Brand Library · Energy drinks
Red Bull creator content examples
Real creator collaborations with @redbull from the last 12 months: what the content actually looks like, and the numbers each post did. Use it as a swipe file for briefs.
â–¶ 65.5M
â–¶ 11.1M
â–¶ 7.5M
♥ 150K
â–¶ 2.5M
â–¶ 2.4M
â–¶ 1.6M
â–¶ 615K
â–¶ 471K
â–¶ 385K
â–¶ 1.1M
â–¶ 672K
â–¶ 358K
♥ 17K
♥ 16K
♥ 15K
â–¶ 491K
♥ 14KWant the 670 creators behind posts like these, with real engagement data?
See the top Red Bull creators ›How this page is built
We continuously track a live database of 2.3M+ creators. This page shows public Instagram collaborations with @redbull over the last 12 months, and the creators behind them. A collaboration here is a public post in which a creator features the brand, organic and paid together. We cannot tell which were paid, and we do not claim to.
Red Bull is a trademark of its owner. Sup is not affiliated with or endorsed by Red Bull. If you’re featured and want changes or removal, email hello@sup.co.
The data
Download the Red Bull creator data
The 24 biggest creators behind posts like these, with their follower, engagement and collaboration figures. Only what the creators page shows: no contact details and no fees.
| Measure | On this page | The wider data set |
|---|---|---|
| Post examples shownRanked 41 of 42 brands in the library by creator count | 18 | 879 collaborations recorded in 12 months |
| Creators behind them | 15 | 670 creators recorded collaborating with @redbull |
| Median views per example | 1.1M | Views are shown only where the creator left them public |
| Median likes per example | 29K | Likes are hidden on some accounts, so this covers the ones that show them |
Free to use and republish with credit to sup.co. How we measure ›
FAQ
Red Bull and creators: common questions
Yes. We have recorded 670 creators collaborating with Red Bull, across 879 posts in the last twelve months. This page shows 18 of those posts as examples. The creators behind them are on the top Red Bull creators page.
The largest accounts collaborating with Red Bull include @savannah.clarke, @iman.alidib, @amberrosegill, @danny_macaskill, @prod and @miguel_harichi. The most frequent is @coastcontra, with 7 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 963K followers and the average engagement rate is 2%.
No. We are not connected to Red Bull and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Red Bull and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the energy drinks category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Does Red Bull work with creators?
Yes. We have recorded 670 creators collaborating with Red Bull, across 879 posts in the last twelve months. This page shows 18 of those posts as examples. The creators behind them are on the top Red Bull creators page.
Which creators post about Red Bull?
The largest accounts collaborating with Red Bull include @savannah.clarke, @iman.alidib, @amberrosegill, @danny_macaskill, @prod and @miguel_harichi. The most frequent is @coastcontra, with 7 posts in the window. A collaboration here is a public post in which the creator features the brand. It is not proof of a paid partnership, and we do not claim to know which of these were paid.
What size of creator does Red Bull attract?
Across the 24 biggest creators we recorded, 100% are macro creators (500,000 and above). The median has 963K followers and the average engagement rate is 2%.
Is this page affiliated with Red Bull?
No. We are not connected to Red Bull and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Red Bull and would like the page changed or removed, email hello@sup.co and we will action it.
How is this measured?
We track every brand in the energy drinks category and collect every public post in which a creator features them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
More brands:
Abercrombie & FitchAlani NuAlo YogaAritziaBloom NutritionCelsiusCeraVeCharlotte Tilburye.l.f. CosmeticsFableticsFenty BeautyGlossierGlow RecipeGymsharkHOKAHuda BeautyKosasL'Oréal ParisLululemonMaybellineMedicubeMeritNew BalanceNikeNYX CosmeticsOlipopOner ActivePoppiQuinceRare BeautyRhodeSaieSephoraSKIMSStarbucksSummer FridaysThe OrdinaryTower 28Trader Joe'sVuoriZaraScaling your creator program?
When you outgrow spreadsheets and DIY outreach, Sup runs it for you: sourcing, negotiation, contracts, payments and tracking. You approve every step and only pay for posts that go live.
Book a Strategy Call ›