 | 32 | 42 | 17 | |
| @alisssaoddo | 20 Jul | 32,258 | 1,063 | 23 | 67 | 153 | |
| @sophia_hartwell | 18 Jul | 32,244 | 349 | 4 | 20 | 28 | |
| @lexi31ellis | 3 Jul | 28,897 | 519 | 10 | 6 | 29 | |
| @andi.renay | TikTok | 3 Sept | 28,800 | 2,744 | 11 | 12 | 69 |
| @easybran | 25 Jun | 27,385 | 1,078 | 11 | 38 | 99 | |
| @devinedwelling | 25 Jun | 21,919 | 194 | 10 | 3 | 17 | |
| @runningbykari | 16 Jul | 20,843 | 242 | 14 | 3 | 4 | |
| @bodybyvaleria | 14 Jul | 19,092 | 124 | 15 | 3 | 5 | |
| @eveserenaa | TikTok | 1 Jul | 15,600 | 2,080 | 24 | 11 | 68 |
| @alexsiquig | 24 Jun | 13,542 | 134 | 34 | 4 | 3 | |
| @alisssaoddo | TikTok | 22 Jul | 13,300 | 496 | 4 | 2 | 40 |
| @emma_malabuyo | 22 Jul | 13,013 | 211 | 7 | 5 | 3 | |
| @easybran | TikTok | 25 Jun | 8,821 | 326 | 7 | 6 | 28 |
| Open the post | TikTok | 25 Jun | 2,954 | 54 | 2 | 2 | 4 |
| @malaboujee_ | TikTok | 22 Jul | 1,352 | 87 | 4 | 4 | 3 |
| @alexsiquig | TikTok | 24 Jun | 1,084 | 42 | 0 | 4 | 4 |
| @elliotmarkuson | 22 Jul | 1,035 | 48 | 8 | 1 | 1 |
Read on 5 October 2026. Views are the public count on each post and include views from ads run on it. No post shows a cost, because that would give away a creator’s fee.
Where the numbers come from
How each number is collected
A dashboard that calls itself real time tells you nothing about where a number came from. This is every figure in a Sup report, its source and what it cannot tell you.
| Number | Where it comes from | How often | What it misses |
|---|---|---|---|
| Views | The public count on the post | Three times a day | It cannot be split into views from an ad and views from followers |
| Likes and comments | The public counts on the post | Three times a day | A creator can hide the like count on Instagram. The public figure is then not the real one |
| Shares and saves | The public counts, where the platform shows them | Three times a day | Instagram does not always show shares, so this count can be low |
| Reach and story views | The creator’s own insights, sent as screenshots | Once, before the creator is paid | It is one moment in time, reported by the creator |
| Clicks and sales | A link or a promo code, counted in your shop | As your shop reports it | A post’s counts say nothing about sales. Without a link or a code there is no sales figure |
| Creator cost per 1,000 views | Creator fees divided by views, times 1,000 | With every reading of the views | It leaves out ad spend, so it is lower than the CPM in an ad account |
| Earned media value | A formula. It is an estimate, not a count | When you ask for it | It depends on the price you assume for a view. Two tools give two answers |
Read this before you compare
What a view count includes
This is the point most reports leave out, and it changes how you read every total above.
One count, two sources
When a creator’s post is run as an ad, the post keeps one public view count. Views from the ad and views from the creator’s followers are added together. Only the account owner can see them apart.
So we never write "organic"
The views in a Sup report are the public count. On a campaign that used Spark Ads or partnership ads, a large share of them can be paid. We say so wherever we show the number.
And cost per 1,000 views is not CPM
Ours divides creator fees by views. An ad account’s CPM divides ad spend by impressions. To see the whole cost of a view, add the two spends together.
How a post becomes an ad, and what the creator has to hand over, is on the Spark Ads and partnership ads page. The right to run it is a clause in the contract.
Done for you
From a live post to a line in the report
Tracking tools give you a dashboard to fill. Here our team fills it, and checks each post before it counts.
- 01
We look for the live post
Four times a day, on the creator’s Instagram and TikTok, once a draft is approved. Nobody has to send us a link.
- Who:
- The tool
- 02
We check it against what you approved
The live post is compared with the brief and with the approved draft. 25 posts have been checked this way. A post that differs is raised with the creator.
- Who:
- Our team and the tool
- You:
- Confirm the live post
- 03
It is added to the campaign’s report
From that day its counts are read three times a day and added to the campaign’s totals.
- Who:
- Our team
- 04
The creator sends their own insights
Reach, story views and audience, as screenshots. The contract makes them part of the work, so they arrive before the fee is paid.
- Who:
- The creator
- 05
The cost is set against your target
The report shows the creator cost per 1,000 views and per engagement next to the target you set for the campaign.
- Who:
- The report
- 06
You read it, or send it on
The figures are the ones on this page: every post, its link and its counts. An agency can pass the same report to its client.
- Who:
- You
How we counted. The report is read from Sup’s own campaign reporting, the same source as the figures on our campaign pages. 38 posts of this campaign are tracked. A post that a creator later removed is left out of the table. Read on 5 October 2026.
Counted or estimated
Three numbers people call ROI
Return on investment is profit from the campaign divided by its cost. It needs a sales figure, so it needs a link or a code. Return on ad spend is revenue divided by ad spend only, and leaves creator fees out. Earned media value is what the same views would have cost as ads, at a price you assume. Reports often show one and call it another.
A Sup report keeps counted numbers apart from estimates. Views, likes, comments, shares and saves are counted. Earned media value is an estimate, and you can work it out with the EMV calculator. The CPM calculator ranks creators by cost per 1,000 views.
To measure sales, read how to use promo codes for tracking and how to measure influencer marketing ROI. To check one creator’s account before you book them, use the free influencer analytics tool.
Written by
Matt Greenwell, Co-Founder and CEO of Sup
Matt started Sup in 2024 with Hassan Munir. Before Sup he co-founded Storefront, the marketplace for booking pop-up retail space. Before that he worked at Goldman Sachs.
The report is read from Sup’s own campaign reporting. The posts are public, and no fee is shown. Updated 5 October 2026.
FAQ
Influencer tracking questions
How do you track an influencer campaign?
Record every post, then read its public counts on a schedule: views, likes, comments, shares and saves. Add what only the creator can see, such as reach and story views, from their own insights. Count sales separately, with a link or a promo code, because a post’s counts say nothing about what people bought.
Which metrics should I track?
It depends on the goal. For awareness: views and the creator cost per 1,000 views. For interest: engagement and saves. For sales: clicks and orders from a link or a code. Pick the one that matches the goal before the campaign starts, and report the others as context.
Does a view count include paid views?
Yes, when the post has been run as an ad. A post has one public view count. Views from the ad and views from the creator’s followers are added together, and only the account owner can see them apart. So we report "views", never "organic views".
How often are the numbers updated?
Three times a day for every post in a campaign. The totals on this page were read on the date shown under the report.
Do creators need to sign up or connect their account?
No. The counts are read from the public post. The only thing a creator sends is their own insights for the post, as screenshots, before they are paid.
How do I track sales from a creator’s post?
Give each creator their own link or promo code and count the orders in your shop. A view count cannot tell you who bought. Our guides on promo codes explain how to set them up.
What is a good cost per 1,000 views?
It depends on the audience and the content, so compare a campaign with its own target. The campaign shown on this page cost $9.92 per 1,000 views in creator fees. That figure leaves out ad spend, so it is not the same as the CPM in an ad account.
What should an influencer marketing report include?
The posts, each with its link and its counts. The totals, the cost against the target, and where each number came from. Estimates such as earned media value should be labelled as estimates. A report that hides its sources cannot be checked by the person you send it to.
The rest of the platform
One team does all six
Contracts
The agreement our creators sign, clause by clause, and the terms that are usual in it.
Creator search
How we find creators for a brief, with one real shortlist and the reasons brands drop creators from it.
Outreach
Where our outreach contacts stand today, why creators say no, and the emails we send.
Payments
How creators are paid, how long it takes on our campaigns and what you pay for.
Briefs and approvals
The approval process step by step, how many versions a draft takes and a checklist to copy.
The campaigns we run
UGC, Spark Ads and partnership ads, gifting, influencer posts, ambassador programs and TikTok.
Tracking more than a few creators?
Sup finds every live post, checks it against what you approved and reads its numbers three times a day. You get one report per campaign, and you only pay for posts that go live.